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MEDIA KIT 2016

This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016.

MEDIA KIT 2016

EDITOR’S NOTEWelcome to the newly refreshed Best Health—Canada’s only women’s health and wellness magazine.“Make my life easier!” These are the four most common words I hear from women across Canada.

I’ve been zigzagging our country for the last two decades, chatting with readers at every turn to find out what they want most. The answer is always the same: Help me create a life that is a little less hectic, a little more joyful.

It is exactly on this premise that we are building the new Best Health. Every page brims with ideas to help women feel their best. Nutrition stories that help them understand how to fuel their body for energy and health; fitness ideas that help them be strong and resilient; wellness tips that help them manage stress and find more balance.

By providing women with the right tools, not only can we make their lives easier, we can make them healthier and happier, too. This is our goal, one that we’ve wrapped into our new editorial mandate: Just the best. Just for you.

BETH THOMPSONEditor-in-Chief

Sources: AAM Dec 2015; Vividata 2014 Q4 Total 18+

MAGAZINE LAUNCHED IN SPRING 2008

CIRCULATION: 80,770

FREQUENCY: 7 ISSUES PER YEAR READERSHIP 18+: 633,000 READERS PER COPY (18+): 7.8 AVERAGE READING OCCASIONS(18+): 3.5 OUR CORE AUDIENCE IS WOMEN 35-55 WHO RECOGNIZE THE IMPORTANCE OF MAKING HEALTH A PART OF THEIR LIFESTYLE WOMEN 18+ AUDIENCE: 384,000 WOMEN 25-54 AUDIENCE: 168,000 WOMEN 35-54 AUDIENCE: 110,000

BEST HEALTH FAST FACTS

HERE’S WHAT OUR READERS ARE SAYING ABOUT US!

This is the only magazine that I actually read from cover to cover every issue.

I love Best Health magazine because I can trust the information I read and love sharing it with my family and friends.

I have been a subscriber to Best Health from the beginning. I often give friends a copy to get them ‘hooked.’

It is definitely one of the best magazines that has come out in a long time. The content is great, the layout and the paper used to make the magazine— great quality.

I have every issue since your magazine’s debut. I re-read them as I find they are a great resource.


MEDIA KIT 2016

Source: Vividata 2015 Q4, Total 18+* Proj relatively unstable due to small base-use with caution.

POPULATION BEST HEALTH

(000) COMPOSITION % (000) COMPOSITION % COVERAGE %

TOTAL 18+ 28,887 100 633 100 2.19

MALES 14,184 49.1 248 39.18 1.75

FEMALES 14,703 50.9 384 60.66 2.61

AGE 18-24 3,404 11.78 61 9.64 1.79

AGE 25-34 4,982 17.25 106 16.75 2.13

AGE 35-44 4,635 16.05 87 13.74 1.88

AGE 45-54 5,260 18.21 97 15.32 1.84

AGE 55-64 4,961 17.17 132 20.85 2.66

AGE 65+ 5,645 19.54 150 23.7 2.66

BABY BOOMERS (BORN 1945-1965) 10,699 37.04 266 42.02 2.49

AVERAGE AGE 47 49

AGE 25-54 14,877 51.5 290 45.81 1.95

AGE 35-54 (PRINCIPAL TARGET) 9,895 34.25 184 29.07 1.86

AGE 55+ 10,606 36.72 282 44.55 2.66

UNIVERSITY+ 17,623 61.01 394 62.24 2.24

COLLEGE+ 20,822 72.08 457 72.2 2.19

HHI $75,000+ 13,298 46.03 212 33.49 1.59

HHI $100,000+ 8,931 30.92 132 20.85 1.48

AVERAGE HOUSEHOLD INCOME $81,832 $67,660

MANAGERS/PROFESSIONALS/EXECUTIVES 7,634 26.43 118 18.64 1.55

WHITE COLLAR (INCLUDES CLERICAL/SECRETARIAL) 6,140 21.26 148 23.38 2.41

EMPLOYED (FULL/PART TIME) 13,163 45.57 288 45.5 2.19

SELF EMPLOYED 3,638 12.59 55 8.69 1.51

RETIRED - FULLY 5,892 20.4 159 25.12 2.7

REGION- ATLANTIC 1,954 6.76 66 10.43 3.38

QUEBEC 6,750 23.37 40* 6.32 0.59

PRAIRIES 5,187 17.96 123 19.43 2.37

BRITISH COLUMBIA 3,856 13.35 92 14.53 2.39

MARRIED / LIVING TOGETHER 18,326 63.44 354 55.92 1.93

CHILDREN <18 IN HH 11,044 38.23 243 38.39 2.2

CHILDREN <12 IN HH 7,904 27.36 139 21.96 1.76

HOMEOWNERS 21,903 75.82 422 66.67 1.93

PET OWNERS 9,747 33.7 243 38.39 2.49

PRINCIPAL GROCERY SHOPPERS 21,956 76.01 513 81.04 2.34

MOMS WITH CHILDREN <18 5,858 20.28 141 22.27 2.41

READER PROFILE


MEDIA KIT 2016

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best » N E W S

28 MAY 2015 best health www.besthealthmag.ca

{nutrition insider}

Is snacking a good thing for your metabolism? The scientific evidence is mixed on whether snacks help with digestion and me-tabolism. What’s clear is that when people get really hungry, they choose more unhealthy foods, eat more quickly and eat too much. So, one of the best benefits of snacks is that they prevent you from getting to this point. Planning ahead and eating a healthy snack when you’re just starting to get hungry will prevent you from making unhealthy choices later.

What constitutes a healthy snack? Does it have to be low-fat? More important than low-fat is choosing foods with healthy fats. Protein, fibre and fats help keep you full longer and keep energy levels even. It’s a smart choice to include foods that provide one or more of these, like nuts, dairy products and whole grains, in your snacks.

What are your favourite snack suggestions for active women?As a businesswoman, avid surfer, trail runner and yogi, I’m an active woman myself! Here are some of my personal favourites: plain yogurt with hemp hearts and berries, buckwheat cakes spread with almond butter and topped with sliced apple, and raw veggies with bean dip.

Before you consider going gluten-free, check out the latest research on the health benefits of whole grains: A new study in JAMA Internal Medicine suggests that a diet that includes oatmeal, rice and whole- grain bread can actually tack years onto your lifespan. Yes, really.

Long live bread

EatYOUR SUNSCREENGet extra sun protection from the inside out. A diet loaded with vitamin C, lycopene and beta carotene – powerful complexion-enhancing antioxidants – can be helpful, theoretically, in providing a boost of UV protection, says Dr. Lisa Kellett, principal dermatologist of Toronto’s DLK on Avenue. “Your skin will be better able to repair free radical damage caused by sun exposure, which leads to skin cancer.” Eating whole foods rich in these nutrients is key, she says. Try salmon, carrots, spinach, tomatoes and (iced) green tea. Remember to wear sunscreen daily and reapply it every two hours at the very least – no matter how high the SPF.

SNACK ATTACKwith Kristen Yarker, a registered dietitian in Victoria, BC

Check out besthealthmag.ca/

grocery-store for our custom Healthy

Eating Grocery Tour Feature

Current updates in research, news and product developments in fitness, nutrition, wellness and beauty.

Source: Vividata 2015 Q4 - Total 18+

422,000 BRAND AMBASSADORS 152,000 EARLY ADOPTERS 246,000 EXCITED BY NEW TECHNOLOGY 509,000 VALUE LEARNING NEW THINGS

NEWST I P S + T R E N D S

JILLIAN MICHAELS

best » N E W S


{fitness insider}

Check out these fitness-filled Instagram feeds for some spring sweat-spiration:

Molly Sims @mollybsimsBrianne Theisen-Eaton @btheiseneatonJillian Michaels @jillianmichaels

Do you know your “fitness age”? Researchers at the Norwegian University of Science and Technology have created a formula – which includes age, activity level and resting heart rate, among other factors – to determine your magic number. Calculate yours at worldfitnesslevel.org

must follow!

AGEAPPROPRIATE

We checked in with Stuart Phillips, a kinesiology professor from the Exercise Metabolism Research Group at McMaster University in Hamilton, ON, for his solutions

THAT’S HOW MUCH MORE EXERCISE PEOPLE LOG ON WEEKENDS COMPARED TO ANY OTHER DAY OF THE WEEK*According to a survey by My Fitness Pal

TIPS FOR POST-WORKOUT RECOVERY

After a workout, what does your body need?Remember the three Rs: Rehydrate (you need to replace the fluids that you’ve lost), refuel (give back the fuel that your muscles like to use best, which is car-bohydrates) and repair (give the muscle back protein so it can use amino acids to repair and remodel muscle and withstand the stress of exercise.

What’s a good post-workout fix?Milk is a good rehydration aid – it’s probably better than your typical sports drink because of the protein content, which also helps aid in repair. Although it can also refuel, it’s not going to do it in the same way a [carb-loaded meal] will. Dairy contains vitamin D, which helps induce greater fat loss.

You’ve studied milk as a recovery aid?Yes, we studied three groups: those who consumed fat-free milk, those who consumed fat-free soy milk and those who consumed a carbohydrate solution. The main finding was that everybody gained muscle and everyone got stron-ger, but those who drank milk gained more muscle and got a bit stronger than the other groups. At the same time, we unexpectedly found that those who drank milk simultaneously lost more body fat. In this way, milk provides con-venience for the post-exercise period and at a relatively low price.

