MBA(Corporate Finance) SYLLABUS I to IV SEMESTER...Saddle River, New Jersey; 13th Edition....

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JSS Science and Technology University MBACF 2019 - 2021 MBA(Corporate Finance) SYLLABUS I to IV SEMESTER ADMISSION BATCH 2019-2021 JSS MAHAVIDYAPEETHA JSS Science and Technology University JSS Centre for Management Studies, JSS Technical Institutions Campus, Mysore 570 006

Transcript of MBA(Corporate Finance) SYLLABUS I to IV SEMESTER...Saddle River, New Jersey; 13th Edition....

  • JSS Science and Technology University MBACF 2019 - 2021

    MBA(Corporate Finance)

    SYLLABUS I to IV

    SEMESTER

    ADMISSION BATCH 2019-2021

    JSS MAHAVIDYAPEETHA

    JSS Science and Technology University

    JSS Centre for Management Studies,

    JSS Technical Institutions Campus, Mysore – 570 006

  • JSS Science and Technology University MBACF 2019 - 2021

    The Need Assessment:

    A deliberation was undertaken to review the course structure of MBA-Corporate Finance

    considering the inputs from the faculty handling the courses. The need was felt in order to

    strengthen the course.

    The process:

    Considered the input from industry experts, faculty and students

    Identification of the requirements of MBA - Corporate Finance.

    Considered the course structure and contents of other comparable courses to identify the niche.

    What they will be good at?

    Enables them in long term and short term financing decision of the

    business

    To evaluate investment decisions to maximize the value of the firm

    Tools and techniques to absorb jobs in valuation, asset management, issue management,

    credit rating and analyst positions

    Objective of the program

    To enable the students to build a career in corporate finance.

    VISION:

    Be a preferred Management education institution dedicated to nurture management education,

    research and professional excellence for the betterment of the society

    MISSION

    We enhance the social capital through education, research, consultancy in the area of

    management.

    Consciously collaborating with institutions, industry, government and society

    Foster an environment of learning, enquiry and connectedness among concepts and

    disciplines

  • JSS Science and Technology University MBACF 2019 - 2021

    Program Objectives POs:

    Identification of graduate attributes:

    POs Attributes Details

    PO1 Management

    Knowledge Representation of knowledge through explaining concepts,

    PO2 Problem analysis Analyze complex data, understanding the financial implications of

    managerial decision-making.

    PO3 Decision making Choosing best alternative

    Think critically and make decisions based on complex information

    PO4

    Integrating

    functional

    knowledge

    Implementation, Optimization, Validation and Testing,

    Demonstration, Illustration, Identifying Complexity

    PO5 Environment and

    Sustainability Maximize resources for the benefit of organizations and society

    PO6 Ethics and

    Governance Know and understand organizations and their stakeholders

    PO7 Individual and

    Team Work

    Lead themselves and others in the achievement of organizational

    goals, contributing effectively to a team environment.

    PO8 Communication Motivation, Confidence Building, Coordination, Conflict

    Management, Strategy Formulation, Goal Specification

    PO9 Adaptability Operate effectively in cross-cultural settings, understanding the

    nature of globalization

    PO10

    Enhancing

    Career and

    Life-long

    Learning

    Self-Motivation, Learning Environment, Manage Uncertainty,

    Communication across Culture

  • JSS Science and Technology University MBACF 2019 - 2021

    Program Educational Objectives (PEO):

    PEO1: To impart knowledge, skill and attitude that develops competent managers and

    entrepreneurs

    PEO2: To sensitize on the global, ethical, economic and socio-political contexts of business

    PEO3: To integrate knowledge from different domains that promote sustainable decision making

    Program Specific Objectives (PSO):

    PSO1: Will be able to know organization process, structure, methods and functions

    PSO2: Will be able to plan, organize, implement and control in respective managerial positions

    PSO3: Create an internal environment to engage positively with the external environment

