Social Media Gipfel goes America. Suzi LeVine, Arthur Honegger
Media Goes Social
27
THE WHAT, WHO, WHERE, WHY AND HOW OF SOCIAL MEDIA Media Gone Social
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Connecting Your WHY Fuel to the Right How Tools with Social Media. How can social media be a meaningful tool to improve my business results?
Transcript of Media Goes Social
THE WHAT, WHO, WHERE, WHY AND HOW OF SOCIAL MEDIA
Media Gone Social
Modern B*a*g Ladies – Getting to the HEART of
What Matters to You!
Connecting HEARTS to minds and hands
Connect Your WHY
With the Right
HOW
What is Social Media?
Social Media is…..
•A Tool•Powered by People•Giving Power to the People•Creating a Global Society•Removing physical barriers to sharing and communicating
Social Media is NOT….
•Mass media but is used by mass media outlets•A One Way Conversation•A Value System (you bring value to social media)•A Strategy
You Are Busy
Number of
Response(s) Response Ratio
I own my own business. 14 56.0%I work outside of the home for a company I do NOT personally own. 14 56.0%I spend time volunteering for various organizations. 13 52.0%
I am retired. 1 4.0%
I work part time outside of the home. 3 12.0%I am responsible for most duties related to maintaining my household. 10 40.0%
Other 1 4.0%
Total 25 100%
How You Use Social Media
Number of
Response(s) Response Ratioa way to stay connected with friends and family 17 68.0%a way to promote my business/organization (sales, products, announcements) 11 44.0%a way to share my expertise and passions 5 20.0%a listening post to learn more about customers needs 2 8.0%a way to prospect potential customers 9 36.0%a way to be of service to others 7 28.0%a way to share information my followers need and value 6 24.0%a way to spread joy in the world 3 12.0%n/a I do not use social media. 2 8.0%Total 25 100%3 Comment(s)
Top 3 Things You Want to Know
1. How do I use social media to improve business performance?
2. What is the difference between a personal and business Facebook Page?
3. How do I improve my privacy on Facebook?
Let’s Do an Experiment!
David Armano
Source: http://darmano.typepad.com/logic_emotion/
What is Social Media?
•Media for social interaction, using highly accessible and scalable communication techniques.
•The use of web-based and mobile technologies to turn communication into interactive dialogue.
• A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."[1]
* Source Wikipedia
A common thread running through all definitions of social media is a blending of technology and social interaction for the
co-creation of value.*
What is Social Media?
•highly accessible •scalable•web-based and mobile technologies•user-generated content. •co-creation of value
Social Ice Cream
Source: http://darmano.typepad.com/logic_emotion/
High Engagement
High Engagement
Use of Technology
GreaterSocial Change
Greater Social Responsibility
Social Media
Source: http://darmano.typepad.com/logic_emotion/
How is Social Media Used?
What are some Social
Media Platforms ?
• Facebook• Twitter• LinkedIn• Blogging• Ning Social Sites• Kickstarter• Youtube• Podcasts• Community Forums• Photo Sharing
How do I use social media to improve business performance?•Establish an Online & Offline Presence •Why Fuel – Share Your HEART , Connect, Add Value•Listen First – Niche &Needs
• Ask Questions & Capture Data• Have Conversations
•Return to home base• Results producing activities
•Co-Creation – The 12:1 Give to Ask Ratio• Add Value• Establish Yourself as an Expert
•Encourage Sharing
How NOT to Use Social Media
Know, Like, TrustAuthenticTransparencyTrail of Engagement Evidence
Risks, Rewards & Dirty Laundry
What is the difference between a personal and business Facebook
Page?Facebook Personal Profile
Business Page
Who? Friends Limited to 5000
Fans Unlimited #
How? Jane the person or Jane’s business likes other biz pages.
Privacy? YES No
Features Private MessagesTag FriendsChat
DiscussionsAdsFans can mention your Biz
Be my Friend
Confirm or Ignore
1,000,000 Fans
YAH
How do I improve my privacy on Facebook?
•Go to Privacy Settings• Everyone• Friends of Friends• Friends Only
•Like These Pages – Facebook Safety & Facebook Security•Set to HTTPS:•Do not share hometown, birth date and address•Follow Google Alerts – FACE BOOK PRIVACY or FACEBOOK SECURITY•Start your own closed or secret group.
•SIGN UP TO RECEIVE NEWSLETTER•$50 DISCOUNT ON SELECT SERVICES•CONTINUE THE CONVERSATION ON FACEBOOK
Next Steps