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during this summer’s Pan Am Games –

she’ll be sprinting for gold!

best » N E W S

18 SUMMER 2015 best health www.besthealthmag.ca

{nutrition insider}

REDALERT!

Casey Berglund, a registered dietitian and spokesperson for Dietitians of Canada, gives us the lowdown on soy and why we should be adding it to our diet.

What makes soy a nutritional choice? Soybeans are high in protein. Three-quarters of a cup of cooked soybeans con-tains as much protein as half a cup of cooked meat, chicken or fish. Soy is higher in fat than other legumes. However, the fats are mainly healthy fats, including omega-3 fatty acids. Soy is also a source of important minerals, such as calcium and iron. Research shows that soy may be beneficial in the preven-tion of heart disease and breast cancer.

How can women incorporate more soy into their diets?I would recommend starting with whole soybeans, tofu and/or a soy beverage. Soy can be added to salads, soups, smoothies or pasta dishes. Green soybeans, or edamame in the shell, can be steamed and eaten alone as an appetizer or snack. Tofu can replace meat in vegetable stir-fries, soups and pasta sauces. Soy beverages are great to drink on their own, in smoothies, over cereal or in cooking and baking. Choose a plain fortified soy beverage that has at least seven grams of protein per cup.

Can you substitute soy for other items in your favourite recipes?Silken (soft) tofu works well for preparing smooth sauces, like alfredo sauce for pasta, or dips for veggies and crackers. It can be blended with savoury ingredi-ents to create a delicious soup or combined with sweet ingredients to make a creamy dessert, such as “cheesecake.” Tofu also works well in smoothies – it has a very neutral flavour, so it takes on whatever flavour it’s paired with.

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DID YOU KNOW THAT 8 STRAWBERRIES CONTAIN MORE VITAMIN C

THAN ONE MEDIUM-SIZED ORANGE? (YAY FOR STRAWBERRY SEASON!)

Indulge your chocolate habit now and then – without guilt. “Healthy eating doesn’t have to be boring, and there is always room for fun,” says Andrea Holwegner, a Calgary-based “chocoholic dietitian.” Here’s one of her top tips: Opt for snack foods that are individual sized or have portion control indicators on the package. “Most of us don’t eat portions, we eat packages,” she says, “so this is more helpful than hoping you’ll stop at a few handfuls.” Check out the classic childhood fave, Smarties, which now come portion-packed!

Sweet News!

Chili peppers could be the next big obesity fighter. Researchers at the University of Wyoming have found promise in the potential of capsaicin – the chief ingredient in chili peppers – as a diet-based supplement. According to World Health Organization estimates, one-third of the world’s population is currently overweight or obese, making finding new weight-management strategies a top priority for health scientists around the globe.

SOY SMOOTH

For healthy and delicious soy-based

smoothies, visit besthealthmag.ca/

best-eats/smoothies

OUR READERS


MEDIA KIT 2016

ENJOY ACTIVITIES THAT PUSH THEIR MENTAL AND PHYSICAL LIMITS 302,000 EXERCISE AT HOME 242,000 AGREE REGULAR EXERCISE IS ESSENTIAL TO THEIR DAILY LIFE 351,000 116,000 DO YOGA/PILATES (53% MORE LIKELY THAN THE POPULATION) ARE INTERESTED IN HOMEOPATHIC AND HERBAL REMEDIES 211,000 USED VITAMIN/MINERAL/HERBAL SUPPLEMENTS PAST 6 MONTHS 343,000 (20% MORE LIKELY THAN THE POPULATION) CONCERNED ABOUT HEALTH AND SAFETY OF FAMILY 488,000 LOVE TO SPEND TIME LOOKING AT HOUSEHOLD DECORATING IDEAS 230,000 GIVE PREFERENCE TO “GREEN” PRODUCTS 312,000 AGREE THAT IT’S IMPORTANT TO CONTINUE TO LEARN NEW THINGS THROUGHOUT LIFE 509,000


In each issue we provide a toolbox of solutions that help women create healthy, balanced lives. This includes seasonal health news, eco-friendly updates, fitness trends, workouts, and relationship guides. It’s all packaged in a smart and streamlined way to ensure readers get the info they need to live the lives they want.

BEST YOU FAST FACTS

$62.6 MILLIONSPENT ON SPORTS

CLOTHING/ EQUIPMENT

IN PAST YEAR

BIG SPENDERS


MEDIA KIT 2016

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DAIRY“Organic is a great option for dairy, especially butter,” says Ramsden. Organic dairy cows spend part of their spring and summer outdoors, where they graze on grass and other greens, while in the cooler months they are fed organic feed (which means you support the bees thanks to no neonicotinoids). One hundred per-cent grass-fed but-ter can be expen-sive and hard to find, but it’s more readily available through the sum-mer and early fall. Stock up at the end of the season and freeze it for use throughout the winter.

APPLESThe CFIA conducts annual tests of pes-ticide residues on apples. In its most recent report, it noted that this was a crop with multiple residues but that the fruit was most compliant for stay-ing under the CFIA’s maximum residue limit. We say go organic on this one for domes-tic and imported apples because we don’t know the impact of multiple residues. Ralph C. Martin, Loblaw Chair in Sustain-able Food Produc-tion and a professor in the University of Guelph’s plant agri-culture depart-ment, says it’s an area in need of research. “It's not so much one pesti-cide at a time and arbitrarily set lev-els that should be the measure as it is the cumulative and interactive effect of eating pesticides over time.”

DRIED HERBS + SPICES

If the herbs and spices you use most often are imported into Canada (the label will tell you so), consider buying them organic. Imported dried spices are often irradiated, says Sarah Ramsden, a Vancouver Island-based certified nutritional practi-tioner. “This increases the shelf life,” she explains, “but it reduces the nutritional content of the food.”

CANTALOUPEThese vitamin- C-packed melons are a safe bet to buy conven-tional. Accord-ing to findings from the EWG, 61 percent of the cantaloupes tested didn’t show any pesti-cide residues.

AVOCADOSThe flesh of this heart-healthy fruit is protected by a hardy outer skin, so although it is sprayed, it doesn’t pose a health risk.


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STICK WITH CONVENTIONAL…

by ALEX MLYNEK

BUYING ORGANIC SEEMS LIKE A NO-BRAINER. Organic food tends to have a lower impact on the envi-ronment, and it’s often more humanely produced. And what about the potential health benefits? A meta-analysis published last summer in the British Journal of Nutrition, which looked at 343 studies across geo-graphic regions, found that organic crop foods con-tained, on average, 20 to 25 percent more antioxidants

and had lower levels of cadmium and pesticides. This last point is key if you are pregnant or have children, since kids might be more affected by pesticides due to their lower body weight and because we have yet to learn about pesticide’s long-term effects. But – and it’s a big but – there’s no denying organic can be expensive. To make sense of it all, we’ve done some research to help you make budget-friendly choices.

We asked the experts for the real deal on organic produce: When is it a must, when is it a maybe and when can we stick to conventional items

and shave a few dollars off our grocery bills?

naturalachoıce


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OVERALL GOOD HEALTH DEPENDS ON EATING WELL 433,000 ARE PRINCIPAL GROCERY SHOPPERS 513,000 LOVE TO COOK 299,000 HAVE A SIT-DOWN MEAL IN THE EVENINGS 307,000 BAKE FROM SCRATCH 353,000 PREFER ORGANIC FOOD 242,000 ARE WELL INFORMED ABOUT NUTRITION 368,000 MONITOR INGREDIENT LISTS ON PACKAGED GOODS 394,000 PREFER “LOW FAT” OR “LIGHT” FOOD AND DRINK OPTIONS 201,000Source: Vividata 2015 Q4 - Total 18+

At Best Health, we believe you are what you eat. That’s why we provide detailed articles on how food fuels the body, feeds the brain and fends of disease—all key to a healthy lifestyle. Plus, we offer innovative and easy recipe ideas to help readers get delicious, nutritious dinners on the table, quickly. We also include a cultural column on Best Chefs, to help inspire everyday cooks with new thinking.

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best health MAY 2015 111

CABBAGE AND HEAD LETTUCEConventional is a solid choice here since the outer wrapper leaves are stripped from cab-bage and head let-tuce before they go to market, which means pesticide residues are likely lower.

ASPARAGUSLittle to no pesti-cides are applied to the parts of aspara-gus we eat when it’s being harvested because it grows so quickly, says McDonald. “In two days, it can go from out of the ground to ready for harvest,” she says. So, there’s no need to splurge on certified organic stalks.

Conventional is also the way to go for these essentially pesticide-free fungi, which are grown indoors (to control temperature and humidity) in pas-teurized compost. “Farmers are very careful not to bring in pests, insects or diseases,” says McDonald.

HONEYIt’s hard to find organic honey in Canada (the Ontario Beekeepers’ Asso-ciation says there are only a few organic beekeepers in this country, likely because it’s difficult to meet the requirement that the forage area be a certain distance away from places that might use pro-hibited chemicals). Luckily, that’s not a worry because the CFIA found very few pesticide resi-dues in their latest round of testing of conventional store-bought honey. If you want to go organic, a number of beekeep-ers practise some organic techniques without official cer-tification. One way to find out what you’re buying is to talk to a honey seller at your local farm-er’s market. You might be surprised to learn how close their techniques come to the organic standard.

