Events Services

Media Data

Print • Online • Events • Services

2011

www.bikeundbusiness.de

Print

Online

Print

2

Media Data 2011

Prin

t

»bike und business« Affiliation

»bike und business« is the official mouthpiece of the Association of German Two-Wheeler Craft Businesses (Bundesinnungsverband für das Deutsche Zweiradmechaniker-Handwerk)

Wide range of topicsWith articles covering all major areas of the two-wheeled sector: from vehicle and workshop facilities, to clothing, helmuts, accessories, equipment, corporate and employee leadership, and market develop-ments through to association news and a chronologically structured training and further training section.

Precisely defined target groups»bike und business« targets the entire value-added chain of the two-wheeled sector and caters to manufacturers, importers, and motorcycle and bicycle dealers and their workshops as well as to dealers for motorcycle and rider accessories.

Deep market penetrationOwners and managers, mechanics, and commercial and administrative apprentices in the two-wheeled trade read »bike und business«.

High circulation with 7,285 copies (acc. to AMF Card 2) »bike und business« professional

Further training in line with the high level of expertise of the European service technician.

Technical announcements for approved motorcycle exhaust testers »bike und business« provides all required legal texts for emissions testing of powered two-wheelers as per §29/StVZO (German road traffic regulations). With a subscription, companies meet their documentary obligations required in connection with certification as an approved motorcycle exhaust tester.

Basis: Trade Journal AdvertisementThe medium of the trade journal ranks among the most important sources of information for professional decision-makers. Print provides an overview and encourages the deepening of knowledge, thus ensuring a high crossover of information to new B2B media.

�

Media Data 2011

Prin

t

�-ERecipient Structure Analysis

19 Industrial sectors/Economic sectors/Types of company

Recipient groups Share of total circulation % Copies

Two-wheeler trade 90.3 6,579

Authorized dealers and authorized workshops 49.1 �,574Independent dealers (workshops) 4�.8 �,189Suppliers of:Tires 15.5 1,128Clothing 8.6 625Oils/lubricants 1�.6 992Helmets 12.5 911Driver equipment (e.g. luggage systems, rucksacks) 7.0 51�

Clothing and accessories chain stores 0.7 5�Specialist parts and accessories dealers 4.1 �00Specialist clothing dealers 2.0 146Wholesalers 0.� 18

Industry 1.� 92Manufacturers, suppliers of two-wheelers, parts and accessories

Institutions 1.2 86Guilds/Associations/Other organizations

Other sectors 0.2 11

Total circulation 100.0 7,285

Mul

tiple

resp

onse

s in

%

Mul

tiple

resp

onse

s, co

pies

See overleaf for overview of survey method

�

Media Data 2011

Prin

t

Issue DOP* ACD* PMD* Feature Topics Trade Fair Dates, Events

1/2 2/11 1/26 1/28 The motorcycle experts 2010/11 – “Best of” award“Motorcycle Dealer of the Year”Best brands in 2010/11 – the bike und business motorcycle market analysis with dealer satisfaction survey

Faszination Motorrad (fascination of motorcycles), Karlsruhe (1/21 - 1/23)Motorcycle Trade Expo, Birmingham (Jan. 2010)Motorradwelt Bodensee (Lake Constance world of motorcycles), Friedrichshafen (1/28 - 1/30)Hamburger Motorradtage (Hamburg motorcycle days), (Jan. 2011)Motorradmesse Leipzig (Leipzig motorcycle fair), (2/� - 2/6)Dealer Expo, Indianapolis (2/19 - 2/21)Swiss moto, Zurich (2/17 - 2/20)IMOT, Munich (2/18 - 2/20)

3 3/� 2/16 2/18 Sales expectations of manufactur-ers/importers for the 2011 season

Tires

Motorräder Dortmund (motorcycle fair in Dortmund), (3/3 - 3/6)Berliner Motorradtage (Berlin motorcycle days), (March 2011)

4 �/8 3/23 3/25 Helmets

Clothing

5 5/6 �/18 �/20 Lubricants

6 6/3 5/17 5/19 Scooters

Special on electric mobility

7/8 7/1 6/1� 6/16 Quad/ATV

Special on tuning and accessories

6th VAM motorcycle tour from July 22nd to 2�th, 2011, Thuringian Forest

Schedule S

�

Media Data 2011

Prin

t

DOP* = date of publication ACD* = ad closing date PMD* = printing materials deadline

