Measuring Success - Welcome to...

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Measuring Success: Explore. Elevate. Engage. 3 0 th Annual Conference April 19–22, 2017 Grand America Hotel Salt Lake City, Utah Registration Brochure

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Measuring Success: Explore. Elevate. Engage.

30th Annual ConferenceApril 19–22, 2017 ■ Grand America Hotel ■ Salt Lake City, Utah

Registration Brochure

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Greetings Colleagues,

On behalf of the 2017 Conference Planning Committee, I’d like to invite you to the NAGAP 30th Annual Conference in Salt Lake City, Utah! The Conference Planning Committee has been working tirelessly to ensure that the 30th Annual Conference will be a special event. This year’s conference theme – “Measuring Success. Explore. Elevate. Engage.” – will come to life as we converge on the opulent Grand America Hotel set in the breathtaking mountain backdrop of Salt Lake City. The Grand America Hotel is the perfect setting for a kickoff celebration for NAGAP’s 30th anniversary year. Salt Lake City is known as a year-round destination for outdoor enthusiasts as visitors are surrounded by some of the country’s most beautiful parks and ski slopes. In addition to the natural wonders, Salt Lake City also offers a lively nightlife with over 150 restaurants, brewpubs and theaters that are easy to visit using the city’s light rail system located just across the street from the conference hotel. Visitors may ride the light rail free of charge to several locations, including many of the downtown hotspots.

Make your travel plans accordingly and join us on Wednesday, April 19th for our Welcome Reception. For first-time attendees, we encour-age you to attend the First-Timer’s Session Wednesday afternoon. You will have the opportunity to learn about making the most out of your conference experience, network with other first-time attendees and meet NAGAP board members. Wednesday evening we formally kick off the conference with the Welcome Reception in the Exhibit Hall. We will celebrate our 30th anniversary with our colleagues and chat with exhibitors while enjoying a delicious spread of food and beverages. Also, the Professional Development Committee has planned a Pre-Conference Institute (PCI), which is a half-day program on Wednesday focusing intensely on the topic of strategic enrollment planning.

The conference’s educational offerings are designed to meet the needs of everyone from a new graduate enrollment management pro-fessional to an experienced veteran. Learn new approaches and strategies in a variety of topics related to our field, including: recruitment and marketing; financing education; admissions operations; graduate student services; alumni relations and engagement; enrollment modeling and strategic planning; as well as career, staff and personal development. Throughout the conference there will be rich pro-gramming as we remain committed to making the educational offerings at the Annual Conference current and relevant so they meet the membership’s diverse needs and interests. Additionally, the Exhibit Hall will feature more than 50 exhibitors, showcasing their brands, products and services under one roof; these exhibitors are ready and eager to discuss partnership opportunities.

This year’s conference will highlight impressive plenary speakers, and we are very fortunate to have them join us. On Thursday, Dr. David H. Kalsbeek, Senior Vice President for Enrollment Management and Marketing at DePaul University, will be our opening keynote speaker. Dr. Kalsbeek is regarded as a thought leader in enrollment management and will be discussing “The Measures, Treasures and Pleasures of GEM”. New this year, we will have two plenary sessions on Friday. In the morning we will hear from Dr. Damon A. Williams, Senior Vice President of Program, Training and Youth Development Services at the Boys and Girls Club of America. Dr. Williams is a leading authority on educational achievement, inclusive excellence and chief diversity officers. On Friday afternoon, Dr. Allison Friederichs, Associate Dean for Academic Affairs and Assistant Professor at the College of Professional and Continuing Studies – University College, University of Denver, will discuss “How the Adult Brain Learns: Implications for More Impactful Communication”. On Saturday, keynote speaker, Scott Jaschik, Editor and Founder of Inside Higher Ed, will close our conference with an overview of issues that graduate enrollment management leaders face, and will be facing, leaving attendees in a better position to understand the issues and the way our programs are perceived.

Thursday evening’s Off-Site Event will be a special anniversary celebration at The Leonardo Museum. Located a few blocks from The Grand America Hotel, the event will feature food and drinks, interactive activities, exhibits, live music and entertainment from prominent speaker Jason Hewlett. This is sure to be an extraordinary event appropriate for a 30th anniversary celebration. You do not want to miss it!

We hope that this conference is a chance to step back, connect with colleagues and remind ourselves why we do this important work. From graduate admissions professionals to educational administrators, enrollment management decision-makers, student affairs professionals and beyond, this conference is designed to meet your needs. All are encouraged to attend! Conference attendees walk away from the annual conference reenergized and ready to return to their offices with valuable ideas and suggestions.

On behalf of the Conference Planning Committee, I invite you to join us at the annual conference where we can Explore, Elevate and Engage. See you in Salt Lake City!

Jaclyn Farina, 2017 Annual Conference Chair

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Pre-Conference InstituteAdditional registration required.

Wednesday, April 19, 2017 9:00 a.m. – 1:30 p.m.

Strategic Enrollment Planning in the Graduate ContextLew Sanborne, PhD, Vice President, Consulting Services, Ruffalo Noel Levitz

As the pace of change in higher education accelerates, it is incumbent upon institutions to plan strategically. Most colleges and universities are enrollment and tuition dependent, so strategic enrollment planning (SEP) should be at the center of most institutional planning efforts. This interac-tive workshop will allow participants to work through key steps of the pro-cess as if they were leading a graduate SEP project on their own campus: building the necessary organizational structures; conducting effective environmental scanning; understanding the dynamics in the marketplace and the interaction of competition, demand and institutional authenticity; developing criteria for new program evaluation (which can be applied to current programs); prioritizing strategic initiatives; and preparing for embedding SEP principles into annual planning processes. Participants will leave the workshop, not only with a plan to plan, but also with many elements of the plan already sketched out.

Apply for a Pre-Conference Institute FellowshipNAGAP encourages its members to apply for a Pre-Conference Institute Fellowship, which is a great way to stretch professional development dollars during a time of increasing financial challenges. Two fellowships are available for NAGAP members. Each fellowship covers the Pre-Conference Institute registration fee.

Click here to apply for a fellowship. For more information please email Kathryn Kendall, Sr. Assistant Dean for Enrollment and Online Programs, University at Buffalo, School of Social Work, at [email protected]. Please include “NAGAP Fellowship” in the subject line.

The essay should address how you think the Pre-Conference Institute will assist you in your professional development and how you believe your participation will help you to use national datasets and trends in gradu-ate applications, enrollment and degrees to make informed decisions to achieve enrollment goals.

