MC Austria 11.12 Plan

8/4/2019 MC Austria 11.12 Plan

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MC planAIESEC in Austria 2011/12

Table of contents1. AIESEC Austria present state

2. AIESEC Austriafrom 2010 to 2015

3. Mission statement

4. Measurements of success5. National Drivers

6. Initiatives on National Drivers

7. Functional Area Drivers and initiatives

8. National Projects Definition

9. AIESEC experience for Austria 2011/12

10.HR plan and structure

11.Conference cycle

12.Additional education

13.Business Intelligence Model

14.LCD and LC visits15.Communication plan

16.R&R strategy

17.MC services

18.Financial model


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1.AIESEC Austria present state:

A.Product analysis

Current state Desired state

GCDP

TNs

CD

GCDPEPs

MB

LD

GIP

TNs

GIP EPs

Conf

Y2B

CP

LEAD

TL

(Mgmt)

GCDP

TNs

Adv. LD

(Mgmt)

CDGCDP

EPs

MB

ConfGIP

TNs

GIP EPs

Second growth phase

Develo ment Introduction Growth Maturit Decline


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B.Product BCG

Star (invest)Question mark

GCDP

TNs

CD

MB

LD GIP

TNs

GIP EPsConf

Y2B CP

LEAD

TL

(Mgmt)

GCDP

TNs

Adv. LD

(Mgmt)

CD

GCDP

EPs

MB

Conf

GIP

TNs

GIP EPs

Current state Desired state

GCDP

EPs

DogCash cow


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C.LC Analysis

Planning

referstog

oalsreached

10

9

8

7

6

5

4

3

2

1

0 1 2 3 4 5 6 7 8 9 10

Health refers to LC structure and operation health

SBG

UV Graz

Linz IBK

WU


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2. AIESEC Austria from 2010 to 2015Status of our main products and experiences provide in an evolution analysis from

2010 until 2015.

1. Research2. Prototype implementation3. Evaluation4. Expand implementation5. Diversify6. Change EB structure7. Non peaks8. Prototype development

2010 2011 2012 2013 2014 2015

MB 6 6 7 7 8 8

TL 4 4 4 5 6 7

Adv LD 5 6 5 6 5 6

LEAD 1 2 3,4 4 5 5

CP 1 2 3 4 5 5

GIP EPs 4 5 6 7 8 8

GCDP EPs 5 5 6 7 8 8

GIP TNs 5 5 6 8 8 8

GCDP TNs 3 4 5,6 6,7 7,8 8

CD 4 5 5 6,7 8 8

Y2B 1 1 2,3 4 5 6

Conf 5 5 6 7 7 8


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3.Mission statementWe are the leading organization in empowering youth in Austria by

providing experiential learning programs.

4.Measurements of successObjectives Impact Minimum target Desired target

Exchange

Doing the right

things

207 505

Members 400 600 Advanced Management 48 5

Management 160 200

Career program 10 20

LEAD 85 100

Engaged youth 2500 3000

Partners

Engaging the right

people

6 national

2 / LC

8 national

3 / LC

BOA/ SG members 26 43

Media Partners 4 6TN takers 30 50

Supporters 20 25

NGOs + Associations 6 10

CD Partners 3 6

Corporate Engagement 89 138

Alumni Engaged 40

Universities engaged 14 22

Quality review Quality of

engagement

+ 40 + 50


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5.National Drivers

6.Initiatives on National DriversInnovating the experience for young people and organizationsBy implementing programs customized to the Austrian environmentInitiative Action items TimelineImplementation

of membership

programs

Creation of simulation of AIESEC experience

Business models for each program

Align org structure with new requirements

Education flow creation

Education material creation

Case studies creation

Insure implementation in all LCs

Evaluation of MoS

R&R for implementation

July 2011

July 2011

July 2011

July 2011

July September 2011

August 2011

October-November 2011

December 2011 Future 1

2011

Content based

corporate

engagement

MC Conference cycle

Define FA Academies

Review contracts & pricing

Redefine selling to keep partners closer

July 2011

July 2011

July-September 2011

July-September 2011

Increase Involvement of more learning partners in conferences September 2011

Activating Austrian youth

Innovating the experience for young peopleand organizations

Strengthening theAIESEC brand

Exchange growth


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engagement of

non corp org Creating business model for non corp

Creating proposals specific for non corp org

Selling to non corp

Approaching org for funds

Evaluation

July 2011

August 2011

October-December 2011

September 2011January 2012

Develop

external LEAD Educational advisors

Contact universities for support

Contact educational institutions for accreditation

Curricula

Create certificate

LEAD Trainers team creation ( nationally or locally)

