Mce open enrolment programmes 2016

TALENT TRANSFORMATIONPART OF

Leading Self

Lead

ing

Oth

ers

Leading Business

Open EnrolmentProgrammes 2016

LEADING SELFAll the skills you need to manage yourself and your work

Communication, Influence, Negotiation and Interaction with others

LEADING OTHERSAll the skills you need to manage your team, department or division

Leadership and PeopleManagement Skills

LEADING BUSINESSSpecific business acumen skills you need to become a great manager

Business, Strategy, Innovation,Project, Finance, Marketing,Sales and HR Management

Who is MCE?MCE, as part AMA Global, is a leading Learning and Development Provider in Europe, Middle East and Africa. We inspire more than 1,000 organizationsand over 10,000 managers and leaders each year through our Open Enrolment Programmes andour Customized Learning Solutions.

We have been in the EMEA region for 55 years and our team of 200 Learning and Development professionals focuses each day on supporting you to achieve the impact you need at individual, team and organizational levels.

55MCE operating in the

EMEA region for55 years

200Learning and development professionals dedicated to

working with you

1,700Client companies and

organizations have worked with MCE since 1961

25+Open Enrolment

Programmes throughout EMEA

6,200Customized Learning

Solutions delivered in over 94 countries

400,000Participants on

OE Programmessince 1961

02

Key Facts about MCE

Europe-Middle East-Africa

Asia-Pacific

USA

Canada

Latin America

+32 (0)2 543 21 20 [email protected] www.mce-ama.com @MCE_Inspiring


Contents

Leading Self Leading Others Leading Business

03

Leading Self

• Developing Personal Influence and Impact P7• Interacting with Others to Get Things Done P8• Communicating to Your Senior Management and Key Stakeholders P9• Negotiating Effectively P10

Leading Others

• MCE Leadership Development Programme P11• Managing People in an International Environment P12• Strategic Leadership for Senior Managers P13

Leading Business

Business Management Skills

• 5-Day Mini MBA P14• 5-Day Mini MBA for the Pharma and Biotech Industry P15• Essentials of Management P16• The Professional Executive Assistant P17

Project Management

• Project Management Fundamentals P18• Project Management Proficiency P19• Project Management Advanced P20• Project Management: PMP Exam Preparation P21

Innovation

• Leading Innovation P22

Strategy & Implementation

• Business Strategy for Managers P23

Sales

• Fundamentals of Successful Selling P24• Global and Key Account Management in B2B Markets P25

Marketing

• Product Management in B2B Markets P26• B2B Marketing Strategy P27• Value Propositions: Create, Build and Use Powerful Propositions P28

Human Resources

• Human Resources Strategy: Designing and Implementing Your HR Plan P29

Finance

• Fundamentals of Finance for Non-Financial Managers P30• Financial Excellence: Create Value in Your Organization P31

Customized Learning Solutions P32

MCE Conference and Business Centre P34

Index of Topics P35

#MCE55 Event – MCE 55 Year Celebration P36

Open Enrolment Programmes P7


MCE Mission and Vision

MCE Services

In an increasingly VUCA-world organizations areonly as strong as their leaders and managers.

At MCE, we

• Believe that leaders and managers can LEARN more about themselves, and how to manage OTHERS and the organization they work for.

• Inspire and develop individuals, teams and organizations to outperform in their environment. We help them become stronger, more skilled leaders and managers to drive change, execute strategy, and achieve the organizations’ goals.

• Customized Learning Solutions• Open Enrolment Programmes• Assessments• Coaching Services• Blended and Digital Solutions• Programmes Implementation Marketing Support• LMS and PMO• Management Toolkits• Global Research, Books

Learning and Development Services

04

Leader’sPerspective UA

UncertaintyAmbiguity

CComplexity

VVolatillity

Blended

Customized

Books

Assessments

OpenEnrolment

LMS

Coaching

PMO


• 1,700 clients across EMEA and across NGO, IPO and all industry segments since 1961

• From lightly tailored to highly customized

• Faculty with extensive international business experience across industries

• Pragmatic, hands-on and practical approach

• Combining the best of classroom and digital

• 25+ programmes in Brussels and across EMEA• Classroom based• Pragmatic, hands-on and practical• International focus• Faculty with extensive business experience

MCE Open Enrolment Programmes

Customized Learning Solutions

MCE and AMA: Recognized Training Providers

05

MCE Open Enrolment Programmes

MCE Customized Learning Solutions

American Management Association has been selected for the sixth consecutive year as one of 2015’s TOP 20 LEADERSHIP TRAINING COMPANIESby TrainingIndustry.com


MCE Leadership Focus Areas

06

Leading SelfSelf awareness, knowledge, expertise, personal strengths and skills – each of which helps an individual to perform within the business context

they work in.

Leading OthersKnowledge, skills, competence and understanding of how to formulate a vision, set a strategy and engage people towards common business and

organizational goals.

Leading BusinessThe business, financial, commercial and organizational know how to perform at one’s best and drive successful business performance.

The 3 sides of leadership: ‘Self’, ‘Others’ and ‘Business’

While MCE believes that insight into business and leadership are two critical dimensions around which 360° leadership should be built and developed, MCE also believes that a third aspect, which we call ‘Leading Self’ is equally critical.

All MCE Programmes relate to one or more of these leadership focus areas, as described in the following pages.

Leading Self

Lead

ing

Oth

ers

Leading Business

Serious games are now a crucial element in the learning and development journey.

MCE in partnership with Totem Learning has launched the new MCE Leadership Game.

To learn more about the game, please visit our website at www.mce-ama.com/LeadershipgameTeaser at https://www.youtube.com/watch?v=TJTn804C50s

MCE Leadership Game

+32 (0)2 543 21 20 [email protected] www.mce-ama.com @MCE_Inspiring 07

Developing Personal Influenceand Impact

Leading Self

Learn and practice skills to influence people and get things done in your organisation or company.

After participating in this programme, you will be able to:

• Influence the people you need to get your project done and to meet your goals and objectives

• Manage internal politics and difficult people and overcome resistance

• Project a stronger, more confident and professional image so that others will listen to you

• Build, manage and leverage a personal network of colleagues

• Apply a wider range of high impact influencing strategies to get what you need, regardless of your position or level of authority

How you will benefit

If you are a manager or director and need to influence people or teams to get things done, then this programme is for you.