Fellowship applications must be submitted by Friday, March 3, 2017. Fellowship applicants will be notified of the results prior to the Annual Conference registration deadline.

For more information and updates, or to register to attend the Institute, visit the NAGAP website: www.nagap.org.

Meeting RegistrationRegistration Deadline: March 27, 2017

There are three ways to register:

1. ONLINE Visit our website at www.NAGAP.org and click on the “NAGAP Annual Conference” link.

2. VIA FAX Fax completed registration form with credit card payment information to: (913) 222-8606.

3. BY MAIL Mail completed registration form and appropriate fees to:

NAGAP Executive Office 4400 College Blvd. Suite 220 Overland Park, KS 66211

After March 27, all registrations will be processed on-site. Please bring your registration form and payment directly to the NAGAP Annual Conference if registering after March 27.

Registrations will not be taken over the phone. All payments must be in U.S. funds and received before the beginning of the conference. Registrations will not be processed until payment is received. NAGAP does not accept purchase orders and does not bill/invoice for services.

International AttendeesPlease contact the NAGAP Executive Office at (913) 222-8655 or [email protected] for instructions regarding wire transfer options or if a special VISA letter is required for your attendance at this U.S.-based educational event. An additional $35 processing fee will be incurred for wire transfers.

Confirmation & QuestionsFor registrations received by March 27, NAGAP will e-mail a confirmation notice. If you do not receive a confirmation notice within 15 business days of registering, please contact the NAGAP Executive Office. Please direct any questions regarding the NAGAP Annual Conference to the NAGAP Executive Office Staff at (913) 222-8655 or [email protected].

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THURSDAY, APRIL 20, 20179:30 a.m. – 10:30 a.m.

Opening Keynote Address: The Measures, Treasures & Pleasures of GEM

David H. Kalsbeek, PhD, Senior Vice President for Enrollment Management and Marketing, DePaul University

The defining features of strategic enrollment management (SEM) include integration, intentionality, innovation and information. Universities have learned the benefits of these four qualities as they pursue under-graduate enrollment goals: a more pur-

poseful pursuit of enrollment goals, organizational structures that align key functions, continuous creativity in approaches and tactics and data-driven strategy. As SEM has evolved and been embraced in graduate and professional programs, those same benefits are being extended to graduate enrollment management (GEM).

The purpose of the session is to explore the distinct differences, attributes and qualities of GEM, to consider the practices, pro-cesses and perspectives that make EM at the graduate level distinctly different than at the undergraduate level. There are differences that give GEM its distinct flavor, its special attrac-tion, its idiosyncratic challenges and rewards. These are the specific factors that make how we measure success in GEM work uniquely challenging and are the very factors that we treasure and in which we find our professional pleasure.

In this keynote session, Dr. Kalsbeek will enumerate some of those factors as we commence this national conference dedi-cated to ensuring enrollment success in our institutions’ grad-uate programs.

About the Presenter:

Dr. David H. Kalsbeek is senior vice president for Enrollment Management and Marketing at DePaul, where he leads the marketing and enrollment development strategies for the nation's largest Catholic university. His responsibilities encom-pass enrollment planning, undergraduate admission, grad-uate enrollment and marketing services, enrollment and

student systems, financial aid, student records and registra-tion, career center and employer relations, university intern-ships and student employment, TRIO programs, institutional and market research, student retention, brand and marketing communications.

During his tenure at DePaul, he has been the architect of successful enrollment and marketing strategies driving three university strategic plans. His division’s strategies have been marked by innovation, integrated approaches and data-driven change. The outcomes have included growth in enrollment and market share, along with record levels of student diver-sity, record retention and completion rates and annual growth in net tuition revenue at one of the most tuition-dependent of America’s large universities.

Kalsbeek is a national leader in enrollment management in higher education and has been considered one of the thought leaders of the field throughout its evolution in higher educa-tion. He has authored chapters in nine texts on enrollment management and higher education administration, includ-ing being editor of the recently published book “Reframing Retention for Institutional Success”. He has published over 20 professional articles and is a frequent speaker at national con-ferences, giving over 120 presentations and keynote addresses at national conferences sponsored by organizations such as AACRAO, CASE, NACUBO, SCUP, UPCEA, NASPA, ACT, AAHE, AIR, NASFAA, AMA and the College Board. He has been a consultant to dozens of colleges, universities and asso-ciations on issues related to strategic enrollment management, student retention and marketing. He has served on the faculty of University of Pennsylvania’s Executive Doctoral program in Higher Education and at the University of Southern California’s certificate program in Enrollment Management Leadership. He has served on the editorial boards of the Journal of College Student Retention and the College and University journal.

Prior to joining DePaul in 1997, Kalsbeek served as the senior enrollment management administrator at Xavier University in Cincinnati, Ohio, from 1993-97, and prior to that, he held sev-eral positions, including associate vice president for enrollment management, at Saint Louis University in St. Louis, Missouri, from 1982 to 1993.

He received a PhD in public policy studies from Saint Louis University in 1992.

Keynote Speaker

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Plenary SessionsFRIDAY, APRIL 21, 20178:30 a.m. – 9:30 a.m.Explore, Elevate & Engage: Toward a Model of Inclusive Excellence & Change in the Academy

Damon A. Williams, PhD, Senior Vice President of Program, Training and Youth Development Services, Boys and Girls Club of AmericaThis plenary session will outline the burning questions of strategic diversity leadership that must be answered if we are to future proof our institutions and prepare for a centennial generation of students that is diverse, digitally intuitive and fearful for their future. Some

topics will include, understanding the Centennial Generation, building the pre-college, to college, to graduate school pipe-line, innovating diversity and the importance of using technology and data to drive diversity outcomes on college and university campuses.About the presenter:Dr. Damon A. Williams is an educator, consultant and speaker to more than 500 institutions worldwide. He is widely considered one of the nation’s most dynamic social sector leaders, with expe-rience in higher education, non-profit and K-12 innovation. Dr. Williams is one of the world’s leading authorities on edu-cational achievement, inclusive excellence and chief diversity

