Who would be the audience for your media product?

How did you attract/address your audience?

Target Audience Gender Target audience for my magazine “BEAT” was aimed at young females and males even though it seems to be more female as it is set out in a girly way but the attractive models would attract males to buy it even thought the articles are more female aimed.

AgeThe age was ranged roughly between 16-20, this would be because there are young models used throughout the magazine so teenagers are more likely to be attracted to it because they can relate it to.

ClassThe class my magazine is aimed at is the working and middle class, as these are the people who are most likely to buy my magazine, as my magazine is quite sophisticated so will attract these types of people.

EthnicityMy magazine is aimed at all ethnicity’s.

Mainstream audienceThe people who buy my magazine would be people who like mainstream music like in “Q” and “vibe” because the type of music in my magazine is urban, and R&B and is very common music so people who like niche music would not want to buy my magazine. One reason I decided to do mainstream music was because more people like this type of music so it is more popular so my magazine would be liked my more people. Also, when I gave my questionnaire out people said they would like to see R&B and Urban music.

Appealing to your Target audience mise en sceneI used attractive models to appeal to my target audience. I also made sure that the models I used were a similar age to my target audience because then they would have a connection and people are more likely to want to buy my magazine. I also used direct mode of address for all my images because it builds a personal relationship with the audience. This relates to use and gratification theory. All my models cloths also kept with the colour scheme. I used a grey background colour because it made the magazine look less empty and when I asked my focus group which are the same age as my target audience they said they preferred it. As you can seen from the picture.

LayoutThroughout my front page, double page spread and contents page I have used a neat layout, one reason for this is so its clear to read and understand because as my target audience is young people if the layout messy and unclear people might not bother reading it. I also used a neat layout as this was what my research had suggested I did and as “vibe” magazine has sold well I followed this layout.

Appealing to your Target audience LanguageI used simple words in my magazine because it is aimed at young teenagers who might not want to read a magazine that uses intelligent language because then it can be difficult to understand and they want to read it for leisure. I also used words like “plus” , “also” and “exclusive” because then people are more appealed to your magazine as you can see from these cropped photos of my magazine.Colour scheme I used the same colour scheme throughout my magazine which was red, black, and white, as you can see from the pictures below. Even the models fit in with the colour scheme e.g. there cloths, and balloons. I used a colour scheme throughout my magazine because then its clear that the magazine pages are all linked together and it makes the magazine look professional and sophisticated. I decided to use red, black and white because these colours attract both males and females and when I asked my focus group they said that this would be there preferred colour scheme.

Appealing to your Target audience Fonts I used nice fancy's fonts throughout my magazine to attract people because if it looks nice people are more likely to buy a magazine. I also had different fonts throughout my magazine because then it would attract peoples attention more and would look more interesting. I also kept the colour of my text in theme with my colour scheme. I used a bigger font size and put things in bold if I wanted them to look at them bits of the magazine.

Magazine name I called my magazine “BEAT” because my focus group said it would attract them to the magazine because instantly they would no it was a music magazine because beat is to do with music. Choosing the name was important as it has to be realistic but interesting.