Education for LEAD trainers team

Pilot in Autumn in one LC

Evaluation

Country education

Country implementation

June-September 2011

September-November 2011

September-November 2011

September 2011

September 2011

October 2011


November 2011December 2011

LCEM 2 February 2012

From February 2012 on

Develop Y2B Concept development

Pricing and financial model

Product sheet development

Website implementation

Selling

Piloting WENA LDS

Evaluation

Country education

OC education

Country implementation

August 2011

August-September 2011


December-January 2012

October-December 2011

March 2012March 2012

Future 2 April 2012

April 2012

Next term

Improve CD Define consulting activities for CD customers by AIESEC

Sharing model agreement

Find a good application system

Create national promotion strategy

CD OC education

Create additional services ( job wall etc)

Improve framework activities (GV, panel discussions etc)

August 2011

CEC July 2011


August 2011

LCEM 1, II September 2011

August 2011

August 2011

BoA

implementation

at local level

BoA engagement guide for LCs

Connect local BoA with national BoA and SG

Event for all BoA members

July 2011


December 2011


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Life long

connection

development

Creating a separate track at NK2

Selling concept to partners

Starting CP

Until April 2012

Until April 2012

NK 2 2012

ExchangegrowthTo generate more opportunities for young people and become the biggest internship

provider in Austria

Initiative Action items TimelineUsing effective

mk strategies Have a website for each program

Develop promotion strategy

Get testimonials from influential people

Identify peer promoters for Exchange

Country wide market research for customized mk

Until LCEM 1

Until LCEM 1

August 2011/ongoing

August 2011/ongoing

Until LCEM I

Separate mb

recruitment

from EP

recruitment

Awards and recognition campaign

Aligned preparation of members

Info evenings concepts

Info evening simulation

July 2011

LCEM I

September 2011

LCEM I

Creating

strategic

Exchange

partnerships

Research governmental and funding organisations

Determining different programs within the government

which are related to our programs

Creating project proposals for funds Research selling to the government as a TN taker

Until September 2011

Until September 2011

Ongoing

October

Diversify X

Exchange pools Education on financial model based on Exchange for LCs

ROI focused on Exchange ( finance, Comm, HR)

LCEM 1

LCEM 1

VISA

simplification Contact ministry of foreign affairs and get agreement for

AIESEC

November 2011

Accreditation of

Exchange

Recommendations

Approach universities Approach ministry

February 2012

November 2011November 2011

Alumni as TN

takers Create campaign March 2012

X Academies for

education Create X education plan

Create benefits for working in X departments

R&R campaign for X

September 2011

September 2011

July 2011


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Build LC

capacity Implement structure for X within LCs

Efficiency of member education

LC coaching evolving around X delivery

LCs choose one main product for X to focus on

CEC 2011

LCEM 1

July 2011

July 2011

Strengthening the AIESEC brandState our added value to the environment

AIESEC

representation AIESECers as key note speakers

AIESECers in panel discussions

AIESEC delegations at international events

MCP attends World Economic Forum

Define an AIESEC opinion MCP speech monthly state of the country

Undefined

Undefined

Undefined

Undefined

July 2011

Monthly

Brand control Create brand tool for Austria

Brand education cycle

Brand audits

Brand rights in the country

Media appearances audit

August 2011

August 2011

Ongoing


Ongoing

Leadership

talks

Concept creation

Survey creation Survey filling out

Get well known supporters

Organize events

Articles related to event

August 2011

August 2011October-November 2011

November 2011

May 2012

May 2012

60 years of

AIESEC Define goals, roles, responsibilities

Get Alumni support

Involvement in national communication channels

Event

Press release

July 2011

September 2011

Until March 2012

April 2012

April 2012

Program mk

development Program web implementation

National aligned branding

Professional supervision as SG

Event mk

August 2011

LCEM 1

August 2011 and ongoing

Ongoing

Expanding

virtual reach Social media ROI evaluation

Facebook mk

August 2011

August 2011


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External newsletter implementation

