MEDIA KIT · 2 days ago · Instagram and Facebook communities, Twitter feed, eNewsletter...
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MEDIA KIT CONNECT WITH THE WORLDWIDE FIBER ART + TEXTILE COMMUNITY! F IBER A RT N ETWORK Now Fiber Art F IBER A RT NETWORK F IBER A RT NETWORK Now Fiber Art FIBERARTNOW.NET Jen Moniz 413-222-0720 jenmoniz@fiberartnow.net Marcia Young 413-222-0720 marcia@fiberartnow.net
Transcript of MEDIA KIT · 2 days ago · Instagram and Facebook communities, Twitter feed, eNewsletter...
MEDIA KITCONNECT WITH THE WORLDWIDE FIBER ART + TEXTILE COMMUNITY!
F IBER A RT N ETWORK Now
FiberArt
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 3 | SPRING 2019
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 4 | SUMMER 2019
NowFiberArt
FIBERARTNOW.NET
Jen Moniz 413-222-0720 [email protected]
Marcia Young 413-222-0720 [email protected]
THE FIBER ART NETWORK/ FIBER ART NOW BRAND IS THE ONLY ORGANIZATION OF ITS KIND. We are both a magazine and a membership organization that has been serving the fiber art, textiles, and mixed-media space for almost a decade.
We leverage every part of our organization to benefit our media partners. This includes our print and digital publication subscribers, organization members, Instagram and Facebook communities, Twitter feed, eNewsletter subscribers, and website ads.
Our readership and followers are hungry to learn about new materials and supplies, eager to read about exhibitions and conferences, and excited about taking classes to improve their skills. They include arts professionals, hobbyists, museum professionals, collectors, curators, executive directors, and teachers.
In short, we bring our entire audience to bear in support of our media partners’ growth and sales. If you are in the fine craft niche, then we have built a vehicle for you to reach your target audience. Let’s work together to build your organization!
SUM
MER
202
0 eB
OO
K SE
RIES
OUR REACH
Fiber Art Now Readership
eNewsletter (8x per month)
Website
172,380 TOTAL AUDIENCE
“We absolutely love and value our advertising relationship with Fiber Art Now. The staff has been top-notch from their initial contact with us, to guiding us through producing effective and professional print ads, to adding the ‘social media cherry on top.’ We adver-tise in several different venues, but we get the best bang for our advertising buck with Fiber Art Now, because our print ad contract includes free digital opportunities through their social media feeds. Besides that, the staff treats us like friends, which makes meeting those ‘advertising deadlines’ so much nicer!“ — Gail Pierce, Wooly Lady Dye & Design Studio, woolylady.com
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 3 | SPRING 2019
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 4 | SUMMER 2019
NowFiberArt
FIBERARTNOW.NET
Jen Moniz 413-222-0720 [email protected]
Marcia Young 413-222-0720 [email protected]
103,400Includes four fiber art-focused Facebook pages
27,200
6,680
7,100
6,000Circulation base with more eyes as a result of shared copies and our digital issues
22,000
220,000 Monthly page views
OUR READERS • Our audience, as measured on Facebook Insights and Google Analytics, is 93% female and 7% male, with an average age of 43, and an annual household income of $79,350.
• We are a US-based organization serving readers worldwide. We have followers and readers in many countries. After the United States, our top subscriber communities include Canada, the United Kingdom, Australia, New Zealand, and Denmark.
• Our members enjoy a subscription to Fiber Art Now magazine and our ongoing monthly eBook series as well as many other benefits, including grant opportunities, juried art submissions, discounts to partner organizations, care packages for students, teacher and workshop promotions, Instagram takeovers, and more.
ELIZ
AB
ETH
BU
SCH
43is the average age
$79,350is the annual household income
93% are female
7% are male
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 3 | SPRING 2019
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 4 | SUMMER 2019
NowFiberArt
FIBERARTNOW.NET
Jen Moniz 413-222-0720 [email protected]
Marcia Young 413-222-0720 [email protected]
“What I appreciate most about Fiber Art Network is that they are building a tribe. It is the most ponderous job these days to join forces of a printed magazine and all the opportunities given by the internet and social media to provide a virtual agora (marketplace) to exchange news, ideas, and opportunuites, when the brick-and-mortar fiber venues are closing, and it is getting quite challenging to find like-minded people in real space. Partnering with Fiber Art Now, I got way more than just a printed ad: blogposts, social media presence, and connection with people who are looking for my services.