  • JSS Science and Technology University MBACF 2019 - 2021

    COURSE STRUCTURE

    I Semester

    Sl/No Course Code Course Name L P T Total

    1 MBACF101

    Foundations of Management & Organizational

    Behavior 4 0 0 4

    2 MBACF102 Financial Accounting for Managers 4 0 0 4

    3 MBACF103 Business Economics 3 0 0 3

    4 MBACF104 Business Statistics - I 3 0 0 3

    5 MBACF105 Marketing Management 3 0 0 3

    6 MBACF106 Operations Management 3 0 0 3

    7 MBACF107 Business Communications 3 0 0 3

    8 MBACF1LB1 Excel lab for Finance 0 2 0 2

    9 MBACF1IV1 Industrial Visits / Technical Seminar 0 1 0 1

    Total I Semester Credits 23 3 0 26

    II Semester

    Sl/No Course Code Course Name L P T Total

    1 MBACF201 Corporate Finance - I 4 0 0 4

    2 MBACF202 Management Accounting & Control System 4 0 0 4

    3 MBACF203 Human Resource Management 3 0 0 3

    4 MBACF204 Business Statistics II 3 0 0 3

    5 MBACF205 Economics for Finance 3 0 0 3

    6 MBACF206 Financial Markets 3 0 0 3

    7 MBACF2SE1 Indian Ethos and Values 0 1 0 1

    8 MBACF2WS1 Corporate Law 0 1 0 1

    9 MBACF2WS2 Financial Research Methods 0 2 0 2

    10 MBACF2LB1 SPSS/R lab 0 2 0 2

    Total II Semester Credits 20 6 0 26

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    III Semester

    Sl/No Course Code Course Name L P T Total

    1 MBACF301 Corporate Finance - II 3 0 0 3

    2 MBACF302 Project planning and Management 4 0 0 4

    3 MBACF303 Corporate and Financial Restructuring 3 0 0 3

    4 MBACF304 Investment Analysis and Portfolio

    Management 4 0 0 4

    5 MBACF305 Financial Services 3 0 0 3

    6 MBACF306 Business Ethics and Corporate Governance 3 0 0 3

    7 MBACF3WS1 Entrepreneurship Workshop 0 2 0 2

    8 MBACF3LB1 Interpersonal Lab 0 1 0 1

    9 MBACF3PW1 Internship / Mini Project 0 2 0 2

    10 MBACF3PT1 Placement Training 0 1 0 1

    Total III Semester Credits 20 6 0 26

    IV Semester

    Sl/No Course Code Course Name L P T Total

    1 MBACF401 Strategic Management 4 0 0 4

    2 MBACF402 Corporate Taxation 4 0 0 4

    3 MBACF403 International Business & Finance 4 0 0 4

    4 MBACF404 Derivatives 4 0 0 4

    5 MBACF4WS1 Auditing and assurance 0 1 0 1

    6 MBACF4WS2 Trade finance 0 1 0 1

    7 MBACF4PW1 Dissertation 0 3 0 3

    8 MBACF4PT1 Placement Training 0 1 0 1

    Total IV Semester Credits 16 6 0 22

    L P T Total

    79 21 0 100

    Total Program Credits 100

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    I Semester

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    Course Objectives:

    To understand fundamental concepts and principles of management, including the basic

    roles, skills, and functions of management

    To gain familiarity with interactions between the environment, technology, human

    resources, and organizations for achieving high desired performance;

    The basic concepts and theories underlying individual behavior besides developing better

    insights into one’s own self and implications on the organizational behavior

    Individual behavior in groups, dynamics of groups and team building besides developing a

    better awareness of how they can be better facilitators for building effective teams as leaders

    themselves

    Module 1: Management theory and practice (7 Hours)

    Nature, purpose and functions; evolution of management thoughts; Mintzberg’s interpersonal,

    informational and decisional roles; Management theories-scientific management and work of F.W

    Taylor, administrative management and Fayol; Max Weber’s ideal bureaucracy; the Hawthorne

    studies; McGregor’s Theory X and Y; and Systems approach, Contributions to Management

    thought - Peter F Ducker; Levels of management; current trends in management.