11CORNCorn is number 50 of the 51 fruits and vegetables ranked by the EWG, so it’s one of the least likely to contain pesti-cide residues thanks to its pro-tective husk. While corn is treated with neo-nicotinoids, it’s planted using a different tech-nique that pro-duces less dust, so there’s minimal impact on neigh-bouring bees.

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BANANAS Conventionally grown bananas are treated with a mas-sive amount of pes-ticides. So while, thanks to the pro-tective peel, the fruit does not con-tain many pesti-cides, traditional growing practices use large amounts of chemicals, put-ting the local envi-ronment and plantation workers at risk.

BEEFThere are several reasons to choose organic beef. For one, the type of corn fed to con-ventionally raised cows is treated with neonicotinoid insecticides, which some say kill bees and set off a cascade of environmental problems. Organic cows are allowed to roam in the pasture, which means they get to eat grass and other plants, which, unlike corn, is what they’re biologically designed to munch on, keeping them healthier. This also makes the meat better for us, says recent research out of the University of Toronto: Scientists found there was a higher ratio of anti-inflammatory omega-3s com-pared to omega-6s in grass-fed meat and dairy. Finally, organic beef does not contain antibi-otics or growth hor-mones, so there’s less exposure to drug-resistant bacteria.

WASH UP FIRST

BLUEBERRIESU.S.-grown blue-berries rank num-ber 14 on the EWG’s Dirty Dozen list (and imported are num-ber 23), but there’s another reason that organic might be a better choice: There are more antioxidants in smaller blueber-ries. “Organic blueberries tend to be a little bit smaller because they don’t get as much nitrogen fertilizer,” says McDonald.

GO WITH ORGANIC ...

POTATOESThe CFIA reports that potatoes have multiple pesticide residues. (Though, potatoes garner a decent compliance rate when it comes to the maximum residue limit.) “Potatoes have a few persistent pests,” says Mary Ruth McDonald, the University of Guelph’s research program director of plant production systems, which may explain the need for chemical spraying. For similar reasons to apples (see #7), organic is a good choice.

PEACHESFew fruits say sum-mertime like peaches, but since both the Environ-mental Working Group (EWG) and the Canadian Food Inspection Agency (CFIA) say they have multiple pesti-cide residues, it’s worth waiting until they’re in season. At that point, you won’t likely have to pay all that much more for the organic version.

best health MAY 2015 109

BEST EATS FAST FACTS

OUR READERS SPEND

$60.2 MILLIONON FOOD

EACH WEEK

BIG SPENDERS


MEDIA KIT 2016

LOOKSWe’re expanding our coverage on skincare and healthy aging as it relates to beauty in 2016. In it, you’ll find savvy solutions to help you look and feel your best every day. Our editorial focuses on creating beautiful environments that showcase the latest and greatest in beauty and style—from budget buys, to eco-friendly picks, to trending and must-have items.

best health MARCH | APRIL 2015 29

best

LOOKSI D E A S + I N S P I R A T I O N

THE SHININGWelcome spring with a glossy smile. This season’s light and bright colours promise something for everyone.photography by GEOFFREY ROSS

MICHAEL KORS LIP LUSTER IN FIRE CORAL,

$26

NARS GUYANE LIP GLOSS, $31

REVLON ULTRA HD

LIP LACQUER IN HD PINK

RUBY $12

CHANEL LÈVRES

SCINTILLANTES IN FLEUR

D’EAU, $31

LIP PREP TIPS + PRODUCTS WE LOVE

EXTRAIPAD

best health SUMMER 2015 27

best

LOOKSI D E A S + I N S P I R A T I O N

PANNING FOR GOLDGet into the spirit of the Pan Am Games – and add a little sparkle to summer while you’re at it – with these metallic nail polishes.photography by GEOFFREY ROSS

SEE SHOPPING GUIDE FOR BUYING INFORMATION

148,000 BOUGHT MAKE UP LAST MONTH 174,000 GLAM-UP WITH NAILCARE PRODUCTS (IN PAST 6 MONTHS) 210,000 BOUGHT MASCARA (IN PAST 6 MONTHS)

Source: Vividata 2015 Q4 - Women 18+

OUR FEMALE READERS

$187 MILLION ON WOMEN’S CLOTHING $67 MILLION ON FINE JEWELLERY $55.5 MILLION ON FOOTWEAR $24.9 MILLION ON PERFUME/COLOGNE


TOTAL SPEND PAST 12 MONTHS

“MY CONFIDENCE IS GREATLY ENHANCED WHEN I KNOW I LOOK MY BEST” 240,000 (WOMEN ONLY) FEEL IT’S IMPORTANT TO LOOK YOUTHFUL 269,000 “I LIKE TO CHANGE MY APPEARANCE WITH COSMETICS” 99,000 (WOMEN ONLY) KEEP ABREAST OF CHANGES IN STYLE AND FASHION 191,000 FEEL INCOMPLETE WITHOUT THE ZEST OF A PERFUME OR FRAGRANCE 86,000 (WOMEN ONLY) FEEL MOST COMFORTABLE IN THEIR JEANS 382,000

BEST LOOKS FAST FACTS


OUR FEMALE READERS SPENT

$8.4 MILLIONON MAKEUP LAST MONTH

BIG SPENDERS


MEDIA KIT 2016

RUNWAY A rosy flush, as seen at Michael Kors, Kate Spade and Donna KaranREAL WAY FLOWER BEAUTY WIN SOME, ROUGE SOME CRÈME BLUSH IN PRIMROSE & PROPER, $9 Use a medium-sized brush to swirl this rosy blush just under the apples of your cheeks for fall’s sporty, health-infused glow.

RUNWAY Statement eyeliner, as seen at Oscar de la Renta, Chanel and DiorREAL WAY COVERGIRL INTENSIFY ME! LIQUID LINER IN INTENSE BLACK, $10 This liner’s unique paddle-shaped tip will draw thick or thin lines to help you master the season’s perfect cat eye or artful squiggles.

RUNWAY Cranberry lips, as seen at Carolina Herrera, Dolce & Gabbana and Tod’sREAL WAY ALMAY SMART SHADE BUTTER KISS LIPSTICK IN BERRY MEDIUM, $9

Shea butter, coconut and jojoba oils keep your pout looking smooth and kissable while imparting a low- maintenance berry hue.

22 SEPTEMBER 2015 best health www.besthealthmag.ca

best » L O O K S

SPOTTING CASCADING WAVES ON the runway is nothing groundbreaking, but this season, the hair seen at shows like Jason Wu and Etro calls to mind something a lot less…effortless. This fall, hair appears less rolled out of bed and more Upper East Side princess – clean, shiny and with the slightest bendy texture.

To get the look, Charles Baker Strahan, celebrity stylist for Herbal Essences, says the secret is prepping with a cocktail of ultralight mousse and dry hair oil. “This will give you the strength of the mousse

without any of the crunch, so you’ll end up with move-ment and bounce,” says Strahan.

Starting with wet strands, mist hair with a dry oil, then use your fingertips to comb a golf-ball-size amount of mousse from roots to ends. To blow-dry, use a large bas-ket-style diffuser and allow sections of hair to just sit in the basket as they dry.

“Hairdryers have so much power now that they actually change the movement of your hair and prevent it from hold-ing any curl,” says Stra-han. Finish by misting a natural-bristle brush with oil spray and brush-ing it through your hair for added polish.

produced by MEGAN KIRKWOOD photography by GEOFFREY ROSS

NEED IT!your beauty essentials

AGENT ORANGE

Snag Lush, Glossy Locks

2 SCHWARZKOPF PROFESSIONAL OSIS+ SESSION LABEL VOLUMIZING ROOT SPRAY MOUSSE, $223 HERBAL ESSENCES WILD NATURALS ILLUMINATING DRY OIL SPRAY, $12

HOW TO

1 KÉRASTASE CARRÉ LISSANT HAIRSTYLE TOUCH-UP SHEETS FOR HAIR, $35 FOR 50

AFTER A SUMMER OF SWELTER-ing sun, treat your skin to some soothing comfort with Pai Rosehip BioRegenerate Oil, $40. Loaded with antioxidants, such as provitamins A and C, and omegas 3, 6, 7 and 9, from both the flesh and seed of the rosehip fruit, it’ll feed your face and help run damage control on UV exposure. The organic U.K.-based brand counts clear-complexioned gals like Natalie Portman and Kate Hudson as fans. The bonus? Its natural tangerine hue imparts a subtle glow that will help prolong your sun-kissed skin tone.

BEST BETSFALL’S BIGGEST HITS Wallet-friendly picks that deliver the season’s hottest trends

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best » B E T S

A BOLD BLACK AND WHITE PRINT GIVES THIS MAXI DRESS A MODERN SPIN. AND A FLOOR-SWEEPING SILHOUETTE IS ALWAYS

LONG ON VERSATILITY. SIMPLY ADD FLAT SANDALS DURING THE DAY AND WEDGE HEELS WHEN THE SUN GOES DOWN. H&M, $60

this will be mine... TODAY

WITH AN EYE-CATCHING PRINT, DAINTY SASH BELT AND BANDED HEM FINISH, THIS SLIP DRESS DOESN’T SKIMP ON

DETAILS. PAIR IT WITH BROWN LEATHER SANDALS TO COMPLETE THE LOOK.