Who should attend?

Booking details and locations

Dates & 21 - 24 Feb 2016 (Dubai) 25 - 28 Jul 2016 (Paris)Locations 18 - 21 Jan 2016 (Brussels) 22 - 25 Aug 2016 (Brussels) 15 - 18 Feb 2016 (Brussels) 19 - 22 Sep 2016 (Brussels) 14 - 17 Mar 2016 (London) 10 - 13 Oct 2016 (Paris) 11 - 14 Apr 2016 (Brussels) 28 Nov - 1 Dec 2016 (Brussels) 17 - 20 May 2016 (Barcelona) 12 - 15 Dec 2016 (London) 27 - 30 Jun 2016 (Brussels)Duration 4 Days Price €3750€

More information & Registration:www.mce-ama.com/Influence

“I have attended many courses and workshops, but this was the best one in terms of the

interactions led by Nadia and the group ethics, support and

willingness to learn and adapt.”

Dean HarrisonSchulman International

Services, Belgium

• Network and learn with a diverse group of peers from different functions, industries and countries in a very stimulating and easy-to-follow approach

• Develop a personal action plan that you will take back with you to implement within your organisation

• Learn and practice new skills using compelling case studies, real life examples and practical exercises

This programme has been reviewed and approved by the Project Management Institute® (PMI).

PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.

PMI Certified


Interacting With Others To Get Things Done

08

Leading Self

Develop productive and fruitful professional relationships with all kind of personalities and achieve outstanding business results!


• Manage your reputation and how you are perceived by others

• Build more constructive interactions with others, and develop better working relationships

• Know whose collaboration you need and why: who is vital to your success?

• Approach difficult people and collaborate with them to get the job done

• Discover your personal style and preferences

• Recognize other styles in your colleagues and bridge your style to theirs

• Persuade different types of people

• Map out a plan of actions to make the most of your own development plan


If your success depends on others to get things done, thisprogramme is for you.

This programme is appropriate for managers and individualswho want to increase their business effectiveness byimproving their relationships with others.

Who should attend?

“It simply helps you know yourself better, know your strength and weaknesses

around interacting with others, and give you keys to analyze

your professional environment better and adjust to it in all circumstances. And all this

while being fun on the spot!”

Eugène BlanchardJTI, Switzerland


Dates & 25 - 28 Jan 2016 (Brussels) 4 - 6 Oct 2016 (Brussels)Locations 16 - 18 March 2016 (Brussels) 28 - 30 Nov 2016 (London) 10 - 12 May 2016 (Barcelona) Duration 4 Days Price €4664 (€3450 as from March)€

More information & Registration:www.mce-ama.com/Interact

New 3-day version as from March 2016NEW


Communicating to Your SeniorManagement and Key Stakeholders

09

Leading Self

Improve your credibility and sell your ideas to get the action and support your need.


• Frame your ideas in strategic business language

• Speak and understand the language of senior managers

• Communicate clearly with senior management

• Get commitment, and make a favourable impression

• Communicate in a way that senior managers listen to, remember, and are willing to act upon

• Sell your ideas, report your results, raise issues, ask for support

• Handle interruptions and tough questions


If you want senior management to listen to you, remember your ideas or data and act upon them, this programme is for you.

This programme is recommended for managers who propose strategies and ideas or report performance to senior management.

Who should attend?

“The training was of very high quality and as we were

only with 5 participants it was really tailored to our needs. I

have learned a lot of practical things that I can immediately

apply.”

Sophie MassetAstra Zeneca, Belgium


Dates & 7 - 10 Mar 2016 (Brussels) 17 - 20 Oct 2016 (Brussels)Locations 20 - 23 Mar 2016 (Bahrain) 5 - 8 Dec 2016 (Brussels) 13 - 16 Jun 2016 (Brussels)Duration 4 Days Price €4459€

More information & Registration:www.mce-ama.com/Communicate


Negotiating Effectively

Leading Self

Influence the world around you and get the deals you need to add business value and gain results.

10

“The workshop allowed me to identify areas I need to work on. Real-life stories

presented by the associate were very helpful to illustrate

the concepts discussed. Professional presentation and setup, great teachers

and very relevant content. This knowledge will facilitate

further improvement.”

Christian StockMergers & Acquisitions Director,

PM-International AG, Luxembourg


Dates & 21 - 23 Mar 2016 (Brussels)Locations 12 - 14 Sep 2016 (Paris) 14 - 16 Nov 2016 (Brussels)Duration 3 Days Price €4254€

More information & Registration:www.mce-ama.com/Negotiate


• Deal with business situations and get better results in every negotiation

• Get the best agreement, cope with difficult negotiators and work effectively with different cultures

• Prepare cohesive negotiation strategies

• Use effective bargaining techniques

• Keep everyone focused on positive outcomes

• Manage your emotions and behaviour


If you wish to improve your negotiation skills to achieve your objectives in today’s complex organisations, this programme is for you.

Who should attend?


MCE Leadership Development Programme

Leading Others

Discover your personal strengths and develop the skills you need to become the leader to follow and advance in your career.


FEEL MORE...• Conscious and aware of your personal leadership strengths and areas of development

• Empowered to act and take important leadership decisions

THINK ABOUT THE...• Impact you have on others

• Way your leadership style affects and triggers the performance of your team


DO...• Coach to help your team members build confidence, grow and contribute in more effective ways

• Discover your values

• Align your personal leadership brand closely to your values

• Create greater balance in the way you lead, work and live

• Map out a plan of actions to bring about your development

• Receive and apply 1-on-1 feedback from a professional coach in order to move your plans forward

• Work in partnership with others toward common goals and objectives

If you are a team leader or manager who needs to learn, experience and practice the best leadership skills to move up in your career, this programme is for you.

Who should attend?

“Management is doing things right; leadership

is doing the right things.”