    Module 2: Planning and Organizing (7 Hours

    Nature; Types; Steps; Process; Objectives; MBO; Strategies; Policies; Planning premises;

    Decision making under-certainty, uncertainty, risk; Techniques that enhance quality in decision

    making; Search for alternatives -Evaluation of alternatives- Selection of an alternative;

    Programmed and non-programmed decisions. Nature of organizing and entrepreneuring - formal

    and informal organizations- Structure and departmentation - line, line and staff, functional,

    divisional and matrix; span of control-decentralization-delegation of authority - the art of

    delegation -Power and responsibility

    Module 3: Staffing (7 Hours)

    Overview of all staffing functions; systems approach to human resource management

    Nature Area: General Management Semester – I

    Course Code

    MBACF101

    Course Name:

    Foundations of Management &

    Organizational Behavior

    Credit Distribution

    L-4 P-0 T-0

    CIE 50

    SEE 50

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    Module 4: Leading and Controlling (7 Hours)

    Leader centered Approaches; Trait, Behavior, Power focus; Follower centered approaches –self –

    leadership, Leadership substitutes focus, Interactive approaches- situational, empowerment, and

    transformational leadership. Process of control for diverse organizations; Setting standard for

    performance; Measuring actual performance; Responding to deviations.

    Module 5: Introduction to Organizational Behavior & Foundations of individual behavior

    (8 Hours)

    Understanding Organizational Behavior (OB), Features of OB, Disciplines that contribute to the

    field of OB, Challenges and opportunities for OB, developing an OB model: An overview, the

    dependable variables, independent variables, contingency OB model, learning about organizational

    behavior. The importance of interpersonal skills, Complementing Intuition with Systematic Study.

    Ability: Intellectual ability, Physical ability, Biographical Characteristics: Age, gender, race, other

    characteristics: tenure, and gender identity, learning: theories, Shaping: A Managerial Tool,

    Behavioral Modification.

    Module 6: Attitudes and Job Satisfaction (7 Hours)

    Attitudes: The ABC Model, Attitude formation, Major Job attitudes, Job satisfaction: measuring

    job satisfaction, causes of job satisfaction, the impact of satisfied and dissatisfied employees on the

    workplace, Cognitive dissonance theory

    Module 7: Personality and Values (7 Hours)

    Personality: Factors that shape personality, The Myers – Briggs Type Indicator, The Big Five

    Personality Model, and other personality traits relevant to OB, Application of personality theory

    in organizations; Values: Importance of values, terminal versus instrumental values, generational

    values, linking an individual’s personality and values to the workplace: Person – job fit, Person _

    organization fit Global implications.

    Module 8: Perception and Individual decision making (7 Hours)

    Perception: factors influencing perception; Perceptual Process, Person Perception: attribution

    theory, frequently used shortcuts in judging others, specific application of shortcuts in

    organization, the link between perception and individual decision making: Decision making in

    organizations; Influences on decision making and organizational constraints; ethics in decision

    making.

    Module 9: Motivation (7 Hours)

    Early theories of motivation: Hierarchy of Needs Theory, Theory X and Theory Y, two factors

    Theory, McClelland’s Theory of Needs, Contemporary theories of Motivation: Cognitive

    evaluation theory, Goal Setting Theory, Self-Efficacy Theory, Reinforcement Theory, Equity

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    Theory, Expectancy Theory, from concepts to Application, motivating by Job design: The Job

    Characteristics Model; Employee Involvement; using rewards to motivate employees.

    Recommended Books:

    Management –Challenges for tomorrow’s leaders-Pamela S. Lewis; Stephen H.Good ; Patricia

    M.Fanc, 4th edition

    Management- Stoner, Freeman, Gilbert

    Management Principles and guidelines –Duening; Ivancevich

    Jon L.Pierce& Donald G. Gardner with Dunham.2006 Management & Organizational

    Behavior –An Integrated Perspective.

    Heinz Weihrich& Harold Koontz 2006 11Th edition Management – A Global Perspective

    Stephen P Robbins & Timothy A Judge; Organizational Behavior; Prentice- Hall Inc, Upper

    Saddle River, New Jersey; 13th Edition.

    Organizational Behavior, Human Behavior at Work – John W. Newstrom, Keith Davis, TATA

    Mc GRAW-HILL, 11th Edition.

    Behavior in Organizations – Jerald Greenberg, Robert A. Baron – 8th Edition

    Michael Butler and Edward Rose – Introduction to Organizational Behavior – Jaico

    Publications

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    Course Objectives:

    To understand the concepts of accounting concepts, conventions and process.

    To enable preparation of financial statements.

    To analyze and interpret financial statements.

