International Media

Integrated media platforms accessing a unique audience

I N P R I N T – I N P E R S O N – O N L I N E

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I N P R I N T – I N P E R S O N – O N L I N E

The global authority in Superyachting, celebrating the yachts and the life that comes with them through our unique environment and our unrivalled access

IN PRINTFor more than 30 years, Boat International has been the world’s most authoritative, trusted and comprehensive magazine for the superyacht community, inspiring the lifestyles of the international wealthy elite. Our magazines and books are timeless and collectable.

IN PERSONWe deliver a portfolio of world-class events and experiences that entertain Superyacht owners, their friends, family and peers. From elite regattas in Porto Cervo and Virgin Gorda, exclusive Motoryacht Rendezvous in Montenegro, to coveted awards celebrations in Florence and Kitzbuhel.

ON-LINEBoatinternational.com delivers a daily fix of luxury yacht news, yacht reports and yachting lifestyle features to inspire our audiences’ passion for yachting. It is the global marketplace for the sale and charter of the world’s finest luxury yachts and the world authority on the superyacht fleet and associated market intelligence.

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E N G A G I N G A U N I Q U E G L O B A L A U D I E N C E

In the modern age a bespoke yacht is the ultimate expression of wealth and taste. We bring together a unique group of global individuals who share a passion for these luxury yachts and the lifestyle that accompanies them.

Intensely private, often reclusive, the international wealthy elite see their

superyacht as the ultimate safe haven: our exquisitely designed portfolio occupies pride of place on their book-shelves, coffee tables, and digital devices.

Our readers therefore constitute some of the wealthiest and inaccessible individuals in the world, with 22% of them valued in excess of £100 million and

a further 23% valued between £15 million and £100 million.

Most have made their fortunes by their own endeavours and many are still involved in the running of their empires. 45% are founder/owner chairman and 42 % are Chief Executive Officers, Managing Directors or Directors.

“A superyacht is simply the means by which the world’s most discerning elite can enjoy the things they love the most – art, design, fashion, and culture are all represented

by the lives they lead on board, and the places they go by sea. Whenever you encounter the height of luxury, you can guarantee a superyacht will be moored discreetly nearby”

Sacha Bonsor – Editorial Director Boat International

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O U R A U D I E N C E – A S N A P S H O T O F Q U A L I T Y A C R O S S T H E G L O B E

THE READERSHIPOur Alliance Media profiling exercise used our exclusive database of book buyers and subscribers, and proves beyond doubt that our paid for readership delivers you the opportunity to reach the most important people in the world of luxury yachting – the owners themselves. Five representative readers are profiled below; their names have been removed to protect their confidentiality.

AMERICASOne of the most successful and influential figures in the automotive business with a personal fortune of well over $1 billion. A self-made man who rewards successful staff with Rolex watches and exclusive jewellery, his business empire now has a turnover in excess of $1.8 billion. Not surprisingly he is fanatical about cars and has a truly remarkable collection of some of the world’s rarest models including a $1.7 million MacLaren F1, a 1955 Mercedes-Benz 300SL and a Ferrari Daytona Spyder. His other passions are for his 188 foot superyacht and the marina he owns and when not driving one of his cars, his preferred mode of transport is either his Gulfstream jet or his helicopter.

EUROPEA prominent member of one of Europe’s wealthiest families that has a fortune estimated at over $5 billion and growing

plus a string of properties in European capital cities, the Caribbean as well as an English country estate. When not managing his portfolio of commercial interests and travelling between the family’s residences by private jet, he invests his time, enthusiasm and wealth into horses and horse racing. Known also for his lavish entertaining and sizeable collection of fine wines, he is a successful and highly regarded member of horse racing’s elite. Although based in Europe he can be seen regularly at the world’s leading racing venues including the Hong Kong Jockey Club and events such as the Kentucky Derby and the Dubai World Cup.

