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www.globalspecmedia.com 1 Your Industrial Marketplace Resource 2012 Media Kit YOUR AUDIENCE IS HERE.
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www.globalspecmedia.com 1
Your Industrial Marketplace Resource
2012 Media Kit
YOUR AUDIENCE IS HERE.
www.globalspecmedia.com 2
CONTENTS
Introduction 3
GlobalSpec Demographic Profile 4
Digital Media Solutions 5
E-Newsletter Advertising 6
Catalogs & Directories 7
Banner Ad Network 8
Billboards & Banners 9
Online Events 10
Custom Webinars 11
Why GlobalSpec 12
Let us help you connect with your audience of engineering, manufacturing, industrial, technical and scientific professionals.
TABLE OF CONTENTS
Contact GlobalSpec today:Email [email protected]
Visit www.globalspecmedia.com
Call 800.261.2052 | 518.880.0200
www.globalspecmedia.com 3
7,000,000
93% 80%
7,000,000
93% 80%
Spend less time marketing your business and more time growing it.GlobalSpec is the leader in digital media solutions for companies in the
manufacturing and industrial sector, with the knowledge and expertise to help you
reach your marketing goals. We deliver both the target audience and the custom
media solutions you need to drive awareness, demand, engagement—and sales.
• Connect with your target audience of engineering, manufacturing, industrial, technical and scientific professionals
• Engage them with targeted digital media solutions, including e-newsletters, banner ads, online events, webinars, and catalogs & directories
• Review your campaign performance in real time with our comprehensive measurement tools
• Get the dedicated customer care you need to get the most out of your GlobalSpec program and maximize your investment
“ Within two months, I became
a believer in GlobalSpec.
Fully 80% of our new business
accounts are a result
of GlobalSpec”
— Lori Logan Marketing Manager DEPRAG, Inc.
Get started today. Call 800.261.2052 or
email us at [email protected]
YOUR AUDIENCE IS HERE
www.globalspecmedia.com 4
Reach the right audience. Yours.USERS BY TOP INDUSTRY SEGMENTS
General Manufacturing 987,000+Engineering/Tech Design Services 792,000+Electronics 537,000+
Consumer Products/Electronics 231,000+Computers, Systems & Peripherals 166,000+Semiconductor & Electronic Components 140,000+
Automotive 500,000+Industrial Machinery/Tools & Equipment 445,000+Education/Research Institutions 363,000+Aerospace & Defense 355,000+Oil & Gas 345,000+Utilities/Energy 310,000+Chemicals, Plastics & Rubber 234,000+Instrumentation & Controls 205,000+Food & Beverage 202,000+Agriculture/Forestry 199,000+Fabricated Metals 199,000+Medical Equipment/Instrumentation 190,000+Communications - Datacom/Telecom/Wireless/Network 188,000+Government 177,000+HVAC, Fire Control, Safety 167,000+Transportation 165,000+Building & Construction 140,000+Biotechnology/Pharmaceuticals 127,000+Paper, Printing & Textiles 114,000+Packaging Machinery 59,000+
JOB FUNCTION
Engineering 3,486,000+design 1,421,000+consulting 630,000+process/production 420,000+project management 245,000+other 770,000+
General Corporate/Management 910,000+Manufacturing 560,000+Technical/Support/Services 560,000+Purchasing 455,000+Maintenance Facilities Mgmt 420,000+Research & Development 420,000+Other 189,000+
Average work experience of registered users is 15-19 years
93% of users are involved in the purchasing of components, equipment and services
58% of users influence $50,000 or more in spending; 40% influence more than $100,000
REGISTERED USERS BY REGION
North America 4,410,000+Asia 1,050,000+Europe 980,000+South America 280,000+Australia/Oceania 140,000+Africa 140,000+
GLOBALSPEC DEMOGRAPHIC PROFILE
ROLE GLOBALSPEC USERS PLAY IN THE PURCHASING OF COMPONENTS, EQUIPMENT AND SERVICES
Make purchases directly 26%Approve requisitions 6%Specify purchases 34%Evaluate or recommend purchases 27%Not involved in purchasing process 7%
ANNUAL AMOUNT OF COMPONENT, EQUIPMENT AND SERVICE SPENDING GlobalSpec User InfluenceMore than $200,000 25%$100,001-$200,000 15%$50,001-$100,000 18%$10,000-$50,000 22%Less than $10,000 15%None 5%
SIZE OF ORGANIZATION
Under 100 employees 36%100-500 employees 19%501-1000 employees 8%1001-5000 employees 14%More than 5000 employees 23%
SITE STATISTICS
Registered Users (Unduplicated) 7,000,000
www.globalspecmedia.com 5
DIGITAL MEDIA SOLUTIONS
Put our media to work for you.GlobalSpec offers high-performance digital media solutions that drive
awareness, demand and engagement—and have a measurable influence
over the millions of important decision makers in your industry.
