Media Kit 2011

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El heraldo news

Transcript of Media Kit 2011

Page 1: Media Kit 2011
Page 2: Media Kit 2011

EL HERALDO NEWSRate per column inch$25.00 All rates are NET Prices

EL CAMPEON AND LA GUIA TABLOID SECTIONSRate per column inch$25.00 All rates are NET Prices

COLORColor is available in standard colors at cost of$145.00 for one color per run, per page.Two colors (plus black) are $195.00. Threecolors are $350.00

CANCELLATIONSCancellation must be received by 5pm on theMonday preceding publication date.No exceptions are made

FREE STANDING INSERTS (FSI) NET RATE PER THOUSAND

2 Pages $60 4 Pages $628 Pages $7012 Pages $7216 Pages $7420 Pages $7624 Pages $78

28 & over Pages $80

Materials must be delivered at least7 days prior to publication to thefollowing address:

DMN Printing3900 Plano Pkwy, M3Plano, Texas 75075 (817) 313-5746Contact: Stan Henderson

2011 Rate Card

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Specs

4 Col. (7.44”x20.55”)

Header= 6 Col. (11.25”x1.5”)Footer= 6 Col. (11.25”x3”)

8.51”

5.0”

1.56”

3.30”

6.77”

10.25”

FourColumns

6 Col. (11.25”x20.55”) 5 Col. (9.34”x20.55”)

FullPage

5 Col. (9.34”x18”)

FiveColumns

JuniorPage

3 Col. (5.5”x20.55”)

Halfpage

vertical

6 Col. (11.25”x10.20”)

Half pagehorizontal

1/4= 3 Col. (5.5”x10.20”)1/8= 3 Col. (5.5”x5”)

1/8 page

Quarterpage

12 Col. (23.5”x10.20”)

Double TruckHalf Full Page Center Fold

12 Col. (23.5”x20.55”)

Double TruckFull Page Center Fold

Footer

Header

1 Col. 2 Col. 3 Col. 4 Col. 5 Col. 6 Col.

Broadsheet

EL HERALDO NEWS IS ALL BROADSHEET INCLUDESEL CAMPEON SPORTS, LA GUIA ENTERTAINMENT AS TABLOIDDS.

PRINTING SPECIFICATIONS FOR EL HERALDO NEWSFull page charged at 126 column inches. Depth of column charged at21 column inches, 6 columns to a page. Please see side chart for col-umn width information.

MATERIAL TO BE PROVIDED:We prefer Adobe Acrobat PDF, EPS or JPG Files to 300 dpi minimiumresolution. We also accept the following software: Adobe Photoshop,Adobe Illustator, Adobe Acrobat, Quarkpress and CorelDraw.

Tabloidcolumn size

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FACTS

DISTRIBUTION: DALLAS/FORT WORTH AREA

LANGUAGE: SPANISH

FRECUENCY: FRIDAY'S EDITION

DISTRIBUTION: 1,400 POINTS

CIRCULATION: WIDE COVERAGE ALONG 12 CITIES IN THE METROPLEX AREA

EDITORIAL CONTENT: LOCAL, NATIONAL, INTERNATIONAL, SPORTS, ENTERTAINMENT, AUTOS

ADD VALUES: INTERNET INCENTIVES, EDITORIAL ARE AVAILABLE FOR LONG TERM CONTRACTS

SPECIAL EDITIONS CALENDAR

FREE NEWSPAPER

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2010 Calendar Special EditionsJanuary 14 Taxes January 28 Fashion

February 4 AutosFebruary 11 Valentine’s DayFebruary 18 Amateur Leagues OSFebruary 25 Autos

March 4 FashionMarch 11 Health March 18 Easter's DayMarch 25 Trucks

April 8 Taxes Last EditionApril 15 TechnologyApril 29 5 de Mayo

May 6 Mothers DayMay 13 TransportesMay 20 TravelMay 27 Transportes

June 3 TravelJune 10 Fathers DayJune 17 Health

July 1 Independence DayJuly 10 TravelJuly 17 Travel

August 5 EducationAugust 12 Back to SchoolAugust 19 Education

September 2 NFL Open Season September 9 Independence Day (Mexico)September 16 Trucks

October 7 Technology October 14 AutosOctober 21 Día de muertos

November 18 Thanksgiving Day

December 9 TransportesDecember 23 HolidaysDecember 31 Dia de Reyes