Channel interaction

August 2011

August 2011

Position AIESECbrand in

business

community

Corporate PR Lobbying and government interaction

August and ongoingOngoing

PR Media partnership selling

Networking

Ongoing

Ongoing

Virtual

experiences for

universities

Create platform for virtual engagement

Contact universities for virtual engagement to obtain

agreement

Pilot in 2 universities

September 2011

October 2011

November March 2012

Defining

patronage and

AIESECsupporters

Define engagement plans and criteria for engagement August 2011

Increase comm

teams in LCs Benchmarking for LCs July 2011

Alumni impact

study Send out the Alumni impact study

Generate a report and post on website

Use report in promotion and info evenings

August 2011

November 2011

January onward

Generating

content Leadership case studies after each event/projects

Case study guide

Broadcast and record conferences

Broadcast and record LEAD

Video testimonials from our partners

Online press room with pictures and testimonials after

each event

Ongoing

July 2011

December 2011

December 2011

December 2011

Ongoing

Activating Austrian youthFor direct impact towards a more engaged and entrepreneurial Austrian society

Youth related

partnerships Research government initiatives on youth

Research into youth driven organizations in Austria

Create partnerships with youth associations

Academic institutions

OH communication plan with LCPs

Best Messe





LCEM 1

August 2011


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High school

involvement Trainings delivered by AIESECers

Global political/social education is from AIESEC

Key note speeches delivered by AIESECers Student union connections

Goal setting for high school students

April 2012

April 2012

April 2012September 2011

April 2012

ActivatingAustria

Create online platform on our website

Promote it via virtual and social media channels

Implementation once a month in some active days

September 2011

Ongoing

Ongoing

AIESEC Austria

communication

plan

Creating the AIESEC Austria communication plan

Implementation

Media partner for this message

July 2011

Ongoing

September 2011

Year of

volunteering Contact authorities about initiatives connected to the

year of volunteering

Create an event for the closing on the year of

volunteering

July 2011

December 2011

7.Functional Area Drivers and initiativesInitiative Action items Timeline

TMDevelop entrepreneurial mindset through experiential learning programs

Membership

programs

implementation

Create implementation guide

National and local education flow creation

Programs wiki creation

LC coach involvement in the implementation and

structure checking

Evaluation, input gathering

Collecting GCPs from other countries

August 2011

August 2011

August 2011


December 2011


LEAD Internal LEAD cycle creation

External LEAD cycle creation

SG involvement in implementation

Implementation in conferences

Curricula, flow, plan creation (LEAD guide)

Find LC to implement external LEAD first

August 2011

August 2011

August 2011

September 2011- ongoing


October 2011


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LEAD prototype creation, first events

Evaluation of external and internal LEAD

November 2011

December 2011

Performance anddevelopment basedTM structure

Adapting TM to the new AIESEC XP

TM education plan for the VPs and the country

VP TM education on the TM flow

TM working groups

Tools working out and implementation

VP TM evaluation talks

National R&R

Competency review and adaptation

July-August 2011August 2011

August 2011-ongoing

August 2011-ongoing

August 2011-ongoing


July 2011


OGX

To create change agents through international work and cultural experiencesOGX knowledgemanagement

Implement X Academies at conferences

Develop learning cycle

Separating EP recruitments

Creating TL GCDP & GIP across the country

Implementing OGX revised RB requirements

OPS and FUS guides and cycles

Create and use online information teachings

September 2011

September 2011

October 2011

Feb 2012

September 2011

July 2011- September 2011

September November 201

GCDP diversification Create Marketing plan

GCDP recruitment Develop Partnerships with countries for each of the

campaigns

Explore ( Re evaluate partners)

Be an Austrian

Microfinance

Evaluate

August 2011

September 2011August 2011

August 2011

August 2011

August 2011

Jan 2012-March 2012

Technical market

(GIP) Research student market in cities

Create selection criteria

Create promotional material

Country partnerships

Implement in LCs

July 2011

July 2011 August 2011

September 2011August 2011

October 2011

CommunicationEffective external positioning to engage and empower 1% of the Austrian student

market


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Program marketing Program Marketing Strategy Development

Full Program Web-Implementation

Professional Supervision

August 2011

Until LCEM 2011

August 2011 - ongoing

Virtual engagement Social Media ROI evaluation & strategy

Nationwide External Newsletter implementation

Website Content Review

Channel Interconnection

August 2011

August/September 2011

Ongoing

September - November 201

Public Relations Media Selling

Corporate PR Strategy

Event Marketing Concept

Strategic Networking & Lobbying

Ongoing

September 2011

November 2011

ongoing

FinanceUse cross functional role of area to drive the organization further by working with

