MCA12- Jay Altschuler - Unilever
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1 MARKETING IN A WORLD GONE MOBILE Jay Altschuler @jayman726 Director, Global Media Innovation May 8, 2012
Transcript of MCA12- Jay Altschuler - Unilever
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MARKETING IN A WORLD GONE MOBILEJay Altschuler @jayman726Director, Global Media Innovation
May 8, 2012
‘200,000 years – time spent playing angry birds world wide’
‘94 minutes- average daily time spent in mobile apps’
‘more transistors made last year than grains of rice grown’
6B mobile connections; latest billion added in just 16 months -- APAC 50% of total
‘3 Ferraris were bought via mobile last year’
NOMOPHOBIA
Mobile changed the conversations between our brands and consumers
this is our time!