officers. He recently published "Strategic Diversity Leadership: Activating Change and Transformation in Higher Education", a ground-breaking book focused on the strategic imperatives of access, achievement and inclusion in the new economy. In June of 2013, he published "The Chief Diversity Officer", the first book to explicate the role of the CDO in any sector, with Dr. Katrina Wade Golden of the University of Michigan.Former vice provost and associate chancellor at the University of Wisconsin-Madison, Dr. Williams currently serves as the senior vice president and chief education officer for the world’s larg-est and oldest youth development organization, the Boys and Girls Clubs of America (BGCA). The BGCA has a combined staff of more than 50,000 full- and part-time employees and some 200,000 board and program volunteers, annually serving some 4 million youth. He is charged with “game changer” responsibilities to listen to the movement, follow the trends and define the orga-nization’s next-generation educational and youth development strategies that create vibrant programming at more than 4,000 locations, serving millions of hip-hop generation youth through-out the nation and on U.S. military installations worldwide.With impact across the nearly 1.54 billion dollar BGCA youth development movement, he is responsible for five key areas: 1) Education and Career Development; 2) Character & Leadership Development; 3) Health & Life Skills; 4) The Arts; and 5) Sports, Fitness & Recreation. As such, he shares strategic responsibility for partnerships with Coca Cola, Major League Baseball, Microsoft, Comcast, Walmart, Taco Bell, Morgan Stanley and others.

2:30 p.m. – 3:30 p.m.How the Adult Brain Learns: Implications for More Impactful Communication

Allison Friederichs, PhD, Associate Dean for Academic Affairs; Assistant Professor, College of Professional and Continuing Studies – University College, University of DenverThe emerging field of neuroandragogy offers fascinating insights into the intersection of neuroscience and andragogy (the theory of adult learning). In this interactive presenta-tion, Dr. Friederichs explores neuroandragog-ical concepts to illustrate what is known about

how the adult brain learns and offers three tips for utilizing that knowledge to craft more impactful communication with others.About the Presenter:Dr. Allison Friederichs serves as the associate dean for Academic Affairs and as an assistant professor at the University of Denver’s College of Professional and Continuing Studies, University College. Dr. Friederichs collaborates with faculty, academic

directors and other internal stakeholders to deliver a high-quality, value-driven academic experience to busy adults pursuing under-graduate or graduate degrees and certificates. She has taught communication courses for more than a decade at a wide array of institutions, including the University of Denver, Regis University and University College. In addition to teaching, Dr. Friederichs works as a curriculum design consultant, and her work has appeared in several publications, most recently The Chronicle of Higher Education. She is the recipient of an outstanding teaching award from the International Communication Association and has earned University College's Master Teacher designation for continued professional development. In addition to her role in academia, Dr. Friederichs is a communication consultant, provid-ing training across sectors from government to small businesses in areas such as business-writing and communication skills. She is a member of the Women’s Leadership Council of the University of Denver and the Colorado Women's Chamber of Commerce, and she serves her community by volunteering for the Denver Dumb Friends League as a copywriter and photographer.

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SATURDAY, APRIL 22, 201711:00 a.m. – 12:30 p.m.Brunch & Closing Keynote Address: Hot Issues & More Scrutiny in Graduate Admissions

Scott Jaschik, Editor/Founder, Inside Higher EdScott Jaschik will provide an overview of issues on which graduate admissions leaders will be focusing and facing scrutiny. Attendees will be better informed on the issues and the way their programs are perceived. About the Presenter: Scott Jaschik is editor and one of the three founders of Inside Higher Ed. He leads the

editorial operations of Inside Higher Ed, overseeing news con-tent, opinion pieces, career advice, blogs and other features.

Scott is a leading voice on higher education issues, quoted reg-ularly in publications nationwide, and publishing articles on col-leges in publications such as The New York Times, The Boston Globe, The Washington Post, Salon and elsewhere. He has been a judge or screener for the National Magazine Awards, the Online Journalism Awards, the Folio Editorial Excellence Awards and the Education Writers Association Awards. Scott served as a mentor in the community college fellowship program of the Hechinger Institute on Education and the Media, of Teachers College, Columbia University. He is a member of the board of the Education Writers Association. From 1999-2003, Scott was editor of The Chronicle of Higher Education. Scott grew up in Rochester, New York and graduated from Cornell University in 1985. He lives in Washington, D.C.

Keynote Speaker

NAGAP Resource Center

NAGAP will once again offer an area exclusively for networking. The time between sessions will be approximately 15 minutes to facilitate communication.

We are asking each conference attendee to bring a supply (approximately 25) of the best promotional materials their respective schools use to share with other attendees. These materials will be available in the resource center. If you are considering additional resources, this is the place to look for extra materials you want to take home with you. This area will also feature a job and message board for posting open positions at your institution, looking for jobs or to leave mes-sages for colleagues.

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Fisher House Salt Lake CityThe Fisher House provides a place for families to stay, free of charge, while their loved one is receiving medical treatment. Because veterans often travel long distances in order to receive medical care at the Salt Lake VA, the Fisher House fulfills a critical need in a vast geographical area that is highly rural. Veterans and their families can enjoy a spectacular view of the Wasatch Mountains while they are in a comfortable environment that offers hope, community and healing.

To DonateVisit the Fisher House donation site. Add NAGAP as the name of your “tribute” in order for your donation to be counted toward the amount that NAGAP will match (up to $500). NAGAP will also collect donations at the conference.

Enhanced Education SessionsIn an effort to meet individual learning styles and pro-vide enhanced networking opportunities, NAGAP is again offering various format options for educational sessions at the 30th Annual Conference. Please view the session topics on pages 8-11 for a list of the sessions we expect to offer. Each session indicates the category topic and presentation format.

Engage with Panelists. Panels consist of three to four participants and a moderator. These professionals, from across the country and around the world, discuss the topic at hand and bring perspectives informed by their expertise and related experience.

Discover and learn from Presentations. These are edu-cational sessions in which the presenter(s) shares infor-mation with a theater-style audience. Presenters integrate media (e.g., PowerPoint, video clips and links to websites) and engage the audience throughout the course of the ses-sion. Presentations are structured to allow time for audi-ence participation, take-home messages and questions and answers.

Discuss current, relevant, cutting-edge information and best practices in a Rapid Fire Session. Each discussion leader is given just 10 minutes to present best practices. Four to five discussion leaders will present hot topics in graduate enrollment management. Time will be sched-uled for Q and A so that session participants can interact with presenters. A facilitator will monitor time and guide the Q and A.

Participate in a Special Interest Forum. The Special Interest Forum (SIF), led by a facilitator, is a roundtable discussion during which attendees may discuss a specific topic of interest in a small group setting. This format max-imizes the opportunity for open dialogue among confer-ence attendees, as participants share their experiences and thoughts.