Schedule SSpecial issue:

Two-wheeler market ledade Compedium

8/� 7/20 7/22 Compendium:“Two-Wheeler Compendium 2011”The B2B catalog of providers in 13 industry segments, from A to Z

Eurobike, Friedrichshafen (September 2011)IAA, Frankfurt (9/1� - 9/2�)EICMA, Milan (November 2011)

Special issue

9 9/9 8/24 8/26 Financial services, purchasing and sales financing, warranty insurances, banks

Combinations

10 10/7 9/20 9/22 Tools and workshop equipment

11 11/4 10/18 10/20 EICMA trade fair issueBike & BUSINESS trade fairTuning/motorcycle mods

Trade fair issue

Essen Motor Show (11/26 - 12/04)2nd Bike & BUSINESS trade fairVogel Convention Center, Würzburg (11/2� - 11/26)

12 12/2 11/16 11/18 Online marketplaces, Dealer Man-agement Systems (DMS), service providers, interface providersWholesale dealers of two-wheeler accessories

6

Media Data 2011

Prin

t

7 Advertisement sizes and rates (in Euro): Prices exclude VAT at the applicable rate

1 Circulation: Print run: 7,525 copies Total circulation avg. for year (acc. to AMF Sheet 2, No. 17): 7,285 copies

2 Magazine size: 210 mm wide x 297 mm tall, DIN A4 Type area: 190 mm wide x 270 mm high

Number of columns: 4 columns Column width: 46 mm

3 Printing and binding method, printing materials: Offset printing, saddle-stitch with wire staples: Printing materials, data deliv-ery: See notes on page 16

4 Deadlines: Frequency: Monthly, see the publication program Date of publication: See the publication program Ad copy deadline: See the publication program 5 Published by: Vogel Business Media GmbH & Co. KG Postal address: »bike und business«, D-97064 Würzburg, Germany

Street address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany Internet: www.bikeundbusiness.de

Order management: Telephone: +49 9�1 418-2110 Fax: +49 9�1 418-2810

E-mail: karin.fleder@vogel.de 6 Terms of payment: 2 % discount for payments received within 14 days,

net without discount for payments received within �0 days. VAT ID no.: DE2�1711�81

Bank details: HypoVereinsbank Würzburg (Bank sort code 790 200 76) Account no. �26 212 0�2 S.W.I.F.T. code HYVEDEMM455

IBAN: DE65 7902 0076 0�26 2120 �2

P

Format Width x Height (in mm)

Base priceb/w

2-Color 3-Color 4-Color

2/1-page 4,060.– 4,700.– 5,�40.– 5,980.–

1/1-page 190 × 270 2,0�0.– 2,�50.– 2,670.– 2,990.–

Junior page 1�6 × 190 1,260.– 1,490.– 1,720.– 1,950.–

1/2-page 190 × 1�4 94 × 270 1,015.– 1,245.– 1,475.– 1,705.–

1/�-page 190 × 88 62 × 270 675.– 875.– 1,075.– 1,275.–

1/4-page 46 × 270 94 × 1�4 190 × 66 505.– 675.– 845.– 1,015.–

1/8-page 46 × 1�4 94 × 66 190 × �2 250.– 420.– 590.– 760.–

1/16-page 46 × 66 94 × �2 199.– 220.– 250.– 290.–

Rate Card No. 13 Valid as of 9/1/2008

7

Media Data 2011

Prin

t

PRate Card No. 13 Valid as of 9/1/2008

8 Surcharges8.1 Color charges (in Euro) (not subject to discounts):

Special colors available on request. For each additional color (Euro scale) (prices in Euro):

