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As the new editor of FLARE, I’m happy to report that it’s an exciting time here, full of potential for both our editions. Last spring’s introduction of our tablet version and our recent shift into a more user-friendly and quick-to-respond website laid the technological groundwork. 2013 will be our chance to revel in the gorgeous visual potential and quick-response capacity of these perfected digital platforms. Our magazine will be amping up everything that makes print lasting: stunning and inspiring photographic feature wells of fashion and beauty’s best; informative health content; plus columns that speak genuinely to our readers—expect stories that get people talking. We have also lined up massive amounts of shopping information, unexpected poetic encounters with true style, and a look into culture pop and posh. Our website will be tightening its focus, becoming as necessary as a daily caffeine fix for women aged 18–40. Our tablet will be a 3-D explosion of both, with the added bonus of linked shopping opportunities only you can provide.

I can’t wait to get to know you and your brands—online, in print and during our event collaborations in good-old-fashioned but irreplaceable real life. Together, we’ve got fun in store!

Yours,

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FASHION High-production-value narrative photography from both up-and-coming photographers and the industry's strongest established talents; instant-gratification shopping tips and trends; celebrities and style-setters behind the runways and on the streets

BEAUTY & HEAlTH Exclusive feature photography showcasing the magic of hair and makeup; in-depth articles; the latest product news; celebrity crossover; inspiring messages from look- makers about the power of maintenance and grooming

TrAvEl Style geniuses and jet-setters unpack the best shopping, food, drink, beds, scenery, culture and inspiration from Anguilla to Antarctica

ArT & cUlTUrE All that is fashionable in art, film, television and books

dEEp STYlE A column on how to understand and harness the relationship between style, character and personal fulfillment

FlArE FOOd A section that links fashion, food and tastemakers

FlArE ATElIEr A section revealing the most spectacular environments where beautiful things are made, be it clothing, food, furniture, art or even haircuts

FlArE FEATUrES Thought-provoking, writerly pieces on the latest in public and private life, personal finance issues, and fashion and culture personalities

STYlE-SETTErS Hot-button red carpet and global-streetscape trendsetters

ANd MUcH MOrE...

editORiaL CONteNt

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2O13 editORiaL CaLeNdaR*SUBJeCt tO CHaNGe

MARCHMAJOR SPRING FASHION • FASHIOn: Japan invasion! From Zen to Tokyo pop • Denim preview • Birth of a Label: a diary of Canada’s newest, coolest designers• BEAuTY: Makeup colours in bloom and hair dares• FLARE’S nEW FOOD COLuMn BY A FASHIOn IT GIrL: Doughnuts, updated

APRILDO RIGHT, DRESS RIGHT• FASHIOn: The new erogenous in fashion (hint: forearms! napes!) plus raincoats and boots• Accessories feature• BEAuTY: The potions and people offering unexpected cures• Fragrance guide• FLARE FOOD: Sexy spaghetti• Women in art: a Canadian artist profile and how to get her look

MAY MAKE IT PRETTY• FASHIOn: Spring dress-up coats• Trends: photo prints, stripes, kimonos for work• BEAuTY: real-girl makeovers plus the lowdown on lash trends • Special-occasion dressing: weddings and proms

JUNETUNE-UP• Tweak your wardrobe, swimsuits, accessories, makeup, skin, hair and body for your sexiest summer ever• BEAuTY: Going against the gloss: ‘90s revival plus a suncare and skin care package• TrAvEL: On-board Daria Werbowy’s sailboat

JULYMADE IN CANADA• Summer reads feature: the beach reads, beach hats,

sunglasses, swimsuits and jewellery to look great reading, plus the places to escape to read

• FASHIOn: Athletic-chic and sexy swimwear • BEAuTY: Pedicures and humidity-proofing hair tricks• FLARE FOOD: Canada’s most stylish chefs

AUGUSTROMANCE AND FREEDOM• Summer parties feature• FASHIOn: First glance of fall runways, road trip denim roundup, and wear now, wear later• Blockbuster actresses with red carpet élan• BEAuTY: fall beauty report

SEPTEMBERFALL FASHION FOR ALL• FASHIOn: Incredible fall fashion• Trends: where to shop them • BEAuTY: De-frizz and de-static your hair, plus anti-aging and the latest wrinkle-stoppers• Women in art package: 12-page

visual-artist portfolio

OCTOBERCULTURE AND FASHION• FASHIOn: What to wear to the what’s what with the who’s who of fall• Find your perfect coat, fast• BEAuTY: Best beauty innovations of the year• Weather-proof hair• CULTURE: The Toronto International film festival’s best red carpet looks