MIDDLE EASTThe son of one of the Middle East’s most respected commercial and industrial dynasties whose personal wealth exceeds $6 billion. Educated in the United States and Europe and speaking 4 languages, his fleet of private jets enables him to keep a tight rein on his burgeoning business empire that has significant interests in both Europe and the United States as well as the Middle East.

An avid follower of contemporary art and design, his many properties have all been created by world leading architects and interior designers. A keen skier with chalets in the Swiss Alps and the Rockies, he races power boats at an international level and has a passion for collecting and

driving classic European racing and sports cars, in particular from the 1930’s through to 1960’s.

ASIA PACIFICOne of the region’s richest men who controls and remains actively involved with his worldwide commercial property development empire. His overriding passion is for his collection of fine art. While owning some of Europe’s XVI and XVII century masterpieces, his tastes are eclectic and he is currently extending his collection of regional and contemporary art and jewellery.

As well as being a trustee of a national art gallery he is a generous donor to a variety of arts foundations, reputedly amounting to over $15 million in the last 2 years.

A keen amateur soccer player in his youth, he has owned a major league soccer club and continues to be involved in both national and international soccer league administration.

UKScion of a long established and ennobled British industrial family that has large estates in Scotland and England as well as houses in London, the Caribbean and Switzerland.

Having recently taken a step back from managing the family’s diversified business, he is devoting more time to his passion for country pursuits.

HNWI = £1m–£2m

VHNWI = £2m–£15m

UHNWI = £15m–£100m

Super Wealthy = £100m+

*Alliance Readership Profile, Sample Boat International Subscribers and Book Buyers.

HNWI 34%

Founder/Owner/ Chairman45.4%

Super wealthy 22%

Other 13.1%

VHNWI 21% UHNWI 23%

CEO/MD/Director

41.5%

Wealth of readership

Status of readership

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T H E S U P E R Y A C H T F L E E T

A Superyacht is a privately owned luxury yacht 24metres or longerThere are 9,673 Superyachts in the world

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THE AVERAGE VALUE OF A NEW YACHT €18,150,000

THE AVERAGE VALUE OF A BROKER YACHT €7,250,000

THE AVERAGE VALUE OF A 50M + CHARTER HOLIDAY €280,000

THE AVERAGE VALUE OF A 24 - 50M CHARTER HOLIDAY €89,000

The Superyacht Directory, the industry’s leading source of information on the global superyacht fleet currently lists 9,673 superyachts over 24 metres, which represents an astounding €73.8 billion, (US$82.9 billion) worth of assets.

The 2014/15 period has seen record growth at the top end of the market, with

7 yachts over 100m in length delivered, and a further 19 yachts either ordered or in build.

The future order book is strong, with Boat International tracking 700 superyachts over 24 metres in construction, with a total value in excess of €12.7 billion (US$14.2 billion).

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ADVERTISERS

T E S T I M O N I A L S

“We would like to compliment you with a perfectly organised World Superyacht Awards.

The venue, the catering, the performances and of course your hospitality were absolutely

top of the bill”World Superyacht Awards – Farouk Nefzi,

Marketing & Brand Director, Feadship

“Boat International gets better and better - it really stands out from the crowd and sets the bar very high”

Tim Heywood - Tim Heywood Designs

“With this quality and content, Boat International is not a magazine anymore

- it’s an inspiring book that makes you feel good”Riza Tansu - Tansu Yachts

“Boat International is my companion every time I travel around the world.

It’s the best Superyacht magazine there is”Roberto Giorgi - Chairman, Fraser Yachts

“There is no doubt that Boat International is a world-class leader in its field”

Cdre Sir Donald Gosling, KCVI RNR

“The voice of record for yachting”Tom Perkins

“My very favourite bedtime reading”Lord Laidlaw of Rothiemay

“I am a huge fan of your magazine and quite frankly think it’s about as good as it can get”