Learn what various companies are doing and can offer the field of graduate enrollment management in a Vendor Presentation. Participants receive in-depth details on specific products or services that they may be considering using in their daily work. Similar in structure to a presen-tation, vendors share how a product or service works and how it may address specific needs.

Community Service Project

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Schedule of EventsWEDNESDAY, APRIL 19, 20178:00 a.m. – 9:00 a.m. Pre-Conference Institute

Registration Open

8:00 a.m. – 9:00 a.m. Pre-Conference Institute Continental Breakfast

8:00 a.m. – 3:00 p.m. BIOGAP Meeting

9:00 a.m. – 1:30 p.m. Pre-Conference Institute

10:00 a.m. – 2:00 p.m. JGAP Meeting

1:30 p.m. – 2:15 p.m. Chapter Meetings

2:30 p.m. – 3:15 p.m. Chapter Meetings

3:00 p.m. – 7:00 p.m. Annual Conference Registration Open

3:30 p.m. – 5:30 p.m. First-Timers’ Session

6:00 p.m. – 8:30 p.m. 30th Anniversary Welcome Reception Sponsored in part by Liaison

THURSDAY, APRIL 20, 20176:00 a.m. Fun Run/Walk

7:30 a.m. – 4:00 p.m. Annual Conference Registration Open

7:30 a.m. – 4:15 p.m. Exhibit Hall Open

7:30 a.m. – 8:30 a.m. Continental Breakfast in the Exhibit Hall

8:30 a.m. – 8:45 a.m. Welcome & Opening Remarks

8:45 a.m. – 9:30 a.m. Awards Presentations

9:30 a.m. – 10:30 a.m. KEYNOTE ADDRESS: The Measures, Treasures & Pleasures of GEM David H. Kalsbeek, PhD, Senior Vice President for Enrollment Management and Marketing, DePaul University

10:30 a.m. – 11:00 a.m. Refreshment & Connection Break in the Exhibit Hall

11:00 a.m. – 12:00 p.m. EDUCATIONAL SESSIONS

*Keep track of the sessions you wish to attend by checking the box. Check the corresponding boxes on the registration form.

*   1B Combine Your Online Content Marketing Strategy with a Keyword Guide & Watch Enrollment Increase – Recruit-ment & Marketing, Presentation

 1C Developing a Graduate Student Success Center as a Means of Recruiting, Engaging & Retaining Graduate Students – Student Services, Presentation

 1D Recruitment, Retention & Reentry: Implementing the Veteran Student Success Model (VSSM) to Increase Gradu-ate Schools’ Enrollment Rates – Recruitment & Marketing, Presentation

 1E “Hakuna Matata”: Lever-aging Staff Roles to Support the Student Circle of Life – Student Services, Presentation

 1F Measuring Success in Retention: Exploring the Influ-ence of Networks of Support, Student Experience & Program Culture on Doctoral Students – Student Services, Presentation

 1G Rising to the Challenge: How to Successfully Manage Higher Education Staff & Oper-ations – Career, Staff & Personal Development, Presentation

 1H How to Succeed with Inbound Marketing: Stories from Large & Small Graduate Schools – Recruitment & Market-ing, Presentation

12:00 p.m. – 1:15 p.m. Networking Lunch

1A Elevating Conversion: Tactics to Take Your Admitted Student Events to the Next Level – Recruitment & Marketing, Presentation

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1:30 p.m. – 2:30 p.m. EDUCATIONAL SESSIONS

 2A Building a Digital Market-ing Strategy for a New, Niche Program – Recruitment & Mar-keting, Presentation

 2B You're Hired: Leverag-ing Your NAGAP Network for Career Success – Career, Staff & Personal Development, Panel

 2C The “Secret” Scholar: Pur-suing Scholarship as an Admin-istrator – Career, Staff & Personal Development, Panel

 2D Beyond GPA: Exploring Factors of Student Thriving to Elevate Student Success – Stu-dent Services, Presentation

 2E Preparing Graduate Stu-dents for Broader Career Paths – Enrollment Modeling & Strategic Planning, Presentation

 2F Collaborative Recruitment: Creating Recruitment Events with Multiple Universities – Recruit-ment & Marketing Panel

 2G Perspectives of the GEM Profession: A Global Collabo-ration – Enrollment Modeling & Strategic Planning, Panel

 2H Persona Marketing Master Class: A Blueprint to Accelerated Graduate Recruitment – Recruit-ment & Marketing, Presentation

2:45 p.m. – 3:45 p.m. EDUCATIONAL SESSIONS

 3A When Does the Sentence End? Examining the Role & Implications of Criminal Back-ground Information in Graduate Admissions Evaluation – Admis-sions Operations, Presentation

 3B Strategic International GEM: Tailoring Outreach by Institutions & Programs – Recruit-ment & Marketing, Panel

 3C 0 to 360°: Launching a Graduate Student Professional Development Program to Improve Recruitment, Retention & Connections to Industry Busi-ness Leaders – Student Services, Presentation

 3D Implementing a Marketing & Communications Platform: A Strategic Approach – Recruit-ment & Marketing, Presentation

 3E Mind the Gap between Marketing & Enrollment – Recruitment & Marketing, Presentation

 3F The Role of Consultants in Optimizing Admissions: Web & Social to CRM – Enrollment Modeling & Strategic Planning, Special Interest Forum

 3G Beyond the Academic: Examining the Types of Univer-sity-Wide Student Support Ser-vices Graduate Students Use on a College Campus – Student Services, Presentation

 3H Graduate Enrollment Mar-keting for the Non-Marketer: Marketing Tips & Strategies that WORK! – Recruitment & Market-ing, Panel

3:45 p.m. – 4:15 p.m. Refreshment & Connection Break in the Exhibit Hall Sponsored in part by Keypath Education

4:15 p.m. – 5:15 p.m. EDUCATIONAL SESSIONS

 4A Navigating Uncharted Territory: Measuring Success of Travel Initiatives to Track ROI – Recruitment & Marketing, Presentation

 4B Where Did They Go? Using Student Clearinghouse Data to Find Your Declines & Your Real Peer Institutions – Enrollment Modeling & Strategic Planning, Presentation

 4C Data Informed Decision Making: From Definition to Effective Data Usage – Enroll-ment Modeling & Strategic Plan-ning, Presentation

 4E Trending Topics in College Admission: A Leaders' Panel – Admissions Operations, Panel