investments and new ideas.Increase

transparency Guidelines for local finance knowledge mgmt

Education on usage of knowledge, tools and other

resources

Centralize data nationally on finance wiki

Train finance members on using this resources for

project planning and mgmt

Agree on transparency standards in commission

September 2011

September 2011

Ongoing

October December 2011

July - August 2011

Develop area

structure

nationwide

Get common understanding of purpose of finance area

in LCs in the commission

Adapt Finance structure to fulfill the purpose

Establish Finance teams in all LCs with matrix structure

Educate VPs on team mgmt, delegation and pipeline

mgmt

Educate Finance members on their new role

Evaluation and improvement

July - August 2011

September 2011

October 2011

LCEM 1

After recruitment, Future I

February 2012

Implement

investments

strategies

Define what Investment in AIESEC means

Setting up working group within the commission for

nationally joint investments

Develop national investment plans

Implement national investment plans

Create Investment campaign

July - August 2011

July - August 2011

August September 2011

October November 2011

September 2011

February 2012


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Define what ROI in AIESEC is and how to measure it

Develop financial model that supports investments

August 2011

ICXWe aim to provide the highest quality experiences in the network for our interns byexpanding our corporate network and issue based projects.

GIP revival First Campaign Launch

Campaign diversification


Develop strategic partnerships

CEC

Future 1

IC

October 2011

Nationwide

implementation

CotW (GCDP)

Unified branding of the school component

Prototype the tolerance component

Research and launch NGO campaign component

Establish project partners

Project timeline

ICX structural

growth Separate ICX selling from ER selling

Develop clear team structure

Nationally aligned team structures to support GIP and

GCDP growth

December 2011

December 2011

May 2012

CR

By innovating and improving our products we are a reliable and attractive partner tocompanies, government and NGOs and position the AIESEC brand in the business

community.Product

improvement and

development

Definition of stakeholder groups (partner, exchange

customer, CareerDays customer, supporter, patronage,

learning partner etc.)

Defining basic packages for national partners

Have the flow of the conference cycle and the

conference contents in place

Selling national conferences

August 2011

Until LCEM I 2011

August 2011

Starting in September 2011

Define basic packages for local partners

Evaluate possibilities to sell agenda slots on local level

to local partners

September 2011

September 2011

CareerDays: Concept evaluation and adaption Career Days

OCP education Career Days

Creation of Case Studies for easier selling

August September 2011

Before starting the selling

phase in the LC

November 2011


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Y2B: Define the concept of Y2B at WENA LDS

Educate WENA LDS CC about Y2B concept

August 2011

September 2011

IBDPj: Define product specifications and evaluate resourceavailability

Look for piloting LC to try out product

Selling the concept

September 2011

October 2011

October December 2011

CP: Define the minimum criteria of the program

Define contents and desired cooperation partners

Define timeline

July 2011


October 2011

External Events (CD,

Y2B) Marketing and PR concept for Career Days

Career Days budget

VP ER and OCP education

Selling Career Days (nationally & locally)

Local CD events

Evaluation and follow-up on partners

Selling Y2B

Finishing preparations for Y2B

Y2B event happening

Partner follow-up and product evaluation


August 2011

When OC Teams start theirwork

Until 2 months before each

event, ongoing

October, December 2011,

March, May 2012

After each event

September-January 2011

January-February 2011

March 2011

March 2011

Corporate PR Define desired networking strategy with inputs from all

FAs

Identify main organizers of relevant networking events

Identify key stakeholders for effective external

representation (forum organizers, politicians, BoA etc.)

Educate VP ERs

Building ties with WKO, IV

Building ties with parliament and government members

etc.

July 2011

August 2011

August-October 2011

LCEM I 2011

Starting in October 2011

Ongoing

PresidentEngage the right people

BoA and SG

implementation Create booklet for BoA local implementation

Create national BoA tracking tool

Legislate SG

July 2011

July 2011

LCEM 1 2011


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Create template for BoA reports

Invite BoA members and SG at national conferences

Set up SG to MC meetings

Organize BoA event

Include external controlling board in LC membership

criteria

Agree on BoA accountability

Timeline for BoA checking

July 2011

Ongoing

September 2011

October-December 2011NK 1 2012

CEC 2011

LCEM 2011

Expand reach of

universities Creation of virtual engagement channels

Target universities to approach

Approach universities

Agreement proposals

MC piloting

Evaluation

September-October 2011

September 2011

October 2011

October 2011

November-December 2011January 2012

AIESEC

representation Youth related partnerships

Activating Austria

Year of volunteering

NGO connections

October-January 2011

September 2011 Ongoing

July-December 2011

September 2011

LCDIncrease the capacity of the LCs and the country to reach its potential.

