Mcdonalds Pp t

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McDonalds


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McDonalds is the world's leading food service

retailer, serves some of the world's favorite foods

like World Famous French Fries, Big Mac, Quarter

Pounder, Chicken McNuggets and Egg McMuffin.

McDonald's Corporation is the world's largest chain

of hamburger fast food restaurants, serving more

than 58 million customers daily and more than30,000 restaurants in 118 countries.A McDonald's

restaurant is operated by a franchisee, an affiliate,

or the corporation itself.

Introduction


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Vision

To be the best & leading fast food providers around the

globe

Mission

To be the world's best quick service restaurant experience.

Being the best means providing outstanding quality,

service, cleanliness, and value, so that we make every

customer in every restaurant smile."

Values Our values summarized in Q.S.C & V. Provide good

quality, services to customer . Have cleanliness

environment when customer enjoys their meal .The value

of food product makes every customer is smiling.

McDonalds Corporation


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The McDonald's concept was introduced in San

Bernardino, California by Dick and Mac

McDonald of Manchester, New Hampshire. It was

modified and expanded by their business partner, Ray

Kroc, of Oak Park, Illinois, who later bought out the

business interests of the McDonald's brothers in the

concept and went on to found McDonald's Corporation.He revolutionized the American restaurant industry by imposing

discipline on the production of hamburgers, French fries, and

milk shakes.

Brief History


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Aim and Objectives

to serve good food in a friendly and fun

environment to be a socially responsible

company to provide good returns to its shareholders

to provide its customers with food of a high

standard, quick service and value for money


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McDonald's menu concentrates on five main ingredients: beef,

chicken, bread, potatoes and milk, which account for 255

million of food expenditure. The company's main menu lists its

basic food offering: the Big Mac, which still exists as a major

seller; other standard product names come from the McDonald's

convention of adding a 'Mc' to a particular item. So, a chicken

sandwich becomes a 'McChicken' sandwich and chickennuggets become chicken 'McNuggets'. This idea has been

extended to their dessert range, with the creation of the

'McFlurry' ice cream.

Core Business


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Service Package


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Other Services

Free Wi-Fi

ForCustomers!!!!!

Party and Place for

Kids to play

!!!!!!!!!!!!!!!!!!!!!!!!!


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Supplier performance index

Import

Breath of supply

process control

equipment

The McDonalds Supply Chain


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Supply Chain Integration


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Integration

Horizontal Integration: under this integration

McDonalds purchase competition with differing

target markets. They develop into activities that are

competitive to current activities.

Vertical integration: We think that is a Backward

Vertical Integration because McDonalds expandtheir operations into industries that produce inputs to

the McDonalds products.


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Outsource

Outsource: McDonalds outsourced some products like Ketchup

by Heinz, milk by nestle, and mores. This also depends on

countries where McDonalds are located. McDonalds has

signed a five year extension to its global IT outsourcingagreement with Affiliated Computer Services.


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Poka Yokes

As everyone knows that McDonalds famous all around and everyone likes it.

But this corporation faced a problem that is food preparation system because

they have so many years of success and they have best and fastest in the

business. However in the late 1980s the business began to change althoughMcDonalds has successful system for handling their high volume and its

current menu the changing market place brought about new challenges.

There are problems due to different liking of people ordering which might

lead to queuing problems, many people waiting for their turn to come. By

using Poka Yokes they have designed and implemented its new just in time

new kitchen system named Made for you. This kitchen is a technological

over all of its previous system to design and to improve food quality, allow

many new menu items to be more introduced and provide superior customer

service.


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Queuing System


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SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats


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PESTLE Analysis

Political

Economic

Social

Technological

Legal

Environment


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Recommendation

While doing this report, we personally want to give

some advice about more of traditional dishes. As we

live in Thailand, we love to eat rice and curry and

other traditional dishes. So to make the McDonalds

more attractive in Thailand, McDonalds should

make these kinds of dish.

Our advice to McDonalds is to make the restaurantmore attractive because here we have many

restaurants that are competing with McDonalds like

Burger Kings, KFC and mores.


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Conclusion

To Conclude, McDonalds has undergone several changes

since its inception in San Bernardino, California. The fast

food chain has conquered the U.S. and is also world wide

spread throughout. McDonalds are doing well in their home country and other

countries around the world. We loved McDonalds because

McDonalds makes us Smile. They served for customers and

respected their customers. That is why many people likeMcDonalds as a FFF (Favorite Fast Food). It makes us fat

but we still like to eat it because it is delicious. After doing

analysis and strategies of McDonalds, we came to know

many things about inner side and how they become

successful.


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Our View Points

If we were the CEO of this company would

we do things differently?

Questions to our friends to answer. This willevaluate how well we presented our materials

and how well our friends understand us.

Share our experiences what we faced whiledoing this assignment. Was it hard to find the

information? Did we have fun?


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BYE BYE SEE U AT McDonaldS


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Thank You for Your Attention!!!!!!

Mcdonalds Pp t

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