MOPS INTERNATIONALMEDIA K IT 2021-2022

Who We AreWhen a mom thrives, everyone around her does as well. For 45 years, MOPS has been championing motherhood by empowering, resourcing and connecting moms around the globe. As a trusted source on all things motherhood, MOPS continues to impact millions of women and is considered one of the most influential mom movements in the world.

UPDATED JANUARY 2021

TABLE OF CONTENTS

Who We AreAudience and DemographicsMagazine AdvertisingSocial Media OpportunitiesEmail OpportunitiesCustomized PackagesMOMcon: MOPS Annual ConferenceWhat People Are SayingLet’s Work Together

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BETTER MOMS BETTER WORLD

2WHO WE ARE

Moms have influence. Not only are they raising the next generation but they are also making most of the household purchases, telling their friends about their favorite products and influencing which brands their kids will one day become consumers of.

MOPS knows moms and we have cultivated a community that boasts hundreds of thousands of highly-engaged and loyal moms from across the United States who trust us and listen to what we have to say.

We’d love to introduce you to them.

Audience and Demographics

AGE 30-39 years

MARITAL STATUS 97% are married

EMPLOYMENT STATUS 66% stay at home full-time18% work outside the home9% are self-employed

EDUCATION 48% hold a 4-year college degree 20% hold a graduate degree

HOUSEHOLD INCOME $83,649

HOUSEHOLD S IZE 4 people

MOPS Members

42,000 +/-Facebook Followers

125,000 +/-

3AUDIENCE AND DEMOGRAPHICSUPDATED JANUARY 2021

MEET OUR CHAMPION INFLUENCERSMOPS has 2 primary audiences, who can help maximize brand exposure and impact. We suggest crafting a campaign that reaches each of our MOPS audiences.

“MOPS gets me as a mom. They understand what products I like, what articles I want to read, and I always know I can trust what they recommend.” – Kate

MOPS Builds Brand Loyalty With Moms

4AUDIENCE AND DEMOGRAPHICSUPDATED JANUARY 2021

LEADERS

14,500 volunteers leading groups across the nation and the globe. Influencing over 42,000 moms in the U.S.• Suggested Messaging Style:

action calling/challenge, growth, impact

• Methods: Use pictures, stories

MEMBERS

42,000 moms meeting in MOPS groups across the U.S.• Suggested Messaging Style:

inspirational, story based, affirmation

• Methods: Use pictures, stories• Direct Advertising Opportunities:

MOPS Twice-a-Month Email banner ad and MOPS Facebook

5MAGAZINE ADVERTIS INGUPDATED JANUARY 2021

If you think our website is beautiful, you have to check out The MOPS Magazine. Our MOPS moms say this

quarterly magazine is one of their favorite Membership benefits. Moms read this beauty cover to cover, so

step in and allow our entire Member base to see your amazing offers!

New product offerings are always being developed. Share your ideas with us. Interested in webinars, podcasts and video sponsorships? Give us a call.

CONTACT: advertise@mops.org

THE MOPS MAGAZINEReleased quarterly

CIRCULATION: 42 ,000+

FILE SETUPFORMAT:

BLEED:

CROP MARKS:

L IVE AREA:

COLOR:

ALSO:

Press ready PDF, version 1.3, PDF/X-1a compliant.

At least .25” on all sides – included on the PDF output.

Offset by at least .18”.

Keep text within non-bleed area, at least .25” away from the trim size.

Must be CMYK. 4-color solids should not exceed SWOP density of 300%.

Include or embed all fonts, images, logos and other artwork. Do not

nest file types inside the same file type. All materials must be properly

trapped. Resolution must be 300 DPI.

Magazine Advertising

BLEED

TRIM

NON-BLEED AREA

FULL-PAGE ADBACK INSIDE COVER $3,800INTERIOR AD COST $3,000

SIZE OPTIONS:TRIM SIZE 8” x 10.75”BLEED 8.5” x 11.25”NON-BLEED (live area) 7.5” x 10.25”Keep text .25 in from trim line

1/2 PAGE AD (horizantal)HALF PAGE AD COST $2,000

SIZE OPTIONS:TRIM SIZE 8” x 5.375”BLEED 8.5” x 5.875”NON-BLEED (live area)7.5” x 5.125”Keep text .25 in from trim line

FULL PAGE(BLEED)

1/2 PAGE(BLEED)

DATES

Spring 2022 Issue

January 17

February 7

March 23**

Fall 2021 Issue

August 16

September 6

October 27**

Summer 2021 Issue

May 17

June 7

July 28**

Winter 2022 Issue

October 29

November 19

January 20**

Issue:

Ad Closing:

Ad Due:*

Mail Date:

* Materials and payment are due six weeks prior to the mail date. ** In house arrival is approximately 3+ weeks after mail date.