ANN TAYLOR, $139

on my list for... PAYDAY

Easy, breezy and stylish, the sundress is an essential hot-weather must-have. Whether you prefer a statement-making maxi or something short and sweet, brightening your look is as simple as a summer day. by INGRIE WILLIAMS photography by MICHAEL CRICHTON

NOT SURE WHAT TO LOVE MORE: THE UNEXPECTED MIX OF PRINTS OR

THE RELAXED T-SHIRT FIT. EITHER WAY, THIS COTTON SHEATH IS THE

DEFINITION OF SIMPLE AND CHIC SUMMER DRESSING. VIRGINIA JOHNSON, $395

saving for... SOMEDAY


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PRINTSCharming

NEED IT, WANT IT, LOVE IT: A VISUALLY STUNNING COLLECTION OF THE BEST OF TRENDING BEAUTY PRODUCTS BEST BETS: A HI-LOW VERSION OF TRENDING STYLE ITEMS SUCH AS TOTE BAGS AND RAINCOATS

IN BEST LOOKS SECTION

KEIRA KNIGHTLEY


best » L O O K S

SHORE THINGThis sea-glass-like flaçon may look like something that just washed ashore, but we assure you its contents are far more precious than seaweed-flecked sea water. At first spritz, the scent starts crisp with fresh, citrus yuzu fruit and underwa-ter shiso leaf, but just like a day at the beach, it warms up with comfort-ing notes of wood, sea-shell and damp floral muguet. Now surely that’s worthy of an underwater treasure.

LOVE IT!beauty maven must-haves


HOW SWEET IT IS!While one-palette-fits-all makeup offerings are popping up everywhere these days, we’ve finally found one that makes us want to bust it open like a solid bar of Swiss chocolate. Infused with anti-oxidant-rich cocoa powder, this 16-pan palette has all the neu-tral shades you need to create a flattering look for every day (and night) of the week, à la the always natural-looking beauty Keira Knightley. To get a wear-anywhere look like Keira’s, skip the eyeliner pencil and use a medium-sized eyeshadow brush dusted with one of the truffle-hued shadows, such as hazelnut or haute chocolate, and softly buff the colour along both your top and bottom lashlines.

Hey, Slick!As the weather finally starts to warm up, trade in your standard gloss for a lightweight lippy. These plush formu-las use oil to deliver a slight sheen and slippery texture without the stickiness (or a greasy residue). Plus, they contain a blend of essential oils, including jojoba seed, hazelnut and coriander fruit oils, to help hydrate and nourish still-dry-from-the-win-ter lips. A luxe gloss and comfortable balm rolled into one neat little pack-age? Yes, please!

BALENCIAGA PARIS L’ÉDITION MER EAU DE PARFUM, $145 FOR 75 ML

TOO FACED CHOCOLATE BAR, $59

CLARINS INSTANT LIGHT LIP COMFORT OIL IN HONEY, $23YSL VOLUPTÉ TINT IN OIL IN PEACH ME LOVE, $35

IN EVERY ISSUE We have exciting departments and columns, including:

24 OCTOBER 2015 best health www.besthealthmag.ca

BEST SCORE!

Exfoliating cleansersAs the air gets drier and

colder, start to slough off dry skin daily with a

cleanser that instantly brightens and softens your

complexion.

HOT LIST

FIRE STARTERSGet on board with the season’s hottest red lip trend: a true spectrum of hues from brick to cherry to pimento. Better yet, try them all for a drama-filled pout every day of the week.

1 Regenerate your skin as you sleep with plumping collagen and hyaluronic acid, anti-aging meteorite extract and brown seaweed and radiance-inducing vitamin C and bran extract. FILORGA SKIN-ABSOLUTE ULTIMATE ANTI-AGING NIGHT CREAM, $195

2 Smooth this mask all over or just on your oil-prone T-zone to ditch the day’s buildup of dirt, oil, dead skin cells and pollutants with the help of clay and charcoal powder. Caffeine and algae extract help shrink pores for an extra-smooth finish. CLINIQUE PORE REFINING SOLUTIONS CHARCOAL MASK, $29

3 Conveniently cleanse both face and body with this spacey charcoal-infused bar that binds to deep-rooted impurities and draws them away. Jojoba beads also help exfoliate, while pepper-mint oil leaves skin feeling extra-refreshed. BIORÉ PORE PENETRATING CHARCOAL BAR, $10

4 Perfect for your gym or travel bag, this unique face-cleansing stick contains activated bamboo charcoal, which absorbs 1,000 times its weight in toxins, along with pore-refining artichoke leaf and glycolic acid. BOSCIA CHARCOAL DEEP-PORE CLEANSING STICK TREATMENT, $35

BEST FOROILY + SENSITIVE SKINThis foaming formula is soap and alcohol-free and deeply cleanses pores with salicylic acid for a shine-free finish that will leave irritated skin feeling hydrated and soft, instead of dry and tight.

VICHY NORMADERM CLEANSING MATTIFYING FOAM, $20

BEST FORDULL + AGING SKINFruit acids and enzymes combine with glycolic and lactic acids for an intensive gel-based cleanse that will help retexturize, brighten and refine your complexion.RODIAL SUPER ACIDS X-TREME EXFOLIATING GLYCOLIC CLEANSER, $36

BEST FORNORMAL + COMBINATION SKINThis mild, foaming cream leaves skin smooth and radiant with a combination of nine natural extracts, including grapefruit, papaya, willow bark, horse chestnut, thyme and sage.THEFACESHOP HERB DAY 365 MUNG BEANS CLEANSING FOAM, $6

THE LATEST BEAUTY MUST-haves appear supernatural, thanks to ingredients like detoxifying char-coal and meteorite powder – yes, we said meteorite – which helps firm skin with its high mineral content of calcium and magnesium.

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HEALTH, NATURALLY. OUR EXPERT NATUROPATHIC DOCTOR SHARES TIMELY ADVICE AND GUIDANCE ON KEY HEALTH ISSUES. BEST REMEDY. THIS COLUMN EXPLORES SEASONAL ISSUES INCLUDING ALLERGIES AND COLD AND FLU SEASON.


best » Y O U

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CK

{health, naturally}

INFERTILITY IS A HEARTBREAKING diagnosis for many couples and one of the most frustrating and challenging hurdles a relationship can face. But thanks to modern research, we know more about this condition than ever before, which means we also have options to treat it.

First things first, it’s important to under-stand why infertility occurs.

For men, it includes abnormal sperm produc-tion or function resulting from environmental or hormonal factors, testicular problems (fail-ure to descend, trauma) and genetic defects. Certain issues can affect the delivery of sperm, including premature ejaculation and blockages or injuries to the epididymis.

For women, causes of infertility include ovulatory disorders from hormonal condi-tions such as polycystic ovary syndrome, and uterine or cervical abnormalities, Fallopian tube damage or blockages, endometriosis, ovarian insufficiency (early ovarian failure) and medical conditions such as thyroid disor-ders, celiac disease and diabetes.

Increasing age is a risk factor for both men and women, as is smoking. Being overweight or underweight and too much exercise or alco-hol can alter hormone levels and increase inflammation, which can lead to miscarriage. However, the most significant contributing factor in both men and women is stress.

Chronic stress and fatigue raise cortisol, which inflames the lining of the uterus. This impairs implantation, causes spasms in the Fallopian tubes that crush the egg as it travels to the uterus and alters the follicle-stimulat-ing hormone (FSH) and luteinizing hormone (LH) production, which decreases the vitality and number of eggs produced per cycle. High cortisol also increases prolactin in the non-

pregnant female, signalling to the body that she is already with child, thereby preventing pregnancy. For men, cortisol decreases sperm count and motility and reduces ejacu-lation strength.

The good news: There are many options for both men and women to support fertility. Remember, before starting any supplementa-tion program, always check with your doctor to ensure that it’s right for you.

Amino acids L-lysine and L-arginine help increase sperm count and motility, as well as enhance the strength of ejaculation.

Coenzyme Q10 can improve fertility in both sexes. It helps prevent DNA damage of the egg and sperm and increases both the number and viability of the eggs and sperm.

Vitex agnus-castus is an herb that inhibits FSH and increases LH, stimulating the cor-pus luteum, which is responsible for the secre-tion of progesterone, needed to maintain preg-nancy. It also moderates the estrogen-to-pro-gesterone ratio, reducing the effect of endo-metriosis on the uterus.

Wild yam cream (a natural progesterone cream) can be applied topically to soft skin areas on the body, such as the breast, inner arms or tummy, to support progesterone levels.

Red raspberry leaf and nettle strengthen the uterus and reduce inflammation.

Omega-3 fatty acids or fish oils are needed to prevent inflammation in the uterus before and during pregnancy. Without sufficient intake, the uterus can quickly become inflamed. Fish oils have also been shown to reduce pre-eclampsia and gestational diabetes.

Lactium (like Sereniten Plus) is a milk pep-tide originally isolated from breast milk. It significantly reduces the production of corti-sol and promotes calmness. bh

SUPPLEMENTS TO BOOST FERTILITYby PENNY KENDALL-REED, NATUROPATHIC DOCTOR

INFERTILITY AT A GLANCE:

DEFINED AS THE INABILITY TO GET – OR STAY –

PREGNANT, DESPITE

FREQUENT ATTEMPTS OVER THE COURSE OF

A YEAR. INFERTILITY

AFFECTS ABOUT

10-15% OF COUPLES.

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92 MARCH | APRIL 2015 best health www.besthealthmag.ca

best » R E M E D Y

DO YOU COME DOWN WITH A sneezy, sniffly “cold” as soon as the weather warms up in April?