1/1-page 1/2-page 1/�-page 1/4 page and smaller 2-color �20.– 2�0.– 200.– 170.–

�-color �20.– 2�0.– 200.– 170.– 4-color �20.– 2�0.– 200.– 170.–

4-color 960.– 690.– 600.– 510.–8.2 Rates for preferred placement

Of base price (b/w) +10 %8.3 Prices for special formats in Euro

Cover page with window fold € 6,790.– (= can be folded out into a double-page, 4-color, bleed) (subject to discount) 2 consecutive pages recto/verso, 4-color (not subject to discount) € 3,050.– Corner and island advertisements in edit. section upon request Cover wrap, 4-color € 6,650.– (around front cover and back cover, motif of back cover not hidden) Front cover package band, 4-color € 3,310.– Advertisements through gutter: treated as bleed advertisements Bleed charges (not subject to discount): 10 % of base price of 1/1 page b/w

9 Prices for listings and job market: Prices and formats for the listings and job market columns can be found in the following separate advertising price list “Listing & job market”.

10 Special forms of advertising: Sponsoring: upon request Exhibitors at conferences: upon request Customer specials: upon request

11 Reductions: For insertions within one year Series contract � × 6 × 12 × 24 × 5 % 10 % 15 % 20 % Space contract 1-page �-pages 6-pages 12-pages 5 % 10 % 15 % 20 % Technical services are not subject to discounts.12 Combinations: Upon request

13 Bind-ins (rates in Euro):Paper weight 2-Page 4-Page 6-Page 8-Page

To 1�5 g/m2 2,0�0.– �,050.– 4,060.– 5,070.– From 1�5 to 150 g/m2 2,2�0.– �,�50.– 4,460.– 5,570.– From 151 to 180 g/m2 2,5�0.– �,810.– 5,070.– 6,��0.– over 180 g/m2 �,050.– 4,570.– 6,090.– 7,600.– Under 90 g/m2 upon request, with sample; the same applies to bind-ins with more than 8 pages. Pasting costs for 2-page bind-ins, € �5.00 per ‰ – (not subject to discounts) Discounts: According to series contract or space contract; also in conjunc-tion with advertisements. Basis:

1 sheet = 1 advertising page � sheets = 2 advertising pages 2 sheets = 1.5 advertising pages 4 sheets = 2.5 advertising pages

A sample must be provided prior to order acceptance. Format: 21� mm wide, �06 mm high including 6 mm head and � mm outer trim per edge. (bind-ins with four or more pages must be delivered already folded)

14 Loose inserts (in Euro) (not subject to discounts): Insert prices per thousand. 2-4 pages 8 pages 12 pages 12+ Pages Up to 25 g 285,– 290,– 295,– �00,– For each additional 5 g in total: Euro 16 per thousand.

The width and height of the loose insert must each be at least 10 mm smaller than the trimmed size of the magazine. Maximum size: 200 mm wide × 287 mm tall Minimum size: 148 mm wide × 105 mm tall. A complication surcharge of Euro 16 per thousand is applied for partial circulations (minimum circulation �,000). A sample must be provided prior to order acceptance.

15 Pasted postcards: Mechanically pasted postcards (attached parallel to the gutter, no oblique positioning) size DIN A6, maximum weight 5 g, in conjunction with a 1/1 page advertisement or bind-in: �� % of the gross page rate b/w or the 2-page bind-in rate plus pasting costs of Euro �5.00 per thousand (not subject to discounts). Placement possibilities must be checked in advance. Pasting in of brochures, CDs, and sample products, etc. on request.

16 Delivery address for loose inserts and bind-ins: Free to: Vogel Druck und Medienservice, Leibnizstraße 5, 97204 D-Höchberg (citing »bike und business« and the issue number)

8

Media Data 2011

Prin

t

7 Formats and pricing for the listings and job market columns in EUR: Minimum size: 10 mm Discounts: Series contract � × 6 × 9 × 12 x 5 % 10 % 15 % 20 % Technical services are not subject to discounts.

Online placement in the job market and listings columns on „www.kfz-betrieb.de“:

Independent of size for simultaneous print booking: Free Online placement only: € 150.00

Run time: Listings column 4 weeks Job market column 8 weeks Box no. charge: € 11.00

Format Width x Height in mm

Stand-ins, looking to purchase/sell, automotive market, real estate, training/further training, jobs, misc mm price; € 1.50

Color advertise-ments (2-color) mm price: € 1.74

Color advertise-ments (4-color) mm price: € 2.714

1/1-page 190 × 270 1,620.– 1,880.– 2,�87.–

1/2-page 190 × 1�4 94 × 270 810.– 940.– 1,194.–

1/4-page 46 × 270 94 × 1�4 190 × 66

405.– 470.– 597.–

1/8-page 46 × 1�4 202.– 2�5.– 299.–

1/16-page 46 × 66 94 × �2 101.– 118.– 150.–

Prices exclude VAT at the applicable rate.