I have collaborated with Fiber Art Now several times in the past year. I always get prompt answers to my questions and a lot of help and wide support.” — Flora Carlile-Kovacs, Seattle-based felt artist & felt tour leader
FINALIZE ADS
MAILING DATE
Fall 2020 October 12, 2020 October 28, 2020Winter 2020/2021 December 7, 2020 December 22, 2020Spring 2021 February 19, 2021 March 10, 2021Summer 2021 May 24, 2021 June 10, 2021
RATES & BENEFITS You will enjoy ongoing support in several ways. We leverage our publications and several social media vehicles to help grow your organization and increase sales. Benefits are ongoing for three months. Annual agreements (4 issues) are given a 20% discount!
ADVERTISING PACKAGE 1/4 PAGE 1/2 PAGE FULL PAGE Facebook & Twitter posts/promotions x x x Instagram Takeover x x x Advertisement in Fiber Art Now Magazine x x x(print & digital) Website ad x x(3 months)
eBook Sponsorship & related promotions x x(1 issue) Grant Sponsorship x(A Fiber Art Network grant named after your organization, with ongoing promotion & publicity)RATES (per issue) 1 issue 420 720 1200 2 issues 380 680 1115 4 issues 360 620 1023
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 3 | SPRING 2019
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 4 | SUMMER 2019
NowFiberArt
FIBERARTNOW.NET
Jen Moniz 413-222-0720 [email protected]
Marcia Young 413-222-0720 [email protected]
A LA CARTE MENU
Website ad $300(3 months)
eNewsletter & social media promotion $300(3 months)
eBook Sponsorship $300(1 issue, includes ongoing promotion & publicity for your organization as the sponsor)
Grant Sponsorship $400 (A Fiber Art Network grant named after your organization, with ongoing promotion & publicity)
“Simply stated… I’m extremely pleased with the positive results I’ve received from advertising on Fiber Art Now. Basically, I’m a skeptic when it comes to the thought of getting good results from any sort of advertising. However, beginning with our opening ad placement on Fiber Art Now, all nagging doubts about the advertising outcome came to a quick end as we picked up a surprisingly large number of new customers. Many first-time visitors to our site made purchases, and the orders continue to flow in. I’m especially grateful to all the helpful people at Fiber Art Now who were instrumental in developing targeted customer channels that gave us noticeably better results for our advertising dollar than I previously considered possible.“ — Jim Austin, Japanese Folk Textiles, kimonoboy.com
EDITORIAL CALENDAR
ARTWORK SPECSPRINT AD SIZE SIZE SPECS
1/4 Vertical 3.625 w x 4.75 h inches (92.07 x 120.65 mm) 1/2 Horizontal 7.5 w x 4.75 h inches (190.5 x 120.65 mm) 1/2 Vertical 3.625 w x 9.75 h inches (92.075 x 247.65 mm)Full Page Ad 8 w x 10 h inches (203.20 x 254 mm)
• The preferred file format is print-ready, high-resolution (300 dpi at final print size) PDF. Adobe Illustrator EPS files or EPS files exported from a page-layout application are also acceptable.
• All fonts and graphics must be outlined or embedded. Flattened files from Photoshop are acceptable.
WEB • Specs: 200 x 200 pixels, 150 dpi, PDF, RGB
“It is always a pleasure to work with Fiber Art Now. The publication looks great, the advertising is reasonable, and the staff is helpful and organized. We really appreciate the bonus Face-book posts too. Thank you for helping us reach a good audience for our fiber art exhibitions.”
— Marguerite Curran-Gowron, Communications and Public Relations Manager, Muskegon Museum of Art, muskeganartmuseum.org
“I have been working with FAN for one year now and the experience has been tremen-dously positive. The team is very helpful with reminders and encouragement for promoting entrepreneurs in the textile and fiber world. My workshop enrollment has increased thanks to their posts in their newsletters, something that comes without spending extra money.“
— Eva Camacho Studio, evacamacho.com
“We have worked with Fiber Art Now’s advertising team for a while now and they are always a plea-sure to work with. They really want to help build a connection between their readers and advertisers that benefits both. They appreciate that artists need the right tools and sup-plies to make great art and busi-nesses like ours need the right tools to reach artists.”
— Elizabeth Holdmann Marketing Coordinator Dharma Trading Co.
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 3 | SPRING 2019
F IBER ART NETWORK
A publication of the VOL 8 | ISSUE 4 | SUMMER 2019
NowFiberArt
FIBERARTNOW.NET
Jen Moniz 413-222-0720 [email protected]
Marcia Young 413-222-0720 [email protected]
1/2 Horizontal7 .5”w x 4.75”h
Full Page8”w x 10”h
1/4 Vertical3.625”w x 4.75”h
1/2 Vertical3.625”w x 9.75”h
READY TO GET STARTED? Connect with us to for a no-pressure conversation about ways we can work together to connect you with your target audience. They are eager to learn about your business, event, workshops, product, tour, line of supplies, exhibition, website, artwork, or services.
