MCAN Media Kit

MEDIA KIT

Advertising Demystified

WHO WE ARE . . .

We are Direct-to-Video Film Advertising experts with a decade of experience

exclusively in the Independent Film industry. We know your time is valuable.

Let us research, plan, create and implement your movie advertising campaign

with a promise of satisfaction. We will help you choose the right cinema

product that's best for your ad campaign.

Virtually every major company in the U.S. wants to sell their products and services to

Ethnic minorities, including African, Hispanic (Latino) and Asian Americans. Why?

They recognize the need for ethnic marketing because people of color are a huge

source of potential business. According to the Selig Center for Economic Growth:

African, Hispanic (Latino), and Asian Americans spent $1.6 trillion in 2003.

This has almost tripled what it was in 1990.

Key answers provided to pressing questions from Advertisers:

• Who is buying movies and games on DVD and Blu-Ray?

• Who sees our movie and game trailers and advertisements? Hundreds of

thousands of people buy from our retailers and watch our films every day.

We collect demographic data from the locations where our customers shop and live.

A sample of real data demographics for Gender, Age, Income, and Education for our

distribution network is included here (in our Media Kit).

Our Film Distributor has a unique viewership of people who are buying movies, as

well as people otherwise in stores or in line at cash registers, watching our New

Release Movie Trailers. Movie Trailers are of course and by design, attracts and

effects more buyers. Our Advertiser content is uploaded on New Releases based on

the purchase of the space desired.

www.muticulturaladvertisingnetwork.com

WEB


Advertising Benefits

Multi-Cultural Advertising Network Inc., market your business using the power

of Direct to Video Film advertising!

With access to better demographics and better targeting on a wide array of

programming, you can customize your marketing message to reach only your

potential customers! This gives you a direct ticket into the living rooms of your

customers!

Better Demographics

DVD Video subscribers are consistently more upscale than non-DVD Video

homes, with higher household incomes and spending power, making them better

targets for your products and services.

Homes that own DVD players now represent more than 87% of all American

household income!

Plus, DVD Video Owners watch more movies, approximately 35 hours per week,

versus about 22 hours for non-DVD owners.

Better Targeting

DVD Video delivers a broad reach across a wide range of demographic

categories, allowing you to target consumers more precisely.

DVD Video allows you to insert your message into specific Films that match the

lifestyle and interests of your target audience.

With DVD Video, you can direct all of your advertising impact into a selected

geographical area, which makes your advertising dollars more cost effective.

We will assist you in delivering your message to your targeted customer base!

MULTI-CULTURAL ADVERTISING NETWORK INC. conducts research and apply the

strategies to directly target consumers in the areas you're doing business! We operate

in major market across the US representing a significant number of households that fall

within the same zip codes as our competition.

MULTI-CULTURAL ADVERTISING NETWORK INC. also offers advertisers the

opportunity to highlight zip codes within a market offering targeted advertising.

MULTI-CULTURAL ADVERTISING NETWORK INC. gives national advertisers a

simplified, hassle-free buying process with easy placement of commercials and the most

reasonable contracts, customized billing and payment system.


Our other Benefits:

Extensive Video Recording Resource

Superior Market Intelligence

Excellent Customer Support

Local Point of Contact

Electronic Presentations

Excellent Customer Service

We are dedicated to providing successful media solutions for local, regional & national advertisers. With an experienced, dedicated

Team that holds a successful track record for helping customers grow their market share and revenues, we are confident we can assist your business with your advertising needs.

MULTI-CULTURAL ADVERTISING NETWORK INC. will assist

you in designing your marketing message from the ground up. With experts in creative services and video advertising, we can create & target your message to reach only your potential customers.

Population (YR 2010) 308,745,538 White persons 2010 72.4% Black persons 2010 12.6% American Indian and Alaska Native persons 2010 0.9% Asian persons 2010 4.8% Native Hawaiian and Other Pacific Islander persons 2010 0.2% Persons reporting two or more races 2010 2.9% Persons of Hispanic or Latino origin 2010 16.3% White persons not Hispanic persons 2010 63.7%

MARKET CONCENTRATION African-Americans, Asians, Europeans and Middle-Easterners Natives of African countries; Algeria, Angola, Burundi, Egypt, Ghana, Kenya, Morocco, Mozambique, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Togo, Tunisia, Uganda and Zimbabwe. Natives of Caribbean Islands: Anguilla, Antigua and Barbuda, Aruba Bahamas, Barbados, British Virgin Islands, Cayman Islands, Cuba, Curacao, Dominica Dominican Republic, Grenada, Haiti, Jamaica, Martinique, Montserrat Puerto Rico, Saba, Saint Barthelme, Saint Kitts and Nevis, Saint Lucia, Saint-Martin Saint Vincent and the Grenadines, Saint Maarten, Trinidad and Tobago, Turks and Caicos Islands and US Virgin Islands.

Natives of Latin America: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay and Venezuela.

CONSUMER TRENDS The buying power of African Americans, Hispanics, Asians and American Indians is energizing the U.S. consumer market as never before. Today, African Americans have $723 billion in spending power, and Hispanics have $686 billion. These groups' economic clout is surging, and it is reshaping the commercial and retail landscape of America.