 4F With a Little Help from Your Friends: Working with Edu-cationUSA for Graduate School Recruitment & Admissions – Recruitment & Marketing, Panel

 4G Understand, Establish & Execute YOUR Graduate Stu-dent Services Strategy – Student Services, Presentation

 4H Standing Naked in Front of the Other: Race, Language & Graduate Writing – Student Services, Presentation

6:30 p.m. – 9:30 p.m. Off-Site Event: Leonardo Museum

FRIDAY, APRIL 21, 20177:30 a.m. – 3:30 p.m. Annual Conference Registration Open7:30 a.m. – 3:00 p.m. Exhibit Hall Open7:30 a.m. – 8:30 a.m. Continental Breakfast in the Exhibit Hall7:30 a.m. – 8:30 a.m. Chapter Presidents Meeting8:30 a.m. – 9:30 a.m. PLENARY SESSION: Explore, Elevate & Engage – Toward a Model of Inclusive Excellence &

Change in the Academy Damon A. Williams, PhD, Senior Vice President of Program, Training, and Youth Development Services, Boys and Girls Club of America

 4D Online, Electronic & Automated: Key Elements to Working Smarter, Not Harder – Admissions Operations, Panel

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9:30 a.m. – 10:00 a.m. Refreshment & Connection Break in the Exhibit Hall10:00 a.m. – 11:00 a.m.EDUCATIONAL SESSIONS

 5A Admissions & Beyond: Support of Sponsored Students from Countries in Political & Economic Turmoil – Admissions Operations, Panel

 5B Learnings from Brexit to Inform International Student Recruitment Strategy – Recruit-ment & Marketing, Presentation

 5C The New Field of Dreams – Enrollment Modeling & Strategic Planning, Presentation

 5D Measuring Success: Pro-grams That Have Enhanced Diversity & Student Engagement at a Small Graduate School – Student Services, Presentation

 5E Shortcuts to Student Recruitment & Enrollment Suc-cess: Tips, Tools & Proven Results – Recruitment & Marketing, Presentation

 5F Exploring Opportunities to Engage Graduate Students Post-Admission to Elevate the Student Experience & Enrollment: Measured Success – Recruitment & Marketing, Presentation

 5G Taking a System & Making It Your Own: How Grad Schools Can Leverage Undergrad Tech-niques in Slate – Admissions Operations, Panel

 5H Success Story from South Asia: Assisting Under-privileged Students to Prepare for U.S. Higher Studies through Out-reach & Test Preparation Ini-tiative – Admission Operations, Presentation

11:15 a.m. – 12:45 p.m. Business Meeting Luncheon

1:00 p.m. – 2:00 p.m. EDUCATIONAL SESSIONS

 6A Impactful Service: How to Elevate Your Approach & Reach New Heights of Success – Stu-dent Services, Presentation

 6B No Man Is an Island: It Takes a Village to Get Good Data – Admissions Operations, Presentation

 6C Competencies vs. Constit-uencies: Exploring the Lenses of Admission Criteria – Admissions Operations, Presentation

 6D Secret Shopping: Gradu-ate Admissions – Recruitment & Marketing, Presentation

 6E Recruiting International Mas ter ’s-Level S tudents: Research & Good Practices – Recruitment & Marketing, Presentation

 6F Ch-ch-ch-changes In Graduate Admissions: Stories of Change in Higher Education – Enrollment Modeling & Strategic Planning, Panel

 6H Six Months & Six Strug-gling Programs: Using Fac-ulty, Marketing, Scholarships, Research Support & Good Cus-tomer Service to Reach Enroll-ment Goals – Recruitment & Marketing, Presentation

2:00 p.m. – 2:30 p.m. Refreshment & Connection Break in the Exhibit Hall

2:30 p.m. – 3:30 p.m. PLENARY SESSION: How the Adult Brain Learns – Implications for More Impactful Communication Allison Friederichs, PhD, Associate Dean for Academic Affairs; Assistant Professor, College of Professional and Continuing Studies – University College, University of Denver

3:45 p.m. – 4:45 p.m. EDUCATIONAL SESSIONS

 7A Staff Development & Stra-tegic Planning: How to Develop Your Staff through Implement-ing Your Strategic Plan – Career, Staff & Personal Development, Special Interest Forum

 7B How to Make A Quilt: Patching Together No-Cost/Low-Cost Technology Solu-tions for Institutions without A CRM – Admissions Operations, Presentation

 7C Innovation Leadership: New Skills for a New Kind of Leadership – Career, Staff & Per-sonal Development, Presentation

 7D Strategies for Executing & Measuring Integrated Social Media Marketing & Graduate Enrollment Management Cam-paigns – Recruitment & Market-ing, Presentation

 7E Program Capacity: Laser Focus Recruitment on Programs that Matter – Recruitment & Mar-keting, Presentation

 7F Effective Utilization of Virtual Platforms: Recruitment, Yield & Orientation – Recruit-ment & Marketing, Presentation

 7G Graduate Yield Events: Getting from ‘Maybe’ to ‘Heck, Yeah!’ – Recruitment & Market-ing, Rapid Fire Session

 7H 360o View on Transna-tional Education – Recruitment & Marketing, Presentation

 6G Holistic Graduate Admissions: Moving from Cut-offs to Screen-ins – Admissions Operations, Panel

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SATURDAY, APRIL 22, 2017 8:00 a.m. – 11:00 a.m. Annual Conference Registration Open8:00 a.m. – 8:30 a.m. Beverage Service

8:30 a.m. – 9:30 a.m. EDUCATIONAL SESSIONS

 8A International Applicant Communication in a "Modi-fied Centralized" Admissions Model – Admissions Operations, Presentation

 8B Challenges of Retention in One-Year Graduate Programs: Creating a Culture of Support – Student Services, Presentation

 8C Engaging Current Students in Recruitment through a Student Ambassador Program – Admis-sions Operations, Presentation

 8E The Multi-modality Approach: A Single New Stu-dent Orientation for Online, On-campus & Hybrid Students – Student Services, Presentation

 8F Exploring Best Practices in Time-to-Decision Processes – Enrollment Modeling & Strategic Planning, Presentation

9:45 a.m. – 10:45 a.m. EDUCATIONAL SESSIONS

 9A Getting Faculty on Board with Online Evaluations: Suc-cessfully Collaborating with Faculty to Transition & Engaging with New Functionality – Admis-sions Operations, Presentation

