Media Kit 2010

For more information about advertising in Magnolia, please contact us at:(615) 335-2049 • [email protected]

www.MagnoliaPublications.com

Rev 6/10

Magnolia Publications is a Franklin, TN family owned and operated business serving some of the most popular neighborhoods in Williamson County. Since our premier launch of Magnolia’s Fieldstone Farms Community Magazine, we have received an amazing amount of support and encouragement from the community as well as our advertisers. Magnolia has quickly become a “must-read” and is awaited by the communities each and every month with eager anticipation. With more and more community participation coming forth every month, Magnolia has become the go-to source for the relevant stories from within and around the neighborhood. Magnolia is always FREE and is delivered monthly to the neighborhoods as well as popular restaurants and waiting rooms in the area.

As an advertiser, it is important to have the right message in front of the right audience at the right time. We feel that this is very important and spend the extra time needed with our clients to develop the right message. Our readers, because of the neighborhoods we service, are the right audience. And, because our advertising rates are affordable enough to encourage a long-term campaign, you are sure to have the maximum timing and effect.

Why Advertising in Magnolia Makes Sense:

• Ability to Reach the Hyper-Local Market

• The “Right” Demographic

• Quality Readers versus Quantity

• Long Shelf life

• Relevant Community Editorial

• Hand-Delivered Directly to Homes

• Socially Responsible

• Positive & Upbeat Content

• Results Oriented

• High Return On Investment (ROI)

If you are looking for an advertising venue that is highly targeted, produces results and offers a tremendous ROI, Magnolia Community Magazine is it!

YourAudience Awaits You!



Rev 6/10

The

of MagnoliaPOWER

Relevant. Unlike many publications that are distributed in grocery stores, the content in Magnolia Community Magazine is about the neighborhood, for the neighborhood and by the neighbor-hood. This makes the Magnolia a “must read” among the residence and they will look forward to receiving it each and every month. It contains pictures of their neighbors, their yards, pets and unique living spaces as well as events in the neighborhood, a local schedule, a school schedule and important phone numbers. The shelf life of Magnolia Community Magazine is much longer than most similar publications. In Fact, because the quality of the publications is so high, many readers will keep them forever to remember their life in the neighborhood. Magnolia is free and is hand delivered to their doorsteps on the first of every month. Most importantly, all editorial content is positive in nature; there will never be any negative news in any Magnolia Community Magazine.

Hyper-Local. Hyper-local is a modern term for a tried and true concept. In the days before mass media, merchants focused on a 10 to 15 mile radius around their business. They grew their business by providing exceptional personalized service and goods at a fair price. Because their customer base was finite, they understood that superior customer service and the resulting word-of-mouth advertising was the only way to grow their business. As technology advanced, advertising venues like radio and television allowed businesses to reach beyond their local areas, attracting customers from far away. Today, merchants are begin-ning to understand that the further away they advertise from their core market area, the more it costs to acquire a customer (the law of diminishing returns). Business owners are refocusing their marketing efforts, realizing that the investment to acquire a new customer is 6–8 times greater than growing an existing one. The quality versus quantity approach to advertising in Magnolia Community Magazine can help merchants grow their businesses more effectively and efficiently.

High Return On Investment. Advertising should be an investment, not an expense. And, like any investment, one should realize a sufficient return or invest their funds elsewhere. Because of the relevant and hyper-lo-cal nature of advertising in community magazines, business owners are realizing a higher return on their advertising investment. Instead of putting their message in front of a vast, unknown audi-ence and hoping for the best, Magnolia Community Magazine allows merchants to take a more precise and targeted approach. The old “cost-per-thousand (CPT)” model to advertising is no longer relevant in a hyper-local advertising environment. Instead, by targeting neighborhoods where residents earn higher than average incomes, take great pride in their homes and have discretionary funds to make pur-chases outside the realm of necessity, business owners can fine-tune their advertising approach. In turn, because their marketing and advertising message is being seen by a more qualified audience in Magnolia Community Magazine, business owners can invest less and realizing more return.

TheAdvantages

ofAdvertising

in aCustom

Publication

74% of readers have taken action as a re-

sult of looking through a custom publication.

It appeals to the read-er intellectually and emotionally, cutting through the clutter of

other marketing messages.

The averagecustom publication reader spends 43 minutes looking

through a typical issue.

23% of readers will make a purchase

from an advertiser in a custom publication.

18% of readers recommend an adver-

tiser from a custom publication to others.

Data is the result of a 2007 Readex Research Study



Rev 6/10

Ad Specifications

Full Page (with bleed)8.5”w X 11”h

1/2 Page Verticle3.6875”w X 10”h

1/4 Page3.6875”w X 5”h

1/8 Page3.6875”w X 2.5”h

Full Page (no bleed)7.5”w X 10”h

1/2 Page Horizontal7.5”w X 5”h

Magnolia Will Design Your Ad For FREE!

DesignerInfo

• Please include a .125” bleed on all sides of your submitted Full Page (with bleed) artwork.

• All submitted artwork should be a minimum of 300 dpi resolution.• The magazine is printed in CMYK full color.• Your artwork must be to Magnolia size specifications.• Please send files in a High Res PDF, PSD, JPG, AI, TIFF or EPS format.• Artwork submission deadline is the 15th of the month prior to issue month.



Rev 6/10

Fieldstone Farms Cottonwood CombinedNumber of Homes 2115 480 2595Units Distributed 2400 600 3000

Ad SizeFull Page $583 $168 $751

1/2 Page Horiz $355 $102 $4371/2 Page Vert $339 $96 $435

1/4 Page $209 $60 $2691/8 Page $127 $36 $163

Special PlacementBack Cover $736 $210 $946

Inside Front Cover $662 $186 $848Inside Back Cover $662 $186 $848Page 3 - Full Page $638 $180 $818Page 5 - 1/8 Page $147 $42 $189

Calendar - 1/8 Page $147 $42 $189All prices are in a per month format. Magnolia Magazines are delivered monthly within the 1st week of the month.

Price Chart

FrequencyDiscounts

• 3 (three) Month Contract = 10% Discount• 6 (six) Month Contract = 15% Discount• 9 (nine) Month Contract = 20% Discount

About the Communities

Located in Franklin, TN, Fieldstone Farms com-prises 2115 homes divided into 25 sub-divisions. It is one of Williamson County’s largest communities

and includes everything from condos to multi-million dollar homes. The average house price is $321,624 with an average household income of

$86, 944. Fieldstone Farms is a beautiful property with several parks and surrounded its

iconic white fence.

Located in Franklin, TN, Cottonwood comprises 480 homes and is home to mostly young families with school-age children. However, many home-

owners stay after raising their children . The ameni-ties include 100 acres of common area, clubhouse, Olympic-size pool, tennis courts, picnic area, and an active homeowners association with parades,

parties and annual year-round events.

Magnolia Will Design

Your Ad For FREE!

That’s right, we will design your ad for free. Just send in your busi-ness logo, any photos

and a basic design theme including what you would like to be said in the ad, and we will have artwork to you for your approval.

• Logos and photos must be a minimum of 300 dpi.

• Logo Design $195. We will provide you with a vectored file.

• If you should choose to use your ad for an-other purpose, there will be a $125 fee and we will provide you with agency quality file formats suitable for print and web use.

Cottonwood EstatesFieldstone Farms

Media Kit 2010

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Transcript of Media Kit 2010