power of people.

Integrating social media into a company’s current branding, marketing and talent acquisition strategy

Social Media Integration

About Us…

Chris FrewDirector, Scientific@BiotechMd

Courtney McLaughlinOffice/Marketing Manager@CLMTechUSA

Tech USA: Nationwide Workforce SolutionsTech USA provides customized consulting, workforce and recruitment solutions to government and commercial clients across the nation. Our expertise in strategic workforce management makes us an ideal partner for the varying needs of any organization.

At Tech USA, we pride ourselves on offering solutions that meet or exceed our client's objectives. By drawing on decades of experience and a deep network of professional consultants, we consistently deliver on-target results. Explore our Service Offerings for an in-depth look at the power of Tech USA.

www.techusa.net

Why use social media?

To use technology to develop new and stronger relationships with our intended community that will help to foster new business opportunities.

Our Business Goals: Drive traffic to website & career center Increase applications by reaching a targeted audience Build a strong & recognized brand Identify new potential clients Develop stronger relationships with clients & candidates *Track our results to measure ROI and justify a larger investment

Getting started & knowing where to go

1. Assess your business & determine your target audience

2. What are your competitors doing?

3. What tools are your employees currently using and how?

4. What tools are going to work best for your market, your business and your employees?

5. How can social media enhance your current marketing & recruiting methods?

Our Plan

Start on Twitter by tweeting jobs, articles and engaging others to attract followers

Build our facebook fan page, grow our fan base & engage to build relationships

Use LinkedIn to target specific “groups” and reach specific individuals

Bring it all together with a consistent message through regular eNewsletters

Ensure that every new job is posted to each of our social media sites

Twitter Twicks

Getting Started with Twitter: Choose a good @Name:

@BiotechMD, @CLMTechUSA, @BioScienceJobs

Be a Follower: Start following tweeters of interest to your industry *Use the LinkedIn app to follow your connections

RT: Start sharing things that interest you Clients, Candidates & Industry Tweeters or topics of interest

Post: All Jobs, Press Releases, Industry & Career Articles Use # tags to further target your tweets

Engage: Tweeters want you to engage with them more than just RT’s and sharing articles

Tweet with a purpose to drive traffic to your other sites

@BiotechMd

Facebook & fan pages

Fan page or facebook account? Facebook account: ‘Biotech Maryland’

Personal unique identity: Chris Frew, Biotech Maryland, etc… Fan page: ‘TechUSA Hunt Valley’

Corporate identity

Build your network & start making friends: Use the invitation tool to email your contact list, candidate list or other lists

to start growing your friends Start suggesting your Fan Page to your friends and promoting it through

twitter Join other fan pages and friend request their fans

Posting & Engaging: The key is continuously posting new content: jobs,

articles, etc. SmartSearch makes it easy keep up with your posts! Comment on others postings and engage your friends Start chats with your friends

TechUSA Hunt Valley: fan page

Social Media Results & Outcomes

March: Began Twitter postingsApril: Began facebook & fan pages

Monthly career center visits have grown from 5,500 to over 7,000

Monthly Candidate Applications havesurged from the 300’s and leveledout to around 550

Facebook: Biotech Maryland: 613 Friends Tech USA: 196 fans

Twitter: @BiotechMd 1,491 followers Followed on 84 Lists

Social Media Results & Outcomes

A widely recognized Brand Image

Measurable Results to track ROI:• Higher volume of web traffic• More candidate applications• More clients on billing

Challenges:

TIME: How many posts a day/week?

DEDICATION: Social Media IS important – Don’t push it aside.

ENGAGING: Responding to the person who made a post.

TRACKING RESULTS: What are my efforts producing?

Questions?

For more information visit www.techusa.net or any of our social media sites