Cluster and marketapproach

LC clustering Cluster development plan with the LC coaches

FA cluster creation and introduction

FA cluster initiatives creation

Double cluster system evaluation

Market research and segmentation of the student

market

Divide the student market, develop LC profiles

July 2011August 2011

August 2011

September 2011-ongoing

January 2012

September 2011


Expansion process

building

Information gathering

Expansion plan creation (Klagenfurt) Expansion research

Long term expansion plan creation

Support of an LC

Initiative group status

July 2011

August 2011August 2011

September-October 2011

August 2011

January 2011-ongoing

Building capacity forLCs

Coaching system creation

LC coaching tools

July 2011

August 2011-ongoing


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LC visits

Long term LC coaching strategy creation

Long term LC development, capacity building strategycreation

August 2011-ongoing

(monthly)

October 2011

October 2011

8.National Projects Definition

Initiative Action items Timeline

Colors of the worldSchool component Create communication plan

Create product sheets for schools

Updating the educational materials

Tracking and LC follow up

August 2011

August 2011


Ongoing

NGO component Detailed mk research

Selecting LCs for prototype

Communication plan

Product sheets

Campaign launch

Evaluation

August 2011

October 2011

October 2011

October 2011

November-December 2011

January 2012

Colors of the world


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Codename

tolerance Research phase

Communication plan

Approaching partners ( universities, NGOs)

Prototype

Curricula building

Evaluation

August 2011

September 2011

September 2011October 2011

October 2011

January 2011

MC involvement Budget and LC/MC sharing model

Fund research

National Product sheet for national project supporters,

pricing

LC coaching on structure implementation

JD creation + checking

September 2011


September 2011

August 2011

August 2011

Financial education

Research the banking market

Create a prototype

November 2011

November 2011

International Business Development Project Approach Chamber of Commerce Austria as country

research

Create business model Create product sheet customized for country

Target Austrian companies


Selling

MC prototype

EP selection

November 2011

November 2011

November 2011

December 2011

December 2011

January 2012

January 2012

January 2012


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9.AIESEC experience for Austria 2011/12What is an Entrepreneur?

For AIESEC Austria 11/12, having an entrepreneurial mindset means being a person who:

Is self driven

Takes responsibility over an issue and makes a change in the existing system Challenges the status quo and looks beyond problems

Follows own ideas and is responsible for risks and outcomes.

The manifestations of an entrepreneurial mindset are:

Giving direction for an existing area

Opening a start up in an existing system and /or

Creating social change and an overall new setting

Change

outside

system

CD

Y2B

LEAD

Team M.XP

GIP

GCDP

TeamManage Advancedmanage CP

GIP

GCDP

GIP

For AIESEC Austria 11/12, having

entrepreneurial mindset means

being a person who:

Is self driven

Takes responsibility ove

issue and makes a chang

the existing system

Challenges the status qu

and looks beyond proble

Follows own ideas and i

responsible for risks and

outcomes.

The manifestations of an

entrepreneurial mindset are:

Giving direction for an

existing area

Opening a start up in anexisting system and /or

Creating social change a

an overall new setting


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Desired flow of the AIESEC experience:


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10. HR plan and roles

Austria Trainer's Network has a chair and positions go from 1stof September until 31stof January

National Recruitment Team has a chair and positions go from 1stof February until 31stof March

All the other positions are starting from 1stof July 2011 until 31stof June 2012

Role distribution in the MC team:

Functional area decisions are handled by the respective functional area.

In case the Vice President is absent and a decision needs to be made the decision making

goes to the following area:

o ICX: ER, OGX

o ER: Comm, ICX

o Comm: ER, TM

o TM: MCP

o LCD: LC coaches, MCP

o OGX: TM, COMM

o F: MCP

o MCP: F

External company market responsible: CR, Comm, ICX, MCP

External student market responsible: TM, OGX, Comm

University contacts: MCP

Team selections: TM+ FA responsible

Controlling boards: MCP, F

International ( CEEDS, GCPs) : MCP, ICX, OGX

Legal + compendium: MCP, F

Coaching talks, planning, strategic advice: LC coaches

FA coaching: FA responsible

Conference management: Conference manager, F

Including additional Events in plan (feedback) : LC coach

Crisis situation: LC coach+ MCP

Country responsible: MCP


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11. Conference cycleConference and education cycle

Webinars

Local

induction

Local

induction Webinars


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Conference DateConference

managerAgendamanager

Targetgroup

Topics LC

CEC

25-31 July Hungary Johannes EBs,team

leaders

- Planning- Strategic changes- Implementation of

national plan

- Commissions

HU

LCEM

8-11

Septembe

r

Memo Marika EBs,

team

leaders,

team

members

- LEAD day, managementdevelopment

- Functional Areas, strategiceducation

- Planning- IC bring back

WU

ALPS I (AustrianLeadership

Preparation

Seminar)

