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Measuring Influence at Digital Futures 2012
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Transcript of Measuring Influence at Digital Futures 2012
Digital Discovery
Peter Laflin - Head of Data Insight
Bloom Agency
@systemspeter
Digital Futures 2012
Digital Discovery
University Partnerships
Digital Discovery
Digital Discovery
What’s now?
What’s next?
It’s a journey of digital
discovery…….
To unlock Return on
Invention
Digital Discovery
What We Do
Advertising
Brand Design
WebBuild
Analysis
SocialSEO
Digital
Insight
&Ideas
Digital Discovery
#DE2012
Online retail
Analytics and Optimisation Layer
Client Reporting
Digital Discovery
#DE2012
Return on Investment
If I spend £x on social media,
will I generate £y?
Spend
£x Get £y
Digital Discovery
#DE2012
#DE2012
Digital Discovery
#DE2012
#DE2012
Digital Discovery
#DE2012
#DE2012
Digital Discovery
#DE2012
#DE2012: Top Tweeters
Digital Discovery
#DE2012
#DE2012: Top Tweeters
4 joint followers
Digital Discovery
#DE2012
#DE2012: Top Tweeters
Digital Discovery
#DE2012
#DE2012: Top Tweeters
Digital Discovery
#DE2012
#DE2012: Top Tweeters
Digital Discovery
#DE2012
#DE2012: Top Tweeters
Digital Discovery
#DE2012
#DE2012: Top Tweeters:
R
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Broadcast Score
Influence map: #de2012 0900 - 1000
Digital Discovery
R
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Broadcast Score
influence map: #de2012 0900 - 1100
#DE2012
#DE2012: Top Tweeters:
Digital Discovery
#DE2012
#DE2012: Top Tweeters:
R
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Broadcast Score
Influence map: #de2012 0900 - 2000
Digital Discovery
#DE2012
#DE2012: Top Tweeters:
Account Broadcast Score
Nicoleebeale 57
Cyberdoyle 52
Bnhorsburgh 36
ABLocalBargains 21
Nick_Appleyard 20
GraemeEarl 18
Amendor 12
Cpheth 12
Penval 12
Dotrural 12
Account Broadcast Score
DCExchange 40
Nicoleebeale 39
Cyberdoyle 34
GraemeEarl 34
Nick_Appleyard 24
sotonDE 21
Dotrural 20
Cpbeth 18
Systemspeter 18
HorizonDER 17