PowerPoint Presentation

Measuring the impact of investing in quality

A mission statement to help reinvent how we look at training and development.

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2YouTube link to Jerry McGuire clip: https://www.youtube.com/watch?v=6ZZI6-zh0GM&feature=youtu.be

https://www.youtube.com/watch?v=6ZZI6-zh0GM&feature=youtu.be2

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This is mymission statement.TOM CRUISE

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Not Tom Cruise.

Name: Nick BradleyOccupation: CEO, Premier GlobalCareer: PT turned Mens Health journalist; media and digital content disruption; last decade or so, using technology to build blended learning programmesContact: @nickcbradley

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Global leader in Education TechnologyWe are a leading provider of educational content, software & analytics that enables institutions, students and employers to succeed in healthcare, fitness & wellness, and other high-growth, licensure-driven professions

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Ascend Learning Global Fitness & Wellness Portfolio

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But my point is Has our sector reached a Jerry Maguire moment?

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With 1 in 7 in the UK a member of a gym, the market is worth an est. 4.4bn.

The world of fitness is dynamic, energetic, innovative and expanding2016 State of the UK Fitness Industry Report, LDBC

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2010136,000 people working in fitness2016170,000 people working in fitness25% growth in 5 years

Likewise, the UK fitness industry profession is growing2016 State of the UK Fitness Industry Report, LDBC

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However, for those wanting a career its become a sink or swim industry

1. Close to half of those embarking on a career in health and fitness in the UK leave the industry within five years70% join because they have a passion for fitness45% might leave because of unexpected low pay31% might leave because of lack of clients12% might leave because of poor training & developmentUKCES Skills Survey 2015 & ONS data

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2. Professional standards are falling people are entering the industry not ready to train and help others, or to create tangible value for employers

Cowboys offering less rigorous, fast-track coursesTransition in regulation standardsCirca 62% of all people entering the industry do so as self-employedMany employers are not consistent with their recruitment, employing the less qualifiedRe-certification is not common place as yetHowever, for those wanting a career its become a sink or swim industryWorking in Fitness Report, 2015

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Quantity is not a category issue, but there is a dire absence of quality

With more and more people becoming personal trainers, how do you really define the good from the great?

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Building high-calibre fitness professionals is not about fast-tracking them through a course or qualification

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Its about developing sustainable careers that, over time, increase capability, confidence, and ultimately, personal and economic value

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Its time to look at things differentlyHow?

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Clearly defined learning pathways

Greater focus on the learning experience

Rigorous assessment, graduates are job ready

Pedagogy underpinned by science, data and analytics enabled by technology

A focus on performance outcomes; capability and competence mapped to clear business priorities

A continuous, collaborative and engaging journey

Best practice from global corporates?

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First, lets define what we mean by quality and align with learning best practice

the standard of something as measured against other things of a similar kind;the degree of excellence of somethingSOURCE: OxfordDictionaries.com

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The standard as set by the industry, governed by CIMSPA, crafted by AOs Role and scope Essential knowledge, skills and behavioursMinimum deployment standardsEmployer Advisory Boards (i.e. commercial gyms, local authority leisure centres, boutique specialists, others)

LEARNING OUTCOMESASSESSMENTPRACTICEDELIVERYGUIDANCEMetrics driven!Robust & rigorous!Not just GLH!

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Measurement should be focused on defined learning outcomes and value creation

SOURCE:The ROI Institute

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Degree of excellence created by innovative teaching, learning & assessment designFrom:Traditional knowledge transfer by didactic means = broadcasting content to learners and expecting them to make what they will of the material

To:UnbundledFlexibleModularBespoke/adaptiveOn Demand/24-7SocialMobilePersonalBitesizeBlended with technology

InformationKnowledge and skillsApplication and transformationThe learning experience

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Degree of excellence created by innovative teaching, learning & assessment designFrom:Traditional knowledge transfer by didactic means = broadcasting content to learners and expecting them to make what they will of the material

To:UnbundledFlexibleModularBespoke/adaptiveOn Demand/24-7SocialMobilePersonalBitesizeBlended with technologyEngaged Students:

Great teachers and inspiring contentSocial, collaborative learning with classmatesTechnology to scaleSupport at every stepMeaningful Outcomes:

Instructional design focused on practical application and behaviour changeProfessional qualifications and accreditationsEndorsed by industry

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Now, lets look at how these principles are applied in other industries

Case Study:Digital upskilling at scale: An effective learning approach

What is Squared?