Peter Drucker


Dates & 29 Feb - 3 Mar 2016 22 - 25 Aug 2016 (Brussels)Locations 14 - 7 Mar 2016 (Frankfurt - German) 17 - 20 Oct 2016 (Brussels) 11 - 14 Apr 2016 (Brussels) 14 - 17 Nov 2016 (Brussels) 9 - 12 May 2016 (Barcelona) 5 - 8 Dec 2016 (London) 13 - 16 Jun 2016 (Brussels)Duration 4 Days Price €3950€

More information & Registration:www.mce-ama.com/Leadership



PMI Certified

This programme is also available in German

MCE Entwicklungsprogramm für Führungskräfte 14. zum 17. März in Frankfurt/Main


Managing People in anInternational Environment

Leading Others

Understand and motivate your people in order to perform better and implement your strategy.


• Build and manage a cohesive high- performing team in an international environment

• Clarify the competences needed in the team and relative to the organization’s strategic context

• Recruit best-fit candidates and better manage the needs of your team at each stage of the team’s life cycle

• Conduct performance reviews confidently and effectively to fix and redirect low performance in time

• Manage performance, motivation and reward and show your team you do care about their career advancement


• Adapt your people management approach to different styles and leverage the cultural diversity of your team

• Coach, give and receive feedback professionally and ensure everyone supports your goals and business objectives

• Network and learn with a diverse group of peers from different functions, industries and countries

• Develop a personal action plan that you will take back with you to implement with your team

• Learn and practice people management skills using case studies, real examples and role plays over 4 interactive and challenging days

If you manage a team, department or function in an international organization or company, this programme is for you.

Whether you are new to the role or simply want to improve or refresh your people management skills, then the “MCE Managing People” programme is ideal for you.

Who should attend?

“Excellent training, plenty of practical exercises to learn

and develop new management techniques, learn from trainees

of different organisations.”

Martyn GriffithsBAYER Cropscience SA, France


€

More information & Registration:www.mce-ama.com/People-Manager

Dates & 25 - 28 Jan 2016 (Brussels) 19 - 22 Sept 2016 (Brussels) Locations 14 - 17 Mar 2016 (London) 10 - 13 Oct 2016 (Paris) 17 - 20 May 2016 (Barcelona) 14 - 17 Nov 2016 (Brussels) 11 - 14 Jul 2016 (Brussels) 12 - 15 Dec 2016 (London) 8 - 11 Aug 2016 (London) Duration 4 Days Price €3950



PMI Certified

REVISED


Strategic Leadershipfor Senior Managers

Leading Others

Develop the skills you need to lead and manage change within your organization and align your people to implement corporate strategy.


• Lead strategy implementation and change

• Have a plan for aligning your company or division to deliver on your customer value proposition

• Get your people’s understanding and buy-in so that they can see what needs to be done and where to contribute

• Assemble the people with the skills and behaviours that move the strategy along, motivate and develop these people

• Set meaningful KPIs and cascade goals to keep everyone focused on the strategy

• Streamline processes and structures to better enable your people to implement strategy


• Benefit from the experience of faculty who have real leadership experience with senior positions in leading multinational organisations


• Develop a personal action plan that you will take back with you and implement with your company

• Learn and practice your leadership skills, using a compelling case study, practical exercises and role plays over 4 interactive and challenging days

• This programme is about you! You will discover your own leadership style, its strengths and weaknesses and what you as a senior leader can do about it

If you are a senior executive or director and need to lead change and strategy implementation within your company, this programme is for you. Whether you are making a strategic adjustment, a new change or push for greater performance, this programme will help you align multiple levels, divisions and locations to achieve your strategic objectives.

Who should attend?

“The methodology to develop a structure was a key learning

and an asset for me. Best practice sharing with the

attendants as well the lecturer was also good to have.”

Bulend AlpayPPG INDUSTRIES KIMYA, Turkey


Dates & 7 - 10 Mar 2016 (Brussels) 4 - 7 Oct 2016 (Brussels)Locations 23 - 26 May 2016 (Brussels) 12 - 15 Dec 2016 (London) Duration 4 Days Price €5740€

More information & Registration:www.mce-ama.com/StratLead


Learn the key levers for success quickly and deeply in just 5 days!Increase your business know-how, make better business decisions and improve your contribution to the business.


• Understand how a corporation works with a multi-functional overview of a business and key leadership competences necessary for success

• Develop strategic thinking, planning and execution skills at a divisional or functional level, using appropriate tools and frameworks

• Influence, enable and deliver wider organizational imperatives

• Lead and align your stakeholders towards delivering your divisional, functional or organizational strategy with greater clarity and confidence

• Make better business decisions and improve your contribution to the business


• Speak the language of business and understand how general managers think and act

• Be able to read the business environment and translate changes into competitive strategies for sustainable growth

• Support strategic goals from top management and be able to translate them for your area and implement them more efficiently

• Better implement strategy through the people in your team and different departments with new leadership skills


• Develop a personalized action plan that you will take back with you to your job

• Learn and practice these new skills using case studies, real examples and role plays over 5 interactive and challenging days

If you have a technical, scientific or specialist background and want to understand how businesses really work, this is the ideal programme for you

Who should attend?

14


Dates & 25 - 29 Jan 2016 (Brussels) 23 - 27 May 2016 (Brussels) 17 - 21 Oct 2016 (Brussels)Locations 1 - 5 Feb 2016 (Brussels) 27 Jun - 1 Jul 2016 (Brussels) 14 - 18 Nov 2016 (Brussels) 14 - 18 Mar 2016 (Brussels) 8 - 12 Aug 2016 (London) 5 - 9 Dec 2016 (London) 11 - 15 Apr 2016 (Brussels) 12 - 16 Sept 2016 (Paris) Duration 5 Days Price €3950€

More information & Registration:www.mce-ama.com/Mini-MBA

MCE 5-Day Mini MBA



PMI Certified

REVISED, incl. SIMULATION



MCE 5-Day Mini MBA for the Pharma and Biotech Industry


Gain better understanding of the pharma/biotech business contexts and develop the skills you need to excel as a high-performance manager and contribute to your company’s sustainable growth.

“It helped me to see through lenses of different

stakeholders, customers, to consider different perspectives

and to understand how to navigate decision makings or to deal with conflicts of

interest.”