These include:
“ We’re in a highly competitive market.
We can move faster and smarter,
thanks to GlobalSpec.”
— Martin Gordinier Chief Operating Officer Gurley Precision Instruments, Inc.
INBOXE-newsletter advertising delivers branded messaging to your target audience—and qualified traffic to your website. Over 70 highly targeted, industry-specific newsletters to choose from.
DESKTOPCatalog and directory programs put your products and services in front of the right customers, based on the specifications they need.
NETWORKTargeted banner advertising and the GlobalSpec Ad Network provide tremendous brand exposure without wasted impressions.
REAL-TIME ENGAGEMENT Online events and custom webinars allow for you to engage directly with qualified prospects from the convenience of your desktop.
And because accountability is the key to marketing successfully, GlobalSpec provides detailed analytics on the reach and results generated from each solution or campaign.
Get started today. Call 800.261.2052 or
email us at [email protected]
www.globalspecmedia.com 6
Targeted e-newsletters drive action.With GlobalSpec, you can target the very professionals you want to reach via their
inboxes. Our 70+ e-newsletter titles focus on specific industry segments and
products, and give you access to a highly engaged audience of decision makers
who use them as a key resource during all stages of their buying process.
Each e-newsletter features rich editorial content, including industry trends and events, the latest research, innovative technology, product news and career information. GlobalSpec’s e-newsletters deliver proven performance:
• Delivery rates exceed 98%
• 95% of subscribers are registered users on GlobalSpec.com
• More than 60% of subscribers read our e-newsletters upon receipt
With a highly targeted selection of e-newsletters, you can reach the right audience efficiently and effectively.
• E-newsletters are delivered directly to your audience’s email inbox
• Online format allows your message to drive customers directly to your company’s website
• Customized reporting lets you gauge the success of your e-newsletter program
Get started today. Call 800.261.2052 or email us at [email protected]
E-NEWSLETTERS FROM GLOBALSPEC:(Click to see Demographic Profiles)
- Acoustics & Audio Technology- Aerospace Technology- Alternative & Renewable Energy- Appliance Technology- Automotive Technology- Batteries & Fuel Cells- Building & Design- Chemical Manufacturing- Coatings & Surface Engineering- Components for RF & Microwave*- Construction Tools & Equipment- Data Acquisition- Defense & Security Technology- Design & Analysis Software- Display Technologies- Drives- Electric & Hybrid Vehicle Technology- Electrical Components- Electronic Components- Electronic Device Design*- Electronic Product Design- Electronic Test Equipment- Embedded Computers & Networks*- Engineering Management- Environmental Technology- Fastening, Joining & Assembly- Food & Beverage Technology- Healthcare Engineering- HVAC- Hydraulics- Industrial Automation- Industrial Energy Management- Industrial MRO- Industrial Processing Equipment- Lab Equipment- Light & Laser- Machine Safety Technology*- Machine Tools & Metal Working- Material Handling & Supply Chain Technology- Materials Solutions- Mechanical Components- Mechanical Power Transmission- Medical Equipment Design- Military & High-Reliability Electronics*- Military Robotics- Motion Control Components- Motors- Nano Technology- Networking & Communications- Oil & Gas Technology- Packaging & Labeling- Personal Safety Solutions*- Plant & Facilities Engineering- Plastics & Resins- Plastics Fabrication- Pneumatics- Portable Diagnostics- Power Generation & Distribution- Power Supplies & Devices*- Pump Technology- Quality, Test & Measurement- Robotics Systems- Scientific Instruments- Semiconductor & MEMS Fabrication- Sensors & Switches- Shock, Vibration & Noise- Solar Energy Systems*- Specs & Techs (weekly)- Technology in Motion*- Transforming to Smart Grid- Valve Technology- Water & Wastewater Systems- Wind Turbine Technology*- Wire & Cable Technology- Wireless Technology
*Special Editions
E-NEWSLETTER ADVERTISING
www.globalspecmedia.com 7
Unparalleled reach. Targeted results.GlobalSpec is the industrial community’s preferred resource for sourcing and specifying the products and
services you offer. And our catalog and directory programs are specifically designed to maximize your exposure
to those buyers.