1-4December

Marika Johannes EBs,team

leaders,

team

members

- Leadership development- LEAD- Organizational

understanding

- Academies, FunctionalArea development

Graz

NK I

5-8

January

Not

decided; not

an MC

candidate

Iulia Voting

members

- MC elections- Legislation- Half year review- Implementation of the

plans

SBG

ACT

4-7February

Curtis Jakub EBs,team

leaders,

team

members

- Planning/STUDIO- LEAD- Management- Functional area education

IBK

ALPS II

18-22

April

Memo Marika EBs,

team

leaders,

team

members

- Leadership development,LEAD

- Planning education- Organizational

understanding

- Academies, FunctionalArea development- H4TF preparation

Linz

NK II

17-20

May

Iulia MCP

elect

EBs,

H4TF

members

- Planning- Vision building- H4TF- Transition- Year closing

UV


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12. Additional educationName When Delivered by Topics

Local induction

period

November | end of

March, April

LCs - Basic AIESEC knowledge andunderstanding

- Working in a team- Basic functional area

knowledge

- LC structure understanding

WebinarsOctober | March MC, NST - Recruitment help

- Induction preparation- Functional area trainings

13. Business Intelligence ModelThe Business Intelligence Model contains 2 things:- Information System = SONA

- Reporting System = Performance clustering modelA.SONA 11-12SONA is going to track the KPIs and Objectives used for determining Performance and

Health of each entity.

Department STD. AVG. LC 1 LC 2 LC 3

Process

KPI 1 #

KPI 2 %

Standards represent the functionality of the process from each department

Standards represent a MINIMUM of realization for that process to work, not the desired state

The question defining the standards is If this is not done, does the process still work properly?. If

not, this is a Standard.

The standards are being set by the MC and some of them are defined as ranges of performance

which LCs are expected to achieve.

If the value of your LCs realization is above the standard or equal to the standard, the process KPI

will be shown as green.

If the value of your LCs realization is below the standard, the process KPI will be shown as red.


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Example:

Department STD. AVG. LC 1 LC 2 LC 3

President

# of people with voting right 10 11 10 5 18

# of members in the BoA 3 2.66 3 3 2

B.Performance clustering modelThe clustering map for determining the LC status and being able to give recommendations to LCs

will be created quarterly, based on the SONA, and taking into account 2 variables:

1. Health of processes

2. Planning of objectives

The cluster map will look like this:

Performan

ce

10

9

8

7

6

5

4

3

2

1

0 1 2 3 4 5 6 7 8 9 10

Health


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14. LCD and LC visitsGoal of LCD: Increase the capacity of the LCs and the country to reach its potential.

Role of LC coaches

give general support from the MC

help the LCs to fulfill their potentials int he given reality

connect the cluster members

connect the dots

alignment of LC, global and national directions

EB coaching and development of the EB

strategic support

LC coaching model

methods:

o EB planning, evaluations participation

o LC visits (at least 2 days)

o LCP coaching meetings

o VP coaching meetings (if needed)

other interaction:o conferences, especially STUDIOs

o trainings

o LC event chairing or participation


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EB coaching model

LC VPs can get coaching from three stakeholders: LCP, MC VP of the area they are working at and LC

coach.

Responsibilities divided at the different types of coachings:

LCP

focus on OVERALL DEVELOPMENT of the VP follow up of the individual plan of the VP, tracking

personal development of the VP

coaching focus decided by the LCP

LC coach

focus on DEVELOPMENT OF THE EB IN THE EB ROLE, being in the EB team

follow up of the LC plan, strategy

check the focuses of the VP

not functional area coaching, EB general topics and EB role development

MC VP of the area

focus on VP DEVELOPMENT ON THE AREA, ROLE IN THE FUNCTIONAL AREA

these are more follow up meetings

checking the state of the area


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LCP coaching model

LC VPs can get coaching from two stakeholders from national side: MCP and LC coach.

Responsibilities divided at the different types of coachings:

MCP

focus on ROLE AS AN LCP

personal development, reflection

help at the attitude a president needs to lead an organization

LC coach

focus theACTIONS WHAT AN LCP SHOULD TAKE IN ORDER TO LEAD THE EB AND THE LC AND DRIVE

RESULTS

help in how to manage the EB team

LC plan review, focuses of the LC


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15. Communication planGoals to be achieved:

We expand our reach among young people and the general public We talk about activating Austrian youth We are a young and dynamic association, youth driven We are exceptional and want to be associated with entrepreneurship and youth

empowerment

We stand for internationalism

Key Message:

Philosophy

Why? We empower youth for peace and fulfillment of humankinds potential.