Thomas PongratzBoehringer Ingelheim Pharma - GmbH

& Co. KG, Germany


Dates & 25 - 29 Jan 2016 (Brussels) 10 - 14 Oct 2016 (Brussels)Locations 25 - 29 Apr 2016 (Brussels) 28 Nov - 2 Dec 2016 (Brussels) 25 - 29 July 2016 (Paris) Duration 5 Days Price €3950€

More information & Registration:www.mce-ama.com/MBA-Pharma


• Understand unfamiliar aspects of business

• Understand broader financial and strategic contexts

• Support strategic goals from top management and implement them faster and more efficiently

• Translate healthcare environment changes into competitive strategies for sustainable growth

• Concentrate on customer value through cross functional improvements

• Understand the pharma/biotech industry dynamics and related topics, such as medical affairs, market access, patient outcomes, pharmacoeconomics and patient centricity


If you are a manager or an expert who wants to master complexity and understand cross-functional issues in the pharma or biotech industry, this programme is for you.

Who should attend?

16

Essentials of Management


Learn and practice the essentials of management, includinggoal-setting, work planning, budgeting, organising andcontrolling and create value for your company.


• Manage your budget and KPI cycle

• Prioritize goals and activities

• Organize workflow and processes

• Monitor results and take action where needed

• Report results

• Run effective meetings

• Manage your schedule and energy levels

• Manage your boss

• Improve the outputs from your area of responsibility

• Find more time to devote to leadership and collaboration with other departments





If you are a newly-appointed manager or supervisor who would like to be more effective in the operational aspects of management, this programme is for you.

You may have been in management role for some time and would like to get better control of the work, or you may have been promoted from a senior technical or engineering role or simply another individual contributor role and need to understand how to tackle and be more effective in operational management.

Who should attend?

“Participants represented different business sectors

which allowed wider overview of challenges and shared experience. There was a

very good communication and interaction between

participants and the associate during the workshop.”

Petar Ivanov Area Sales Manager,Omron, Netherlands


Dates & 15 - 18 Feb 2016 (Brussels) 3 - 6 Oct 2016 (Paris)Locations 17 - 20 May 2016 (Barcelona) 5 - 8 Dec 2016 (Brussels)Duration 4 Days Price €4459€

More information & Registration:www.mce-ama.com/Management



The Professional Executive Assistant


As an Executive Assistant or Administrative Support Staff, get the knowledge, attitudes, tools and techniques you need to become more efficient and move up in your career.


• Understand the changing business environment in which you operate and the impact it has on your role and the role of your manager

• Enhance your interpersonal skills

• Become a more confident decision– maker

• Become more effective in a top management team setting

• Learn to set personal objectives and develop a plan for your own career and knowledge development

• Be able to apply creative thinking to difficult situations, and act more assertively when appropriate


• Network and learn with a diverse group of other Administrative Professionals from different industries and countries

• Define and set personal objectives and develop a plan for your own career and knowledge development



If you are an experienced administrative professional, i.e. an Executive Assistant, Executive Secretary, or Administrative Assistant, who manages a range of responsibilities, projects and tasks in support of senior executives, this programme is for you. You will learn how to manage and prioritize your tasks to be more effective and develop your management skills to take the right decisions, that will be delegated to you.

Who should attend?

17

“The quality of the workshop is excellent - in terms of

content of course, but also thanks to the Associate who is very talented. She brought us so much energy in delivering

the training, a very big thanks to her. Content of the

workshop was excellent, no doubt other trainings would be

as professional as this one. Will check your website!”

Amelie Lavarini JT International S.A., Switzerland


Dates & 7 - 10 Mar 2016 (Brussels) 10 - 13 Oct 2016 (Paris)Locations 23 - 26 May 2016 (Brussels) 12 - 15 Dec 2016 (London) 4 - 7 July 2016 (Barcelona) Duration 4 Days Price €2819€

More information & Registration:www.mce-ama.com/Assistant

Project Management Fundamentals(Part of the MCE-GBMC Project Management Centre of Excellence)

Project Management

Gain the key skills you need to get your projects completed on time and manage successfully expectations, budget and team.


• Apply the “Best Practices” of project management

• Effectively define a project and successfully participate in its initiation

• Create realistic project plans

• Identify and manage project requirements, risks and stakeholders

• Use the key elements of those project plans to successfully implement projects

• Contribute to the monitoring and controlling of projects during their execution


• Close projects and contribute in identifying lessons learned

• Work more effectively in project teams

• Network and learn from a diverse group of peers from different functions, industries and countries

• Develop a personal action plan to implement back at work

• Learn and practice new tools in case studies, practical group exercises and role plays over 3 intensive days

• Gain 24 PDUs - this programme is PMBOK® certified by the Project Management Institute® (PMI)

If you have no project management experience and have been asked to coordinate project work or if you have some experience but no formal training in project management, then this programme is for you.

Who should attend?

18


Dates & 18 - 20 Jan 2016 (Brussels) 22 - 24 Aug 2016 (Brussels)Locations 14 - 16 Mar 2016 (Brussels) 17 - 19 Oct 2016 (Brussels) 9 - 11 May 2016 (Barcelona) 12 - 14 Dec 2016 (London) Duration 3 DaysPrice €3250€

More information & Registration:www.mce-ama.com/ProjectFundamentals

NEW

MCE in partnership with Global Business Management Consultants (GBMC) has launched the Centre of Excellence that focuses on programmes that cover Project Management knowledge and skills at the basic, proficiency and advanced levels as well as preparation for Project Management certification.

Project ManagementCentre of Excellence

“The workshop delivered on my expectations. If you are managing or foresee to manage projects, Project Management Fundamentals is key to start developing your PM skills. We had good discussions with input not only from the very experienced facilitator but also the group members.”

Gordon Lemke Philips Medizin-Systeme, Germany




PMI Certified


Project Management Proficiency(Part of the MCE-GBMC Project Management Centre of Excellence)

Project Management

Take up the management role in your project team and bring the best out of your team members.

• People experienced at working in project teams who have completed a basic Project Management training or been trained on the basics of Project Management

• Project Managers who need to deepen their understanding of Project Management Best Practices

• Project Managers who want to confidently and more effectively manage the dynamics of project teams

Who should attend?


