Media Kit 2011
-
Upload
el-heraldo-news -
Category
Documents
-
view
213 -
download
0
description
Transcript of Media Kit 2011
EL HERALDO NEWSRate per column inch$25.00 All rates are NET Prices
EL CAMPEON AND LA GUIA TABLOID SECTIONSRate per column inch$25.00 All rates are NET Prices
COLORColor is available in standard colors at cost of$145.00 for one color per run, per page.Two colors (plus black) are $195.00. Threecolors are $350.00
CANCELLATIONSCancellation must be received by 5pm on theMonday preceding publication date.No exceptions are made
FREE STANDING INSERTS (FSI) NET RATE PER THOUSAND
2 Pages $60 4 Pages $628 Pages $7012 Pages $7216 Pages $7420 Pages $7624 Pages $78
28 & over Pages $80
Materials must be delivered at least7 days prior to publication to thefollowing address:
DMN Printing3900 Plano Pkwy, M3Plano, Texas 75075 (817) 313-5746Contact: Stan Henderson
2011 Rate Card
Specs
4 Col. (7.44”x20.55”)
Header= 6 Col. (11.25”x1.5”)Footer= 6 Col. (11.25”x3”)
8.51”
5.0”
1.56”
3.30”
6.77”
10.25”
FourColumns
6 Col. (11.25”x20.55”) 5 Col. (9.34”x20.55”)
FullPage
5 Col. (9.34”x18”)
FiveColumns
JuniorPage
3 Col. (5.5”x20.55”)
Halfpage
vertical
6 Col. (11.25”x10.20”)
Half pagehorizontal
1/4= 3 Col. (5.5”x10.20”)1/8= 3 Col. (5.5”x5”)
1/8 page
Quarterpage
12 Col. (23.5”x10.20”)
Double TruckHalf Full Page Center Fold
12 Col. (23.5”x20.55”)
Double TruckFull Page Center Fold
Footer
Header
1 Col. 2 Col. 3 Col. 4 Col. 5 Col. 6 Col.
Broadsheet
EL HERALDO NEWS IS ALL BROADSHEET INCLUDESEL CAMPEON SPORTS, LA GUIA ENTERTAINMENT AS TABLOIDDS.
PRINTING SPECIFICATIONS FOR EL HERALDO NEWSFull page charged at 126 column inches. Depth of column charged at21 column inches, 6 columns to a page. Please see side chart for col-umn width information.
MATERIAL TO BE PROVIDED:We prefer Adobe Acrobat PDF, EPS or JPG Files to 300 dpi minimiumresolution. We also accept the following software: Adobe Photoshop,Adobe Illustator, Adobe Acrobat, Quarkpress and CorelDraw.
Tabloidcolumn size
FACTS
DISTRIBUTION: DALLAS/FORT WORTH AREA
LANGUAGE: SPANISH
FRECUENCY: FRIDAY'S EDITION
DISTRIBUTION: 1,400 POINTS
CIRCULATION: WIDE COVERAGE ALONG 12 CITIES IN THE METROPLEX AREA
EDITORIAL CONTENT: LOCAL, NATIONAL, INTERNATIONAL, SPORTS, ENTERTAINMENT, AUTOS
ADD VALUES: INTERNET INCENTIVES, EDITORIAL ARE AVAILABLE FOR LONG TERM CONTRACTS
SPECIAL EDITIONS CALENDAR
FREE NEWSPAPER
2010 Calendar Special EditionsJanuary 14 Taxes January 28 Fashion
February 4 AutosFebruary 11 Valentine’s DayFebruary 18 Amateur Leagues OSFebruary 25 Autos
March 4 FashionMarch 11 Health March 18 Easter's DayMarch 25 Trucks
April 8 Taxes Last EditionApril 15 TechnologyApril 29 5 de Mayo
May 6 Mothers DayMay 13 TransportesMay 20 TravelMay 27 Transportes
June 3 TravelJune 10 Fathers DayJune 17 Health
July 1 Independence DayJuly 10 TravelJuly 17 Travel
August 5 EducationAugust 12 Back to SchoolAugust 19 Education
September 2 NFL Open Season September 9 Independence Day (Mexico)September 16 Trucks
October 7 Technology October 14 AutosOctober 21 Día de muertos
November 18 Thanksgiving Day
December 9 TransportesDecember 23 HolidaysDecember 31 Dia de Reyes