MEDIA KIT 2018

950 W. BA SIN RD.NE W CA S TLE, DE 19720TNJMG.COM

Updated: 11/03/17

CONTENTS1 From Coast to Coast

2 National and Local

3 Our Integrated Audience

4 Research Resources

5 Our Promise

6 Unleash Our Creatives

7 The Premium Lineup

8 High Impact Digital

9 Standard Digital Ad Specs

10 Mobile Ad Specs

11 Sponsorship Opportunities

12 Standard Print Ad Specs

13 Connect With Us

1

FROM COAST TO COASTAL Montgomery

AR Mountain Home

AZ Phoenix

CA Palm Springs

Redding

Salinas

Ventura

Visalia

CO Ft. Collins

DE Wilmington

FL Brevard

Fort Myers

Naples

Pensacola

Stuart

Tallahassee

GU Hagåtña

IA Des Moines

Iowa City

IN Evansville

Indianapolis

Lafayette

Muncie

Richmond

KY Henderson

Louisville

LA Alexandria

Lafayette

Monroe

Opelousas

Shreveport

MD Salisbury

MI Battle Creek

Berkley

Detroit

Lansing

Livingston

Port Huron

MN St. Cloud

MO Springfield

MS Hattiesburg

Jackson

MT Great Falls

NC Asheville

NJ Asbury Park

Bridgewater

Cherry Hill

Morristown

Vineland

Bergen

Passaic

Morris

Hudson

Sussex

NY Binghamton

Elmira

Ithaca

Poughkeepsie

Rochester

Westchester

NM Alamogordo

Carlsbad

Deming

Farmington

Las Cruces

Silver City

NV Reno

OH Bucyrus

Chillicothe

Cincinnati

Coshocton

Fremont

Lancaster

Mansfield

Marion

Newark

Port Clinton

Zanesville

OR Salem

PA Chambersburg

Flipside

Hanover

Lebanon

York

SC Anderson

Greenville

SD Sioux Falls

TN Clarksville

Jackson

Knoxville

Memphis

Murfreesboro

Nashville

TX Abilene

Corpus Christi

El Paso

Reach Local HQ

San Angelo

Wichita Falls

UT St. George

VA Staunton

VT Burlington

WA Bremerton

WI Appleton

Fond Du Lac

Green Bay

Manitowoc

Marshfield

Metro Parent

Milwaukee

Oshkosh

Sheboygan

State Farmer

Stevens Point

Wausau

Wisconsin Rapids

CA

NV

UTCO

AZNM

TX

OKAR

MSAL GA

SC

NC

VA

KY

TN

WV

WA

OR

ID

MT ND

KS

NE

SD

WY

MN

IA

MO

IL

WI

MI

IN

OH

PA

MDDE

NJ

NY MA

CTRI

ME

NH

VT

FL

LA

GUAM

109 STRONG MEDIA ORGANIZATIONSincluding the iconic USA TODAY

34 STATES & GUAMAs well as 160 news brands online in the U.K., provide rich con-tent through our digital, mobile and print products.

100THE USA TODAY NET WORK CONNECTS WITH

AND THEY HAVE REAL BUYING POWER:

TRILLIONANNUALLY2$

CONNECTS CONSUMERS, COMMUNITIES AND BUSINESSES AT A LOCAL AND NATIONAL LEVEL.

MILLION CONSUMERS MONTHLY

THE STRENGTH OF ANATIONAL NETWORK

WITH THE OF A LOCAL SOURCE

2

THE NEWS JOURNAL REACHES 74% OF NEW CASTLE COUNTY RESIDENCES MONTHLY!

Younger demographics may not traditionally reach for the paper, but our digital headlines are grabbing their attention and driving traffic to our outlets and your brand.

282,703INTEGRATED 7-DAY PRINT & 7-DAY DELAWAREONLINE.COM

94,073THE NEWS JOURNAL

DAILY READERS

146,144THE NEWS JOURNAL

SUNDAY READERS

AVERAGE MONTHLY PAGE VIEWS:

12 MILLION (47% ON MOBILE)

AVERAGE MONTHLY UNIQUE VISITORS:

1.2 MILLION(41% ON MOBILE)

Sources: 2017 Scarborough Release 2 New Castle County Adults, 18+ 2016 Nielsen Pop Facts Demographics New Castle County Adults, 18+

TOTAL MARKET EFFECTIVE BUYING INCOME

$23.6 BILLION

EFFECTIVE BUYING INCOME PROJECTED TO INCREASE

7.3% BY 2021

READERSHIP 282,703

AVERAGE AGE 48

MEDIAN HH INCOME $64K+

OWN A HOME

69%

ATTENDED COLLEGE

30%

MARRIED

52%

MALE

46%

FEMALE

54%

3

WHO ARE THE NEWS JOURNAL AND

DELAWAREONLINE.COM READERS?