Maybe you last until June before itchy, watery eyes make an appearance, or perhaps you

make it all the way to the dog days of August before being sidelined by sinus headaches.

Regardless of when they hit, these symptom pat-terns point to the same culprit: seasonal allergies. Triggered by pollens or mould, they affect up to one in four Canadians.

Also known as seasonal allergic rhinitis or hay fever, seasonal allergies are nothing to sneeze at – the symptoms can play havoc with your sleep, mood and even productivity.

The good news? There are treatments that can short-circuit allergic reactions and prevent those miserable symptoms. “You shouldn’t blow them off, as ‘just allergies,’” says Jeff Taylor, a professor of pharmacy at the University of Saskatchewan in Saskatoon. “I wish people would push to get some help because suffering needlessly is unfortunate.”

by WENDY HAAF

Sneezing season has arrived. Don’t let it ruin your life.

ALLERGIES

SHU

TTER

STO

CK

ugh,


211,000ARE INTERESTED IN HOMEOPATHIC

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IN BEST YOU SECTION

IN EVERY ISSUE We have exciting departments and columns, including:


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BEST BITES. OUR FOOD EDITOR EXPLORES NUTRITIONAL IDEAS AND MENU SOLUTIONS FOR HEALTHY EATING. BEST CHEF. A CULTURAL LOOK AT SOME OF CANADA’S TOP CHEFS AND HOW THEY CAN INSPIRE US.


IN EVERY ISSUE

REN

ÉE S

UEN

best health OCTOBER 2015 101

best » C H E F

Alison MacNeil, co-chef and owner of Calgary’s Black Pig Bistro by RENÉE SUEN

WE CAUGHT UP WITH...

THERE HAVE BEEN A NUMBER of culinary influences in Alison MacNeil’s life that have led her to where she is today. For starters, she worked at a number of prestigious Calgary restaurants, such as Wild-wood, Divino Wine & Cheese Bistro and Velvet Café. Then there was her time spent with the award-winning Teatro Restaurant Group, including opening Cucina, which helped her develop a strong background in Ital-ian cuisine. But it was her trips to Spain and her love for its flavours and lifestyle that solidified the con-cept for her own project.

At Black Pig Bistro, the Bridgeland restaurant that Alison co-chefs with husband John, the MacNeils serve contemporary Mediterranean food that is influenced by Spanish cui-sine, as well as their Italian and French training. Wondering about its moniker? The name comes from the prized acorn-fed Iberian pig of Spain (and a large sculpture that the

couple now has in the restaurant). The menu comes alive with flavours of the Mediterranean packaged as plates blanketed with hand-cut ham, perfectly pleated tortellini bulging with silky salt cod sided by a spicy-sweet piquillo pepper purée, and a smooth and wobbly saffron crème caramel playfully paired with Tang orange pearls. We asked the rising star in Calgary’s growing culinary scene for some of her best shares.

BEST… SOURCE OF INSPIRATIONA lot of our inspiration comes from our experiences in Barcelona. Our favourite restaurant is Tickets – until you experience it yourself, you have no idea. We’ve been there twice now, and it’s so great! When you leave there, you really feel like you’ve had an experience.

As a chef, you need to know where things come from, what they are, see them for yourself and make them.

We learned how to make marinated anchovies in Spain from an elderly woman who didn’t speak any Eng-lish. We have that on the menu when we can get fresh anchovies in.

BEST… FOOD MEMORYCooking beignets and crepes with my grandmother as a child. We’d often make pizza together, too. Oh, and Nutella and toast – my grandma let me eat chocolate for breakfast!

BEST… FOOD HACKCrème fraîche: three parts cream, one part buttermilk, one lemon, eight hours in a warm oven. It’s per-fect every single time.

BEST… KITCHEN TOOLI really like my fish spatula – the slotted kind. I can flip just about anything because it’s nice and bendy. And my tweezer tongs – they’re pre-cise, and I can pick up pasta, veggies and garnishes.

BEST… FALL DISHI love warm dishes like braised meats for fall and winter because of their deep flavours and rich depth. I cook them all year long, but most people only appreciate them in the fall. Last year, at the restaurant, we did a braised beef cheek and a braised pork shank that I love.

BEST… FEATURES OF ALBERTAWe don’t really have many seasons; we only have winter, which is why I’m so passionate about cooking in the fall and winter here. Brussels sprouts, kale, parsnips, carrots and even potatoes are better in the fall and winter. I like cooking with hearty root vegetables and greens – ingredients that hold up to being braised. bh

112 SEPTEMBER 2015 best health www.besthealthmag.caSH

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best » B I T E S

THE KIDS ARE BACK IN SCHOOL, YOU’RE PLAYING catch-up from vacation, and it seems there are a million tasks on the to-do list above planning healthy and creative lunches, dinners and snacks. Don’t worry: Busy weekday meals don’t have to mean boring leftovers, greasy takeout or the same old recipes on repeat. I’ve done your weekday menu planning for you, using my top five back-to-school staples. They’re sure to fuel your family from nine to five.

FENNEL WHY TO TRY While Europeans have been citing fennel as a digestive aid for centuries, its benefits extend beyond relieving post-dinner bloat. One 25-calorie cup of this crunchy veggie packs 10 percent of your daily potassium needs – an important mineral for reducing elevated blood pressure. While that doesn’t mean you can undo the dam-age of a bag of chips by eating a bulb of fennel, research suggests that low potassium plays as much of a role as excess sodium in your risk of hypertension and stroke.HOW TO TRY A roasted fennel and white bean dip is a deli-cious and nutritious snack. Heat 2 tablespoons olive oil in a non-stick skillet over medium heat and sauté 3 cloves of garlic with 1 large halved, cored and roughly chopped fen-nel bulb. Once browned, add 1/4 cup water and simmer until the water evaporates and the fennel is softened, about 5 minutes. Purée the fennel and garlic with 1 (15 oz) can of no-salt-added cannellini beans (drained and rinsed), the zest and juice of 1/2 lemon, 1/4 tsp chili flakes and a pinch of salt. Spoon into small containers, along

with crunchy slices of raw fennel, to get you through that inevitable 3 p.m. energy dip. Serves 6 to 8.

PERSIMMON WHY TO TRY With their bright orange hue, persimmons are obviously an excellent source of vitamin C, but they’re heart-healthy, too. In fact, persimmons beat apples when it comes to their heart-healthy benefits: They are packed with twice as much fibre, antioxidant-rich phenolics and tannins and contain doses of electrolytes, magnesium, calcium, iron and manganese. Research has cited per-simmons as one of the top foods for reducing your risk of heart attack and stroke. HOW TO TRY Persimmon chia pudding is an easy (and nutritious) weeknight dessert. Whisk together 1 cup unsweetened vanilla almond milk with 1 cup plain Greek yogurt, 1/2 cup chia seeds, 2 tablespoons honey and a pinch of cinnamon. Cover and refrigerate overnight. Mean-while, slice 4 hachiya persimmons in half and purée in a food processor. (If they’re not already fully ripe, place them in a paper bag with an apple for a day or two until their flesh is soft.) Spoon the chia pudding into individual bowls, layer with persimmon purée and top with 1 table-spoon toasted shaved coconut. Serves 4.

CAULIFLOWERWHY TO TRY Vegetables from the brassica or cruciferous family, including cauliflower, are the richest source of a sulfur-containing compound called glucosinolate, which

by ABBEY SHARP, REGISTERED DIETITIAN

mealsFAMILY-FRIENDLY

THE FAMILY THAT PREPS

TOGETHER, EATS TOGETHER. GET

FAMILY-FRIENDLY RECIPES AT

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OUR READERS

IN BEST EATS SECTION

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MEDIA KIT 2016

TRIED AND TRUE COLUMNSDon’t have 30 minutes a day for fitness? No problem: Anyone can find 10 minutes, and every bit helps. These quick workouts help increase strength, endurance and overall toning.

best » B O D Y

94 SUMMER 2015 best health www.besthealthmag.ca

A. Begin in a plank position. Maintain a flat back and be sure to not allow your hips to sink toward the floor.B. Keeping your upper body stable, jump your feet apart and then back together.Easier option: Step with your left foot out to the side before bringing it back to the middle to meet the right foot. Repeat with the opposite foot.

30 SECONDS HIGH INTENSITYJUMP SQUAT

A. Begin with your feet shoulder width apart and place your hands on your hips. Lower yourself into a squat with a flat back. B. Once you’re in the squat position, explode up, lifting your feet off the floor. Land softly by immediately lowering yourself back into a squat position as you continue perform this exercise.

30 SECONDS HIGH INTENSITY HIGH KNEES

Begin in your regular running- on-the-spot motion and gain momentum by raising your knees higher as you go.

30 SECONDS LOW INTENSITYJUMPING JACK Start by standing with your feet together and arms by your sides. Jump your legs apart while raising your arms up toward the ceiling simultaneously. Return to the starting position and repeat this jumping motion.

30 SECONDS LOW INTENSITY DOWNWARD DOG A. Starting from a plank position, begin to lift your hips to the ceiling until you are in an upside-down “V” position. B. Push into your hands and begin to bring your heels closer to the ground as you maintain this static stretch for 30 seconds. Repeat this entire interval once more.

30 SECONDS LOW INTENSITY ARM CIRCLE A. Start in a standing position with your arms parallel to the floor in a “T” position. B. Begin to make small circles with your arms. Avoid swinging your body. Repeat this entire interval once more.