Social Media Opportunities

SPONSORED FACEBOOK POSTDesignated post to highlight your organization

INVESTMENT: $450 FACEBOOK PAGE FOLLOWERS: 125,000+/-CONTENT: 300 characters of copy (including spaces), one link, one graphic in JPG format that is 1200 x 628 PX.

FACEBOOK GIVEAWAY POSTOur audience will like and comment on your giveaway post to be entered to win.

INVESTMENT: $450 FACEBOOK PAGE FOLLOWERS: 125,000+/-CONTENT: 300 characters of copy (including spaces), one link, one graphic or image in JPG format that is 1200 x 628 PX. Include a Facebook page we can tag in the copy.

MAKE IT A BUNDLE !Maximize your Facebook exposure with a Sponsored Facebook Post on Monday

and a Facebook Giveaway Post on Wednesday.

INVESTMENT: $750

Note: Due to Facebook rules and regulations, we cannot require page follows or post shares.

6SOCIAL MEDIA OPPORTUNIT IESUPDATED JANUARY 2021

Email OpportunitiesOur email engagement far exceeds industry standards. We’d love to help you engage with our audience through email.

MOPS TWICE-A-MONTH EMAIL BANNER ADDigest email sent twice a month to both member and non-member subscribers.

SPECS: 600 x 150 PX graphic, 75 DPI in RGB (JPG format)CONTENT: Banner ad featured above the fold containing all promotional content (imagery, copy, etc.), one designated hyperlink. Please follow these guidelines when combining imagery and text for your graphic: 1 image: 160 characters max, 2 images: 145 characters max, 3 images: 130 characters max

INVESTMENT: $1,500AUDIENCE: Total reach 42,000 +/-

MOPS LEADER EMAIL BANNER AD This champion influencer audience has a deep commitment to MOPS and an incredibly high level of engagement. Sent on the second and fourth Thursday of each month.

SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format)CONTENT: 135 characters of copy, including spaces, one

designated hyperlink.

INVESTMENT: $1,000AUDIENCE: 14,500+/-

7EMAIL OPPORTUNIT IESUPDATED JANUARY 2021

Email OpportunitiesOur email engagement far exceeds industry standards. We’d love to help you engage with our audience through email.

“B&H Publishing and B&H Kids love MOMcon! Selling out of our books and Bibles every year means women are going deeper in God’s word.”

- B&H Publishing

“The MOPS team passionately lives out their mission for equipping and encouraging moms to realize their fullest potential. By partnering with MOPS, we are able to come alongside them in this mission and support moms by providing an opportunity for members to pursue continuing

education and achieve their academic goals.”

- Colorado Christian University

SPONSOR SHOWCASE EMAIL Special occasions call for special emails - we like to think of showcase emails as digital marketplaces. Choose from the following: Mother’s Day (May), Pre-Conference (August) and (November) Christmas.

SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format)CONTENT: Name of your organization in copy, 135 characters of copy, including spaces, one designated hyperlink.

INVESTMENT: $950AUDIENCE: 37,000+/-

8EMAIL OPPORTUNIT IESUPDATED JANUARY 2021

advertise@mops.org888.910.6677

Customized PackagesWe specialize in creating custom packages that maximize your investment and get the most engagement from our audience.

Just as moms take careful consideration into the products they bring into their homes, MOPS takes careful consideration into the way we position your product or company for our audience. We form successful partnerships with the foremost goal of connecting you to our audience in the most efficient and creative way, which also ensures you get the best return.

Big or small, we have a place for you. Let us know how we can best expand your reach. New product offerings are always being developed and we are open to hearing your ideas.

Contact us today to create a custom campaign.

let’s work together.