• Work with different stakeholder groups, manage what are often conflicting expectations to retain their respective support and ongoing endorsement

• Consistently apply the disciplines of risk identification, assessment and mitigation using tools and techniques that go beyond the basics in order to;

• Align requirements;

• Monitor KPIs;

• Control against known variables and effectively report on a regular basis against project plan


• Network and learn with a diverse group of other Administrative Professionals from different industries and countries

• Define and set personal objectives and develop a plan for your own career and knowledge development




19


Dates & 21 - 23 Mar 2016 (Brussels)Locations 27 - 29 Jun 2016 (Brussels) 14 - 16 Nov 2016 (Brussels)Duration 3 Days Price €3350€

More information & Registration:www.mce-ama.com/ProjectProficiency

NEW

“Plans are only good intentions unless they immediately

degenerate into hard work”

Peter Drucker


Project Management Week (3+2 days)

Combine this programme with PMP® Exam Preparation at €4950 for the whole week.




PMI Certified

Project Management Advanced

Project Management

Sharpen your ability to manage procurement and advanced risk to secure quality of increasingly complex projects and consolidate your confidence to step into the position of Leader of the Project Team.


• Lead multiple project managers and project teams

• Procure, select and manage outsourced components of interdependent projects

• Manage risks in complex projects using advanced risk management concepts

• Select and use Quality Management Tools and Techniques in your projects

• Solve problems using a variety of advanced tools and techniques



If you are an experienced project manager and want to increase your ability to manage procurement, procurement relationships and advanced risk to secure quality across multiple and increasingly complex interdependent projects, this programme is for you.

Who should attend?

20


Dates & 11 - 13 Apr 2016 (Brussels)Locations 19 - 21 Sept 2016 (Brussels) 28 - 30 Nov 2016 (Brussels)Duration 3 DaysPrice €3450€

More information & Registration:www.mce-ama.com/ProjectAdvanced

NEW

(Part of the MCE-GBMC Project Management Centre of Excellence)

“Unless commitment is made, there are only promises and hopes; but no plans.”

Peter F. Drucker



Combine this programme with PMP® Exam Preparation at €4950 for the whole week.





PMI Certified


Project Management:PMP® Exam Preparation

Project Management

Get solid grounding in the Project Management Body of Knowledge (PMBOK®), standards and guidelines.

21


Dates & 14 - 15 April 2016 (Brussels) 17 - 18 Nov 2016 (Brussels)Locations 30 Jun - 1 July 2016 (Brussels) 1 - 2 Dec 2016 (Brussels) 22 - 23 Sept 2016 (Brussels)Duration 2 DaysPrice €2450€

More information & Registration:www.mce-ama.com/ProjectPMP

NEW


• Gain a thorough induction into all the tools and techniques in the Project Management Body of Knowledge®

• Be better prepared to sit your PMP® certification exam

• Develop increased mastery of project management competencies

• Gain tools to increase your performance and value to your employer



Project Managers and other managers who are planning to present themselves for PMP® certification exams.

Who should attend?



Combine this programme with either the “Proficiency” or the “Advanced “ Project Management Programme at €4950 for the whole week.


“Impressive experience and full expertise in the topic allows for very complete answers and very good exchange trough practical examples”

Alina Barniol Project Manager, Nestle Product Technology Centre Beauvais, France



PMI Certified

22

Leading Innovation

Innovation

Learn the latest techniques and tactics to drive growth and continuous renewal through new approaches to innovation

“Innovation is the specific instrument of

entrepreneurship... the act that endows resources with a

new capacity to create wealth.”

Peter Drucker


Dates & 25 - 26 Apr 2016 (Brussels)Locations 28 - 29 Nov 2016 (Brussels) Duration 2 Days Price €2450€

More information & Registration:www.mce-ama.com/Lead-Innov


• Start implementing change initiatives towards a more innovative culture

• Start orchestrating your company ecosystem to nurture new growth ideas

• Apply new metrics to encourage more collaborative and creative problem- solving and development of new ideas

• Source external partners and internal talent for innovation projects


• Acquire new tools and gather insights for instilling an innovation drive within your organization in a successful way

• Harness the power of all levels of the organization in inventing the future and defining the pathway to success

• Leave this programme with an action plan to help you identify the next steps in your workplace, and put in place your own continued innovation leadership development plan

If you are a senior manager or member of the management team and want to learn new ways and develop skills to drive growth and innovation, this programme is for you.

Who should attend?

NEW



Business Strategy for Managers

Strategy & Implementation

Learn how to develop effective strategic plans and take the right decisions to contribute to your company’s success and advance your career.

“The workshop provided me with the knowlege to quickly identify the weak spots in the

existing strategy and where corrective action is required

and with the structured approach when developing

new strategies.”

Hrvoje KripArea Sales Manager, ABB Switzerland


Dates & 18 - 21 Jan 2016 (Brussels) 3 - 6 Oct 2016 (Brussels)Locations 10 - 13 May 2016 (Barcelona) 5 - 8 Dec 2016 (Brussels) 11 - 14 July 2016 (Brussels) Duration 4 Days Price €4664€

More information & Registration:www.mce-ama.com/BusinessStrategy


• Understand the rationale and the tools behind successful business strategies

• Make decisions that create long-term value

• Apply strategic thinking and planning in your department

• Develop a strategic planning process for your area of the company

• Conduct a strategic analysis considering both internal and external environmental factors

• Critically distinguish good strategies from bad strategies

• Include a plan for successful deployment and execution in your strategy


• Generate new ideas for your strategy by benchmarking with fellow participants from similar or different industries

• Position yourself for higher responsibility



• Learn and practice these new skills through interactive presentation, case study, business examples, interaction and debate with your fellow participants and application to your own business situation

If you are a manager or leader who needs to understand business strategies and apply strategic decision-making to improve performance and prepare for higher responsibility, this programme is for you.

Who should attend?

24

Fundamentals ofSuccessful Selling

Sales

Gain the right skills, tools and techniques to better structure your sales call, adopt the right behaviour and position properly your product or service to close the sale.