NOVEMBERPLEASURE• FASHIOn: Soft, sexy sweaters • Embrace-winter wardrobe tips• BEAuTY: Editors’ little black book across Canada• TrAvEL: Shop the world’s most fashionable cities

DECEMBER GIVE BIG• FASHIOn: The art of hostess dressing• From work to event: changeup pieces• Outrageous jewels to ogle and own• BEAuTY: Holiday hair-and-makeup • FLARE FOOD: Killer cocktails,

killer frocks• TrAvEL: Summer in winter, last-minute chic escapes• GIFT GUIDE: Lust-able gifts

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OUR ReadeRS & paRtNeRS LOve FLaReBravo for BellissimaThe images captured by Chris nicholls in “Bellissima” [March] are reminiscent of the alluring Sophia Loren and the wonder-fully sensual Melina played by Monica Bellucci [in the Italian film Palla di neve]. I was transported to a different time and place—just mesmerizing.Heather schell, Toronto

emoTional rescue“7 Days, 7 Ways to Emotionally Detox” [March—relating] is one of the best articles I’ve read in awhile. It didn’t sound preachy and addressed all of the reasons women feel stressed—and how to deal with them—with wit and humour. I could relate to almost every single thing that Kate rae wrote.anna ryhalko, Thornhill, ont.

love DiversiTyThank you so much for including Maddy and Erika in “Love Stories”[March]. It’s great to know that FLArE recognizes the diversity of its readership. So proud of your progressiveness and display of great Canadian values.rachael coon, sackville, n.B.

“I’ve gone online to try to buy five copies of FLArE because my daughter (Jennifer Lawrence) is on the cover. It’s probably the best photo of her that I’ve ever seen. I’d like several copies for our family. Thank you.”Karen lawrence, louisville, Ky. (lawrence was on FLARE’s June 2011 cover.)

I just opened the September issue from the mail. I’m completely speechless! These are the most gorgeous shots of my shoes ever! If I had to think of any ad campaign for my brand, this is what it would look like…Such beautiful shots! Million thanks for your support!XoxoGio Diev, Gio Diev collection

The FLArE team is one that goes the distance to make things happen. They are idea generators, which we love! We have seen this repeatedly as they work to help us grow the LvMH brands in Canada.” meri Ward, media Director, mPG, lvmH Brands

no, THanK you!Thank you for featuring me in the May issue of FLArE. It was my first time modelling in a full editorial spread. I also wanted to let you know that the spread was instrumental in securing me roles in two upcoming films. The power of the press can help tip the scales in an industry saturated with talent, and our collaboration proved to be an example of this. I am proud to be a part of the FLArE family!canadian actor sarah Gadon, who appeared in may’s “amazing lace”

In terms of the event— everyone was very happy with the outcome! You guys are always fantastic to work with!stacey najman, H&m canada marketing & advertising

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POPULATION FLARE REACH (OOO)WOMEN 51% 91% 1O35

MEN 49% 9% 1O1

AGE18–34 27% 31% 349

25–34 16% 19% 215

25–49 41% 51% 575

35–49 1O% 1O% 114

HOUSEHOLD INCOME$75,OOO + 42% 5O% 665

$1OO,OOO + 26% 32% 431

$15O,OOO + 9% 11% 141

AVERAGE HHI $8O,123 $85,OO7

SINGLE 3O% 33% 377

MARRIED/LIVING TOGETHER 58% 54% 614

EMPLOYED (FT or PT) 57% 63% 716PMB fall 2O12 twO-YEaR REaDERSHIP SuRvEY

ReadeR pROFiLeFREQUENCYTOTAL READERSHIPTOTAL WOMEN 12+READERS PER COPYTIME SPENT READINGCIRCULATIONAVERAGE AGE

mOnthly

1.135 milliOn

1.O35 milliOn

8.2

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Flare.com has relaunched to focus on larger ad sizes in a new design that detects what kind of screen the user is viewing on (desktop, seven-inch tablet, 10-inch tablet or smartphone) and adjusts the design accordingly. Content on the site is presented in "content modules" with ads focusing on Big Box ad units and full-page interstitial ads which are an in-between page experience as opposed to something that goes on top of the content.

“Win a Trip to Milan Fashion Week” (October) was one of our largest contests in FLARE history!

207

THE ORA AURA Follow breakout pop sensation RITA ORA’s guide to Toronto’s Dundas and Ossington neighbourhood BY RYAN PORTERPHOTOGRAPHY BY NORMAN WONG

ORA, RITA ORARihanna, make room. Much like that of her Roc Nation label mate, Rita Ora’s debut album dutifully checks off

radio-ready anthems (“How We Do”), stadium slow jams (“Shine Ya Light”) and hip-hop collabs (including “R.I.P.,” which Drake originally wrote for—you guessed it—Riri). With slick work by super-producers Diplo, The Dream and Will.i.am, Ora’s more than just a first record—it’s a big-budget bid for superstardom.