ONLINE SEARCHABLE CATALOG PROGRAM
This comprehensive program connects you with new customers who are actively searching for your products and services, and includes:
• Searchable catalogs by product specifications
• Top priority category ranking
• Company profile
PREFERRED DIRECTORY PROGRAM
Establish a continual and pervasive presence online that generates qualified inquiries. This program also offers enhanced search results ranking and a host of other options that provide valuable information to your prospects.
FEATURES CATALOG DIRECTORY
Site Ranking 1 2 Company Profile X X Table of Contents/Catalog Tab X X Bold Directory Listing X X Product Announcements 25 10 Detailed Contacts and Inquiries X X Links to Technical Articles, Distributors, Locations X X News X X Videos & Social Media X X Real-Time Reporting and Optimization X X Product Area Banners X Catalog Searchable by Specification X
• Product announcements
• 24/7 online reporting and lead management
Get started today. Call 800.261.2052 or
email us at [email protected]
CATALOGS & DIRECTORIES
www.globalspecmedia.com 8
“ You could easily go broke advertising
in the trade publications for all the
different industries that use our
products. But with GlobalSpec, we’re
reaching every market imaginable.”
— Jerry Allred General Sales Manager GGl, Inc.
The GlobalSpec Ad Network saves time and delivers big.Deliver your message to a broad, yet specialized, audience across many sites. By
participating in our Ad Network, you can extend your visibility across 200 relevant sites—
and receive millions of targeted impressions each month—all with the ease of a
single media buy. Additional benefits include:
• Attractive CPM rates
• Flexible ad formats and sizes, including rich media and video
• Comprehensive campaign management, optimization and reporting
• Geo-targeting and native language translation opportunities available
Run your campaign across our entire network, or select from one of the many channels available:
• Aerospace & Defense
• Agriculture
• Automotive
• Buildings, Architecture & Construction
• Chemicals
• Electronics
• Energy – Alternative & Renewable
• Energy – Oil & Gas
• Engineering – General
• Engineering Software & Hardware
• Manufacturing
• Material Handling
• Medical
• Pharmaceutical
• Research & Development
• Test & Measurement
Or, if your focus is the Electronics Ad Network, you can also take advantage of our Datasheet Promoter feature—and achieve 5x the click-through rate of standard banner ad placements.
Get started today. Call 800.261.2052 or
email us at [email protected]
BANNER AD NETWORK
www.globalspecmedia.com 9
Get started today. Call 800.261.2052 or
email us at [email protected]
Brand building billboard and banner ad solutions.GlobalSpec offers a variety of billboard and banner advertising solutions that put your products and services
in front of the right audience.
PRODUCT ANNOUNCEMENT BILLBOARD PROGRAM
GlobalSpec Product Announcements are six-month cost-effective banner programs that get in front of your audience and gener-ates sales opportunities:
• Appear prominently on relevant search results pages on GlobalSpec.com
• Announce new product/service launches or relaunches
• Push products or services that are major revenue generators
• Boost sales of slower-moving products
• Amplify product branding
• Generate qualified opportunities
• Move overstock
• Reach new markets and prospects
Ads appear prominently on relevant GlobalSpec.com search results pages—and link to a full-page advertisement promoting your product or service. Once there, customers can request a quote, view product details, visit your website or send you email.
Best of all, because GlobalSpec’s audience is registered with us, every click-through gives you access to detailed contact information—who it is, their area of interest, how they want to be contacted and more.
PRODUCT AND SERVICE CATEGORY BANNERS
Whether your goal is to build brand or drive competitive advantage, Product and Service Category Banners are designed to provide the broad reach you need.
Appearing at the top of key category and product pages on GlobalSpec.com, they can link to your website or product information in your GlobalSpec searchable catalog.
BILLBOARDS & BANNERS
www.globalspecmedia.com 10
Real-time networking and contact opportunities.Similar to the physical environment of a conference or trade show, GlobalSpec
Online Trade Shows + Events are live, day-long events that bring together your
manufacturing, scientific, engineering or industrial audience—all from the
convenience of their desktop.
