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Mike Raven I Managing Editor I 678-384-3081 I mike@itmMag.com1196 Buckhead Crossing I Woodstock, GA. 30189 I p 770.928.1980 I f 770.517.8849 I www.inTheMixMagazine.com

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I N N O V A T E I N D U L G E E X P L O R E PRINT DIGITAL VIDEO WEB ADVERTORIAL SOCIAL NETWORKING

in the Mix is an award winning national publication focusing on the national account on-premise venue. Sent directly to the key people you need... We are distributed to 10,000, decision making, on-premise professionals including: Hotel GM’s, Restaurant Managers, Executive Chefs, Food and Beverage Managers, Catering Managers and more. Our clients include major restaurant and hotel chains, sporting venues, convention centers, concession companies, management companies and independents throughout the United States.

in the Mix offers a trilogy of medias. Print, Web and Digital.Affordable print advertising rates with upgraded position included in the yearly price. Free internet advertising and video uploads on our award winning website intheMixMagazine.com. Free digital magazine advertising as well as imbedded videos on our award winning website intheMixMagazine.com. Free digital magazine advertising as well as imbedded videos on digital.intheMixMagazine.com

in the Mix's dedicated website, www.intheMixMagazine.com features current and past magazine articles, video, blogs and content concerning the on-premise hospitality business with over 20,000 visitors a month. It also houses the link to a downloadable high resolution copy of this media kit.

in the Mix Magazine Staff

Don Billings Publisher don@ITMmag.com

Mike Raven Managing Editor mike@ITMmag.com(678) 384-3081

Kester CockrellArt Directorkester@ITMmag.com

Helen Benefield BillingsAssoc. Editor & Writer helen@ITMmag.com

Celeste Dinos Assoc. Editor & Circulation celeste@ITMmag.com

Advertising Inquiriesmike@ITMmag.com(770) 928-1980 Ext 240

Editorialcalendar

Mike Raven I Managing Editor I 678-384-3081 I mike@itmMag.com1196 Buckhead Crossing I Woodstock, GA. 30189 I p 770.928.1980 I f 770.517.8849 I www.inTheMixMagazine.com

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In the Mix is a purely seasonal, quarterly magazine. We focus on the wines, spirits, and food complements pertinent to the time of the year. Our articles are as unique as the seasons and are not thought up a year ahead of time, rather they are decided upon by the editorial staff to match the current climate of the ever-changing on-premise business.

Wine Tastings

Spring 2012White wines for spring including Riesling, Gewurtztraminer, Alsace and Austrian winesRosé Wines

Summer 2012Pinot GrigioLight reds for summer including Pinot Noir, Beaujolais

Fall 2012Champagne and Sparkling WinesPurple wines including Malbec and Syrah

Winter 2012 Chardonnay’s of the worldCabernet Sauvignon of the USA

Liquor focus articles

Spring – Spirits of the Caribbean Summer – Spirits of Central and South AmericaFall – Spirits of Spain and PortugalWinter – Spirits of France

Circulation

Mike Raven I Managing Editor I 678-384-3081 I mike@itmMag.com1196 Buckhead Crossing I Woodstock, GA. 30189 I p 770.928.1980 I f 770.517.8849 I www.inTheMixMagazine.com

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The Corporate Office Buyers of These Accounts Receive the Magazine

99 RestaurantsAbuelo’s Mexican Food EmbassyAcapulco Mexican Restaurant and CantinaAle HouseAmerican Cafe, TheAurelio’s PizzaAzteca Mexican RestaurantsBanderaBar Louiebd’s Mongolian GrillBeef O’Brady’sBenihanaBennigan’s Grill & TavernBertucci’sBiaggi’s Ristorante ItalianoBill Miller Bar-B-QBJ’s Restaurant & BreweryBlack Angus SteakhouseBlack-eyed PeaBoston’s The Gourmet Pizza Restaurant & Sports BarBoulder Creek SteakhouseBravo! Cucina ItalianaBrio Tuscan GrilleBubba Gump Shrimp Co.Buca di BeppoBuffalo Wild Wings Grill & BarBuffalo’s Southwest CafeBugaboo Creek Steak HouseCalifornia Pizza KitchenCantina Laredo RestaurantsCapital Grille, TheCarino’s Italian GrillCarlos O’Kelly’sCasa OleCattlemensChampps Entertainment, Inc.Charlie Brown’s SteakhousesChart HouseCheddar’s Casual CafeCheeseburger in Paradise