30 SECONDS HIGH INTENSITYPLANK JUMP

Looking to add a little more oomph to your routine? Check out some of our fave fitness finds this month.FLIPPING OUTAN ACTIVE-FOAM EVA FOOTBED AND MOLDED, FOAM-BACKED STRAPS MAKE THESE SO COMFY, YOU WON’T WANT TO TAKE THEM OFF.

FILA FLASH SHOE, $20

SHORTS STORYKEEP COOL WITH THESE RELAXED-FIT SHORTS. FEATURING A FULL ELASTIC WAIST, THEY ALSO PROVIDE UV PROTECTION AND ARE QUICK-DRYING.

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bestbest best health SUMMER 2015 93

HIGH-INTENSITY INTERVAL TRAINING (HIIT) is the go-to method for getting maximum results in a minimum amount of time. HIIT has you performing bursts of intense exercise, fol-lowed by short periods of rest. This method of working out increases heart rate and has mood-boosting and stress-busting effects.

The best part about HIIT is that anyone can perform the workouts because you can customize the level of intervals and intensity according to your fitness level. The general rule is that, after your warm up, you alternate high-intensity bouts with lower-intensity periods.

Ready to take advantage of all those mood-boosting endorphins? Let’s get started.

GET YOUR HAPPY ON!TRY OUR MOOD-BOOSTING HIIT WORKOUT

OUR EXPERT THIS WORKOUT WAS DESIGNED BY STEPHANIE JOANNE, A PERSONAL TRAINER AND REGULAR BEST HEALTH CONTRIBUTOR

WATCH A VIDEO OF THIS WORKOUT WITH LAYAR

WARM UPIt’s important to bring your heart rate up and get your blood flowing to prepare for a great workout. Spend five minutes with an imaginary skipping rope and gradually increase your speed and intensity after each minute. If you have a rope available, use it. Otherwise, pretending to have one by mimicking the motion of skipping rope will warm you up just as effectively.

HER LOOK! FITNESS TRAINER RACHEL DAVIS IS WEARING WORKOUT GEAR FROM THE FILA FUNCTION SPRING 2015 COLLECTION: TOP, A.I. BRA TOP, $40, BLITZ RACER BACK, $30; BOTTOMS, DIVISION SHORTS, $40; SHOES, VENOM V2, $110.

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30 SECONDS HIGH INTENSITY BURPEE

A. Begin in a standing position with your hands by your sides. Squat down to lower yourself to the floor until your hands reach the ground in front of you. B. Kick your feet back behind you with your arms holding you in a high plank position. C. Jump yourself back into your low squat and jump up, returning to the starting position.

Easier option: Ditch the jump by stepping both feet back into and out of a high plank position.

30 SECONDS HIGH INTENSITY SPRINT Sprint or jog as fast as you can to bring

your heart rate back up one last time. Bring your arms into the movement for added power.

30 SECONDS LOW INTENSITYSTANDING SIDE CRUNCH A. In a standing position with your arms in a “Y” position, bring one elbow to meet the opposite knee by lifting your leg and twisting your torso. B. Alternate sides. Repeat this interval once more.

30 SECONDS LOW INTENSITY Rest your heat rate with a light skip using your imaginary skipping rope.

30 SECONDS HIGH INTENSITY PLIÉ SQUAT

A. Stand with your feet slightly wider than shoulder width apart and your feet facing away from your body at an angle. Place your hands on your hips or straight out in front of you for more of a challenge. B. Lower yourself into a squat with your knees wider than your body. Begin to pulse for a couple of counts before returning to the starting position. Repeat until 30 seconds are up.

30 SECONDS LOW INTENSITYMARCH ON THE SPOT Shake your legs out by marching on the spot. Repeat this entire interval once more.

COOL DOWNAllow your body a few minutes to cool down with your favourite stretches and deep breathing.

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We have three main interactive content channels that marry up with the sections in our magazine: Best Looks, Best You, Best Eats. With daily exclusive adapted and unique web- only articles and slideshows, besthealthmag.ca is a dynamic, easy-to-navigate website that feature tools, a searchable recipe index and contests.

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Besthealthmag.ca offers visitors access to unique, healthy lifestyle content— a category in demand with Canadians—based on the success of Best Health magazine.

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➊ BIG BOX: 300x250 This unit runs at the top of the right-hand rail of the respective pages on our site.

➋ FILMSTRIP: 300x600 (Up to 300x300 creative)This unit runs on the right-hand rail of the respectivepages on our site. A Filmstrip enables enhanced creative storytelling capabilities within a single ad creative. One 300x3000 Filmstrip can contain five different segments. The Filmstrip is then served through a 300x600 unit. Simple engagement features—scroll, click, hover, and touch—allow the user to explore all 5 segments of the 300x3000 cre-ative. The user can move through each frame (or segment), of the unit.

➌ PORTRAIT: 300x1050This unit runs on the right-hand rail of the re-spective pages on our site. This unit allows for 3 different modules to be contained in one ad unit. This can include logo / branding message, videos, coupons, recipes, etc.

➍ PUSHDOWN: 970 (Teaser); 970x415 (Expanded) This unit runs at the top of the respective pages on our site (same location as a standard Leaderboard ad unit). This is a unit that ini-tially displays a teaser image or ad. This teaser image is shown until the user hovers over/clicks on the expansion button. The full unit then slides vertically or horizontally into view from the edge of the teaser, in the direction the arrow in the expansion button was pointing toward. Web content is “pushed” downward to make room for advertiser content.

➎ LEADERBOARD: 728x90This unit runs at the top of the respective pages on our site.

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➐ SLIDER: 950x90 (Initial); 950x550 (Expanded)This unit runs across the bottom of the browser window. The Slider Bar (or floating banner), appears initially at the bottom of the browser window and in front of our site page content as a 950x90 unit. A user can click or rollover the Slider Bar to trigger the unit. Our page content is pushed to the left, and the Slider expanded unit slides in from the right and appears as a 950x550 unit. A close button or clicking on the “Slide Back” arrow will slide the Slider Content back to the right, bringing our site’s content back to its original position. The total Slider Bar width is 100% of the window width, however the active ad content remains in the 950 px area. When the unit expands to the 550 height, this total area still includes the 90 px height of the original Slider Bar.

➑ SIDEKICK: 300x250 (Initial)This unit runs at the top of the right-hand rail of the respective pages on our site (in the same location as a traditional big box unit). On load, the 300x250 unit includes a call-to-action to expand the Sidekick. Upon user click of the expand button, the Sidekick loads in the right gutter of the page. The Sidekick then pushes page content horizontally to the left. The user can then engage with all of the interactive features of the Sidekick. Upon the Sidekick closing, the ad collapses and page content is pushed back to the right.

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FACEBOOK: 89,006 • BEST HEALTH: 71,436 • BEST HEALTH DIABETES: 1,864 • PLAISIRS SANTE: 15,706 TWITTER: 184,860 • BEST HEALTH: 177,104 • PLAISIRS SANTE: 7,756 PINTEREST: 9,254 • BEST HEALTH: 7,629 • PLAISIRS SANTE: 1,625

With 74,349 Facebook fans (as of October 2015), and growing communi-ties on Twitter and Pinterest, we’re able to reach new readers and get powerful instant feedback on our content. Telling engagement metrics such as number of comments, likes, shares, re-tweets and re-pins, help us tailor our social media offering to suit our audience.

Via Facebook we connect with fans several times each day with popular programming such as the Weekly poll question (traditionally every Monday), Healthy recipes posts, Weekend Challenge (post an article with a related challenge for the weekend), plus offer a behind-the-scenes teasers from photo-shoots.

We have over 180,000** followers on Twitter! This is one of the largest Twitter followings of any women’s magazine in North America. We tweet content from our websites, photos and tweets from healthy living events.

Join us on Pinterest. We’ve been having fun putting DIY beauty treatments, work-out ideas and healthy recipes on this virtual pin board. We currently have over 8,000** followers on Pinterest.

SOCIAL MEDIA Our social media audience helps shape the content of the pages in our magazine.

Data captured April 2016

353,000ACTIVE IN SOCIAL

NETWORKING

OUR READERS

OUR FOLLOWERS

Source: Vividata 2015 Q4 - Total 18+.


MEDIA KIT 2016

iPAD Download Canada’s premier health and wellness magazine right to your iPad or Android device!

For further details and pricing information, please contact your Account Manager or:

Karin Rossi, Publisher, Reader’s Digest Brands—Canadae: [email protected] | t: 416-927-3172

SILVER AWARDBEST TABLET EDITION2013 CANADIAN ONLINE

PUBLISHING AWARDS

GOLD AWARD2014 TABLET OF THE YEAR

CANADIAN SOCIETY OF MAGAZINE EDITORS

13

RE

AD

ER

’S D

IGE

ST

FOODSFOR PAIN-FREE LIVING

HEALTHY BURGERSummer on a bun!

THE ULTIMATE

THE TRUTH ABOUT FAT

SURF’S UP!HOW TO PICK THE PERFECT SUIT

BESTHEALTHMAG.CASUMMER 2015 $4.99

GET A HANDLE ON YOUR HORMONES

99 IDEASFOR SUMMER LIVING

GENIUS MELTPROOF MAKEUP

Sources: Vividata 2015 Q4 - Total 18+; Adobe April 2016

IPAD SPONSORSHIP OPPORTUNITIES ARE AVAILABLE:

Get all the expert advice, easy recipes and great product recommendations that you’ve come to expect from Best Health. Don’t wait, download today.

