Media Kit 2020 - proptalk.com · behavior across all of our media channels. Average Days Spent On...
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SpinSheet Publishing Company | 612 Third Street, Suite 3C Annapolis, MD 21403 | Phone 410.216.9309 | proptalk.com MEDIA KIT 2020 UPDATED 8/20/20
Transcript of Media Kit 2020 - proptalk.com · behavior across all of our media channels. Average Days Spent On...
SpinSheet Publishing Company | 612 Third Street, Suite 3C Annapolis, MD 21403 | Phone 410.216.9309 | proptalk.com
M e d i a K i t 2 0 2 0
UPDATED 8/20/20
PropTalk Magazine is the largest powerboat, fishing, and watersports magazine on the Chesapeake Bay.
We are a team of active boaters who have earned the most powerful product known to marketing: our audience’s trust.
We deliver quality content that consistently engages our audience across a variety of channels, which ultimately converts to value for our advertisers.
Brand Overview
Our audience is comprised of active powerboaters, fishermen, and watersport enthusiasts who depend on us for Chesapeake Bay boating news/events, boat reviews, destination information, fishing reports and DIY-information. We drive results for our advertisers by researching and monitoring our audience’s interest, and behavior across all of our media channels.
Average Days Spent
On The Water
32
Male82%Female18%
Average Household Income$130,000
Average Age55
# Of Years Boating18
Boat Owners70%
Plan To Buy A Boat27%
Fishing 75%
Tow Sports50%
Entertaining69%
Day Cruise38%
A u d i e n c e P r o f i l e
Digital MagazineEvery print issue of the magazine is posted online in a digital version on our website.
Display ads have embedded links to the advertiser’s website or custom landing pages.
We use analytics from the digital versions as a proxy to the print magazine and share vital information about readers’ interests and behavior with our advertisers.
D i s t r i b u t i o n
5,000+eMail
SubSCriberS
17.5%eMail
oPen raTe
34,000+avg. MonThly Page viewS*
22,000+avg. MonThly
uSerS*
Email Web
Social Media Daily blog posts featuring breaking news on the Bay.
Reader engagement through facebook contests, giveaways, tagging, photo/video sharing.
Weekly e-blasts to dedicated readers and target audience.
13,000+SoCial
FollowerS
Print MagazinesPrint runs vary based on the season with our in season average around 33,000 and print runs throughout the year ranging from 24,000 to 35,000.
PropTalk is a free publication distributed at over 900 locations including marinas, coffee houses, taverns and stores around the Chesapeake Bay region.
900 DiSTribuTion
loCaTionS
33,000CoPieS
Per MonTh
12iSSueS
Per year
5:01avg. MonThly
reaD TiMe
11%oF reaDerS CliCk aDS
900+avg. MonThly
reaDS
*Dec
emb
er 2
019
- A
ugus
t 20
20
R e a d e r s h i p
Loyal ReadershipWith PropTalk, you saturate the market and get more exposure to active boaters in the Chesapeake region than with any other magazine.
Recent polls conclude that few PropTalk readers subscribe and/or regularly read other publications.
Southern boating ..............................4.88%
boating ................................................. 18%
yachting ............................................... 18%
Sport Fishing ...................................11.36%
Chesapeake bay Magazine .............36.36%
upper bay boating ............................6.38%
Coastal angler ...................................2.17%
boating world ...................................8.70%
Field & Stream ..................................2.33%
Salt water Sportsman .......................6.67%
The stats below show the percentage of PropTalk readers that subscribe to
these other publications.
K e y A d v e r t i s e r s
BUY OR SELL your boat with our knowledgeable teams POWER & SAIL – FULL SERVICES & MAINTENANCE
Annapolis, MD: 410-280-2038 Portsmouth, VA + NEW! Gloucester Point, VA: 804-885-4090
J
2011 MJM Yachts 36z Express $449,000
2015 Pursuit 385$369,500
2019 Tiara 44 CoupeCall for Pricing
2020 Tiara SPORT 38LXCall for Pricing
2019 Tiara 39 OpenCall for Pricing
2020 Tiara SPORT 34LXCall for Pricing
1971 Hatteras 45 Convertible $119,000
2016 Tiara 3900 Open$599,000
2018 Tiara 53 CoupeCall for Pricing
‘13 MJM 40z Downeast$860,000
2020 MJM Yachts 35zCall for Pricing
2020 MJM Yachts 43zCall for Pricing
Best BrandsCOME CHECK OUT THE
ON THE CHESAPEAKE!