Peter de Savary, Owner of Gloria

MEDIA

“The billionaires Bible”The London Evening Standard

“The Vogue of the superyachting world” The Time

OWNERS

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18,000FOLLOWERS

BOAT INTERNATIONALTWITTER

13,500READERS

BOAT INTERNATIONALMAGAZINE

A U D I E N C E R E A C H

5,000READERS

BOAT INTERNATIONALMAGAZINE RUSSIA

3,000READERS

BOAT INTERNATIONALBOOKS

41,000READERS

SHOWBOATSMAGAZINE

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EXCLUSIVE Russell Coutts

on his controversial America’s Cup vision

FATHER’S DAYDapper gifts

for dad

I N T O T H E D E E PClose encounters under the sea

F U N I N T H E S U N6 of the best yacht toys

F E A S T O F S W E D E N Scandi food scene by boat

million-dollar holiday

On board one of the world’s most expensive charter yachts

Out of the wild… onto the water

BEAR GRYLLS tests a performance dinghy

$9.0

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2015

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14,000LIKES

BOAT INTERNATIONAL FACEBOOK

2,674ATTENDEES

BOAT INTERNATIONALEVENTS

BOATINTERNATIONAL.COM 400,000 SESSIONS

4,650SUBSCRIBERS

BOAT INTERNATIONAL DAILY EMAIL

4,300FOLLOWERS

SHOWBOATS TWITTER

16,000SUBSCRIBERS

SHOWBOATS EMAIL

7,700LIKES

SHOWBOATS FACEBOOK

19,000FOLLOWERS

BOAT INTERNATIONAL INSTAGRAM

20,000SUBSCRIBERS

BOAT INTERNATIONAL EMAIL

ILLUSION

В НОМЕРЕ: GRACE E [Picchiotti / Vitruvius Yachts 73 м]

SHEMARA [JL Thornycroft / Refit - Shemara Refit LLP 64,41 м]

D’NATALIN [Christensen Shipyards 49 м]ENTOURAGE [Admiral /

The Italian Sea Group 47 м]LOGICA [Logica Yachts 44,8 м]

Январь–Февраль www.boatinternational.com

58-метровая новая Illusion V – громкая декларация стиля

от Тины Грин, Пьетро Мингарелли и верфи Benetti

НОМЕРОВ МЫ ГОВОРИМ

О ЯХТАХНА РУССКОМ

ЯЗЫКЕ

5,000READERS

BOAT INTERNATIONALMAGAZINE BRAZIL

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B O A T I N T E R N A T I O N A L M A G A Z I N E - G L O B A L

For over three decades we have been the world’s most authoritative, trusted and comprehensive magazine for the superyacht community, reflecting the lifestyles of the international wealthy elite, who read the magazine, attend its events and engage online.

Boat International’s 12 issues a year are bookish and collectable. They are commissioned, edited and designed at our head office in London and call on a global team of luxury and yachting journalists and photographers.

THE CONTENT Devoted to the lifestyle of those who love yachts, yachting and the life surrounding them.

BOAT LIFEStyle, Watches, Jewellery, Design Heroes, Beauty, Speed, Wine and Gadgets.

ON BOARDNews for all things superyacht related; boats, toys, events, lifestyle and authoritative, current market data.

OWNERS’ CLUB Using our intimate contact with superyacht owners we take you inside their lives and where they travel to. We are a trusted insider for the luxury super yacht owner.

VOYAGEA highly curated travel section written by the best travel writers, including news, itineraries and endless insider secrets – from hidden beaches to the marina of the month.

YACHT LISTINGS Boat International’s brokerage advertising section, the most expensive pre-owned market place on the planet and the most comprehensive in the world.

YACHT REVIEWSThe exclusive reviews for which we are renowned, with at least four major boat reports per month, we put the reader right on board the magnificent boats being featured.