OVER

23,000DOWNLOADS

TO DATE!

406,000READERS OWN

A TABLET

OUR READERS


MEDIA KIT 2016

CONTESTSReader’s Digest Media is a leader in contesting. With almost 60 years contesting experience, it’s time you made a Best Health contest an essential part of your marketing plan. Our contests are the perfect vehicle to help increase your email database, grow fans in Facebook and build brand awareness, by leveraging our strong presence with our network of websites and Facebook page. Our contests are a turnkey solution allowing effortless client execution and effective results.

OUR TURNKEY SOLUTION INCLUDES:

ʯ Concept & contest development ʯ Design with your brand’s look and feel in mind ʯ Régie registration & legal terms ʯ Multiple entry points—in addition to running on the

Best Health Facebook and web page, integrate the contest on your website and / or Facebook page!

ʯ Ability to drive “likes” your fan pages (if applicable) ʯ “Tell-a-friend” capabilities ʯ Optional opt-in email collection ʯ Optional sponsor question on contest entry page

CAMPAIGN METRICS

We continually track the success of your campaign and deliver valuable insights on consumer engagement through the results such as (but not limited to):

ʯ Contest entries (total & unique) ʯ Opt-in information (if applicable) ʯ Page views ʯ Click through performance (if applicable) ʯ Facebook post activity

112 OCTOBER 2015 best health www.besthealthmag.ca

B E S T F O R L A S T

The healthiest thing I have done for myself is to go to counselling. Ther-apy is a wonderful way to take care of yourself.PIA PEDERSON, LANTZVILLE, BC

I have three high-energy dogs, so even if I don’t feel like going for a walk, I have to every day – they keep me in shape. NATTIE HARTFORD, VERNON, BC

I started watching what I ate, mini-mized my sugar and fat intake and started eating more nutritious and balanced meals. ANDREA CABALLERO, MISSISSAUGA, ON

Having had severe Crohn’s disease for over 30 years and short bowel syndrome for four years, I can tell you the absolute best thing to do for your health is to maintain a positive attitude and focus on all the good things in life. I am blessed with so many other good things, like an amazing, loving family who support me in so many ways and wonderful friends who are always there for me.LISA MASTRANGELO, ETOBICOKE, ON

THIS ISSUE’S QUESTION: WHAT’S THE HEALTHIEST THING YOU’VE EVER DONE FOR YOURSELF?

ANSWER THIS QUESTION:

HOW DO YOU PLAN ON MAKING THE MOST OF THIS WINTER?ANSWER AND YOU COULD WIN!Answer our next question for a chance to win one of three (3) Lakota prize packs valued at $85.Relieve back and muscle pain with Lakota back and muscle pain relievers. Lakota uses potent natural extracts to effectively relieve back pain and ease aching muscles. Available in an easy to use roll-on format or Back Pain Tablets or Muscle Pain Capsules. lakotaherbs.com. To enter, go to besthealthmag.ca/contests/bestforlast or facebook.com/besthealth

EVERY ISSUE WE ASK A NEW QUESTION – CROWDSOURCED CONTENT TO INSPIRE YOU!

PRIZE MAY NOT BE EXACTLY AS SHOWN. CONTEST CLOSES NOVEMBER 18TH, 2015. FOR MORE INFORMATION ON OUR SUBMISSIONS POLICY, PLEASE TURN TO PAGE 110.

ISTO

CK

In 1998 I dedicated 12 weeks to eating clean and following a dedicated exercise plan. I give myself one “cheat day” a week. I lost 23 pounds and gained 8 pounds of muscle.CARMEN CALDWELL, EDMONTON, AB

I’ve been hitting the gym five times a week and have been getting healthier as I go. I switch up the workouts to include cardio, weight training, resistance and core. I have really bad knees, but do my best and push as hard as I can without overdoing it. It’s helping my knees get stronger.TANYA HESCHL, CALGARY AB

PROMOTION

Contest closes on February 12, 2015 at 23:59:59 (EST). For complete rules, go to besthealthmag.ca/winthebest or www.facebook.com/besthealth or write to: Best Health WIN the Best Prize Contest at The Reader’s Digest Association (Canada) ULC, c/o Prize Award Administrator’s Offi ce, 1125 Stanley Street, Montreal, Quebec H3B 5H5. Prizes may not be exactly as shown. *Approximate prize pack values.

WIN THE BEST

Enter now at besthealthmag.ca/winthebest or facebook.com/besthealth for a chance

to be 1 of 4 lucky readers to win ALL prize packs featured; that’s a total value of over $237!

SCAN THIS PAGE FOR ANOTHER WAY TO ENTER THIS CONTEST WITH LAYAR.

AVEENO® CLEAR COMPLEXION® CREAM CLEANSERGently exfoliate for clear-looking, beautiful skin. Clear looking skin means a more confi dent you, and this creamy facial cleanser helps improve the look of acne prone skin. Moisture-rich ACTIVE NATURALS® Soy formula with acne fi ghting salicylic acid, helps to improve skin tone and texture to reveal clear, healthier-looking skin with AVEENO® CLEAR COMPLEXION® Cream Cleanser.Value: $50. aveeno.ca.

NEW ROOTS HERBAL’S FAMILY OF PROBIOTICS New Roots Herbal’s family of probiotics feature an advanced PH5D enteric coating protection to ensure they make it past the stomach acids to where they can bring the maximum benefi ts. Value: $97.50. newrootsherbal.com.

AcidophilusUltra — Fortifi es immune and intestinal health.Travelers’Probiotic — Protects against travelers’ diarrhea.ProbioticIntensity — Advanced formula of 18 total strains with 10 human, 1 plant, and 7 dairy strains plus colostrum for maximum benefi cial eff ects.ProbioticsUrgency — Essential after taking antibiotics. 50 billion live cells for fast results. Take at the very fi rst sign of cold or fl u.

CERAMIDE CAPSULES DAILY YOUTH RESTORING SERUM, 60 CAPSULESPure, potent, intensive single dose capsules. Our innovative CLX Complex delivers the restorative power of Ceramides and essential lipids to help strengthen skin’s barrier against the visible signs of time. Value: $90.00. elizabetharden.ca.


MEDIA KIT 2016

DIGITAL DATABASE MARKETING

*As of March 2016

Use e-marketing to target your best prospects. Encourage product trial. Build awareness. Utilize Reader’s Digest’s comprehensive customer database and direct marketing expertise to reach targeted consumers interested in your message.

E-BLASTS

E-blasts provide exclusive messaging for your brand. They allow you to strengthen your relationship with consumers by connecting to them with personalized, targeted and relevant information.

E-NEWSLETTERS

Our e-newsletters provide the opportunity to keep the conversation going each month, with an engaged audience to expose to your brand messaging or target your promotions to. Content can be sponsored or targeted to your messaging.

ʯ Best Health Newsletter: 57,364 subscribers (deployed every Tuesday)

ʯ Best Tip: 24,146 subscribers (deployed every Tuesday) ʯ Cultiver ma santé: 25,745 subscribers (deployed every

other Tuesday)


MEDIA KIT 2016

JANUARY/FEBRUARY ʯ DREAM IT, DO ITBEST YOU

ʯ This is YOUR year! Feel amazing 24/7 with tips and tools to reboot your life

ʯ Say goodbye to chronic back pain ʯ Paradise found: Meet real women who risked everything

for a shot at lasting happiness

BEST EATS ʯ Let’s talk tacos! The best in nutritious noshing ʯ Food trends: Is veganism for you?

BEST LOOKS ʯ Our winter skin guide: Solutions for every age: 30, 40, 50, 60+ ʯ Hair rehab. How to restore luster

MARCH/APRIL ʯ SPRING FORWARDBEST YOU

ʯ Overview: When MDs don’t believe you’re sick ʯ It’s Earth Month! “Eco-fy” your life in 6 steps ʯ Online dating in midlife. Yikes or Yes?

BEST EATS ʯ Live longer – eat this for breakfast ʯ Makeover your metabolism with these tempting tweaks

BEST LOOKS ʯ Brilliant beauty ideas for a new you -inside + out ʯ Oh, behave! The instant tress tamer every woman needs

(and other helpful hair hints)

MAY ʯ FOOD: HIT THE REFRESH BUTTONBEST YOU

ʯ Vitamins to take (+ skip) for your best health ʯ How does your garden grow? Our guide on planting healthy

veggies ʯ Are your daily habits hurting your health?

BEST EATS ʯ Healthy, make-ahead menus for graduations, showers

and Mother’s Day ʯ 22 foods that fight cancer and how to add them to your

daily diet

BEST LOOKS ʯ Anti-aging breakthroughs (no needles required) ʯ 8 ways to boost your glow naturally

SUMMER ʯ LOVE YOUR BODYBEST YOU

ʯ The joy (and relief) of self-acceptance: 30 > 60+ ʯ Improve body confidence in just 10 minutes ʯ Are your friends making you sick? Quiz!