Special formats on request.Combination placement in »kfz-betrieb« and „Gebrauchtwagen Praxis« upon request.

Pricing for listings and job market columns in EUR:

Rate Card Listing & job marketNo. 1 Valid as of 9/1/2009

1/2 page 2 columns94 x 270with bleed:

104 x 2971/8 1 column46 x 134

1/16 1 column46 x 66

1/8 4 columns190 x 32

3/32 1 column46 x 99

3/16 2 columns94 x 99

3/32 2 columns94 x 48

1/4 2 columns94 x 134

1/8 2 columns94 x 66

1/16 2 columns94 x 32

1/32 2 columns94 x 15

2/3 page 2 columns126 x 270with bleed:

1�6 x 297

2/3 page 4 columns190 x 180with bleed:

210 x 194

1/3 4 columns190 x 88with bleed:

210 x 102

3/4 page 4 columns190 x 200with bleed:

210 x 214

1/1 page190 x 270 with bleed:

210 x 297

9/16 page (Junior-Page)136 x 190 with bleed:

149 x 210

1/4 4 columns190 x 66with bleed: 210 x 82

1/2 page 4 columns190 x 134with bleed:

210 x 148

3/4 page � columns142 x 270with bleed:

152 x 297

1/4 1 column46 x 270with bleed:

56 x 297

Advertisement formats »bike und business« (W x H in mm)

1/32 1 column46 x 32

3/64 1 column46 x 48

1/3 1 column62 x 270with bleed:

72 x 297

Delivery of bleeded ads: including 3mm trim allowance per bleed edge!

Examples of various advertisement formats W x H in mm.

Prin

t

9

10

Onl

ine

Media Data 2011

The facts: Innovative online offering

www.bikeundbusiness.de joins up with www.kfz-betrieb.de. The online portal presents a new multilayer, multimedia and interactive offering of technical, corporate and product information.

Maximum coverage of the entire automotive trade, incl. specialist information on the motorcycle sector

Always currentThe latest news from the automotive industry is uploaded every day. RSS feeds are also provided and the weekly bike und business news-letter sends up-to-date news directly to your inbox. Plus: weekly infos in bike und business blog “Zündfunke”.

Bundled know-howThe expertise of »kfz-betrieb«, »autoFACHMANN«/»autoKAUFMANN«, »Gebrauchtwagen Praxis«, and »bike und business« is now available from a single source.

The benefits for you: The online portal allows you to reach decision-makers throughout the

automotive trade and two-wheeled sector. The multi-trade online portal is conducive to selective target group

messages. Detailed reporting informs you of the success of your advertisement. Innovative advertising formats provide you with high-quality contact

data of potential customers (leads).

Continuation: Advertising on the WebThe medium of the Internet has just as high of a utilization factor as print. This makes the Web the ideal comple-mentary tool for the trade journal, true to the slogan: Print provides an overview – online increases knowledge!All context-relevant information is conveniently available online and in an updated, concise, and well-structured format. Knowledge is permanently on call and can be accessed at any time and from any place.

The online world of the automotive trade and two-wheeled sector

11

Onl

ine

Media Data 2011

!

Banner adsThis classic online advertising format is available in almost every modern format – from leaderboards to rectangles.

Format Size (px) CPTR

Leaderboard 728 x 90 55 €

Skyscraper 160 x 600, 120 x 600 55 €

Hockey stick 728 x 90 + 160 x 600 75 €

Wallpaper Size upon request 115 €

Rectangle 300 x 2�0, 336 x 280 right aligned 75 €

Rectangle 300 x 2�0, 336 x 280 left aligned 115 €

Teaser box 1�0 x 1�0 Pixel/max. 200 characters 115 €

Page peel Size upon request 150 €

Other sizes available upon request.