How? We provide experiential learning programs.What? We run 6 membership programs and a number of non membership programs

embedded into an international network.

Tagline

We are the leading organization in empowering youth by providing experiential learning

programs.

Elevator Pitch

AIESEC is an international association run by youth for youth. We work on global and local issues

worldwide and provide young people with a number of leadership and work-abroad opportunities.

Our members work on social issues to make youth in Austria more active and entrepreneurial inorder to able to react to the changes in their environment.

Talking Points (Facts)

We won the UBS Excellence Award for contribution to the AIESEC network in 2010.

We have 60 years of experience in Austria.

We have been selected one of the most democratic organizations on the planet.

Our alumni work in leadership positions in companies or as entrepreneurs around the world.

We are present in 5 cities in Austria.

We run CareerDays, one of the largest national career events in Austria.

We host an international youth leadership seminar in Vienna in March 2011. AIESEC provides more than 16.000 international volunteer and internship experiences per year

worldwide.


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Target Audiences:

Target Group Messages

Alumni We are more professional, more relevant for the Austrian society

Growing membership base and diversified opportunities

Students & Recent Graduates Dynamic, young, international organization

Become active in one of the programs

Be better prepared for future career

National and international career opportunities

Platform for people, who want to make a differenc in society

Universities Develop students through extra-curricular activities entrepreneurial

mindset to solve Austrian problems

International and present in 5 citiesInterested non-AIESEC universities can open AIESEC centers to help

promote AIESEC opportunities and receive questions and applications fo

programs

Student Unions (H etc.) We activate youth in Austria by experiential learning programs

We work on issues related to youth in Austria

Support AIESEC to help develop and activate Austrian students

NGOs and student organizations We activate youth in Austria by experiential learning programs

We work on issues related to youth in Austria

Support AIESEC to help develop and activate Austrian youth and society

Politics (Political Parties,

Parliament, Politicians)

We have no political color

Our stand connects to empowering and activating Austrian youth

We bring innovation to the corporate and social environment

Support AIESECs activities to make a better Austrian society

Governmental Organizations(Ministries, Government, Servicing

Institutions, EU Institutions)

International organization working on issues for youth in Austria

International internships

Creating an entrepreneurial mindset in people

Business Community (WKO, IV,

Businesses, TN Takers, MC/LC

Partners, Clients)

A professional service provider and a strategic partner for linking active

students with businesses

AIESEC Network We are one of the most professional countries in the network

Our focus is Austrias external reality and youth in Austria

General Public Activate youth in Austria, especially Austrian youth


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Program Facts Benefits

GIP Professional internship abroad

Work in an intercultural environment

Program is not expensiveServiced by AIESECers

Easy access to quality internships worldwide

Paid by the company

(Certificate, accreditation)

Wide range of opportunities

Competitive career advantage

Quality service professionalexperience

GCDP Social impact in a community abroad

Cultural experience

Serviced by AIESECers

Building an international network

Meaningful experience abroad

Travelling with a purpose

Social responsibility

Cultural understanding

Discover own personality in a

different environment

Team XP Responsibility for a certain area

Functional area knowledge

Skill trainings/soft skill development

Team work experience

Social connections

More than studying

Insight into a professional work field

Learning on the job in a professional

organization

Team

ManagementManagement experience

Coordination, tracking, delegating, leading people

Decision makingPlanning and plan implementation

Team responsibility and team dynamics

Operational entrepreneurship

Trainings on operations, management, leadership

Entry opportunity to management

Trainings on operations,

management, leadership

Insight into organizational

management

Discover own potential to lead

Advanced

ManagementStrategic management

Organizational understanding

Advanced Functional Area knowledge

Advanced planning

Increased team/organizational responsibilityIntense team dynamics

Personal growth

Ownership leading an organization

Advanced trainings on operations, management,

leadership

Interaction with external stakeholders (BoA,

businesses, universities etc.)