NEW & USED BROKERAGE BOAT SHOWCASEFor our complete current inventory, contact us or visit our website. northpointyachtsales.com
RGB Values:
33/40/66 173/215/222
CMYK Values:
90/81/45/49 30/3/11/0
ANNAPOLIS CRUISAIR, INC.
issue Special Distribution ads Close invoice Date on-The-Docks (Approximate Dates)
January November 25, 2019 December 7, 2019 December 14, 2019
February Special Distribution at the Baltimore Boat Show December 20, 2019 January 7, 2020 January 14, 2020
March January 25, 2020 February 7, 2020 February 14, 2020
April February 25, 2020 March 7, 2020 March 13, 2020
May Special Distribution at the Bay Bridge Boat Show and the Boatyard Bar & Grill Tournament March 25, 2020 April 7, 2020 April 15, 2020
June April 24, 2020 May 7, 2020 May 15, 2020
July Special distribution at the Antique and Classic Boat Festival May 25, 2020 June 7, 2020 June 13, 2020
August June 25, 2020 July 7, 2020 July 15, 2020
September July 24, 2020 August 7, 2020 August 14, 2020
October Special Distribution at the U.S. Powerboat Show in Annapolis and Trawler Fest August 25, 2020 September 7, 2020 September 15, 2020
November September 25, 2020 October 7, 2020 October 15, 2020
December October 26, 2020 November 7, 2020 November 14, 2020
P r i n t D e a d l i n e s & K e y D a t e s
E d i t o r i a l C a l e n d a r
January
escaping the Cold, Planning for the boating Season • Winter Boat and Fishing Shows • Winter Cruising to Warmer Climes • Sneak Peek at the Baltimore Boat Show
Ads Close: November 25, 2019 •On-The-Docks: December 14, 2019
February
baltimore boat Show issue• Baltimore Boat Show Planner • Boat Buying Tips • See the Bay: Baltimore• Safety Series Part I: Preparation—Near Coastal to Offshore • Valentine’s Day Special: Couples Who Met Boating
Special Distribution at the Baltimore Boat Show Ads Close: December 20, 2019 •On-The-Docks: January 14, 2020
March
Marina issue• Chesapeake Bay Marinas and Boatyards • Safety Series Part II: Advances in Safety Technology• Boating With Kids: Making 2020 a Summer to Remember
Ads Close: January 25, 2020 •On-The-Docks: February 14, 2020
April
Spring Commissioning • Spring Commissioning (and Getting Your Engine Ready For the Season) • Safety Series Part III: Keeping Your Crew Safe• What’s New in Electronics • Sneak Peek at the Bay Bridge Boat Show
Ads Close: February 25, 2020 •On-The-Docks: March 13, 2020
May
bay bridge boat Show issue • Bay Bridge Boat Show Planner • Mother’s Day Special: Boating With Mom• Opening Day Fishing Previews
Special Distribution at the Bay Bridge Boat Show and the Boatyard Bar & Grill Tournament
Ads Close: March 25, 2020 •On-The-Docks: April 15, 2020
June
watersports and boating Fun • Watersports Part I: Waterskiing and Wakeboarding • Day Cruises and Weekend Excursions • Poker Runs: How-To• Powerboat Racing Calendar: Looking Ahead to the Summer Season• Father’s Day Special: Boating With Dad • Dock Bar Guide (June-September)• Start of the Boat Dog August Cover Contest
Ads Close: April 24, 2020 •On-The-Docks: May 15, 2020
July
Classic boats and Fireworks • Watersports Part II: Towables, Water Toys, and Paddle Craft• July 4 Fireworks Planner •Classic Boats• Boat Dog Cover Contest Continues • Dock Bar Guide
Special distribution at the Antique and Classic Boat Festival
