Mechanization Trends in the Americas
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Mechanization Trends in the Americas 1 Your Logo Here Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India Matt Rushing AGCO Corporation
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Mechanization Trends in the Americas. Matt Rushing AGCO Corporation. Your Logo Here. Your Logo Here. Agriculture Industry Development - Drivers. Population growth. Increased protein consumption. Strong industry tailwinds. Farm income expanding. - PowerPoint PPT Presentation
Transcript of Mechanization Trends in the Americas
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Mechanization Trends in the Americas
Your Logo Here
Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
Matt RushingAGCO Corporation
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
Agriculture Industry Development - Drivers
Population growth
Increased protein consumption
Ag productivity improvementsin developing world
Farm income expanding
Strong industrytailwinds
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
Mixed fleets
More Advanced Equipment
Labor pool is less skilled and available
Capital investments increasing
Climate volatility
Connecting Stationary farm assets
Farm input costs
More decision partners and service providers
Uptime and continuous operationDistance between farms are increasing
Regulations and reporting
What challenges face today’s farmer in the Americas?
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
Agriculture Machine Development - Drivers
• For the Agricultural segment, many new market challenges drive our focus. Global Demands for improved Fuel Economy Other farm inputs continue to increase in price and demand.
SeedFertilizerChemicalsLabor
Focus has to be on helping farmers monitor and control these costs as well. But….You can’t cost reduce your way to prosperity.
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
Agriculture Machine Development - Drivers
Annual Usage* Projected Annual Fuel Savings @ $3.50/gal
1000 $15,733800 $12,845500 $8,260
• By focusing on technologies that reduce say…fuel consumption by 25-30% (example – eRoGator)….
Yield Improvement (1000 a)
Corn @ $5.57 -164
Bu/a
Soybeans @ $13.73 – 43
Bu/a
Wheat @ $6.47 – 45
Bu/a
1% $9,135 $5,904 $2,9122% $18,270 $11,808 $5,8233% $27,404 $17,712 $8,7354% $36,539 $23,616 $11,6465% $45,674 $29,520 $14,558
• BUT…..By also focusing on technologies that improve yield, we can also improve Farm profitability…..
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
Agriculture Machine Development - Drivers
• This makes us conscious of the fact that growers will look for cost effective solutions that drive down input costs and minimize cost of ownership but more importantly…Increase Yields. • Whole vehicle/system efficiency and improvements.• Machine optimization tools• Drive down cost of ownership and reduce downtime.• Impacts to Service Intervals• Availability of service and support
• Logistic management tools• Connections to decision support partners
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
New Technology and Innovations - Technology
• “Iron“ is no longer the desirable – Farmers want “Smart Iron“• Electronic Technology makes it “Smart“• It must be supported and must be operatable by
anyone.• What will be the technology?
• Improved Machine Control• Enhanced Guidance (Implement Guides Tractor)• True “Systems“ ...Tractor and Implement function
as one.• Supervised Autonomy – Push a button and it works.• Full Autonomy – longer term – but will come.
• Communications Technology• Smart Telematics – Data Management• Smart Connections with Service Providers• Smart Connections with Farm Management
Systems
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
New Technology and Innovations – Data and Consumer Technologies
• Location Services • All smart phones and tablets have a GPS embedded in the hardware,
this makes field mapping simple, portable, and helpful when running a farm.
• Operator Apps• Simple Easy way for the owner or operator to learn to interact with
the machine.• Calculators for quick access to critical info.• Online chemical, fertilizer and seed data.
• Remote Monitoring • “Location Awareness” Location awareness is the ability to locate
items of interest using GPS coordinates.• Real time locating and logistics.• Positioning support• Business and consumer services
• Real time cloud access to market data, news, blogs, weather, etc… and so much more!!!
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
New Technology and Innovations - Sensors
• Optimized Sensors and Sensor Fusion• Enhanced Protien, Vitamin and Nutrient Sensors• Enhanced Yeild, Mositure and Mass Sensors• Temprature and Weather Sensors• Enhanced Wear Sensors• Smart sensors that read labels, detect suroundings?
• Already there.....• Enhanced Optical Sensors
• Used for guidance, measurment, more...• What do they create?
• A central nervous system for the machine.• More precice control • Improved communication capabilities.
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
New Technology and Innovations - Seeding and Spraying Technology
• Focus technology that delivers the 5 “R’s”• Right source • Right rate• Right time• Right place• Recordkeeping
• Specific Technologies that will drive this:• Rate and Section Control Technology• Incorporation of Weather Data – Risk Mgmt• Droplet and Drift Control Technology• Precision Steering Control – Placement • Enhanced M2M and M2O Connectivity
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Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
Thank You
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Mechanization Trends in the Americas
Your Logo Here
Fourth World Summit on Agriculture MachineryDecember 5-6, 2013 ~ New Delhi, India