Top management experience

Professional and strategic work

Career asset

High interaction with the business

environment

Advanced trainings on operations,

management, leadership


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Product Benefits for Partners & Clients

GIP TNs:

Global top talent sourcing

No effort from company needed outsourced job advertisement, applicant review, pre-

selection, servicing

Local integration of interns

Inexpensive accommodation for interns found by AIESEC

No work permit required

Low overall costs for the company

GCDP TNs:

NGOs

International talent

For NGOs as TN takers see GIP TNs above

Companies (CSR)

Tackle an issue relevant for Austrian society

Schools (School Projects)

Enrichment of curricula

Career Days:

Direct contact with students and recent graduates

No promotion effort for company

Pre-selection of applicants

Assistance in choosing topic and content of workshop/case study by AIESEC

Inexpensive employer branding opportunity

Possibility to recruit new employees

Interactive concept to engage more intensively with students

National Conferences (Academies):

Attract leading talent (AIESEC Austria leadership teams)

Pipeline building for recruitment

Employer branding through talent development

Career Days Interact with potential future employers

Networking

Self-presentation platform easy access to HR

responsible

Information about companies, job opportunities,

market situation, how to apply etc.

Present yourself in the spotlight

Get to know your job opportunities

Recommend yourself to top

employers

LEAD Theoretical knowledge about leadership

Leadership simulations

Soft skill development

Networking

Qualification for leadership roles in AIESEC

Get to know own leadership capacity

Qualify for leadership roles in

AIESEC

Competitive advantage


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Interested, active audience

International Business Development Project:

Expansion support for new markets

Outsourced advertisement & pre-selection for job opportunities Access Austrian (top) talent

Direct campus presence

Pre-recruitment pipeline for future employees

Low costs overall

National Partnership:

Access AIESECs leading talent

Positioning as a first-choice employer

Discounts on AIESEC products

Strategic recruitment pipeline building

Employer branding and product placement

Value based cooperation for a better mutual understanding

Partnership Launch at national conferences (min. 1 per year)

AIESEC National Recruitment Campaign:

Campus employer branding

Presence at universities in 5 cities (Graz, Innsbruck, Linz, Salzburg, Vienna)

Opportunity to be present at AIESEC info evenings (20 50 attendees) and local inductions

Positioning as an employer of choice

Access to active students

Online Promotion Package:

Exposure to young, globally minded audience especially during recruitment times

Demonstrate interest in youth issues

Content promotion in the national AIESEC network and for people interested in AIESEC

Support activity to increase visibility

Youth to Business Forum:

Access students and recent graduates interested in world and social issues

Get to know youth opinion on issues of todays society

Positioning as an employer dedicated to make a positive contribution in society

Networking with like-minded companies


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16. R&R strategyAwards

Leadership Award ALPS 1, ALPS 2

- Nominated by MC based on LC

application

Excellence Award NK2

- Nominated by MC based on SONA,

BIM and performance

Most progressive LC/IG Award NK 2

- MC nominates based on

performance, SONA and BIM

Entrepreneurship Award ALPS 1

- Individual award nominated by MC

based on LC recommendations

Functional Area Performance AwardsALPS 2

- MC nominates for each FA based on

LC application

Recognitions

Talent Award ALPS1, ALPS 2, LCEM, NK1

- Individual award nominated by EB

National Driver Recognitions NK1, NK 2

- Nominated by MC based on

contribution to national drivers

Campaign Recognitions every conference

- Nominated by MC based on

involvement in national campaigns

The booklet with criteria will be uploaded on myaiesec.net under the name AIESEC in

Austria National Awards application booklet.


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17. MC servicesTOWARDS THE WHOLE

ORGANISATION TOWARDS THE LCs

1.Stakeholder management AI representativity

Government relations

Alumni management

SG and BoA management

Network management2.Financial management Financial administration

Internal/external audit

Investments management Policies and regulations

3.Legal Management Internal (legislation, bids, data

privacy, enforcing compendium)

External (legal cases)4.Communications External PR

Brand

Trademark

1. LC development Data analysis and reporting ( minimum quarterly in LC visits)

Recommendations for strategy development ( quarterly)

Individual coaching with EBs ( MC VP to LC VP, MCP to LCP)

LC visits ( LCD plan)

Mgmt preparation for EBs ( conferences, transitions, commissions

LC management tools - framework and consultations2. Strategic development Market analysis

National planning (STUDIO, MC plan) National project development and management

Long term planning ( MC plan)

Global alignment ( campaigns)3. Conference management Agenda management

Conference management

Education cycle4. Operations management Tactics development ( FAD, FAD initiatives)

Education and training ( In LCs, conferences, others)

Data analysis and recommendations

Quality management

National CRM

Commission management

National products management

National branding and recruitment materials

Website hosting

Policies and regulationso Xo TMo ERo Finance

o Commo Expansion framework

5. Organizational management Organizational structure ( JDs for MC and consultancy for LC EB)

NST

National R&R System

MC Austria 11.12 Plan

Documents

Transcript of MC Austria 11.12 Plan