“The knowledge I gained will help me to evolve in my sales

role and supports me growing sales figures”

Leon Van GroesenOEM Sales Representative,

SRAM, Netherlands


Dates & 18 - 19 Jan 2016 (Brussels)Locations 13 - 14 Jun 2016 (Brussels)Duration 2 Days Price €3024€

More information & Registration:www.mce-ama.com/SalesSkills


• Apply your skills in a systematic and customer-focused sales process

• Effectively analyze customer information to set SMART call objectives and call strategies

• Identify and satisfy customer needs through establishing effective two-way communication

• Emphasize the product benefits that will most appeal to a particular customer

• Counter objections

• Get the customer’s commitment to take a specific action with respect to your product


This practical hands-on programme is specifically designed for newly appointed or relatively inexperienced sales representatives, key account managers or any commercial functions, who need to interact with customers and close sales.

Who should attend?



Global and Key AccountManagement in B2B Markets

Sales

Learn the skills you need to better manage international accounts globally, regionally and nationally to maximize sales and create long-term customer relationships.

“It was clear and to the point and gave me the information

I need to go on in my position as Key Account Manager”

Mark EdwardsKey Account Manager, HCA Holland

Colours Apeldoorn, Netherlands


Dates & 14 - 16 Mar 2016 (Brussels)Locations 5 - 7 Dec 2016 (Brussels)Duration 3 Days Price €4254€

More information & Registration:www.mce-ama.com/KeyAccount


• Identify and manage relationships and decision-making pathways at a global and local level

• Align internal activities, processes and teams to deliver for the customer

• Effectively create higher value for you and your customer

• Maintain an advantage over your competitors


If you are responsible for and involved in delivering high value B2B sales, this programme is for you.

It is beneficial for global and key account managers and senior functional managers responsible for and involved in delivering high value B2B sales.

Who should attend?


Product Managementin B2B Markets

Marketing

Gain the key marketing skills you need to drive up your products profitability.

“The workshop gave me a broad overview on product

management and some insights into marketing. To explain these things, the MCE Associate often

used examples from everyday life experiences, which made it

easy to understand.”

Line De Kimpe BD Biosciences, Belgium


Dates & 15 - 19 Feb 2016 (Brussels) Locations 22 - 26 Aug 2016 (Brussels) 28 Nov - 2 Dec 2016 (London)Duration 5 Days Price €4664€

More information & Registration:www.mce-ama.com/ProductB2B

Maximize success by ensuring your marketing plan is customer-driven and can be executed by the entire organization.


• Understand how to apply the concepts of marketing planning to your specific business planning challenges

• Define and communicate your customer value proposition(s) to your management, target customers and channel partners

• Use customer insight to make the link between your solution, customer focus, customer loyalty and profitability

• Understand the importance of segmentation, targeting and positioning to the acquisition and care of profitable customers


• Understand the impact of different value propositions on people, processes and structure and what to do about it

• Manage the customer buying process and customer relationships

• Apply service strategies to manage customer touchpoints and generate sustainable differentiation

• Network and learn from a diverse group of peers from different functions, industries and countries

• Develop a personal action plan to implement back at work

• Learn and practice new tools in case studies, practical exercises and role plays over 5 intensive days

If you are a new or recently appointed manager in a B2B company and responsible for product management or marketing, this programme is for you.

Participants joining this programme are typically Product Managers, Brand Managers, Market or Marketing Managers, and Process Managers.

Who should attend?


B2B Marketing Strategy

Marketing

Gain the vision, methods and tools needed to formulate a new marketing strategy and to implement it successfully within your organization.

“I learned by own experience that workshops in MCE is

not a useless waste of time, efforts and money. This is very effective investment

in development of itself as professional.”

Marat Shayzhanov, Dealer Sales Representative,

Toshiba CIS, Russia


Dates & 23 - 26 May 2016 (Brussels)Locations 5 - 8 Dec 2016 (Brussels)Duration 4 Days Price €5586€

More information & Registration:www.mce-ama.com/B2BStrategy


• Create and implement a value-based B2B marketing strategy

• Identify those trends that are impacting your industry and how to address them

• Understand in greater depth the main categories of customer value propositions and what it takes to provide true value, drive customer loyalty, and create sustainable advantage

• Generate sustainable, predictable, and profitable growth


• Integrate marketing strategy in support of your value proposition

• Evaluate new forms of collaboration with value chain partners and customers

• Identify leadership actions required to align people, processes and metrics in support of your strategy

• Explore the challenges of customer centricity, seller-buyer relations, innovation management, value chain integration, emerging markets, and the role of the internet in B2B marketing

If you are a General Manager, Senior Product, Brand or Marketing Manager in business markets, responsible for developing and implementing a value-based B2B Marketing strategy, this programme is for you.

Who should attend?


Value Propositions:Create, Build and Use Powerful Propositions

Marketing

Discover the DNA of Value Propositions and drive yourGo-to-Market in a more coherent and effective way.

“Marketing is not the art of finding clever ways to dispose of what

you make. It’s the art of creating genuine customer value.”

Philip Kotler


Dates & 27 - 28 Apr 2016 (Brussels)Locations 28 - 29 Nov 2016 (London)Duration 2 Days Price €2450€

More information & Registration:www.mce-ama.com/ValuePropositions

NEW


• Build a powerful and dramatically improved Value Proposition

• Identify actions required to build the value delivery system your organization needs in order to deliver your Value Proposition

• Develop your own Value Proposition Plan, which will include actions necessary to ensure that the organization delivers the value promised

• Position your Value Propositions at the centre of all strategic marketing thinking and actions


If you are a Marketing Manager or Director looking to strengthen your strategy and Go-to-Market with a powerful Value Proposition, this programme is for you.

It is valid for both B2B and B2C markets and uses many examples from both situations.

Who should attend?


Human Resources

Gain the right skills to take the lead and build an implementable strategic HR Plan for today and tomorrow.

“The best way to predict the future is to create it.”