“My favourite bedtime reading”Lord Laidlaw of Rothiemay

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B O A T I N T E R N A T I O N A L M A G A Z I N E - G L O B A L

January issue: Top 101 largest yachts on sale 10th December 2015February issue: Spa guide and Save the oceans special on sale 14th January 2016March issue: Tenders, gadgets and toys special on sale 11th February 2016April issue: Broker special and cruising on sale 10th March 2016May issue: Design issue & ShowBoats Design Awards on sale 14th April 2016June issue: Made in Italy issue & WSA winners on sale 12th May 2016July issue: Sport special & Party season on sale 9th June 2016August issue: Provisioning your yacht, Food and Wine, Loro Piana Regatta on sale 14th July 2016September issue: Winter charter and diving special + MYS preview on sale 11th August 2016October issue: Monaco Issue plus property special on sale 8th September 2016November issue: Interiors Issue plus FLIBS preview on sale 13th October 2016 December issue: Gift Guide on sale 10th November 2016January issue: Top 101 largest yachts on sale 8th December 2016

CIRCULATION: Digital sales: 1,000 Controlled: 1,000 Subscription: 2,500 Newsstand: 9,000 Print run: 30,000

THE EDITORIAL PLAN OUR YEAR AHEAD

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I N P R I N T – S H O W B O A T S I N T E R N A T I O N A L ( N O R T H A M E R I C A )

February issue: The Ocean Blue plus Miami Boat Show Preview on sale 19th January 2016 March issue: Be-spoke luxury and save the oceans on sale 23rd February 2016 April issue: Best of summer cruising on sale 22nd March 2016 May issue: Design issue & ShowBoats Design Awards on sale 19th April 2016 June issue: Before & After – Best Refits on sale 24th May 2016 July/August issue: Accessorize it – tenders, toys & amenities on sale 28th June 2016 September issue: Most powerful plus Monaco Yacht Show Preview on sale 23rd August 2016 October issue: Adventure cruising plus Food and Wine on sale 20th September2016 November issue: Best of winter cruising plus FLIBS preview on sale 25th October 2016 December issue: Gift Guide on sale 22nd November 2016 January issue: Global Order Book on sale 20th December 2016

CIRCULATION: 6,188 owners of yachts 100ft and above* 13,435 owners of yachts 70ft and above 35,019 qualified owners of yachts 50ft and above Average audited circulation: 40,200* Average print run: 50,000*

THE EDITORIAL PLAN OUR YEAR AHEADThe sister title to Boat International for the North American market, ShowBoats International is the leading magazine for US big boat owners. Since its launch in 1983, it has established itself as the indispensable guide for discerning, affluent buyers in the multi-billion dollar US luxury yachting market.

THE MAGAZINEPublished 11 times a year from Fort Lauderdale, Florida - the heart of the US superyacht world, and with a luxury US editorial team based in New York, ShowBoats International delivers more qualified owners of yachts and UHNWIs than any other luxury yachting magazine in the world*.

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I N P R I N T - B O A T I N T E R N A T I O N A L B R A Z I L – B O A T I N T E R N A T I O N A L R U S S I A

February 2016 on sale 1st February 2016 April 2016 on sale 15th April 2016 June 2016 on sale 14th June 2016 August 2016 on sale 16th August 2016 October 2016 on sale 18th October 2016 December 2016 on sale 23rd December 2016

January/February 2016 on sale 23rd December 2015March/April 2016 on sale 28th February 2016 May/ June 2016 on sale 30th April 2016July/ August 2016 on sale 30th June 2016September/ October 2016 on sale 31st August 2016November/December 2016 on sale 30th October 2016

CIRCULATION: 5,000CIRCULATION: 5,000

THE EDITORIAL CONTENT FOLLOWS THE SPECIAL ISSUE THEMES OF BOAT INTERNATIONAL

В НОМЕРЕ: Polaris [Rossinavi 48.2 м]Como [Feadship 46.2 м]

Moonraker [Overmarine Group 49.9 м]Flying Dragon

[The Italian Sea Group 44.8 м]Princess 88MY [26.8 м]

WindQuest [JFA Yachts 26.5 м]

6 палуб приватного дизайна от CRN Saramour

Ноябрь–Декабрь www.boatinternational.com

BOAT INTERNATIONAL MAGAZINE BRAZIL

Launched in 2012 to meet demand from the Brazilian market, Boat International Brazil offers a carefully tailored mix of local, international and luxury editorial to this highly affluent and increasingly sophisticated market.