Page peel

Leaderboard

Skyscraper

Wallpaper

Hockey stick

Rectangle right aligned

Teaser box

With reach guarantee

Rectangle left aligned

Advertising impact of banner adsReach, awarenessBrand creation, imagePresentation in an editorial context

The mobile offering provided by kfz-betrieb.de allows you to reach the target group of the automotive industry “on the go“ and in a way that is personal by targeting users‘ cell phones or mobile end devices.

NEW:

12

Onl

ine

Media Data 2011

The mobile offering provided by kfz-betrieb.de allows you to reach the target group of the automotive industry “on the go“ and in a way that is personal by targeting users‘ cell phones or mobile end devices.

NEW:

Advertising impact of newsletter advertisingReach, awareness Brand creation, image Presentation in an editorial context

Newsletter advertisingThe »kfz-betrieb« newsletter reports on top industry news Monday through Friday. Number of subscriptions: 32.000 1), potential contacts/week: 160.000 1)

Format Size (px)

Price per dispatch for the booked period 1)

Price per week

Price per month

Full-size-banner (top placement) 2)

468 x 60 600 € 2,400 € 7,200 €

Full-size-banner (intermediate placement) 3)

468 x 60 520 € 2,080 € 6,656 €

Skyscraper 160 x 600 680 € 2,720 € 8,704 €

Advertorial4) 680 € 1) Based on number of subscriptions in 09/10 2) Placement: Initial newsletter advertisement:

One banner preceding and following top news3) Placement between messages4) Maximum of 1 dispatch per week

Newsletter sponsoring Exclusive sponsoring of a newsletter dispatch Incl. co-branding with logo and “sponsored by” claim Sponsor advertisements only

Price: € 1,000.00 per dispatch during the period booked

With reach guarantee

1�

Onl

ine

Media Data 2011

Topic sponsoringThis offer allows you to occupy an entire topic channel or an editorial topic.

Overview of services: Integration of logo in the respective topic channel or editorial

topic special with “sponsored by” claim and corresponding link Accompanying advertising measures:

– 5,000 ad impressions with co-branded banner on “www.kfz-betrieb.de”

Homepage teaser (“InfoBox”) Wallpaper underlay or full use of all available advertising media

(Leaderboard, teaser box etc.) in the topic channel/topic special Link to online specials (if available)

Price: € 4,900/month

Advertising impact of Topic sponsoring:Reach, awareness Brand creation, image Presentation in an editorial context !

Advertising impact of logo sponsoring Brand creation, image Presentation in an editorial context !

Logo sponsoringWhen your logo is integrated (in an editorial topic special, for example), you are presented as a professional partner in an advertising environment free of waste coverage.

Overview of services: Integration of your logo with “sponsored by” claim and link

Accompanying advertising measures: – �,000 ad impressions with co-branded banner on “www.kfz-betrieb.de” – Text advertisement with logo and “sponsored by” claim in the »kfz-betrieb« newsletter

Price: € 1,000/month

Your benefit with

Topic sponsoring

Incl. guaranted reachIncl. guaranted reach

14

Even

ts

Media Data 2011

Cultivating a Contact: Face-to-Face MarketingAwards ceremonies, conferences, seminars, and trade fairs are integral components of a comprehensive and customized cross-media offer from Automotive Media. Our events have become established in the industry and are noted for their highly-qualified speakers, relevant and forward-looking topics, professional organization, and excellent locations (example: Vogel Convention Center/VCC).

The facts:You can become a sponsoring partner or book presentation areas for the following events and awards ceremonies:

Awards:Sales award, service award, women’s award, junior award, Internet sales award, motorcycle dealer of the year award, innovation award for the used vehicle business, Federal education award of the German vehicle trade (together with the ZDK)

Events:Bike und Business dayBike & BUSINESS trade fairVAM Motorcycle Tour

Supplement to classic advertisingEvent and award sponsoring is a unique way to draw attention to your company and supplement your classic advertising campaign.

Your target group, live & directNo other part of your cross-media advertising mix brings you closer to your target group than events. Here you can engage in direct dialog with potential customers.

