Mcguire Psychological Motives

download Mcguire Psychological Motives

of 1

description

Summary sheet of McGuire Psychological Motives of Consumer Behaviour

Transcript of Mcguire Psychological Motives

  • Internal External Internal External

    Active Consistency Attribution Active Autonomy Simulation

    Passive Catgorize Objectification Passive Telological Utalitarion

    Internal External Internal External

    Active Tension Reduction Expression Active Assertion Affiliation

    Passive Ego Defense Reinforcement Passive Identification Modeling

    Preservation Growth

    Cognitive

    Affective