Measuring Implicit Attitude of Mono-polar Concepts by A Paper-and-Pencil Test

Kazuo Mori, Rika Imada, & Kosuke Fukunaka

（ Shinshu University ）The SARMAC VI Poster Presentation

January 6, 2005

Implicit Association

Test

Greenwald et al. (1998) found that there were about 100 to 200 ms longer latencies for noncompatible combinations (e.g., blacks and pleasant) than for compatible combinations (e.g., blacks and unpleasant).

or

Good Bad

or

Drawbacks of IATa) The IAT requires

sophisticated equipment.

A simpler way is needed to collect massive data easily.

b) The IAT can access bi-polar concepts only.

A different way is needed to access

mono-polar concepts.

The FUMIE Test for Measuring Implicit Associations

The major points of modification. ・Marking ○× on printed words. →Easy to administer. ・Measuring performance speed

instead of reaction time. →Capable to administer in group.・ Using category words rather than

category members. →Capable to access mono-polar

concepts.

Filtering Unconscious Matching of Implicit Emotions 　

A loyalty test

“FUMIE (踏み絵 )” means “loyalty test” in Japanese.

Bi-polar version of the FUMIE Test

Mark ○ on pleasant words and “black/white”

Mark × on unpleasant words and “white/black”

In a half minute. IAS(Implicit Association Score) =

(blackYES:whiteNO)－ (blackNO:whiteYES)

angel white hair black hair

danger vitality

An example application of the FUMIE Test: Bi-polar

targets (Mori, 2004)

“Black hair” is more positively associated than “white hair” only in elderly people.

“Sambo” is more negatively associated than “Heidi” acro

ss the age groups.“Black people” is more negati

vely associated than “white people” especially by the

adults.-12

-10

-8

-6

-4

-2

0

2

4

-黒髪 白髪 -黒人 白人 -サンボ ハイジ

対象

差の平均�個�

中学生

20代

それ以降

Targets

Hair People Sambo

Adults (N=52)

Undergrads (N=49)

Junior High (N=47)Im

plic

it A

ssoc

iatio

n S

core

s

Validity: Correlation with the IAT

Participants 　 40 undergraduates and

40 senior citizens (60+ years old)

Procedure 　 Taking both FUMIE Test and IATResults r = .32 ( t(78) = 2.98, p<.01)

The PPIAT by Lemm et al. (2002) : r =.37, N=70, p<.01

The BFP by Olson & Fazio (2003): β=-.28, t(40)=2.03, p=.04

Test-retest Reliability of the FUMIE Test

Participants 　 68 undergraduates

Procedure 　 Taking the FUMIE test twice with a week interval

Results r = .30 (t(66) = 2.55, p<.02)

φ = .41 (p<.01)

1st

Positive Negative Total

2nd

Positive 6 3 9

Negative 9 45 54

Total 15 48 6381.0% showed the same tendency.

F-1 Test: Mono-polar Targets Can be Assessed

Mark ○ on pleasant words and “Target” on odd lines Mark × on unpleasant words and “Target” on even lines In 20 seconds for each line. IAS =(Average on Target ○ lines) - (Average on Target × lines)

hope death target peace love abuse target poison pleasure grief stink target lucky ・・・・・・・

victory target hatred target murder honest target loyal sickness assault target death ・・・・・

accident freedom target laughter crash honor target murder happy target abuse love ・・・・

divorce grief target heaven caress target disaster target poison lucky honest target ・・・・・

gentle target assault abuse target happy peach target cheer target friend sickness ・・・・・・

12 lines printed on the test sheet,

10 lines actually used, and the last

8 lines used for calculating the IAS.

○ ○○ ○ ○ ○

○ ○ ○

○ ○ ○ ○ ○

○

○ ○

× × × × ×

× × × × ×

×× × ×○

○

An example application of the F-1 Test

Although the bi-polar FUMIE Test showed the relative preference of whites over blacks among Japanese students,

the mono-polar F-1 Test revealed that they had positive associations to both whites and blacks.

N=34(undergraduates),

N=33(high school students)IAS for Whites IAS for Blacks

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Undergradates High school students

Apparent IAS in Bi-polar Tests

Ave

rag

e IA

S i

n 3

0 se

c

Reliability of the F-1 Test

Participants 　 34 undergraduates

Procedure 　 Test-retest 2 week interval

Results r = .47 (t(32) = 3.03, p<.01)

Participants 　 33 high school students

Procedure 　 Inter-task correlation

Results r = .56 (t(31) = 3.77, p<.01)

Study 1:

Study 2:

●Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring Individual Differences in Implicit Cognition: The Implicit Association Test, Journal of Personality and Social Psychology, 74, 1464-1480.●Lemm, K., & Sattler, D.N., Khan, S., Mitchell, R. A. & Dahl, J. (February, 2002). Reliability and validity of a paper-based Implicit Association Test. Poster presented at the annual convention of the Society for Personality and Social Psychology, Savannah, GA.●Mori, K. (2004). A Paper-format Group Performance Test for Measuring the Implicit Association of Target Concepts, Manuscript submitted to Japanese Psychological Research (under review).●Olson, M. A. & Fazio, R. H. (2003), Relations Between Implicit Measures of Prejudice: What Are We Measuring? Psychological Science, 14, 636-639.

References

AcknowledgmentsThis research was supported by a Grant-in-Aid from the Japanese Ministry of Education, Culture, Sports, Science, and Technology (Grant No.16653055). We would like to express our thanks to all the participants who voluntarily participated in this research. They were informed that the tests would reveal their implicit attitudes and that they could stop participating anytime they wanted to do so. Akitoshi Uchida contributed to the development of the F-1 Test sheet. Some parts of this research were conducted by Hiromi Ikegami, and Hisayo Yoneda, whom we would thank for granting permission to use the data collected. The present authors are solely responsible for the interpretation of the results.