MARKET DEMOGRAPHICS. . .


CONSUMER TRENDS. . .

DVD Movie watchers are a younger, active consumer group representing an

extremely attractive advertising target.

By virtually any dimension, DVD Movie watchers make an attractive advertising

target. DVD Movie watchers are much more likely to be younger than 50 years of

age. They are much more likely to have high household incomes. They enjoy

home entertainment and participate in sports and other active lifestyle activities.

They are more likely to spend more on advertising categories such as automotive,

telecommunications, travel, financial services and entertainment technology. The

desirable demographic profile of Movie watchers, combined with the significant

reach, represents a tremendous opportunity for advertisers.

Consumers notice their enriched entertainment and they don’t mind the advertising.

Over two-thirds of adults and seven out of every 10 teens said that they did not

mind the advertising that played before the movie began. Americans feel movie

advertising is more acceptable than advertising on the Internet..

For all attitudinal measures used in this study, consumers were positive about their

enriched experience.

Movie on DVD advertising can play a vital role in the media mix by reaching

consumers who spend less time with newspaper, internet and radio.


MARKET SEGMENT HIGHLIGHTS. . .


DVD FILM INDUSTRY INCLUDES:

Worldwide box office for all films reached $29.9 billion in 2009, up 7.6% over

2008’s total. International box office ($19.3 billion) made up 64% of the worldwide

total, while U.S. and Canada ($10.6 billion) 1 made up 36%, a proportion consistent

with the last several years. US./Canada box office and international box office in U.S.

dollars are both up significantly over five years ago.

Ethnic genres are part of the booming multi billion dollar direct-to-DVD market.

FILM INDUSTRY. . .


SERVICES. . .

What We Offer

We plan and execute multi-cultural campaigns on local, national and international

levels. We can target multi-cultural campaigns based on particular needs, or

expand them to reach as big of an ethnic audience as needed

There are two forms of "pre movie" advertising on Videos:

Static PowerPoint slides run on a slide projector ahead of the show.

Video ads; 15 seconds in length. This is a type of what the ad industry calls

"narrowcasting" which allows advertiser to use pre-show loop.

What does it cost?

You won't need to pay to produce the ad and nor the media space to run the ad or

slides. Simply give us your clip and or graphics and we will place it.

Compare prices for movie theater advertising against costs for video advertising.

When it comes to video advertising, there’s the pre-roll and then everything else.

The most popular video ad format, the pre-roll, is a brief commercial before the video

begins. A post-roll, of course, is a commercial that plays after the video is finished. The

reason for the pre-roll’s popularity is that many ad agencies already produce 15- or 30-

60 second spots for television and can just port them to online video.

Video banner advertising is often an autoplay video, while streaming video often

requires a user to hit play.

Description: 15-60 second video with optional 300 x 250 companion banner.


MAJOR ADVANTAGE IN ADVERTISING WITH US

Lifetime Circulation

Our Film distribution and advertising network covers a national audience. Advertisers

using other Electronic Media firms are only afforded a time specific (and limited) exposure

to potential consumers. In placing advertisement with Cinemas or Television Stations

Advertisers are limited to a contract’s run ( which is often one month,) if they wish to

obtain a longer period it will cost multiple times the amount paid before to extend (the

time.) However, with MULTI CULTURAL ADVERTISING NETWORK INC

advertising purchased last for the life span of the DVD. The average lifetime of a Film on

DVD is 15 years. Most households maintain a library of Films which is shown often when

family and friends gather.

Number of new Film titles released and distributed monthly 10

Household Viewership – monthly per Film 100,000

Viewership within our Distribution network monthly 1,000,000

Average Annual Household viewership 12,000,000


CIRCULATION . . .

ADVERTISERS: We offer brand advertisers a scalable, efficient and measurable

way to reach their desired audience with high-quality ads.

Option 1: Pre-roll video clip

Your company’s ad will be placed at the beginning of each of the video. The length

of the video can be 15, 30, or 60 seconds. Your promotional material (ad) will be

seen by anyone clicking play on the video player so you are sure to get a lot of

exposure.

Pre-roll video advertising Rates

These are sold in lots of 25. After 25 are accumulated the company who purchased

the first 25 has first right of refusal for the next lot of 25. If declined we open the slot

to other companies. If you wish to purchase more than 25 we can offer a reduced

price as indicated below.

Per Film Title Cost

15 Second Ad $ 1,093.75

30 “ “ $ 2,000.00

45 “ “ $ 2,875.00

60 “ “ $ 3,500.00

Multiple Ad Discount

Purchase of Ads on 5 or more Film Title in one month 7.5%

“ “ “ “ 10 “ “ “ “ “ “ 18%.

ADVERTISING RATES. . .


373 PARK AVENUE SOUTH

NEW YORK, NEW YORK 10016

Telephone: 646 -205 -1616

3355 Lenox Rd, Suite 715

ATLANTA,GA 30326

Telephone: 404-504-7051

ENQUIRY . . .


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