OUR INTEGRATED AUDIENCE IS AFFLUENT AND WELL-EDUCATED

Sources: 2017 Scarborough Release 2 Base: New Castle County 2016 Nielsen Pop Facts Demographics State of Delaware

4

NATIONALUSA TODAY USATODAY.com USA TODAY App Cars.com

TheJobNetwork.com FindNSave.com Yahoo!

RESEARCH & ANALY TICS

WHAT'S OURS IS

YOURS

MEDIA OUTLETS

PRO

BORRELLTomorrow's Media Understood Today

REGIONALThe News Journal Delawareonline.com

TNJMG offers unparalleled research re-sources — both local and national — to help find, understand and motivate your customers. We can tailor your message to your audience with a wide range of marketing solutions that suit your business best, from best-in-class media properties to digital and creative services.

As Delaware's largest media and marketing company, we have a passion for growing local business. We take the time to understand your unique business objectives so that we can develop custom marketing strategies tailored to your customers.

There are no cookie-cutter solutions here, and our account planning process creates integrated marketing communication

programs that are rooted in research and launched by noise-making creative that motivate your consumers to act.

Once a program is launched we stick with it, constantly monitoring your campaigns to optimize their performance and provide frequent and transparent reporting.

We don't succeed unless you do.

UNLEASH OUR CREATIVESOur creative team thrives on generating hardworking brand campaigns that hit the mark every time. Smart, strategic creative is just one of the ways we motivate consumers to take action for your business.

Source: Google, 2013 14147

EXPANDING OUR EXPERTISE

We’ve teamed up with a recognized global leader in digital marketing, ReachLocal, to make local digital even more powerful and impactful for you.

ReachLocal adds award-winning, unparalled resources including: ReachSearch™ PPC, Reach-SEO™, ReachSite™ Website, ReachSocailAds™, ReachLisitngs™, ReachEdge™ optimization technology, ReachCast™ digital presence, TotalChatLive™ website chat functionality and TotalTrack™ ad tracking.

RICH MEDIA CAPABILITIES

Designed to engaged users more frequently, rich media ads provide interactive assets and deliver robust reporting.

DIGITAL VIDEO SERVICES

We can provide your business with a professional, high quality video that can be shared across digital media and beyond.

BRANDED CONTENT

Get your branded content in front of a highly engaged local audience. Branded content is not brand-biased and focuses on informing, rather than convincing, the audience. Build unparalleled brand loyalty and authority.

EMAIL MARKETING

Email marketing yields some of the highest ROI in digital marketing, providing targeted and custom crafted messages to reach new or repeat consumers.

MOBILE GEOFENCING

Mobile geofencing allows you to reach consumers with fully customizable targeting shapes and pinpoint accuracy to 100 meters. Geofencing can be combined with behavioral and audience targeting in a way that allows you to influence your best potential customers.

TARGETING & RETARGETING

Feature ads on thousands of destination sites across our targeted ad network. Increase conversions and recapture lost leads with site retargeting bringing customers back to you while they're searching for the competition.

THE PREMIUM

LINEUPWe have the tools and the skills to put your brand in the forefront in a dazzling way for your most eligible consumers. More importantly, we have the means to track the progress of your investment and continually adjust to improve it's performance. Our team is here to promote and protect your brand. That's one hard hitting lineup.

8

MAKE AN IMPACT

Drop Down Ad UnitPUSHDOWN

Full Screen Cinematic Ad UnitGRAVITY

Pop Out Interactive Ad UnitTAKEOVER

HIGH IMPACT DIGITAL AD SPECS

GRAVITY Video + Overlay + Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 Background

HERO FLIP Ad Creative: 1380x1380 Bleed Area and 768x768 Safe Area Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 Background

IAB BILLBOARD Ad Creative: 970x250 Leave-Behind: 88x31

PUSHDOWN Ad Creative: 1320x743 Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 Background

INTERACTIVETAKEOVER

Frame Leave-Behind: 800x40

Safe Zone and 2560x1000 Background

DIGITAL AD SPECS

All digital specs are based on pixels. Should be built at 72 DPI in RGB format. Additional digital sizes available.