    Module 1: Basics of Accounting (8 Hours)

    Accounting Conventions and Concepts - Accounting Principles - Accounting disclosures, GAAP

    and Users of Accounting. Introduction to IFRS.

    Module 2: Basics accounting mechanics (8 Hours)

    Capital vs. Revenue Expenditure, Journal – Ledgers – Cash books -- Trial Balance – Income

    statement – Balance Sheet- (Students are required to understand the flow in recording transactions.

    Case studies should be adopted as teaching methodology), Accounting Equation.

    Module 3: Revenue recognition and measurement (As per Accounting Standard 9)

    (8 Hours)

    Introduction- Recognition of revenue in the course of ordinary activities of an enterprise; Inventory

    valuation (As per Accounting Standard 2) Historic cost and market price valuation concepts

    (LIFO, FIFO and Weighted averages) - Implications of changes in method of valuation of

    Inventory; Depreciation Accounting (As per Accounting Standard 6): Accounting for depreciation

    and depreciation methods- straight line and WDV method. Disposal of depreciable assets -

    Implications of changes in method of depreciation.

    Module 4: Exposure to reading income statements of companies and firms ( 8 Hours)

    Profit and loss related concepts – reporting methods (vertical and horizontal), Measuring Income,

    Adjustment process, various heads in income statements, evaluating incomes and expenses to

    measure performances (Cost effectiveness – various cost component as a percent of sales).

    Nature Area: General Management Semester – I

    Course Code

    MBACF102

    Course Name:

    Financial Accounting for

    Managers

    Credit Distribution

    L-4 P-0 T-0

    CIE 50

    SEE 50

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    Module 5: Preparation and Presentation of Balance sheet of companies (8 Hours)

    Balance sheet related concepts – Reporting of Assets of liabilities under Companies Act –

    Auditors’ Report. Common-size Financial Statement – Concept of Window dressing.

    Module 6: Analytical review of Financial Statements (8 Hours)

    Profitability Statements - COGS, EBDIT, EBIT, Operating profit/loss, PBT, PAT; Ratio Analysis-

    An Introduction- Measurement of Overall Performance of a Firm/companies – Profitability Ratios-

    GP, Ratio, NP Ratio, P/E ratio, ROCE, RONW, EPS, DPS; Liquidity Ratios- Current ratio, Acid

    Test Ratio, Quick Ratio; Turnover Ratio- Debtors Turnover, Creditors Turnover, Stock Turnover;

    Solvency, Ratios- Debt Equity Ratio, Debt Service Coverage Ratio, Fixed Assets to Net worth;

    Uses of Ratios for Internal Management; An Introduction to Financial Gearing-Effect of Financial

    Leverage and Spread;

    Module 7: Fund Flow and Cash Flow Statements (8 Hours)

    Fund flow statement - Determining the sources and uses of working capital. Preparation of Cash

    Flow Statement (as per AS-3); Presentation of Cash Flow Statement; Operating, Activities;

    Investing Activities; Financing Activities; Foreign Currency Cash Flows; and Analysis-¨;

    Accounting Standard on Cash Flow Statement. Difference between Fund Flow and Cash Flow

    Statements.

    Module 8: Accounts of non-trading organizations (8 Hours)

    Accounts of non-trading organizations - receipts and payments account, Income and expenditure

    account, balance sheet

    Recommended Books:

    1. R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd Edition.

    2. S.K. Bhattacharyya and John Dearden; Accounting for Management text and cases; Vikas

    publishing house.

    3. N. Ramachandran& Ram Kumar Kakani - Financial Accounting for Management-TMH

    Publications

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    Course Objectives:

    To enable the students to understand the basics of micro as well as macroeconomics.

    To learn to employ economic concepts and logic for obtaining optimal decisions to

    business problems.

    To develop analytical skills through application of the concepts to the business decisions.

    To build sound foundation for the different streams of disciplines that the students will be

    exposed during the course period.

    Module 1: Introduction to Economics (8 Hours)

    Micro economic analysis – Scarcity and choice – Trade Offs – Prices and Markets – Theories and

    Models – Managerial Applications of Micro Economic Theory – Managerial Decision Making –

    Theory of the Firm - Goals of Microeconomic policy: Efficiency and Equity – Managerial

    Economics and Economic Theory – Maximizing the value of firm

    Marginal Analysis for Optimal Decisions - Objective Function –Constrained and unconstrained

    optimization – Optimal level of activity – Marginal Benefit and Marginal Cost

    Module 2: Market Equilibrium (8 Hours)

    Demand analysis: Concept of demand, different demand Concepts-Determinants of demand

    change in quantity demanded and change in demand-elasticity of demand and, measurement –

    Demand forecasting.