Peter Drucker


Dates & 23 - 25 May 2016 (Brussels) Locations 12 - 14 Oct 2016 (Brussels)Duration 3 Days Price €3250€

More information & Registration:www.mce-ama.com/HR2020


• Conduct an assessment of your required skills and identify potential gaps

• Learn about leadership and company culture and how to change it

• Gather insights from professional HR coaches, exchange views on HR with other managers from across the globe

• Take the first step into your future and create a roadmap for implementing your HR strategy


• Apply and articulate the impact of major business trends on the HR function and your company leadership and culture in particular

• Develop a dedicated, customized HR strategy for your company

• Develop a concrete plan on required core actions to drive forward your company, its HR strategy and its culture and leadership

• Develop a change navigation plan and a concrete plan on how to influence key stakeholders

If you are an HR Leader who needs to learn how to develop and implement an HR strategy, this programme is crucial for you.

Who should attend?

Human Resources Strategy:Designing and Implementing Your Strategic HR Plan

NEW


Fundamentals of Finance for Non-Financial Managers

Finance

Get the key skills you need to understand, interpret and act on financial information, and contribute to your business profitability.

“Very good balance between theory and practical cases. It helped a lot understanding finance: wording, rules, logic behind the numbers, etc. I don’t know yet, but I would come back to MCE with great pleasure.”

Christophe Birglen, DSM Nutritional


Dates & 24 - 28 Jan 2016 (Dubai) 19 - 23 Sept 2016 (Brussels)Locations 25 - 29 Jan 2016 (Brussels) 17 - 21 Oct 2016 (Brussels) 7 - 11 Mar 2016 (Frankfurt - German) 5 - 9 Dec 2016 (Brussels) 13 - 17 June 2016 (Brussels)Duration 5 Days Price €3950€

More information & Registration:www.mce-ama.com/FOF


• Understand, think and speak the common business finance language

• Gain greater confidence with basic finance concepts

• Apply financial concepts and methods to your own business decisions

• Translate your department performance into financial terms

• Better understand the requirements of finance

• Make smarter decisions that deliver higher profitability

• Enhance your value to your organisation and expand your professional expertise

• Better communicate your contribution to the bottom line

• Network and learn with a diverse group of peers from different functions, industries and countries in a very stimulating and easy-to-follow approach

• Develop a personal action plan that you will take back with you to implement with your team

• Learn and practice finance skills using case studies and real life examples over 5 interactive and intensive days


If you are a manager in a non-financial area who makes business decisions with financial implications or you simply need to understand and interpret financial information for your team or department, this programme is for you.

Who should attend?



PMI Certified

This programme is also available in German

Grundlagen FinanzenFür Nicht-Finanzfachleute 7. zum 11. März in Frankfurt/Main


Financial Excellence:Create Value in Your Organization

Finance

Discover new ways to use your financial knowledge and skills to create greater value and success across your organisation

“Without continual growth and progress, such words as

improvement, achievement, and success have no meaning.”

Benjamin Franklin


Dates & 21 - 23 Mar 2016 (Brussels) Locations 30 Nov - 2 Dec 2016 (Brussels)Duration 3 Days Price €3250€

More information & Registration:www.mce-ama.com/FinanceExcellence

NEW


• Explain to your team members the meaning of value creation and its impact on the sustainability of the company

• Choose and implement the adequate value creation drivers for your area

• Communicate clearly your implementation plan to your team members and management

• Monitor the implementation process

• Work on the development programme for your key team members with HR

• Design and implement the balanced scorecard to measure the effective stakeholder value


If you are a finance or business manager with minimum 8 years business experience, management responsibility and a basic understanding of Financial Statements, this programme is for you.

It’s also appropriate for newly appointed General Managers or Vice Presidents.

Who should attend?


MCE CustomizedLearning Solutions

At the heart of MCE’s success is our dedication and focus on creating a lasting and sustainable positive impact and change for you and your organization. That is why more than 1,700 companies and organizations have worked with MCE to develop customized learning solutions since we opened our offices in the EMEA region in 1961. All of MCE’s Customized Learning Solutions start by listening to you. This is reflected in our engagement model called ‘IMPACT’. This 6 step model is a proven process that starts by listening to you in order to identify your current situation. Then, together, we agree on the desired outcomes and how to measure impact. You can see more about this 6 step model below.

See more at: www.mce-ama.com/Impactmodel

We start by listening to you

32

Define the desired outcomesOrganization scan interviewsDefine success and how it will be measured

MMap

PPartner

Partner with clientto develop a transformation strategy and design the solution

AAgree

CCreate

TTransform

Identify Organization

Challenges and Desired Objectives

MapNeeds and Gaps to

Achieve Desired Objectives

Partnerwith Client in the

Design of the Solution

Agreewith Stakeholders

and Internal Clients

Createsolution based on AMA’s Learning

Architecture

TranformationProgress, Measure

and Sustain

IIdentity

Communication plan to present strategy and design to stakeholders, adjust and gain approval and commitmentCommunication plan to gain commitment and engagement from participants and their leaders at roll-out

Gather data on organization and individual needsDiagnostic tools, assessments, instrumentsMap the needs and gaps based on dataPrioritize the critical core competencies and behaviorsDefine the critical success factorsMethodology to hire against desired competencies

Create the transformation journey, pilot, measure, adjust, roll-outInstructional design, learning modalitiesAssessments, diagnostics, instruments, toolsTechnology componentsCase studies, real life projectsCoaching, mentoringEvaluation, reinforcement

Monitor Progress and adjust as necessaryMeasure results at each stageEnsure sustainability of the program through timely feedback and engagement of stakeholders


Through the years, MCE has helped many clients find solutions to a variety of challenging problems. Here are some examples. Complete success stories are available on our website at www.mce-ama.com/customer-success-stories

Schindler Founded in Switzerland in 1874, the Schindler Group is a leading global provider of elevators, escalators and related services. To support Schindler’s growth and market strategy, two of the world’s recognized industry leaders, Schindler and MCE, are partnering on an innovative and strategic Leadership Development Programme.

GTECH GTECH is one of the largest commercial operators and providers of technology in worldwide gaming markets. The industry is changing and is highly competitive, and GTECH wants to make sure that its people have the right skills and behaviours to compete in this evolving market space.

Amgen In 2013, Amgen Europe concluded that instead of focusing on external resources such as MBA recruitment programmes to fulfil senior-level job openings it was time to step up efforts to grow internal talent into senior leadership roles. In order to prepare managers for broader functional leadership positions, Amgen wanted a business-focused programme that would provide participants of varied specialist backgrounds with a well-rounded curriculum of business knowledge and skills.