Cheesecake Factory, TheChevys Fresh MexChili’s Grill & BarCladdagh Irish PubClaim JumperCorky’s Ribs & BBQCrab House, TheDaily GrillDamon’s GrillDave & Buster’sDel Frisco’s Double Eagle Steak HouseDickey’s Barbecue PitDon Pablo’sEl Chico CafeEl Fenix RestaurantsEl ToritoElephant & Castle Pub and RestaurantElephant Bar RestaurantESPN ZoneFado Irish PubFamous Dave’sFamous Sam’sFatz CafeFirebirds Wood Fired GrillFleming’s Prime Steakhouse & Wine BarFogo de ChaoFox and Hound English Pub & GrilleFOX Sports GrillGarduno’sGarfield’s Restaurant & PubGiordano’s Restaurant & PizzaGiovanni’s PizzaGordon Biersch Brewery RestaurantsGround Round Grill & BarHacienda Mexican RestaurantsHam’s RestaurantHard Rock CafeHootersHops Grillhouse & BreweryHoulihan’sHouston’sIl Fornaio

Islands Fine Burgers & DrinksJ. Alexander’sJerry’s Famous DeliJillian’s Billiard Club & CafeJimmy Buffett’s MargaritavilleJoe’s American Bar & GrillJoe’s Crab ShackJohnny RocketsJohnny’s New York Style PizzaKabuki Japanese RestaurantKahunaville Island Restaurant & Party BarKeg Steakhouse & Bar, TheKer’s Winghouse Bar & GrillKincaid’s Fish, Chop & SteakhouseKona GrillLandry’s Seafood HouseLaRosa’s PizzeriaLawry’s The Prime RibLegal Sea FoodsLeona’s RestaurantsLocos Grill & PubLogan’s RoadhouseLone Star Steakhouse and SaloonLucille’s Smokehouse Bar-B-QueMacayo’s Mexican KitchenMaggiano’sMax & Erma’sMcCormick & Schmick’sMcGrath’s Fish HouseMimi’s CafeMitchell’s Fish MarketMontana Mike’s SteakhouseNaked FishNot Your Average Joe’sOceanaire Seafood RoomO’Charley’sOld Chicago RestaurantsOld Spaghetti Factory, TheOlive GardenOn The Border Mexican Grill & CantinaOriginal Roadhouse GrillPalm Restaurant

Palomino Restaurant Rotisseria BarPapa RazziPappadeaux Seafood KitchenPappas Bar-B-QPappasito’s CantinaPasta House Co., ThePasta PomodoroPiatti RestaurantsPlanet HollywoodPosados CafeQuaker Steak & LubeR.J. Gator’s Florida Sea Grill & BarRA Sushi Bar RestaurantRA Sushi Bar RestaurantRafferty’sRainforest CafeRazzoo’s Cajun CafeRed Hot & BlueRed Robin Gourmet Burgers

Circulation

Mike Raven I Managing Editor I 678-384-3081 I mike@itmMag.com1196 Buckhead Crossing I Woodstock, GA. 30189 I p 770.928.1980 I f 770.517.8849 I www.inTheMixMagazine.com

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The Corporate Office Buyers of These Accounts Receive the Magazine

Rib Crib BarbecueRock Bottom BreweryRockfish Seafood GrillRomano’s Macaroni GrillRotelli Pizza, Pasta, Perfect.Ruby TuesdayRuth’s Chris Steak HouseSagebrush Steakhouse & SaloonSaltgrass Steak HouseSeasons 52Shells SeafoodShula’s Steak HouseSmith & WollenskySmokey Bones Barbeque & GrillSpaghetti Warehouse, TheSteak and AleSticky FingersStir CrazyStonewood Grill & Tavern