    Supply Analysis: Concept of Supply-Determinants of Supply-Change in quantity supplied and

    change in supply-elasticity of supply-market equilibrium and government intervention.

    Short run Vs Long run Elasticity – Demand and Supply

    The seller’s view: Total Revenues, Average Revenues, Marginal Revenues – Relationship between

    Elasticity of demand, Price (AR), TR and MR Applications of the elasticity concepts.

    Nature Area: General Management Semester – I

    Course Code

    MBACF103

    Course Name:

    Business Economics

    Credit Distribution

    L-3 P-0 T-0

    CIE 50

    SEE 50

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    Module 3: Theory of Production (8 Hours)

    Production Decision of a Firm – Technology of Production - Production function-laws of

    production relating to short-run and long run- Production with a single variable input: TP, AP, MP

    – Profit maximization and input choice – Two variable inputs: Production Isoquants - Marginal

    Rate of Substitution and Elasticity of substitution – Expansion path and returns to scale

    Production with two outputs – Economies of scope - Production Transformation Curves –

    Economies and diseconomies of scope – the degree of economies of scope

    Module 4: Cost of Production analysis (8 Hours)

    Measuring Cost – Economic Vs Accounting costs-opportunity cost – sunk cost – Fixed cost Vs

    variable cost - Fixed Cost Vs sunk cost – Marginal and Variable Cost – Four important decision

    pit falls

    Cost in the Short Run – Determinants of short-run cost – shapes of the cost curves - Cost in the

    Long Run – user cost of capital – cost-minimizing input choice – Isocost Line – choosing inputs –

    cost minimization with varying output levels – Expansion path and Long run costs

    Long Run Vs Short Run Cost curves – inflexibility of short run production – Long Run and Short

    Run average cost curves – Long Run and Short Run Marginal cost curves – Returns to scale,

    Economies and Diseconomies of scale – relationship between Long Run and Short Run Cost

    Dynamic changes in costs – Learning Curve - Graphing the learning curves – learning Curves

    economies of scale

    Module 5: Market structure &Managerial Decision (8 Hours)

    Managerial Decisions in Competitive Markets - Characteristics of Perfect Competition – Demand

    curve facing the firm – Profit maximization in the short run – shut down price - Profit maximization

    in the Long run

    Managerial Decisions with market power - Monopoly – characteristics – Determinants of market

    power – Profit maximization under Monopoly; output and pricing decisions – short run profit

    maximization and loss minimization under monopoly- Long run profit maximization under

    monopoly – Price Discrimination- Social costs and benefits of monopoly – monopoly regulation

    Managerial Decisions under Monopolistic Competition - characteristics – short run equilibrium –

    Long run equilibrium – Excess capacity under monopolistic competition - Monopolistic

    competition and Advertisement

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    Managerial Decisions under Oligopoly– Oligopoly –Features – Kinked Demand Curve - Price

    Leadership – Cartels - Game Theory– Concepts; Prisoner’s Dilemma, Nash Equilibrium – First

    Mover Advantage Vs Second Mover Advantage – Pricing practices facilitating cooperation -

    Strategic Decision Making in Oligopoly Markets

    Module6: Pricing Practices (8 Hours)

    Pricing Rules –of thumb – Mark up pricing and Profit maximization –MR, MC, and Profit

    maximization -Two Part Pricing – Multiple Product Pricing – Transfer Pricing - Managerial

    Implications

    Reference Books:

