MECHANISM OF INTERNATIONAL COMPETITIVENESS MANAGEMENT

AT THE ENTERPRISE

Darya Hrytsenko

DNIPROPETROVSK2015

ALFRED NOBEL UNIVERSITY, DNIPROPETROVSK

Scientific supervisor: G. Ya. Glukha, Doctor of Economics, Associate Professor

MASTER’S DEGREE RESEARCH:

Researcher: 5th year student of International Economics Department

SECTION 3.Ways of improving the

international competitiveness of the bank using innovation

SECTION 1.

SECTION 2.

Theoretical aspects of definition and formation of

the international competitiveness

Analysis of the innovation policy as a factor of

international competitiveness

management with the commercial bank PrivatBank

taken as an example

The purpose of the research

development and perfection of the

mechanism of provision and management

of a company’s competitiveness on the

world market

The object of the research

mechanisms of providing and

management of a company’s international

competitiveness

The subject of the research

management of international

competitiveness of CB PrivatBank

International competitiveness of the enterprise is the company's ability to maximize use of its strengths and concentrate its efforts in the sphere where there are no competitors and where it can take a leading position on the international market.

The company can achieve a high level of international competitiveness by:

• the lowest cost of production of goods or provision of services;

• differentiation of goods or services;

• focusing on a particular segment of the market.

The company can manage its international competitiveness through

the implementation of innovative strategies.

CB PrivatBank is the one of the biggest Ukrainian banks.

CB PrivatBank is one of the most innovative banks in the world.

NOW

It is proved by such indicators as

• the biggest profit of 1.873 billion UAH (2013)

• the largest number of customers (18 million regular customers in 2013)

It is proved by

the largest number (more than 200) of innovations (new devices, software

and services)

Innovations that provide the speed of operations, profitability and competitiveness of the bank:

70% of the total amount of profit, 2013

Problems faced by the Bank in the implementation of

innovations

• not enough level of adaptation and controlling of innovation

• technical failures in the work of programs and devices

• lack of highly qualified staff

• large scale of introduction of innovation in services

• cultural differences in different countries

Today, the Bank is represented in countries such as

Georgia Ital

y

LithuaniaPortug

alRepresentation in Cyprus

The proposed measures to management of international

competitiveness• Research of foreign markets of resources

• Market research for new products

• Research of the changes of consumer needs

• Development of new market segments

• Phased introduction of innovations in the bank's activities

• Evaluation of the efficiency and planning of innovations

On the basis of the adoption of the proposed measures the decision to implement

innovation can be taken.

Based on the analysis of the Ukrainian market and the products that the bank

uses in its activity it can be said that the use of mini terminals is the most

attractive, which will allow

• increasing the growth rate of the bank's activity;

• enhancing competitiveness of the bank;

• rising the level of bank profits;

• increasing the advantage that competitors cannot

copy;• providing a leading position for a

bankin the market.Today, potential of the mini terminals is

completely unused

Effect on profit using a bigger number of mini terminals

Now In prospect

8,000 mini terminals used

profit of 160 million UAH

increased touse of 15,000 mini terminals

profit of 400 million UAH

within one year

It will allow increasing the total profit of the bank from 1.9 billion

to 2.2 billion UAH (over 320 million UAH more than in 2013)

0

100

200

300

400

500

January March June September December

The growth of bank profits from the use of 15 000 mini terminals

1,851,9

1,952

2,052,1

2,152,2

2,25

January March June September December

The growth of total bank profits from the use of 15 000 mini terminals

A larger quantity of

mini terminals can serve more customers and carry out more

operations. This will

increase the total profit of the bank and

its effectiveness

on other markets.

CONCLUSION

The proposed measures of The proposed measures of

improved effectiveness have a improved effectiveness have a

long-term prospect. It will long-term prospect. It will

contribute to strengthening and contribute to strengthening and

development of the bank's development of the bank's

position on the national and position on the national and

international banking markets.international banking markets.