 9B Beginning with the End in Mind: How Career Informs Admissions – Career, Staff & Per-sonal Development, Presentation

 9C Beyond Your Bachelor’s: Evaluating Your Campus Cul-ture to Enhance Undergradu-ate Recruitment Efforts for Your Graduate Programs – Recruit-ment & Marketing, Presentation

 9D Selecting & Implementing a CRM: Everything You Need to Know – Admissions Operations, Presentation

 9E Successfully Integrating New Members into Your Team – Career, Staff & Personal Devel-opment, Presentation

 9F Pause: Mindfulness & Your Personal Productivity System – Career, Staff & Personal Devel-opment, Presentation

11:00 a.m. – 12:30 p.m. BRUNCH & CLOSING KEYNOTE ADDRESS: Hot Issues & More Scrutiny in Graduate Admissions Scott Jaschik, Editor/Founder, Inside Higher Ed

 8D Training Graduate Stu-dents to Be Entrepreneurs: How Memorial University Collabo-rates Broadly to Foster Entre-preneurship among Foreign Graduate Students – Student Services, Presentation

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WEDNESDAY, APRIL 196:00 p.m. – 8:30 p.m.

30th Anniversary Welcome Reception

Sponsored in part by Liaison

What better way to kick off NAGAP’s 30th Anniversary than an evening of engaging conversations, new introductions and reconnections with old friends in our Exhibit Hall! Enjoy refreshments with fellow NAGAP attendees and exhibitors while viewing the latest innovations in our field. Exhibitors will be on hand to chat and answer any questions you have about their latest products and services. Please show your school spirit by wearing apparel from your current institution. Welcome to your first night in Salt Lake City!

THURSDAY, APRIL 206:00 a.m.

Fun Run/Walk

Like the title says, this is just for fun and a little exercise to start your day. Water will be provided. There is no cost to participate in the fun run/walk, but you may purchase a T-shirt. Be sure to indicate your participation, your T-shirt size and that you have read the waiver below on your conference registration form. Proceeds from T-shirt sales will be donated to this year’s char-ity, Fisher House, Salt Lake City. If you have any questions, please contact Francesca Reed, [email protected], or Kristen Sterba, [email protected].

To participate in the Fun Run/Walk, please read this waiver and indicate your agreement by checking where indicated on the registration form.

I know that running/walking in a Fun Run/Walk is a potentially hazardous activity. I should not enter and run/walk unless I am medically able and properly trained to do so. I agree to abide by any decisions of a run/walk official relative to my ability to safely complete the run/walk. I assume all risks asso-ciated with running/walking in this event, including, but not limited to, falls, contact with other participants, the effects of the weather, including heat and/or humidity, traffic and the conditions of the road. Having read this waiver and knowing these facts and in consideration of your accepting my entry, I and anyone entitled to act on my behalf, waive and release the city of Salt Lake City, Utah, the Grand America Hotel, the

race organizers, the event sponsor, NAGAP and their repre-sentatives and successors from all claims or liabilities of any kind arising out of my participation in this event.

6:30 p.m. – 9:30 p.m.

Offsite Event: Leonardo Museum

The Leonardo is a first-of-a-kind museum where you can explore the unexpected places and ways that science, technol-ogy and creativity connect, located in the heart of downtown Salt Lake City and just a short walk from the Grand America Hotel. Explore exhibits, view and interact with installations, participate in hands-on labs and create your own take-home art piece at the NAGAP Offsite Event. The featured exhibit is Flight – become immersed in the world and ecosystem of flight. The exhibit features several interactive components and displays sure to dazzle and delight. A dinner buffet will be pro-vided, and music from Party Crashers will keep you on the dance floor. Don’t miss performances from Jason Hewlett, speaker, entertainer, author, impressionist and Salt Lake City native. This evening is all about Explore. Elevate. Engage! For more information, please visit www.theleonardo.org.

Special Events

The Weather & What to Pack

The average high temperature in Salt Lake City in April is 61 degrees Fahrenheit with lows in the lower 40s. Be sure to pack a jacket or sweater for the sessions as well, as meeting rooms tend to be cold.

Attire for educational sessions is business casual. Show your school spirit on Wednesday by wearing your school apparel to the Welcome Reception!

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Things to Do in Salt Lake CityThere is so much to see and do in Salt Lake City! For more information, visit www.visitsaltlake.com/nagap2017. Another good resource is the hotel concierge desk. Just tell them what you want to do, and they can help you locate it!

Family Search Center – Begin a journey to discover who you are. All of us have a story, and our stories stretch back for generations. Does your family history have witchcraft, kings, horse thieves, honorable men, or a combination of them all? You won't have to travel all over the world to trace your roots. You can start your journey of discovery in Salt Lake: the Genealogy Capitol of the World. Friendly (and free) staff members can help you get started on over 100 individual computer stations with access to family history resources.

Temple Square – You’ll be immersed in 35 acres of enchantment in the heart of Salt Lake City. Whether it’s the rich history, the gorgeous gardens and architecture, or the vivid art and culture that pulls you in, you’ll surely have an unforgettable experience. Temple Square is the home of Salt Lake Temple, the Mormon Tabernacle Choir, the Family Search Center and Beehive House, among other attractions.

• Salt Lake Temple – Visit the beautiful grounds of The Church of Jesus Christ of Latter-Day Saints and learn about the construction and meaning of this incredible building.

• Attend a free performance of the Mormon Tabernacle Choir, Temple Square's own volunteer choir that has performed all over the world. The Choir practices on Thursday evenings at 7:30 p.m. and performs on Sundays at 9:30 a.m. in the Tabernacle (doors open at 8:15 a.m.).

• Tour the Beehive House, the historic home of Brigham Young, learn the meaning behind its name, and take a look into what life was like for the early pioneers.

• As mentioned above, stop by the Family Search Center to learn more about family history and get started on finding your ancestors. Guides help you every step of the way.

Olympic Oval - In 2002, Salt Lake City hosted the Olympic Winter Games. The Olympic spirit lives on at attractions and facilities where you can skate on Olympic Ice, take a luge ride or watch future Olympic athletes in training. Known for the 'Fastest Ice on Earth', Utah Olympic Oval is home to over 100 world records in speed skating. Built in 2001, this

amazing venue has transformed from a high-performance competition venue to a community recreational resource for Utah residents from all over Salt Lake Valley. Today, the Olympic Oval continues to host world-class speed skating races annually and provides learn-to programs for aspiring figure skaters, speed skaters, hockey players and more. Utah Olympic Park offers year-round adventure. From learning about the Park's unique Olympic heritage on a guided tour to taking a ride of a lifetime on the Comet Bobsled Ride, Olympic Park offers activities for all ages and abilities. Zip, climb, slide, hike and explore Olympic history!

