Case Study by:

MassChallenge Awards Ceremony

Joselin ManeMaha Aad

Social Media Case Study

• Overview • Date Range• High level Stats• Top Stats • Tag Cloud• Most RT'd Picture• The Twitter Handle Difference• Summary • Tools • Team• Conclusion

Table of Contents

OverviewThe purpose of this case study is to highlight the impact of social media on the MassChallenge Awards Ceremony (MCAwards) event.

Since it’s no longer enough just to tweet about an event we wanted to help MassChallenge better understand how to best leverage social media to meet their goals.

This presentation is a public summary of what @BostonTweetUp provided MassChallenge.

We wanted to illustrate the long tail discussions as a result of the MCAwards as well as showcase the most active and influential people, the most shared words/image of the event.

Day of Event

1 week later7-day Overview(Oct. 24th - Oct. 31st)

Contributors to Our

Success

Overall Reach:Tweets

masschal-lenge35%

AmericanAir21%

Pistachio19%

echoinggreen14%

JoselinMane11%

Top 5 Overall Reach: Tweeters

masschal-lenge43%

ambassadorbruny17%

michele-jmartin

16%

tim_wong13%

maplab12%

Top 5 Overall Reach: Most Active Contributors

money

organizers

keynote

winners

The Word Cloud

Organizers mentioned 5x more than any other word

Keynote speaker mentioned 3x more than startups

People tweet about MONEY!

Takeaways from Word Cloud

• From @BolocoCEO

• About LifeIsGood

• 16 tweets

• 13 RT’s

• 74,453 impressions

• No outside tool used

Most RT’d Picture

Reach without a handle

vs.@LifeIsGood 202 tweets

‘Bert’*146 tweets

38% more tweets with a handle!*Bert Jacobs was keynote & Co-founder of Life is good

SummaryIn order for us to present this data we needed to plan ahead and make sure we had the proper social media monitoring tools in place as well as the right team and offline tools.

This presentation is a brief summary of the social media footprint that the MCAwards event created. A much more complete analysis of the MCAwards was provided to the MassChallenge team for deeper understanding of the event.

Simply creating and collecting data isn’t enough. We helped the MassChallenge team learn how to best interpret the data for future events.

Tools - OnlineOnline we leveraged TweetReach Pro, Hootsuite Pro, VisibleTweets, Twazzup, Twitter Search, SocialMention, among many others

Tools - OfflineOffline we leverage Printed materials to help make it easy for everyone to share details about the event in real time. A major hit was a laminated Twitter guide.

Hashtag

Cover ofBrochure

The Team@JoselinMane

@Brandon_o

@CutlerDave

@ambassadorbruny @alwillis

@eswnsn

@MahaAad

ConclusionFor further assistance learning how to leverage Social Media to meet your organizations goals via events contact:

Joselin ManeCEO, BostonTweetUp

Joselin@BostonTweetUp.com617.615.6263