Based in Sau Paulo and produced by a Brazilian team with in-depth knowledge of the local market, the magazine is published 6 times a year in Portuguese. With more than 8,500km of beautiful coastline, Brazil is now one of the most exciting markets in the world.

BOAT INTERNATIONAL MAGAZINE RUSSIA

Produced and edited by our local team in Moscow, with in-depth knowledge of the local market, Boat International Russia offers access to one of the fastest growing, high spending and most important wealth concentrations in the world.

The magazine has an average print run of 10,000 copies per i ssue, and is distributed in airport VIP lounges, private jet terminals, exclusive hotels and restaurants, the newsstand and via subscription.

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I N P R I N T – L U X U R Y C O F F E E T A B L E B O O K S

Internationally renowned as collector’s items with a timeless appeal, we have been producing the most authoritative, influential and beautifully designed

coffee table books for the luxury yachting community since 1987

THE SUPERYACHTS 2017 (30TH EDITION)Published since 1987 in luxurious coffee table book format, THE SUPERYACHTS is the industry reference for superyacht design and technology, showcasing 21 of the finest new yachts each year. This book is a tribute to the skills of the naval architects, interior designers, builders and craftsmen of these incredible vessels, and to the passion of the owners who commission them. Print run: 2,500 On-sale: September 2016

REFIT 2017 Published annually and showcasing 17 newly refurbished yachts, Refit unveils the incredible stories behind the year’s most significant re-launches and unusual yachts. From lengthening and mechanical updates to reconfiguration and complete rebuilds, with before, during and after photography, the one thing these projects have in common is each owner’s love of a vessel and a passion for excellence. Print run: 2,500 On-sale: December 2016

MEGAYACHTS: CONCEPT > DESIGN > CONSTRUCTION 2017 The perfect companion to THE SUPERYACHTS and REFIT, this book focuses on the future of yacht design and construction. Exploring aesthetics and luxury in the minds of todays’ leading design and engineering innovators, and with Q & A’s with the top Superyacht Designers from around the world, we look at how new materials and techniques can transform the yachts of tomorrow. Print run: 2,500 On-sale: November 2016

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DESIGNNow in its eighth year, the Superyacht Design Symposium has become the essential event for superyacht owners, designers, naval architects, project managers, interior specialists, builders and captains.

Chaired in February 2016 by Stephen Bayley ,one of the world’s best commentators on design, this meeting of minds where superyacht owners share and compare concepts and experiences, embraces designers from all over the world sharing stories and expertise, inspires the superyachts projects of tomorrow.

I N P E R S O N – E V E N T S

“Delivering world class events and experiences”

AWARDSAttended by the glitterati of the superyacht world, owners and industry will come together in Florence in May for The World Superyacht Awards, a truly magnificent gala evening, to recognise the finest superyachts launched throughout 2015. As the foremost prize giving in the industry (the “Oscars” of the superyacht world) a Neptune Award is the most coveted trophy to be presented to the owners of the world’s greatest yachts.

Honouring the creative talents of worlds leading yacht design studios The ShowBoats Design Awards take place in February each year.

REGATTAS & RENDEZVOUSOur Superyacht Regattas represent the most glamorous of all the global superyacht races.

Both events, the Caribbean Superyacht Regatta and Rendezvous in Virgin Gorda in March, and the Superyacht Regatta in Porto Cervo, Sardinia in June, deliver a full race and social programme, where the world’s most beautiful yachts come together for four days of fun and exhilarating racing.

In July 2016 we welcome sailing and motor superyachts to the Superyacht Rendezvous Montenegro for three days of cruising in this superyacht hotspot.