Stoney River Legendary SteaksSullivan’s SteakhouseTahoe Joe’s Famous SteakhouseTexas de Brazil ChurrascariaTexas Land & Cattle Steak HouseTexas Steakhouse & SaloonTimber Lodge SteakhouseTony Roma’sUno Chicago GrillVinny T’s of BostonWhiskey Creek Wood Fire GrillWoody’s Bar-B-QYard HouseZ’ Tejas GrillZio’s Italian Kitchen

Luxury Resorts and Hotels LXRLe MeridienLettuce Entertain You Ent.Loews HotelsLongHorn SteakhouseThe Luxury Collection -Hotels & ResortsLuxury Resorts and Hotels LXRMandarin OrientalMarriott Hotels and ResortsMorton’s The SteakhouseNorwegian Cruise LineOTG ManagementOutback SteakhousePatina Restaurant GroupP.F. Chang’s China BistroPark Plaza Hotels & ResortsPlanet HollywoodRadisson HotelsRed LobsterRenaissance HotelsResidence Inn by MarriottRitz-Carlton Hotels and ResortsRoy’sRuth’s Chris Steak HouseSheraton HotelsSodexo Airline ClubsSt. Regis Hotels & ResortsStarwood Hotels & ResortsStaybridge SuitesTed’s Montana GrillTexas RoadhouseT.G.I. Friday’sUno Chicago GrillUSBG MembersW HotelsWalt Disney WorldWestin Hotels

Aloft HotelsApplebee’sARAMARKBev Pro Hotels ConsortiumBlack Angus SteakhouseBonefish GrillBoston Culinary GroupCarrabba’s Italian GrillCaesars ResortsCenterplate Inc.CheeseBurger in ParadiseChina Grill ManagementClubCorpCrowne Plaza Hotels and ResortsCourtyard by MarriottDelaware North CompaniesDoral ResortsDoubletree HotelsE-Brands Restaurantselement by Westin HotelsEmbassy SuitesFairmont Hotels and ResortsFleming’s RestaurantsFour Points by SheratonFour Seasons Hotels and ResortsHampton InnHarrah’s Hotels and ResortsHEI Hotels and ResortsHilton HotelsHMSHostHoliday InnHOOTERS Management Corp.Hops Grill Brewery Houlihan’sHouse of BluesInterContinental Hotel GroupInterstate Hotels and ResortsKimpton HotelsLe MeridienLettuce Entertain You Ent.Loews HotelsLongHorn SteakhouseThe Luxury Collection - Hotels & Resorts

Also including all the major independents, airports, stadiums, and convention centers across the country.

Hotel and Resort Groups and Restaurant Outlets That Recieve the Magazine

Circulation

Mike Raven I Managing Editor I 678-384-3081 I mike@itmMag.com1196 Buckhead Crossing I Woodstock, GA. 30189 I p 770.928.1980 I f 770.517.8849 I www.inTheMixMagazine.com

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Our magazine is sent to the F&B and General Managers, chefs and partners. in the Mix concentrates on the buyer for its readership.

Advertising Fees 1 x4Full Page 6,000 5,0002 Page Spread 8,500 7,500 Back Cov. 8,500 6,250 Inside Cov. 7,000 5,750 Inside Bk Cov. 6,500 5,500

Due Dates and Delivery

Spring Issue 2012Copy Due Feb 01Ad Space requested by Feb 01Ad Material Due Feb 15Magazine Distribution Date Mar 06

Summer Issue 2012Copy Due May 01Ad Space requested by May 01Ad Material Due May 15Magazine Distribution Date Jun 07

Fall Issue 2012Copy Due Aug 01Ad Space requested by Aug 01Ad Material Due Aug 15Magazine Distribution Date Sept 11