Ads Close: May 25, 2020 •On-The-Docks: June 13, 2020
August
boat Dogs• Boat Dog Cover Contest Winner Announced • Raftup Survival Guide: How-To Safely Raft Up, What to Bring, Where to Go• Bluewater Fishing • Cruising Adventures: ICW or Great Loopers • Dock Bar Guide
Ads Close: June 25, 2020 •On-The-Docks: July 15, 2020
September
Seize the end of Summer• U.S. Powerboat Show Sneak Peek • Coastal and Long-Range Cruising • Charter Series Part I: Charter Escapes •Powerboat Racing Action • Cool New Fishing Gear at ICAST • Dock Bar Guide
Ads Close: July 24, 2020 •On-The-Docks: August 14, 2020
October
u.S. Powerboat Show issue• U.S. Powerboat Show Planner • Spotlight on New and Premiering Boats • See the Bay: Annapolis Charter Series Part II: How to Plan A Charter• Powerboat Racing Action
Special Distribution at the U.S. Powerboat Show in Annapolis and Trawler Fest
Ads Close: August 25, 2020 •On-The-Docks: September 15, 2020
Novemberwinterization and Chartering• Winterization and Winter Storage • Building a Custom Boat • Charter Series Part III: Winter Charter Escapes
Ads Close: September 25, 2020 •On-The-Docks: October 15, 2020
December
holidays• Holiday Gift Guide for Boaters • Roundup of Lighted Boat Parades Around the Bay • Winter Boating Getaways
Ads Close: October 26, 2020 •On-The-Docks: November 14, 2020
Print ready ad Submission guidlelines • All files should be in Cmyk format • Preferred file types: .pdf OR .jpg • Resolution should be at a minimum 300 dpi. • Do not include bleed/crop marks
7.25”x 9.5”
Full Page
4.78”x 9.5”
2/3 Page
8.5”x 11”
Full Page Bleed *
Live Area 7.5” x 10”
1/2 Page (vert)
3.54”x 9.5”
1/3 Page
4.78”x 4.625”
1/4 Page
3.54”x 4.625”
1/8 Page
3.54”x 2.188”
1/6 Page (h/v)
4.78”x 2.25”h2.3”x 4.625”v
1/2 Page (isl)
4.78”x 7”
1/2 Page (horiz)
7.25”x 4.625”
web ad Sizes - SS, PT, SSn & PortbookAd Size Dimensions (px)
Banner 728 x 90
Large 300 x 250
Please submit web ads in RGB format at 150 ppi Preferred file type: gif, .png, .jpg
brokerage ad SizesAd Size Dimensions (in.)
1” 1.69” x 1”
2” 1.69” x 2”
3” 1.69” x 3”
Marketplace ad SizesAd Size Dimensions (in.)
1” 2.3” x 1”
2” 2.3” x 2”
3” 2.3” x 3”
Magazine Display ad SizesAd Size Dimensions (in.)
Full Page Bleed
Page Size 8.5” x 11”
Trim: 8.125” x 10.625” | Safe Area 7.5” x 10”
Full Page 7.25” x 9.5”
2/3 Page 4.78” x 9.5”
1/2 Page
7.25” x 4.625” (Hor)
4.78” x 7” (Island*)
3.54 ”x 9.5” (Vert)
1/3 Page4.78” x 4.625”
2.3 ”x 9.5” (Vert)
1/4 Page 3.54” x 4.625”
Sponsorship Banner
Ad Size 8.5” x 2.25”
Safe Area 7.5” x 2.25”
1/6 Page4.78” x 2.25” (Hor)
2.3” x 4.625” (Ver)
1/8 Page 3.54” x 2.188”
no Text or logos outside Safe area no Printer Marks (i.e. Crop, Trim, Bleed Marks)
* 1/2 island not available in brokerage section
A d S i z e S p e c i f i c a t i o n s
C o n t a c t
F O R M O R E I N F O R M AT I O N , C A l l 4 1 0 . 2 1 6 . 9 3 0 9
Mary EwensonPuBlIShER
Chris CharbonneauASSOCIATE PuBlIShER [email protected]
Katie May DixonSAlES REPRESENTATIvE
Holly FosterSAlES REPRESENTATIvE
Eric RichardsonSAlES REPRESENTATIvE
C o m p a n y O v e r v i e w
spinsheet.com | proptalk.com | fishtalkmag.com | startsailingnow.com | portbook.com
F O R M O R E I N F O R M AT I O N , C A l l 4 1 0 . 2 1 6 . 9 3 0 9
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