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INTRODUCING THE NEW MD/ALERT DIGITAL PLATFORM

PLATFORM GOALS

Build on awareness and credibility of MD/Alert brand• 84% of Physicians aware of MD/Alert brand and 75% recalled receiving

one MD/Alert in last 60 days. (Source: 2014 /Alert Marketing Awareness Study)

• Currently Reaching over 1000 validated physicians

Provide pharma brands with maximum high impact reach and cross channel engagement

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BUILDING ON MD/ALERT BRAND & MEETING PHYSICIANS NEW NEEDS

Physicians – looking for new information sources

• Facing many challenges in the ACA Era

• Dealing with new technologies in the practice

• More financial pressure than ever

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RAISING THE DIGITAL VALUE TO BRANDS

Brands

• Shifting from personal promotion to non personal channels due to reduced sales forces

• New models of physician media reach and engagement measurement

• Leveraging data to exact target the best physician prescriber

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VALUE PROPOSITION TO PHYSICIANS

We Get Your Brand Noticed

A Physicians Resource for Practicing in the ACA Era of Medicine:

“Improving Your Practice, Outcomes and Income”

CREATING UNIQUE & IMPACTFUL SOLUTIONSCUSTOMIZED TO TODAY’S PHYSICIANS

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Today’s physicians need timely alerts delivered in multiple formats when & how they prefer them

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