As an exhibitor, this allows you to:
• Generate highly qualified inquiries via one-on-one interactions at your booth
• Network, build relationships and share product and technical knowledge
• Gain extensive brand exposure before, during and up to 90 days after the event
• Connect with audiences who may be unable to attend traditional events due to workload or budget constraints
• Demonstrate your thought leadership position in the industrial marketplace
INNOVATIVE AND MEASURABLE GlobalSpec Online Trade Shows + Events offer a cost-effective way to reach your target audience. Simulating the look and feel of an educational conference and trade show, these live events run for a full day and remain available for 90 days on-demand.
ENGAGE WITH YOUR AUDIENCE Influential decision makers from the engineering, manufacturing and industrial communities gather online in real time to interact with exhibitors, attend educational sessions and enjoy other benefits. Many of them are not reachable any other way.
GLOBALSPEC ONLINE EVENTS(Click to see Online Events)
- Aerospace Technology - Supporting Organization:
SAE International
- Alternative & Renewable Energy
- Automotive & Transportation Technology
- Supporting Organization: SAE International
- Defense & Security Technology
- Electronic Components & Product Design
- Industrial Automation & Robotic Systems
- Industrial Processing
- Machine Tools & Metal Working
- Material Handling & Supply Chain Technology
- Medical Equipment Design
- Oil & Gas Technology
- Plant & Facilities Engineering - Sponsoring Organization: SMRP
- Power Generation & Distribution Equipment
- Supporting Organization: ASME
- Quality, Test & Measurement
- Solar Energy
- Water Quality & Water Reclamation
- Wind Energy Technology
Get started today. Call 800.261.2052 or
email us at [email protected]
ONLINE EVENTS
www.globalspecmedia.com 11
Get started today. Call 800.261.2052 or
email us at [email protected]
Webinars that educate, inform and influence.GlobalSpec custom webinars are a timely and engaging way to reach a captive audience with the information you want to share.
• Showcase new products and emerging technologies
• Provide education and training
• Share product demonstrations or manufacturing processes
• Promote successful case studies
• Demonstrate thought leadership
GlobalSpec provides the qualified attendees and manages the entire program for you:
• Promotion of your webinar (via email invitations, e-newsletter and product alerts, banner ad promotions on GlobalSpec.com, etc.)
• Audience registration and attendee tracking
• Webinar registrant and attendee reporting, both for the live day event and for 90 days on-demand
• Live day rehearsal and review of webinar platform functionality
• DVD of final presentation (in video) for use on corporate website, YouTube, etc.
GlobalSpec will help you plan a custom webinar that maximizes your results and generates strong interest in your company, products and services.
WEBINAR FORMATS
All webinars may include the opportunity to conduct polls, surveys, and a live or mock Q&A session at the conclusion of the presentation (available with Formats 1 and 3).
• FORMAT 1: Prerecorded audio synced to PowerPoint slides
• FORMAT 2: Prerecorded video presentation synced to PowerPoint slides
• FORMAT 3: Prerecorded video presentation with PowerPoint slides integrated and edited in with video. (Incorporating the PowerPoint into the video presentation ensures the key components remain together for ease of reuse on YouTube or your website.)
CUSTOM WEBINARS
www.globalspecmedia.com 12
Committed to your success.It’s not enough to deliver the right audience and digital media strategies that allow you to grow your business.
GlobalSpec also understands the need for dedicated support to ensure your success in today’s competitive
online landscape.
CUSTOMIZED MARKETING PROGRAMSGlobalSpec gives you more great ways to reach the right audience at every point in the buy cycle. And we customize these plans to reflect your specific business objectives.
DEDICATED CUSTOMER SUPPORTYour GlobalSpec customer care team will help you get started and handle all the details. We keep it simple so you can quickly benefit from increased visibility and reach across a variety of innovative branding, awareness and engagement solutions.
REAL-TIME REPORTING AND OPTIMIZATIONGlobalSpec’s comprehensive measurement tools allow you to review your campaign performance in real time. Using our reporting dashboard, you can access up-to-date information about your channels, contacts and inquiries, and traffic to your website—then adjust your program to achieve the maximum ROI.
Get started today. Call 800.261.2052 or
email us at [email protected]
WHY GLOBALSPEC
www.globalspecmedia.com 13
DIG ITAL MEDIA
For more information about GlobalSpec:
Email [email protected]
Visit www.globalspecmedia.com
Call 800.261.2052 | 518.880.0200
Fax 518.880.0250
30 Tech Valley Drive | Suite 102 | East Greenbush, NY 12061
© 2012 GlobalSpec. All rights reserved. GlobalSpec, the GlobalSpec logo, SpecSearch,
AdEngine, and The Engineering Web are registered trademarks of GlobalSpec, Inc.