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“I HAVEN’T ACTUALLY TRIED THIS ON,” Rita Ora says, peeking out of the change room at Toronto boutique Bridge + Bardot as she slips into a pair of mint green 3.1 Phillip Lim overalls she brought for our photo shoot today, which she pairs with a ’90s-inspired Cavalli crop top. “I don’t know if my bum fits in.” Kosovo-born, British-raised Ora, 22, has nothing to worry about—her curves are perfectly showcased by the piece. The singer, and latest protege of Jay-Z, is in Canada pro-moting her debut album, Ora, an upbeat party soundtrack that skips through dance, pop and ’90s-inspired hip-hop. Ora is true to its buoyant vibe in person, as we learned during an afternoon of shopping in Toronto’s micro-chic Dundas and Ossington neighbourhood, dotted with local, slow-paced coffee joints, key restaurants and curated boutiques. As our entourage blasted rap anthems from an old-school boom box, Ora party-hopped the hood, alighting at vintage boutique Bridge + Bardot, classic-cool bar The Saint Tavern and gallery space Milk Glass Co.—leaving the neighbourhood hipsters grinning ear to ear.

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“IT’S FULL OF COLOURS AND LIFE,” ORA SAYS OF BRIDGE + BARDOT

BRIDGE + BARDOTOra fell for the fashion at this boutique, which carries a mix of vintage and Canadian labels; she left with a black slip dress, an acid-wash jean skirt, a patterned ’70s dress and a floral pleated skirt. “I loved how the clothes were very neat and I could see everything,” she says. “In some vintage stores, you just give up and leave because it’s so much to look through.” 1138 Dundas St. W., bridgeandbardot.com

THE SAINT TAVERNSophisticated local The Saint serves Ora its signature cocktail: the Bon Scott. Peppers, lime, pineapple and whiskey blend to create what Ora calls a “spicy lemonade.” But there’s no risk the pepper infusion will overheat Ora’s taste buds. “I can’t eat anything without spice,” she explains. 227 Ossington Ave., thesainttavern.com

MILK GLASS CO.When Ora arrives, the gallery is in the throes of the opening party for its current exhibit, Michael Toke’s series of grotesque portrait drawings entitled Sex, Physics and the Evolution of Man. The unpredictabil-ity makes her feel right at home. “There’s a really cool energy here,” she says. “It’s just like in London.” 1247 Dundas St. W., milkglassco.com

ON NOW AT MILK GLASS CO.: Modish (Nov. 1–Dec. 4)Even art can use some accessorizing. Modish, Milk Glass Co.’s November exhibition, features abstract art by Char Da Silva and Asia Vickovic, paired with complementary accessories such as handmade brooches and hair bands.

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The Bon Scott 1. Muddle 4 small pieces of Scotch Bonnet pepper with 3 slices of cucumber2. Add 2.5 oz of Jameson Irish Whiskey3. Add 2 oz of fresh lime juice 4. Add 1 oz of fresh pineapple juice5. Shake vigorously over ice6. Strain into ice-filled rocks glass7. Garnish with a chunk of fresh pineapple and a ribbon of lime zest

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floral pleated skirt. “I loved how the clothes were very neat and

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Rita Ora heads to Toronto’s coolest hot spots at fl are.com/video

SCNfrontis.indd 208 9/18/12 2:35 PM

Our rita Ora photos on Tumblr (november) surpassed 20,000

“notes”—also our highest to date!

Our January cover girl, Lea Michele, used our cover shot

as her Twitter profile image!

We're cOnnected tO Our readers

SITE FEATURES•Blogs•Videos•Photo galleries•Newsletters•Flare Was There•Street Style

SPONSORSHIPS•Content integration•Contests•Sponsored features•Videos and photo galleries

AUDIENCE•65% are female •21.5% have a household income of $75,OOO +•3O% have a household income between $75,OOO and $99,OOO

KEY MEASURES•67,OOO unique visitors/month •1,OOO,OOO page views/month• Highest concentra-tion is within women 18–49 with 27,OOO unique visitors

SOURCE: comScore Media Metrix, all locations June-August 2012

FLaRe.COm—your all-access pass to everything fashionable: fashion, beauty, celebrity and street style, shopping, food, culture, art and more!

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january 2O13flare.cOm

Lea MicheLe brunetteambItIOn(what we can learn from Glee’s diva)

Dresses wIth Drama

One bag, tOtaL

new LOOkyOur style

hOrOscOpe& JUSt in:sprInG

runway repOrt

pure fashIOnjOy!

hOt fOr winter

ARE YOU A RETURNOHOLIC?