Winter Issue 2012Copy Due Nov 01Ad Space requested by Nov 01Ad Material Due Nov 15Magazine Distribution Date Dec 06

Fees&scheduling 12

Vol. 26

Winter

2010

I N N O V A T E I N D U L G E E X P L O R E

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Mike Raven I Managing Editor I 678-384-3081 I mike@ITMmag.com1196 Buckhead Crossing I Woodstock, GA. 30189 I p 770.928.1980 I f 770.517.8849 I www.intheMixMagazine.com

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Advert ise with in the Mix and you wi l l mix with good company

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Mike Raven I Managing Editor I 678-384-3081 I mike@itmMag.com1196 Buckhead Crossing I Woodstock, GA. 30189 I p 770.928.1980 I f 770.517.8849 I www.inTheMixMagazine.com

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For more recipes & information please visit us at: www.oceansprayfoodservice.com

Red, White & Blue.Turn Your Menu

Inspired Cocktails. Endless Possibilities.

6124-OS-InTheMix-Ad6.qxd 2/22/11 4:06 PM Page 1

DPC_InternalSeven DaughtersAd # TWPSVN_HHour_AJob # P11011Print_Magazine, Happier Hour, 8.5 x 10.875, 4C, Bleed

DDB Chicago • 200 East Randolph Street, Chicago, IL 60601 • 312-552-6000

TeamS. Drey, A. Moroze, D. Poulios, B. Donahue, V. Johnson, A. Tsikretsis, C. Petruk

Document Path DPC:Volumes:DPC:Terlato_Wine_Group:Active_Work:Seven_Daughters_TWPSVN:P11011_TWPSVN_April_Brand:Mechanicals:P11011_TWPSVN_HHour_A_R1.inddLinks

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Revision # 1Date Created 2-9-2011 4:38 PMSaved 2-10-2011 11:57 AMPrinted 2-10-2011 3:04 PMPrint Scale None

Fonts

Slug Font Myriad Pro FamilyAdobe Garamond Pro (Regular; OpenType), Univers (47 Light Condensed; Type 1), VAG Rounded (Light; Type 1)

Inks

Cyan Magenta Yellow Black

CreativeAccount GroupPrint Producer vaughnda.johnson@chi.ddb.comLead Digital Artist annie.tsikretsis@chi.ddb.comDigital Artist cody.petruk@chi.ddb.com Retoucher _

Proofreader

Notes Due: 2/9/11

Destination(s)In The Mix

Final Output Scale 100%Bleed 8.75” x 11.125”Trim 8.5” x 10.875”Safety 7.5” x 10.375”

Studio PO# 13669 WO# P11011.1

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Happier hour.

Foodrelatedarticlesin the Mix informs our subscribers about the newest trends in the culinary world, celebrity chefs, personalities, menu design, training, food tasting events, food and beverage pairings and much more...

Mike Raven I Managing Editor I 678-384-3081 I mike@itmMag.com1196 Buckhead Crossing I Woodstock, GA. 30189 I p 770.928.1980 I f 770.517.8849 I www.inTheMixMagazine.com

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full pg.

full pg.w/o bleeds

2 pg. spread

1196 Buckhead CrossingWoodstock, GA. 30189

p 770.928.1980f 770.517.8849

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Mechanicalspecs

Mike Raven I Managing Editor I 678-384-3081 I mike@ITMmag.com1196 Buckhead Crossing I Woodstock, GA. 30189 I p 770.928.1980 I f 770.517.8849 I www.intheMixMagazine.com

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Ad Sizes:

Tr im Size : 8.5” x10 .875”

Ful l Page with b leeds8.75”x11 .125”

2 Page Spread with b leeds17.25”x11 .125”

Ful l Page without b leeds8.5”x10 .875”

Recommended Pr int Area7.99”x10 .35”

FONTS AND IMAGES: Embed all images. Images must be CMYK, 300 dpi and either EPS or TIF or JPEGS files. Embed both screen and printer fonts in PDF. Please stuff or zip all files if transporting electronically.