BEST EATS ʯ Thrill of the (healthy) grill: Finger-lickin’ chicken, BBQ

tacos, grilled desserts and more! ʯ Eat out much? Guilt-free foods to try now

BEST LOOKS ʯ Sizzling summer tips: Sunless tanners; meltproof makeup;

frizz-proof hair strategies ʯ Cool combos: Swimsuits + cover-ups that work

SEPTEMBER ʯ CHANGE IT UPBEST YOU

ʯ Best herbs to boost immunity ʯ Medical tests you need in every decade ʯ How to win the battle against joint pain

BEST EATS ʯ Quick cook suppers the whole family will love ʯ Dynamic duos: Food combos that deliver supersized

nutrition

BEST LOOKS ʯ New rules! Beauty school is in session ʯ Age-proof your hair. Here’s how

OCTOBER ʯ BON APPETITBEST YOU

ʯ 8 things to never keep from your partner ʯ Build a better brain. Vitamins and supplements that work ʯ Burned-out? Recharge in just one week

BEST EATS ʯ 20-minute dinner ideas for easy weeknights ʯ Power Plants: Manage inflammatory arthritis

BEST LOOKS ʯ Feed your face with these nutrient boosters ʯ Hair peace. Best products for healthy locks

NOVEMBER/DECEMBER ʯ WONDER FULLBEST YOU

ʯ Our holiday gift guide brims with cool ideas for everyone on your list

ʯ Good on you! The value of giving back ʯ A pound of prevention: Keys to staving off diseases like

Alzheimer’s, diabetes & cancer

BEST EATS ʯ Merry menus: Slow-cooker ideas for the season ʯ 16 strategies for enjoying the festivities – without gaining

a pound!

BEST LOOKS ʯ Style solutions that take you from 9-5 and 5-9 ʯ Oh, this little thing? How to find (and rock) the season’s

hottest frocks

Editorial content subject to change.

EDITORIAL CALENDAR


MEDIA KIT 2016

Karin Rossi, Publisher, Reader’s Digest Brands—Canadae: [email protected] | t: 416-927-3172

Lisa Snow, Magazine Production Manager e: [email protected] | t: 416.927.3180

PUBLICATION SCHEDULE & RATES2016 PUBLICATION SCHEDULE

ISSUEPOLYBAG /SELECTIVE

INFO

REGIONALAD CLOSING

(PRINT ONLY)

NATIONAL AD CLOSING(PRINT + TABLET)

MATERIAL DUE

(PRINT + TABLET)

INSERTS DUE

SUBSCRIBER MAILING(PRINT ONLY)

DIGITALEDITION

NEWSSTAND

JANUARY/FEBRUARYRESOLUTIONS ISSUE NOV 3/15 NOV 9/15 NOV 25/15 NOV 30/15 DEC 3/15 DEC 26/15 DEC 23/15

MARCH/APRIL DEC 18/15 DEC 24/15 JAN 14/16 JAN 19/16 JAN 21/16 FEB 12/16 FEB 10/16

MAY FEB 22/16 FEB 26/16 MAR 15 MAR 18 MAR 24 APRIL 15 APRIL 13

SUMMERLOVE YOUR BODY ISSUE APRIL 19 APRIL 25 MAY 11 MAY 16 MAY 19 JUNE 10 JUNE 8

SEPTEMBER JUNE 20 JUNE 24 JULY 13 JULY 18 JULY 21 AUG 12 AUG 10

OCTOBEREAT WELL ISSUE AUG 2 AUG 8 AUG 24 AUG 29 SEPT 1 SEPT 23 SEPT 21

NOVEMBER/DECEMBERHOLIDAY ISSUE SEPT 19 SEPT 23 OCT 12 OCT 17 OCT 19 NOV 10 NOV 8

(GROSS RATES ($CAD) 1X 3X 6X 9X 12X

FULL PAGE $13,781 $13,367 $12,968 $12,579 $12,201

DPS $24,806 $24,061 $23,342 $22,638 $21,961

2/3 VERTICAL $12,406 $12,033 $11,671 $11,319 $10,978

1/2 PAGE $9,650 $9,356 $9,077 $8,804 $8,542

1/3 PAGE $7,581 $7,350 $7,130 $6,920 $6,710

COVERS

IFC (DPS) $29,768 $28,875 $28,009 $27,169 $26,355

OBC $17,918 $17,378 $16,858 $16,349 $15,860

IBC $16,538 $16,044 $15,561 $15,094 $14,642

East/West splits available at $8,125 gross per page.

2016 RATES

CONTACT US

COPY AND CONTRACT TERMSThe Publisher reserves the right to reject any advertisement at any time. The Publisher reserves the option to insert above or below any copy the word “advertisement.” Contest advertising rules must be submitted before an advertisement is run. No new conditions, printed or otherwise, appearing on contracts, orders, or copy instructions which conflict with the Publisher’s policies will be binding on the Publisher. In consideration of the acceptance of the advertisement (subject always to the other terms and con-ditions of our Rate Card) the agency and the advertiser must, in respect of the contents of the advertisement, indemnify and save the Publisher harmless against any expense arising from claims or actions against the Publisher because of the publication of the contents of the advertisement. Advertisers and agencies assume liability for all content (in advertisements and / or advertorial features) including text, representation, and illustration. The advertiser and/or its agency accept responsibility for claims about the product or service. All orders are accepted subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of God, governmental restrictions, fires, strikes, accidents, or other occurrences beyond the Publisher’s control (whether like or unlike any of these enumerated herein) which prevent the Publisher from partially, or completely, producing or distributing Best Health. Rates apply exclusively to the regular business announcements of the advertiser; two or more non-affiliated advertisers cannot combine schedules to earn greater discounts.


MEDIA KIT 2016

GENERAL INFORMATION

Reader’s Digest Media will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here.

ʯ Best Health is printed by high-speed web offset at a resolution of 300 ppi / 150 lpi, and is perfect boundCovers are 300 ppi / 150 lpi.

ʯ All file formats must be in CMYK (do not use spot or RGB colour formats). ʯ Please adhere to the safety area. ʯ All bleed ads must have 1/8˝ bleed on all four sides. ʯ Images must be 300 dpi @ 100% size. ʯ Type should be a minimum of 8 point. Reverse type should be minimum 12 point.

Reader’s Digest Media is not responsible for reproduction of type in sizes smaller than the above.

ʯ Black/grey type must be one colour black (no four colour black text). ʯ Ink density for all four process colours must not exceed 300%. ʯ All ads must include crop/registration marks with an offset of 1/4”(18pts) beyond trim. ʯ For all spread ads, please leave 0.25 type safety on each side of gutter. ʯ Reader’s Digest Media reserves the right to keyline ads to differentiate them from editorial. ʯ Reader’s Digest Media reserves the right to refuse any or all copy deemed

by Reader’s Digest Media to be unsuitable. ʯ Reader’s Digest Media does not accept responsibility for material content or colour trapping.

AD SUBMISSION VIA ADDIRECT™ AD PORTAL

All ads must be delivered as a press-ready PDF/X-1a file via Magazine Canada’s AdDirect ad portal. Information on creating a correct PDF file is available on the Magazines Canada website (www.magazinescanada.ca/advertising/production/tools)

1. Log in at https://addirect.sendmyad.com (You will need to register for a user account on your first visit.)2. Select the magazine. Complete the Ad Information form.3. Upload your PDF ad with the “Choose Ad” button and “Browse for File”.4. Follow the on-screen preflight process.5. Approve your ad.

Note: InDesign templates for all ad sizes are available at addirect.sendmyad.com (Ad Sizes in left-hand navigation menu).

Lisa Snow, Magazine Production Manager | e: [email protected] | t: 416.927.3180

BLEED TRIM SIZE LIVE AREA

FULL PAGE 8.125 X 11 7.875 X 10.75 7.375 X 10.25

DPS* 16 X 11 15.75 X 10.75 15.25 X 10.25

1/2 VERTICAL 4.1875 X 11 3.9375 X 10.75 3.4375” X 10.25

1/2 HORIZONTAL 8.125 X 5.625 7.875 X 5.375 7.375 X 4.875

1/2 DPS* 16 X 5.625 15.75 X 5.375 15.25 X 4.875

1/3 VERTICAL 3 X 11 2.75 X 10.75 2.25 X 10.25

1/3 HORIZONTAL 8.125 X 3.75 7.875 X 3.5 7.375 X 3SAFETY: All live matter must be 0.25 from trim on all sides. *GUTTER SAFETY: 0.25 gutter safety required on each page. NOTE: Perfect alignment of type or design across the gutter or two facing pages cannot be guaranteed. Minimum size knockout type should be 8 point.

PRINT AD SPECSAD SPECS

COPY AND CONTRACT TERMSThe Publisher reserves the right to reject any advertisement at any time. The Publisher reserves the option to insert above or below any copy the word “advertisement.” Contest advertising rules must be submitted before an advertisement is run. No new conditions, printed or otherwise, appearing on contracts, orders, or copy instructions which conflict with the Publisher’s policies will be binding on the Publisher. In consideration of the acceptance of the advertisement (subject always to the other terms and conditions of our Rate Card) the agency and the advertiser must, in respect of the contents of the advertisement, indemnify and save the Publisher harmless against any expense arising from claims or actions against the Publisher because of the publication of the contents of the advertisement. Advertisers and agencies assume liability for all content (in advertisements and / or advertorial features) including text, representation, and illustration. The advertiser and/or its agency accept responsibility for claims about the product or service. All orders are accepted subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of God, governmental restrictions, fires, strikes, accidents, or other occurrences beyond the Publisher’s control (whether like or unlike any of these enumerated herein) which prevent the Publisher from partially, or completely, producing or distributing Best Health. Rates apply exclusively to the regular business announcements of the advertiser; two or more non-affiliated advertisers cannot combine schedules to earn greater discounts.

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