MCommerce Digest May 7 - May 13, 2012

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MCommerce Digest- 7- 13 May, 2012

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The presentation focuses on the weekly highlights of Mcommerce, Mbanking sector with the future trends, growth & latest developments of mobile money market globally.

Transcript of MCommerce Digest May 7 - May 13, 2012

Page 1: MCommerce Digest May 7 - May 13, 2012

MCommerce Digest- 7- 13 May, 2012

Page 2: MCommerce Digest May 7 - May 13, 2012

Index

• Latest news in Mcommerce 7- 13 May, 2012

Obopay Confidential 2

Page 3: MCommerce Digest May 7 - May 13, 2012

Mobile Commerce market rose by 254% Y-o-Y in March 2012 with an average growth rate of 300%. http://bit.ly/JvxRHf  

Americans increasingly adopt Smartphones for all elements of their shopping experiences. http://bit.ly/IGQ6Mg

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93% of users who use in-store app to research a product end up buying it at a store. http://bit.ly/JXN7Ai

Latest news in Mcommerce 7- 13 May, 2012

Study reveals most people to fully adopt mobile payments by 2020, eliminating the need for cash or credit cards.http://bit.ly/IOPk0L

Page 4: MCommerce Digest May 7 - May 13, 2012

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Check out how mobile phone technology can optimize intrinsic benefits of savings group through mobile money? http://bit.ly/IL4lQa

Increasing acceptance of mobile banking in India, Kenya, Indonesia paves way for local entrepreneurs’ and western companies to expand their markets. http://bit.ly/Lk6C3P

Latest news in Mcommerce 7- 13 May, 2012

The big debate: Should sales from Tablets be considered as Mcommerce. http://bit.ly/KUNbMp

More than security, affordability is a bigger issue surrounding mobile banking.http://bit.ly/KJ995D

Page 5: MCommerce Digest May 7 - May 13, 2012

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Highlights: 7- 13 May, 2012

The new breed of shoppers mostly purchase at physical retail locations while using their mobile devices to browse and seek out more information about products. Experts add that the so-called "mobile wallet" systems offer not only convenience, but also added security and other benefits that will lead to widespread adoption in the coming years. 

Americans are increasingly adopting smartphones for all elements of their shopping experiences, ranging from research about a specific or type of product, to price comparisons and purchases. The high levels of mobile finance interaction found in the “On Device Research” demonstrates there are fantastic M-Commerce opportunities for local entrepreneurs and western companies looking to move into emerging markets.

Weekly Highlights