Out & About in SLC – There are several great local places in Salt Lake City to grab a bite or a drink after the Educational Sessions. You will find all types of cuisine, from American to Moroccan, Asian to Italian and everything in between!

• The conference planning committee highly recommends Valter’s Osteria. The restaurant offers amazing Italian dishes and to-die-for desserts!

• East Liberty Tap House offers fresh twists on “bar food” staples using local ingredients.

• Squatters Pub Brewery has been creating award-win-ning cuisine and beer since 1989. Featuring daily spe-cials and traditional pub favorites, such as bacon topped meatloaf and a delicious array of burgers, and of course award-winning craft beer, Squatters is Salt Lake's pre-mier brew pub.

• Right around the corner from Squatters is Red Rock Brewing Company, 2009 winner of ‘Large Brewery of the Year’ at the Great American Beer Festival. This popular beer stop boasts delicious pizza, salads and brewpub atmosphere.

• If you are looking for a great local Italian restaurant with great atmosphere and a good wine list visit Cannella’s Restaurant Lounge, just a short walk from the hotel.

• Eva – Succulent small plates, artfully crafted wood-oven pizzas and an extensive wine list feature at this "vibey" Downtown Mediterranean restaurant.

• Stop by The Bayou for authentic Cajun food and live jazz.

Shopping – Salt Lake City and shopping have gone hand-in-hand for well over a century. The first department store in the United States opened for business in Salt Lake City in

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1868. Today the Salt Lake Valley offers plenty of possibilities for terrific shopping excursions. City Creek Center is located close to the Grand America Hotel. This unique shopping envi-ronment features a fully-retractable glass roof, hourly foun-tain shows, waterfalls and a sparkling creek that runs through the entire project. Shops include Macy’s, Nordstrom, Athleta, Clarks, H & M, Sephora, Gap and many more.

The Sugar House district is all about the "Buy Local” move-ment, so make sure to check out the abundance of cool shops whose shop owners will give fashion advice or dish on the his-tory of the neighborhood. Unhinged Boutique offers one-of-a-kind goods from local artists, as well as vintage found items in an eclectic setting. You can shop for second-hand clothes and costumes at Pib's Exchange or head to Central Book Exchange to peruse stacks of paperbacks. And while you’re digging through cool consumables and media, slide around the corner to Raunch Records to restock your supply of music of the alter-native and punk persuasion. Local Colors of Utah Art Gallery features Utah artists’ fine and folk art.

ROAD TRIPS!

Great Salt Lake – As the largest natural lake west of the Mississippi River and the largest salt water lake in the western hemisphere, the Great Salt Lake is perhaps the best known geologic feature in the area. The city even takes its name from the lake – originally it was Great Salt Lake City, but the "Great" was dropped from the name in 1868. The lake has a rich his-tory, interesting features, plays an important role in the ecosys-tem and provides abundant recreational opportunities.

With over 60 national and state parks only a few hours away, Salt Lake City is the perfect place to begin or unwind from your adventures in the great, wild West. Utah is truly nature's playground, with miles upon miles of diverse and spec-tacular terrain, including deep forests and craggy peaks, vast deserts and lunar salt flats, red-rock towers and arches, secret slot canyons and winding rivers. Opportunities for hiking, bik-ing, boating, fishing, camping, climbing, outdoor photography and general exploring are practically endless. Wasatch-Cache National Forest and Timpanogos Cave National Monument are both within an hour’s drive of Salt Lake City. Arches, Bryce Canyon and Canyonlands National Parks (among several oth-ers) are all approximately four hours away, but well worth the trip!

Save the Date31ST ANNUAL CONFERENCE

APRIL 11-14, 2018

HYATT REGENCY – NEW ORLEANS, LA

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NAGAP 2017 Annual Conference Registration Form

STEP THREE: MembershipCurrent Members: Current NAGAP member-ship dues will expire on June 30, 2017. Save time and renew your 2017-2018 membership with registration.

Individual ($250) Institutional ($250) Affiliate ($475) Retired ($50) Student ($50) Associate ($200)

New Members: Join NAGAP now and take advantage of member conference registration rates below. Your membership will take effect shortly after the conference.

Individual ($250) Institutional ($250) Affiliate ($475) Student ($50) Associate ($200)

STEP FOUR: Conference Registration FeesPre-Conference Institute (PCI): Current/New Member . . . . . . . $225 Non-Member . . . . . . . . . . . . . . $275Early-Bird Conference Registration: (Register by February 27, 2017) Current/New Member . . . . . . . $495 Non-Member . . . . . . . . . . . . . . $670Conference Registration: (February 28 - March 27, 2017)

Current/New Member . . . . . . . $570 Non-Member . . . . . . . . . . . . . . .$745On-Site Registration: (on/after March 28, 2017) Current/New Member . . . . . . . $670 Non-Member . . . . . . . . . . . . . . $845

STEP TWO: General Information Exclude my information from any mail

list sales.

SPECIAL NEEDS I will need assistance:

I have the following dietary requirements:

Vegetarian Vegan Gluten-Free Diabetic Kosher Other

EMERGENCY CONTACT (required): In case of an emergency at the conference, contact (Name/Telephone Number/Relationship):

FIRST-TIMER: Is this your first NAGAP Annual Conference? Yes

How did you hear about the NAGAP Annual Conference?

Email Website Print media

Colleague/friend Previous attendee Other:

How many NAGAP conferences have you attended previously?  1  4-6 2  7-9 3 10+

STEP ONE: Contact Information – Please make sure this information is complete as it will be used for the attendee roster and your name badge. PLEASE TYPE OR PRINT CLEARLY.

First Name M.I. Last Name

Position Title Name Preferred on Name Badge

Institution

Address

City, State, Zip Country

Phone Cell Phone (to be used in case of emergency only) Email

Single-Day Registration: Prices include continental breakfast, lunch/brunch, refresh-ment breaks and events for that day.Thursday, April 20, 2017 Current/New Member . . . . . . . $285 Non-Member . . . . . . . . . . . . . . $375 Friday, April 21, 2017 Current/New Member . . . . . . . $285 Non-Member . . . . . . . . . . . . . . $375 Saturday, April 22, 2017 Current/New Member . . . . . . . $150 Non-Member . . . . . . . . . . . . . . $185

STEP FIVE: Fun Run/Walk Registration Yes, I will Run/ Walk in the NAGAP Fun Run/

Walk! I read and agree to the waiver on Page 12 of this brochure.