Get DecIsIVe nOw

lena Dunham opens up to can lit star sheila heti

EXCLUSIVE!

girls girLS gIRLs

FLARE’s tablet edition brings enhanced experiences to life with embedded video, photo galleries, digital links and user-friendly applications that give readers the ability to save articles and share them with friends via Facebook, Twitter and email.

NOW FLaRe ReadeRS CaN FiNd eveN mORe OF WHat tHeY LOve ON tHeiR ipad app.

FLARE is currently available for the iPad on iTunes for single-issue purchases and digital subscription, and it is free to existing subscribers.

All advertisers in the print edition have the opportunity to replicate their creative in the tablet edition. replica ads can also include basic interactive functionality of one link at no extra charge. In addition, advertisers may utilize any of the approved IAB units.

FLARE DECEMBER 2012 73

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A VELVET SKIRTMICHAEL VAN DER HAM, $1,360, LIBERTINE BOUTIQUE.

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january 2O13flare.cOm

Lea MicheLe brunetteambItIOn(what we can learn from Glee’s diva)

Dresses wIth Drama

One bag, tOtaL

new LOOkyOur style

hOrOscOpe& JUSt in:sprInG

runway repOrt

pure fashIOnjOy!

hOt fOr winter

ARE YOU A RETURNOHOLIC?

Get DecIsIVe nOw

lena Dunham opens up to can lit star sheila heti

EXCLUSIVE!

girls girLS gIRLs

january 2O13flare.cOm

Lea MicheLe brunetteambItIOn(what we can learn from Glee’s diva)

Dresses wIth Drama

One bag, tOtaL

new LOOkyOur style

hOrOscOpe& JUSt in:sprInG

runway repOrt

pure fashIOnjOy!

hOt fOr winter

ARE YOU A RETURNOHOLIC?

Get DecIsIVe nOw

lena Dunham opens up to can lit star sheila heti

EXCLUSIVE!

girls girLS gIRLs

REGIONAL 4C 1X 3X 6X 9X 12XEASTERN CANADA

FULL PAGE $19,225 $18,655 $17,53O $15,785 $13,89O

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all RatES In gROSS DOllaRS. RatES In EffECt aS Of JanuaRY 2013 ISSuE.25% DISCOunt On BlaCk anD wHItE aDS.

2O13 Rate CaRd

tHE aBOvE RatES aRE MEDIa OnlY anD DO nOt InCluDE PRODuCtIOn DIgItIZatIOn COStS*IntERaCtIvE aD: Other enhancements to tablet as will be costed upon request (including but not limited to photo/video gallery)**IntERaCtIvE aD: Development costs to digitize print ad and add video = $500***StatIC aD: Development costs to digitize print ad = $300

5 SECINTERSTITIAL

PG 2(IFC)

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PREMIUM* RICH MEDIA** STATIC***

taBLet Rate CaRdNatiONaL RateS (aLL RateS aRe Net)

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ACCESSORY GUIDENEWSSTAND SIP

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NOVEMBER

DECEMBER

JANUARY (‘14)

SPACE CLOSE

NOV O1/12

DEC O6/12

JAN 17/13

FEB 14/13

MAR 25/13

MAR 14/13

APR 11/13

MAY 16/13

JUN 13/13

JULY 15/13

JUL 11/13

AUG 15/13

SEP 12/13

OCT 17/13

NOV 14/13

MATERIAL CLOSE

NOV O7/12

DEC 12/12

JAN 23/13

FEB 2O/13

APR O1/13

MAR 2O/13

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JUN 19/13

JULY 22/13

JUL 17/13

AUG 21/13

SEP 18/13

OCT 23/13

NOV 2O/13

IMPACTDATE

NOV 2O/12

JAN O3/13

FEB O5/13

MAR O5/13

MAY O6/13

APR O2/13

APR 3O/13

JUN O4/13

JULY O2/13

AUG 26/13

JUL 3O/13

SEP O3/13

OCT O1/13

NOV O5/13

DEC O3/13

NATIONAL ON-SALE

DEC O3/12

JAN 14/13

FEB 18/13

MAR 18/13

MAY O6/13

APR 15/13

MAY 13/13

JUN O7/13

JULY 15/13

SEP O4/13

AUG 12/13

SEP 16/13

OCT 14/13

NOV 18/13

DEC 16/13

2O13 CLOSiNG dateS

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BLEED ADS:Build documents to trim size

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InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (Select Ad Sizes from the left-hand navigation menu.)

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2O13 meCHaNiCaL ReQUiRemeNtS & SpeCiFiCatiONS

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