Client Success Stories

33

Find out more

Would you like to know more? Do you have questions? Would you like to meet with the MCE Customized Learning Solutions Team? Have we done business in your industry?

The MCE Team is ready to answer your questions at:

Telephone: +32 (0)2 543 21 20Email to [email protected]


MCE Conference andBusiness Centre

34

• Located in the heart of Brussels with Easy Access• Hotels: 1000+ hotel rooms nearby with preferential rates for you • “7 Continents” Restaurant: Hot and cold buffet lunches prepared by our professional chefs• No pillars: All our meeting rooms are open spaces with no pillars blocking theparticipants’ view • Real daylight: All MCE rooms have natural daylight• Terrace: An outside roof terrace in the heart of Brussels for your cocktail receptions and welcoming events• Free high speed Wifi: Available to all participants throughout the whole conference centre• “Europe” Conference Room: 580M² for up to 700 participants including 6 purpose built translation booths• 38 Meeting Rooms: From 10 to 700 participants• Coffee Lounges: Throughout the conference centre• Reception and Registration Areas: Be welcomed by our staff in the modern and contemporary reception area

See more at:www.mce-ama.com/mce-conference-and-business-centre

A tailor-made venue for your events

Find out more

Would you like to know more? Do you have questions? Would you like to visit the Conference Centre?

The MCE Team is ready to answer your questions at:

Telephone: +32 (0)2 543 21 40Email to [email protected]


Assertiveness .............................................................................................. P7, 17Account Management ................................................................................ P25Accounting Principles .................................................................................. P30

Balance Scorecard ......................................................................................... P31Business Communication ............................................................................. P9Business Management Skills ....................................................... P14, 15, 16Business Planning .......................................................................................... P23Business Process Improvement ................................................................ P13Business Strategy ............................................................................. P14, 15, 23B2B Marketing ................................................................................... P26, 27, 28

Coaching and Mentoring .................................................................... P11, 12Communication and Influence Skills ............................................. P7, 9, 10Corporate Communication .......................................................................... P9 Assertiveness .......................................................................................... P7, 17 Conflict resolution ................................................................................ P8, 12 Emotional intelligence ............................................................................ P12 Influence, persuasion .......................................................................... P7, 10 Interacting with others .............................................................................. P8 Negotiation skills ....................................................................................... P10 Presentation skills ........................................................................................ P9 Stakeholder communication ................................................................... P9Competitive Analysis .................................................................................... P26Corporate Strategy ........................................................................................ P23Creativity ........................................................................................................... P22

Delegation ....................................................................................................... P12Decision Making ............................................................................................ P23

Ecommerce ...................................................................................................... P27Emotional Intelligence ................................................................................ P12Essentials of Management .................................................................. P16, 17Essentials of Finance ............................................................................. P30, 14Executive Assistants ..................................................................................... P17

Feedback (receiving) .................................................................................... P11Feedback (giving) .......................................................................................... P12Finance ....................................................................................................... P30, 31 Balance Sheet, understanding ............................................................. P30 Budgeting and Control ........................................................................... P30 Cash Flow Management ......................................................................... P30 Finance Fundamentals ............................................................................ P30 Financial Statements ............................................................................... P30 Strategic Finance ...................................................................................... P31 Finance Ratios ............................................................................................ P30

Healthcare Business Management ......................................................... P15Human Resources Strategy ........................................................................ P29

Influence skills ..................................................................................... P7, 10, 28Innovation .................................................................................. P22, 27, 28, 31Internal Politics .......................................................................................... P7, 25Interpersonal Skills .............................................................................. P7, 8, 10Interviewing Skills ......................................................................................... P12Internet Marketing ........................................................................................ P27

Key Management Skills ................................................... P12, 14, 15, 16, 17

Leadership Skills ...................................................................................... P11, 13 Change management ............................................................................. P13 Coaching skills for managers ................................................................ P12 Delegation and Motivation ................................................................... P12 Developing leadership skills ................................................................. P11 Emotional Intelligence ............................................................................ P12 Executive Leadership ............................................................................... P13 People Management ............................................................................... P12 Strategic Leadership ................................................................................ P13 Strategy implementation ....................................................................... P13Leadership and communication ................................................................ P9Listening Skills ................................................................................................... P8

Managing People .......................................................................................... P12Marketing Account management ............................................................................ P25 Customer value ............................................................................ P26, 27, 28 Market Intelligence ................................................................................... P27 Marketing Management ......................................................................... P26 Marketing Mix ............................................................................................. P26 Marketing Plan ........................................................................................... P27 Marketing Strategy ................................................................................... P27Mergers and Acquisitions Principles ....................................................... P31Mini MBAs ................................................................................................. P14, 15

Negotiation Skills ........................................................................................... P10Newly Appointed Manager ........................................................................ P16

People Management .................................................................................... P12Performance Management ........................................................................ P12Pharma and Biotech Management ......................................................... P15Product Management .................................................................................. P26Pricing ......................................................................................................... P26, 27Project Management .............................................................. P18, 19, 20, 21

Sales Account Management ............................................................................. P25 Fundamentals of Selling ......................................................................... P24Strategic Planning ......................................................................................... P23Strategic HR Planning .................................................................................. P29Strategy Implementation .................................................................... P11, 13Shareholder Value ......................................................................................... P31Success Factors .............................................................................................. P31

Talent & Performance Managemen ........................................................ P12Team Development ...................................................................................... P12

Value Proposition ..................................................................... P25, 26, 27, 28Value Creation ................................................................................................ P31Valuation (Company) ................................................................................... P31

35

Index of TopicsA

L

M

P

S

TV

N

B

C

DE

F

HI

K


Celebrating 55 Yearsin the EMEA region.Come and join us for the #MCE55 Event19 - 20 April 2016

#MCE55Disruption, ConnectivityAnd Speed: Are you ready?

Register at

www.mce-ama.com/MCE55Follow all updates on Twitter at

#MCE55

Location: BrusselsDuration: 2 Days

Over 20 high profile speakers

https://twitter.com/MCE_Inspiring

Mce open enrolment programmes 2016

Business

Transcript of Mce open enrolment programmes 2016