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I N P E R S O N – E V E N T S

These prestigious events provide a number of opportunities for sponsors to partner with us to reach superyacht owners in a relaxed and fun environment, in the exclusive

settings of the world’s most desirable locations

Superyacht Design Symposium 21–23 February 2016 Kitzbühel, AustriaShowBoats Design Awards 22 February 2016 Kitzbühel, AustriaLoro Piana Caribbean Superyacht Regatta & Rendezvous 9–12 March 2016 Virgin Gorda, BVIsWorld Superyacht Awards 14 May 2016 Florence, ItalyLoro Piana Superyacht Regatta 7 –11 June 2016 Porto Cervo, SardiniaSuperyacht Rendezvous Montenegro 7 –9 July 2016 Porto MontenegroDockwalk Captains’ Hideout 28 September–1 October 2016 Monte Carlo, MonacoThe Boat International Party 29 September 2016 Monte Carlo, MonacoDockwalk Captains’ Hideout 3–7 November 2016 Fort Lauderdale, FloridaThe Megayachts Launch Party 5 November 2016 Fort Lauderdale, Florida

THE BOAT INTERNATIONAL MEDIA EVENTS

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O N L I N E – B O A T I N T E R N A T I O N A L . C O M

DIGITAL PORTFOLIOBoatinternational.com is a gateway to the world of superyachting. Whether celebrating the lifestyle; the people, parties and owners, or the yachts themselves, the site offers advertisers an unrivalled opportunity to engage with this discerning audience

34% US/Canada

16% UK

6% France

5% Italy

4% Holland

Extended reach on social media

Facebook

14,000Instagram

19,000Twitter

17,700

Yachts

Charter

Luxury

yacht life

Market Intelligence

Destinations

DEVICES The new site and our newsletter is responsive across all devices

of page impressions are yachts

for sale

50%3.1millionpages across

the world

7pages

per average

visit

To

p Five Markets

35% of traffic

comes from desktop &

laptop

REACHPut your brand in front of over 293,365 targeted users per month. We are serving over 3.1 million pages across the world. Our biggest global users are in the following countries:

65% of traffic

comes from mobile &

tablet

ENGAGEMENT

Our readers consume the site for an average of over 3 minutes per session

And they remain involved with the site, engaging with, on average 7 pages per visit

Yachts for sale accounts for approximately 50% of page impressions – the perfect market place for selling your yacht

Mirroring the quality of content in the magazine the top five areas of interest are:

65%of traffic comes from

mobile and tablet

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O N L I N E – B O A T I N T E R N A T I O N A L . C O M

Young designers hub

Section & run-of-site

options

Mobile & desktop

YACHTS – SALE & CHARTER LISTINGSThe premier online marketplace of yachts for sale and charter over 24meters.

CREATIVE SOLUTIONSBespoke digital campaigns and creative: copy, design, video

DISPLAYBranding alongside targeted editorial content. Various positions available.

Sponsored

Featured

Standard Content

Rich media

Bespoke solution

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BOAT INTERNATIONAL MEDIA (HQ)First Floor, 41–47 Hartfield Road, London SW19 3RQ UK

TELEPHONE +44 (0)20 8545 9330 FAX +44 (0)20 8545 9333 info@boatinternationalmedia.com

www.boatinternational.com

SHOWBOATS INTERNATIONAL (Editorial & Sales Office)101 NE 3rd Avenue, Suite 1220, Fort Lauderdale, Fl. 33301, USA

TELEPHONE +1 (954) 522 2628 FAX +1 (954) 522 2240info@showboats.com

www.boatinternational.com

BOAT INTERNATIONAL BRASIL (Editorial Office)Rua Helena, Number 280, Conjunto 505, Vila Olímpia, Sao Paulo, SP – Brazil – Cep: 04552-050

TELEPHONE +55 (11) 3846 2364 contato@boatinternational.com.br

www.boatinternationalbrasil.com.br

BOAT INTERNATIONAL RUSSIA (Editorial Office)3/1 Gruzinskiy Pereulok. Off. 219, Moscow 123056, Russia

TELEPHONE +7 (495) 626 5593 FAX +7 (495) 626 5593 edmanager@boatinternational.ru

www.boatinternational.com

B O A T I N T E R N A T I O N A L A R O U N D T H E W O R L D