Yes to event, no to organizationAs an event sponsor, you enjoy all of the benefits of face-to-face marketing without having to be distracted by organizational details.

The benefits for you: Effective face-to-face marketing with presentation, discussion, and

direct opportunities for making business contacts Sponsoring an event or an awards ceremony allows you to increase

awareness of your company and actively enhance branding and image.

Events allow you to interact with the target group without the filter effect of an intermedium.

Face-to-face contact with the customer gives you immediate feed-back on how your target group perceives your advertisement.

15

Even

ts

Media Data 2011

Premium partnershipIncludes:

Logo presence in all publications concerning the event Presentation area included Two participant places included Company information as a loose leaf supplement to the conference

documentation Webcast (video) with report on the event at

www.kfz-betrieb.de Other in consultation with the event organizer

Value: Approx. € 10,000

Presentation areasOverview of services:

Company and product presentation as communication area in the exhibit or catering hall

Value: Approx. 315 €/m²

Lunch sponsoringIncludes:

Welcoming address prior to lunch Logo presence on the menu Poster displayed at the buffet Table flags and company table napkins Other sponsoring options in consultation with the event organizer

Value: From approx. € 3,500

Example of presentation area for GTÜ

16

Media Data 2011

Anna GredelDirector of Sales & Order Management+49 9�1 418-2920anna.gredel@vogel.de

Helga SchmittKey-Account-Manager+49 9�1 418-216�helga.schmitt@vogel.de

Siegfried RohrbachKey-Account-Manager+49 9�1 418-2416siegfried.rohrbach@vogel.de

Benedikt SeubertKey-Account-Manager+49 9�1 418-2816benedikt.seubert@vogel.de

Ragnar LangKey-Account-Manager+49 9�1 418-2771ragnar.lang@vogel.de

Contact: Sales and Marketing

17

Media Data 2011

Doris KümmetClassifieds+49 9�1 418-2450doris.kuemmet@vogel.de

Stefan ZügnerDirector, Marketing & Sales+49 9�1 418-2429stefan.zuegner@vogel.de

Elke GünterKey-Account-Manager+49 9�1 418-2�47elke.guenter@vogel.de

Susanne SchumannKey-Account-Manager+49 9�1 418-2956susanne.schumann@vogel.de

Christine GeistKey-Account-Manager+49 9�1 418-2241christine.geist@vogel.de

Contact: Sales and Marketing

Simone LenkProduct Marketing Manager+49 9�1 418-2748simone.lenk@vogel.de

18

Media Data 2011

Werner DegenEditor-in-Chief »autoFACHMANN«/»autoKAUFMANN«+49 9�1 418-2466werner.degen@vogel.de

Stephan MadernerEditor-in-Chief»bike und business«Deputy Editor-in-Chief »kfz-betrieb«+49 9�1 418-2918stephan.maderner@vogel.de

Ernst HaackManaging Director +49 9�1 418-2212ernst.haack@vogel.de

Silvia Lulei Editor-in-Chief »Gebrauchtwagen Praxis«+49 9�1 418-2645silvia.lulei@vogel.de

Wolfgang Michel Editor-in-Chief »kfz-betrieb«+49 9�1 418-2561wolfgang.michel@vogel.de

Contact: Managing Director and editors

19

Media Data 2011

Vogel Euro Publishing UK Office, Martina HauserPhone +44 20 ��71 7420Fax +44 20 ��71 9021martina.hauser@vogelmedia.biz

Vogel Europublishing Inc.Martina Hauser, 6�2 Sunflower CourtSan Ramon, CA 9458�Phone +1 925 80�1265Fax +1 925 80�1266martina.hauser@comcast.net

Great Britain:

USA:

France:

Italy:

DEF & Communication, Nicolas Bonceur48, boulevard Jean Jaures92110 ClichyPhone +�� 1 47�07180Fax +�� 1 47�00189nboncoeur@defcommunication.com

Ferdinando SalarisPhone +�9 ��88285021Fax +�9 02��294887ferdinando.salaris@vogel.de

Contact: Representatives

The general terms and conditions of Vogel Business Media GmbH & Co. KG apply and can be viewed online at www.kfz-betrieb.de/media. St

atus

: 5/�

/201

0