9

LEADERBOARD 728x90

MEDIUM RECTANGLE 300x250

HALF PAGE 300x600

TRANSITIONAL 1380x1380

SPONSORSHIP 100x50

STANDARD DISPLAY ADS

More time is spent with content-rich sites, and our site goes above and beyond. Start here – our standard digital ads are just the beginning.

TRANSITIONAL1380x1380

HALF PAGE300x600

MEDIUM RECTANGLE300x250

320x50

FULL SCREEN320x480

300x250

VIDEO

10

GOMOBILEOur mobile ads are everywhere you need to be. With four unit sizes that each fit into a variety of placements, the opportunity to make an impression is nearly unlimited.

With a base size of 320 x 50 or 300 x 250, our ads have the option of expanding into an engrossing full screen unit or an enticing video takeover that works in both landscape and portrait mode. What better way to make an impact on one of the most frequently-used devices in the world?

2221

CROWDPLEASERS

With a number of annual events drawing in the masses, sponsorship opportunities are a unique and exciting way to reach the crowds. Whether you're a presenting sponsor or a program advertiser, our events will bring you exposure quite unlike any other advertisement.

11

Imagine Delaware

O P E N F O R U M

DELAWARE AUTO SHOWOCTOBER, ANNUALLY

The three-day event in early October is held at the Chase Center on the Riverfront in Wilmington, Del. Boasting over 87,000 square feet of floor space, it is filled with the latest new automobile models from 70 auto manufactures/dealers. The family-fun event is rated "good to better" by 84% of attendees.

IMAGINE DELAWARE2-3 COMMUNITY EVENTS, ANNUALLY

Our Imagine Delaware Open Forum Series explores subjects critical to the state moving forward in key areas. Past events had over 1,000 attendees.

TOP WORKPLACESAUGUST, ANNUALLY

The News Journal has recognized 60+ companies and organizations in Delaware as Top Workplaces each year. These companies are recognized as Top Workplaces based solely on surveys about the workplace completed by their employees. The honorees are not only better places to work, but are more likely to be successful than peer organizations.

PUT IT IN PRINT

12

TABLOID ADS FULL 1/2 VERTICAL

1/2 HORIZONTAL 1/4 HORIZONTAL

STANDARD ADS

1/8 HORIZONTAL

1/4 VERTICAL

FULL

1/12

1/4 HORIZONTAL 3/16

1/2 VERTICAL

1/8

1/2 HORIZONTAL

1/6

DOUBLE TRUCK

1/24 1/24

1/12

DOUBLE TRUCK

1/4 VERTICAL

RETAIL COLUMN WIDTHS

1 Column 1.52" 2 Column 3.25" 3 Column 4.92" 4 Column 6.62" 5 Column 8.31" 6 Column 10"

SIZE COL x IN

Double Truck 20.75" x 10" Full 10" x 10" 1 / 2 Vertical 4.92" x 10" 1 / 2 Horizontal 10" x 4.95" 1 / 4 Vertical 4.92" x 4.95" 1 / 4 Horizontal 10" x 2.42" 1 /6 Double Biz Card 3.25" x 4.95" 1/12 Biz Card 3.25" x 2.42"

SIZE COL x IN

Double Truck 20.75" x 20.5" Full 10" x 20.5" 1 / 2 Vertical 4.92" x 20.5" 1 / 2 Horizontal 10" x 10.2" 1 / 4 Vertical 4.92" x 10.2" 1 / 4 Horizontal 10" x 5.05" 3 / 16 4.93" x 7.61" 1 / 8 4.92" x 5.05" 1 / 8 Horizontal 10" x 2.47" 1 / 12 3.25" x 5.05" 1 / 24 3.25" x 2.47"

CONNECT WITH US

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There's a team of experts across

The News Journal Media Group and

the USA TODAY Network who work

together to implement and manage

your program. We can't wait to hear

from you.

CALL US TODAY. (302) 324-2650