Squared is Googles flagship education programmeThe immersive programme was created in 2012 to combat industry challenges around hiring, developing and retaining great digital talentThe course helps organisations build their digital capabilities and develop leadership skills for a digital ageSquared Online now has hubs in the UK, APAC, Germany and Northern Europe, with further global roll-out planned in 2016/17

Squared Online Confidential and Proprietary

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Why companies choose Squared OnlineDrive marketing performanceacross digital channelsBoost leadership skills and create digital business leadersRetain and develop digital talent to grow the brandDevelop stronger internal networks to boost collaborative and knowledge sharing

Upskill their commercial teams to:

Squared Online Confidential and Proprietary

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Squared Online Confidential and Proprietary83%Pass rate+700,000Hours of learning delivered1000+Companies globally9000+Enrolments

With real impact96% More confident in digital2 in 3 Progressed in their career4 in 5 Developed stronger leadership capabilities

Scale

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YouTube link to Google Squared clip: https://www.youtube.com/watch?v=tlPoJfXDgqc

https://www.youtube.com/watch?v=tlPoJfXDgqc27

In the US, preferred by Key Gyms

10 Years16 Years

16 Years5 Years

18 Years 10 Years

18 Years10 Years

Life Time Fitness and NASM... have worked hand in hand to raise the standard in the fitness industry for personal training... NASMs educational initiatives have continued to advance our personal training team members and to create a best in class business unit at Life Time.

Jeff ZweifelEVP, Operations, Life Time Fitnessand Professional Organisations

8 Years14 Years8 Years16 Years14 Years8 Years

NASMs Optimum Performance Training is a huge benefit. It has a cumulative effect. If your body is more receptive every night, it is going to help you over the long term.

Steve Nash2 Time NBA MVP8x NBA All Star

Learning that works. London | Hamburg | New York | Singapore | Hong Kong | Sydney

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Ultimately, its about measuring impact, based on clear learning outcomes, that enable business growth

Practical Example:CEO, XYZ Gym Group -How can I ensure Im retaining the best PT staff those that deliver a great customer experience and help retain members, and those that grow my revenues?

1. Start with your business strategy, specifically the objectives/priorities what will it take to win?

Analysis tells us improving PT retention by 5% per annum will deliver 0.5m to the bottom line per regionA simple 6-step process to get you started and please your CEO!

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2. Identify current baseline, focusing on skills & behaviours gap analysis vs. business needs

Most PTs arrive not job ready; they know how to demonstrate a movement but they cant relate to members in a holistic wayA simple 6-step process to get you started and please your CEO!

The number of people employed in the UK fitness industry has grown 25% over the last five years.31

3. Align learning outcomes with priorities at a business, team and individual level prioritise, address gapI need my PT teams to understand empathy and motivation; Ill align this with a new incentive scheme to reward vs. member retention A simple 6-step process to get you started and please your CEO!

The number of people employed in the UK fitness industry has grown 25% over the last five years.32

4. Set measurable KPIs that ladder back to clear performance metrics best way to determine ROI!I will reduce PT churn in my team by +15% this quarter; I will also measure member satisfaction by session, and revenue per PT per month

A simple 6-step process to get you started and please your CEO!

The number of people employed in the UK fitness industry has grown 25% over the last five years.33

5. Ensure that your learning design is blended from the outset invest in off-the-shelf technology; make the experience engagingI will build the learning programme following 70:20:10 principles, incorporating both social learning and peer-to-peer support/reviewA simple 6-step process to get you started and please your CEO!

The number of people employed in the UK fitness industry has grown 25% over the last five years.34

6. Test and trial first, then analyse and review establish control groups, measure impact, roll out.We piloted in region X and saw a 20% reduction in churn; furthermore, qualitative feedback from members in that region show increases in satisfactionA simple 6-step process to get you started and please your CEO!

The number of people employed in the UK fitness industry has grown 25% over the last five years.35

Some useful technology partners

Fuse is a cloud based platform that allows individuals to capture and share knowledge, questions and ideas in video, audio or text format.

The purpose of the software is to increase information accessibility within a company by recording and sharing examples of best practice or discussions from experts in the same industry.

The number of people employed in the UK fitness industry has grown 25% over the last five years.36

Some useful technology partnersFlair is a new Quality Assurance tool for gyms that is currently being piloted by a large chain in the South East of the UK and will be rolled out nationwide during 2017.

The number of people employed in the UK fitness industry has grown 25% over the last five years.37

I wont pretend this is going to be easy. These are big changes. This is a huge challenge. Have fun tonight. The hard work begins tomorrow.38

Thank you.Keep in touch. @nickcbradley

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I wont pretend this is going to be easy. These are big changes. This is a huge challenge. Have fun tonight. The hard work begins tomorrow.40