Hotels • Lifestyle • Fashion • Nightlife • Entertainment & Arts • Dining • Health & Beauty • Real Estate

MEDIA KIT2011

Visit DiscoverSD.com/MediaKit to view this onlineConnect: www.DiscoverSD.com 517 4th Ave Suite 202, San Diego

Phone 619.342.3155 Fax: 619.237.1899

INTRODUCTION

1. We provide 10 different forms of effective marketing that will help you increase revenue and profit.

2. We work like an agency with 21 people on staff that are here to help you get the most out of your marketing campaign .

3. We track every aspect of your campaign and will make sure that you are getting the most out of your campaign.

Shouldn’t all advertising be like this?

Lifestyle Branding

Return OnInvestment

Through Internet Marketing....

We Connect New Customers to Your Brand

Using Search & Social Media

Resulting in • NewRevenue• DataCapture/E-mails• NewPhoneCalls

Meets

San Diego’s Leading Lifestyle GuideWhere affluent San Diego trendsetters and visitors alike turn to find where to eat, play, shop, stay and enjoy. Specializing in integrated branding solutions through online and event platforms, DiscoverSD.com is the premier place to reach your customer.

More Affluent: 33% Make 100k / year or MoreWe attract a more affluent audience than the internet average, 10% for those making 60k a year or more.

Well Educated: Mostly Graduate and Post GraduatesWe have high index of Graduate and Post Graduates visiting our site. 10-16% more than the internet average.

From Any Age: A Great Mix from 18 to 50+10% above Internet average for visitors 18-34 years old. 45% above internet average for visitors between the ages of 35-49

NICE TO MEET YOU

Reach the Social Demographic:

Our Visitors Are Over-achievers:

210,000 + Monthly Trendsetters

35,000+ Loyal Members

7,000+ Facebook Fans

9,000+ Twitter Followers

-18 18-34 35-49 50+

$50-30k $30-60k $60-100k $100k+

College Grad School

7%

16%

32%

24%

48%

40%

27%

17%

21%

33%

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You run your business, we run your effective online marketing. Deal?We understand you have a business to run, that’s why DiscoverSD is set up like an agency to ensure that your campaigns are run effectively. You pay us good money, let us do the work!

YOUR TEAM OF INTERNET MARKETING EXPERTS

Jeff Smith SEO Specialist & Co-Founder

Nadav WilfPresident & Co-Founder Chris Caudle

VP Managing Partner

YOUR DISCOVERSD ACCOUNT STRATEGIST

Michelle Guerin Editor-in-Chief

Valen Scott Director of Strategic Partnerships

MarieElena Scaturro Director of Events

Mia Litman Ad & Project Manager

RodrigoGarcia Creative Director

Your Company

We work like an agency with 21 people on staff that are here to help you get the most out of your marketing campaign

COMPLETE INTERNET MARKETING SOLUTIONS

10 Types of Effective Marketing to Drive Real Revenue at the Right Price

The cost of all this marketing separately would be $10,000’s a month, we provide it to you at a price that makes sense

YOUR ONLINE MARKETING CAMPAIGN

And we haven’t even gotten to your new team yet...

INSIDER HOOK-UPJump-start your business by reaching over 300,000 subscribers in one day, then we cut you a check

E-mail Marketing: Over 35,000 loyal DSD members

Data Capture: Build your e-mail list and re-market to your new subscribers

PR and Editorial: Engage users by telling your stories. We do the writing, you enjoy the new customers

Display Advertising: Build your branding with custom-ized banner ads

Your Design Team: Let us handle your creative

ROI Tracking: We track all the metrics to show you what’s working and what needs to be adjusted to improve performance

SEO: Top rankings across 50,000+ keywords

Social Media:Let us promote you through our 10,000’s of followers and help you build yours as well

Event Marketing: Our events produce big revenue numbers and new customers

MARKETING LAUNCH

DiscoverSD.com markets smart, unlike any other advertising outlet. Here’s how we start:

STEP 1. Success Meeting: (Campaign Kickoff)

STEP 3. High Impact Products to Jump-start Your Business:

STEP 2. Design:

• Insider Hookup• E-mail Blasts• Editorial• Contests/Data Capture• Events

• We design your:1. Call to action banners2. Event flyers3. E-mail templates4. Contest landing page.

• Branding and photography on your sponsored profile

• We Identify your most important initiatives• Plan out the first phase of your campaign• Create your tracking phone numbers and analytics profile

MARKETING LAUNCH

STEP 4. Products that Provide Consistency:

+

STEP 5. Monthly Strategy Meetings:

• Sponsored Business Listings• Event Listings• Social Media

• Reports on how to Improve results and Increase Revenue• Phone Tracking Reports• Analytics & Data Capture• Your New E-mail List

Our Social Media Outreach

Your Business or Event

RETURN ON INVESTMENT

DiscoverSD.com as your Online Marketing Engine

TrackingTrack Number of People Who:• Visited Your Business Listing• Your Website• Your Event Profile• Viewed your Banner• Read your Editorial• Viewed your Pictures

CapturesCapture the Info of People who:• Called you• Made a reservation• Scheduled an Appointment• Signed up for your Guest list

Our Marketing Equals ROI:

DataCaptureE-mailMarketing EventMarketingSocialMedia PR&Editorial

RevenueTrack the Number of People who:• Purchased from you• Re-market to them through e-

mail, phone and mobile

TESTIMONIALS

The Direct Impact of the DiscoverSD.com Online Marketing Strategy:

DiscoverSD.com created a very diverse online marketing campaign for our equally diverse resort. They helped increase awareness of the many activities and events we have available to locals and the reporting is second to none.

– Andrea Cunningham, Director of Marketing

“In our 25 years in business we have never been a part of a Grand Opening that was that spec-tacular! Beyond expectations for Cafe Sevilla, crew and guests alike. Everyone felt like a VIP. DiscoverSD.com brought the elite of San Diego and showed them Cafe Sevilla under a spotlight. Everyone was blown away!”

-Michael Miller, Manager

“Discoversd.com is a diverse online marketing powerhouse in San Diego. Discoversd.com has created an effective marketing package for Andaz San Diego and Ivy Entertainment. I recommend San Diego businesses to use this vendor, especially in the hotel, restaurant, nightlife and lifestyle categories.”

-Rachael Giannecchini, MarketingManager

OUR CLIENTS