9CUSTOMIZED PACKAGESUPDATED JANUARY 2021

MOPS ANNUAL CONFERENCENashville, Tennessee - September 9-11, 2021

10MOMCON: MOPS ANNUAL CONFERENCE

20212021

VISIT mops.org/exhibit

CONTACT exhibit@mops.org

Every year, we bring together nearly 3,000 moms for a weekend of inspiration, networking and leadership training at MOMcon. MOMcon sponsorship gives you three days of face-to-face interaction with our moms, mentors and leaders. Sign up early to ensure you’ll be listed inside our MOMcon program as well as on mops.org with a hyperlink to your website.

*Note: Exhibitors who register after July 15 are unable to be listed in the MOMcon program, but will still receive a listing and hyperlink on the MOMcon website.

1/2 PAGE:

FULL-PAGE:

INSIDE FRONT COVER:

INSIDE BACK COVER:

$500

$1,000

$1,500

$1,500

CONFERENCE PROGRAM ADVERTISEMENTA Full color advertisement in our world-class program

DUE DATE: July 15, 2021

PREMIUM EXHIBITOR PACKAGE

INVESTMENT: $1,800• Premium location in the MOPS Marketplace • Printed sign with your name and booth number • 10’ x 10’ booth space, draped walls (8’ back, 3’ sides)• 6’ table, two chairs, trash container, carpeted aisles• Two exhibitor registrations – access to sessions and

the MOPS Marketplace• Call for app details

STANDARD EXHIBITOR PACKAGE

INVESTMENT: $1,500• Printed sign with your name and booth number• 10’ x 10’ booth space, draped walls (8’ back, 3’ sides)• 6’ table, two chairs, trash container, carpeted aisles• Two exhibitor registrations – access to sessions and

the MOPS Marketplace

MOMcon 2021

11MOMCON: MOPS ANNUAL CONFERENCEUPDATED JANUARY 2021

SESSION & WORKSHOP SPONSORSHIPLooking for more brand engagement at MOMcon? Session and workshop sponsors receive exhibitor amenities plus the following perks:

PAYMENTS DUE:June 1, 2021

VIDEO, SCRIPTS AND COLLATERAL DUE: June 15, 2021

MOMcon 2021

PERK

Audience Size

Investment

Booth Size

Location

Exhibitor Registrations

Program Ad

Presentation During Sponsored Session

Collateral Item - distributed to session attendees

Your Logo - on MOMcon banner and program

SPONSORED WORKSHOP

-

$4,000

10’ x 10’

Standard

2 per booth

Full-page

3-minute video or 2-minute script read by MOPS staff

Yes

Yes

-

CONTENT WORKSHOPSPONSORSHIP

Attendee email blast

$10,000 - limited spots available

10’ x 10’

Premium

60 minute presentation

Yes

Yes

2 per booth

12MOMCON: MOPS ANNUAL CONFERENCEUPDATED JANUARY 2021

What People Are Saying

“MOPS is Operation Christmas Child’s longest standing partner of 20+ years. One thing that has made this such a successful partnership is the commitment MOPS demonstrates to promoting Operation Christmas Child in a way that specifically speaks to their audience.” - OPERATION CHRISTMAS CHILD

“Tyndale has greatly valued the partnership we have had with MOPS on so many levels over the past couple years. From the opportunity we’ve had to engage with moms at MOMcon, to bringing visibility for our products with MOPS digital channels – each touchpoint has allowed us to not only bring visibility for our products, but more importantly, it allows us to meet the felt-need of moms and offer them resources based on where they are at in their lives.” - TYNDALE

A SAMPLE OF WHO WE’VE WORKED WITH:

Compassion International

Disney

Dr. Bronner’s

HarperCollins

Harvest House Publishers

Mabel’s Labels

NBC

North Point Ministries

Sony Pictures Studios

Thrivent

Tyndale House Publishers

13WHAT PEOPLE ARE SAY ING

Contact

mops.org/advertise

888.910.MOPS

exhibit@mops.org

advertise@mops.org

sponsor@mops.org

You want to grow your business and we want to help. Together we can create a hugely successful campaign that achieves your goals and maximizes your investment.

Call us today.

Let’s Work Together.

14LET ’S WORK TOGETHER