Fun Run T-shirt: $10 Number of Shirts S M L XL XXL

STEP SIX: Guest(s) of Attendee FeesNote: These items are already included for full regis-trations. Indicate the number of tickets needed for your guest(s). Conference Meal Plan for Guest . . . . . . . . $250 each

(Includes continental breakfast, lunch and breaks on Thursday and Friday and brunch on Saturday. Separate tickets must be purchased for the Wednesday Welcome Reception and Thursday night Off-Site Event for guests.) # of tickets

Guest Welcome Reception Tickets, Wednesday, April 19. . . . . . . . . . . . . . . . . . . . . . . . . . . . $45 each # of tickets

Guest Off-Site Event Tickets, Thursday, April 20 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$115 each # of tickets

GUEST NAME(S) FOR NAME BADGE(S):

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Conference Cancellation PolicyOnly written requests for refunds will be accepted. Please send your requests to the NAGAP Executive Office at [email protected]. NAGAP has no desire to retain fees paid by members unable to attend; however, hotel guarantees and other related expenses make the following refund schedule necessary. All refunds will be processed after the Annual Conference.

Conference Cancellation Schedule:

Cancellations will be accepted until March 27, 2017. Refunds will be issued in the same manner as the payment was received, minus a $50 processing fee.

No refunds will be issued after March 27, 2017. No exceptions.

Substitution of registrants is allowed. Requests for substitutions must be submitted in writing.

NAGAP 2017 Annual Conference Registration Form, continued

STEP TEN: Send in Your RegistrationRegistration Deadline: March 27, 2017 (Early Bird Registration due by February 27) There are three ways to register:

ONLINE Visit our website at www.NAGAP.org and click on

the “NAGAP Annual Conference” link.

VIA FAX Fax completed registration form with credit card

payment information to: 913-222-8606.

BY MAIL Mail completed registration form and appropriate

fees to: NAGAP Executive Office 4400 College Blvd., Suite 220 Overland Park, KS 66211

After March 27, all registrations will be processed on-site. Please bring your registration form and payment directly to the Annual Conference. Registrations will not be taken over the phone. All payments must be received before the beginning of the Annual Conference. Registrations will not be processed until payment is received. NAGAP does not accept purchase orders and does not bill/invoice for services.

The conference registration fee includes all education sessions, Welcome Reception and Off-Site Event, daily refreshment breaks, two continental breakfasts, two lunches and Saturday brunch. The conference registration fee does not include hotel room charges or transportation costs. Single-day tickets include education sessions, continental breakfasts, lunches, refreshment breaks only and events for that day.

THURSDAY, APRIL 2011:00 a.m. - 12:00 p.m. 1A 1B 1C 1D 1E 1F 1G 1H

1:30 p.m. – 2:30 p.m. 2A 2B 2C 2D 2E 2F 2G 2H

2:45 p.m. – 3:45 p.m. 3A 3B 3C 3D 3E 3F 3G 3H

4:15 p.m. - 5:15 p.m. 4A 4B 4C 4D 4E 4F 4G 4H

FRIDAY, APRIL 2110:00 a.m. - 11:00 a.m. 5A 5B 5C 5D 5E 5F 5G 5H

1:00 p.m. - 2:00 p.m. 6A 6B 6C 6D 6E 6F 6G 6H

3:45 p.m. - 4:45 p.m. 7A 7B 7C 7D 7E 7F 7G 7H

SATURDAY, APRIL 228:30 a.m. – 9:30 a.m. 8A 8B 8C 8D 8E 8F

9:45 a.m – 10:45 a.m. 9A 9B 9C 9D 9E 9F

NAME: STEP SEVEN: Session TopicsReview the Annual Conference schedule on Pages 8-11 and indicate the educational sessions plan on attending below.

GRAND TOTAL DUE $_________(Payment is due with the registration form)

STEP EIGHT: RSVPI plan to attend the Off-Site Event on Thursday, April 20:

Yes NoI plan to attend the closing brunch and keynote presentation on Saturday, April 22:

Yes No

STEP NINE: Method of PaymentAll funds MUST be submitted from a U.S. bank in U.S. funds. NAGAP does not accept purchase orders or invoice for services. Fees must be paid by check, money order or credit card. NAGAP Tax ID #11-8362047 Check made payable to NAGAP – check #____________Charge payment to the following credit card:

American Express VISA MasterCard Discover

Credit Card Number

Expiration Date

Name as it appears on Card

Signature Date

Contact Number for Cardholder

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Hotel InformationThe Grand America Hotel

555 South Main Street, Salt Lake City, UT 84111 Tel: 801-258-6000

Premier Room Single/Double Rate: $199 plus tax per night Executive Suite Single/Double Rate: $209 plus tax per night

Reservation Deadline: March 27, 2017

Reservations may be made online at Grand America Hotel.

The conference rate will be honored three nights before and after the conference dates based on availability. The deadline to confirm your reservation at the special conference rate is Monday, March 27, 2017.

The Grand America Hotel in Salt Lake City offers 775 spacious luxury rooms and suites with step-out balconies and stun-ning views of the mountains, skyline and sunset. Rooms and suites range from an exceptionally generous 700 square feet to over 2,000 luxurious square feet in the Presidential Suites. All suites and rooms offer large, upscale marble bathrooms. Complimentary Wi-Fi is also available in all guest rooms.

Hotel check-in time is 3:00 p.m., and check-out time is 12:00 p.m. Requests for early check-in and late check-out are han-dled on a request basis directly with the hotel.

The Grand America Hotel is also conveniently located close to some of the finest Salt Lake City restaurants, offering a variety of cuisines, including sushi, tapas, Indian, Thai, Italian, Middle Eastern and more.

Ground Transportation Salt Lake City International Airport is six miles from the Grand America Hotel.

TRAX Light Rail fare is $2.50 each way on the Green Line, and the train stops just a block from the hotel. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal One. For more information visit Light Rail Rider Information.

Taxi: Taxi service is approximately $25 from Salt Lake City International Airport.

Parking is available at the hotel. Valet parking is $25 per day, and self-parking is $15 per day.

Hotel & Transportation Information