    1. Thomas, Christopher R & S Maurice, Charles; Managerial Economics – Concepts and

    Applications

    2. New Delhi: Tata McGraw-Hill Irwin, 2008.

    3. Hershey, Mark; Managerial Economics- An Integrative Approach Cengage Learning India

    Pvt. Ltd., Publications2009

    4. Maddala, G S & Miller, Ellen; Micro Economics – Theory & Applications, Tata McGraw

    Hill Publications

    5. Dominick Salvatore; Managerial Economics, Oxford University Press

    6. Mankiw, Gregory; Principles of Economics, Thomson South-Western

    7. Pindyck & Rubin Feld, Microeconomics, Pearson 5th edition

    8. G. S. Gupta, Managerial Economics, Tata McGraw Hill Latest Edition

    9. Dwivedi, Managerial Economics, Vikas Pub., House Pvt., Ltd., 2002

    10. Das, Satya P, Micro Economics for Business, Sage Publishers, 2007

    11. Mulhearn, Chris, Howard R Vane, Economics for business, James Eden , New York,

    Palgrave ,2011

    12. W Bruce Allen, Managerial economics theory application and cases, Viva Books, New

    Delhi,2010

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    Course Objectives:

    Develop and refine decision-making skills by basing decision upon the outcome of

    statistical tests.

    Determine and analyze the appropriate type of statistical problem solving techniques to

    business situations.

    Interpret the results of statistical tests to draw conclusion / decision.

    Understand the reasoning/basis behind each statistical test.

    Shall be able to manually solve selected problems.

    Module 1: Introduction (4 Hours)

    Definition of Statistics – Importance and Scope of Statistics – Functions of Statistics - Statistical

    Investigation - Limitations of Statistics. Distrust of Statistics. Descriptive Statists – Tabular &

    graphical presentation–Statistical Data: Primary and Secondary data – Sources of Data – Types of

    Classification of data - Frequency Distribution: Discrete or Ungrouped Frequency Distribution,

    Grouped Frequency Distribution, Continuous Frequency Distribution. – Diagrammatic and

    Graphic Representation; Frequency Polygon, Cumulative Frequency Curves or Ogives –

    Advantages and Limitations of Diagrams and Graphs. Tabulation: - Types of Tables- Construction

    of one way and two way tables.

    Module 2: Descriptive Statistics (8 Hours)

    Numerical Measure: Measures of Location- the Weighted and working with Grouped Data-

    Measures of Variability - Measures of Distribution shape- Relative Location and detecting outliers

    -Exploratory Data Analysis

    Module 3: Introduction to Probability (8 Hours)

    Basic definition Events, Sample space and probabilities, Basic rules of probability, Conditional

    probability, independence of Events, Combinatorial concepts, laws of total Probability – Bayes’

    theory, Joint probability table. Expectancy theory and problems.

    Module 4: Probability distribution (8 Hours)

    Nature Area: General Management Semester - I

    Course Code

    MBACF104

    Course Name:

    BUSINESS STATISTICS - I

    Credit Distribution

    L-3 P -0 T -0

    CIE 50

    SEE 50

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    Random Variable -Discrete Probability Distributions -Expected Value and Variance -Binomial

    Probability Distribution-Poisson Probability Distribution. Continuous probability distribution -

    Normal Probability Distribution - Normal Approximation of Binomial Probabilities -.

    Module 5: Correlation and Simple Linear Regression (8 Hours)

    Correlation – concept, types, measures of correlations – Karl Pearson and Spearman’s correlation

    coefficient- Simple Linear Regression Model-Least Squares Method-Coefficient of

    Determination-Model Assumptions.

    Module 6: Samples and Sampling (4 Hours)

    The Associates of Sampling, Problem-Simple Random Sampling -Points Estimation-Introduction

    to Sampling Distributions-Sampling Distribution of mean - Sampling Distribution of Proposition-

    Properties of point Estimators - Other Sampling Methods.

    Module 7: Population and Sample Mean (4 Hours)

    Known-Population mean: Unknown-Determining the sample Size-Population Proportion.

    Module 8: Index Number and Time series (6 Hours)

    Introduction – components and decomposition of time –Analysis of trends, moving average,

    weighted moving average, Exponential smoothing, Exponential smoothing with trends,

    Measurement of errors, Monitoring and Controlling forecasting models.

    Recommended Books:

    1. J.K.Sharma, Business Statistics, Pearson Education, Third, 2010.

    2. Statistics for Management, Levin and Rubin

    3. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 7/e,

    4. Aczel and Sounderpandian Complete Business Statistics 6/e, , Tata-McGraw Hill, 2006

    5. Anderson, Sweeney, William, Statistics for Business and Economics”, Thomson

    Publishing, 9/e, 2007

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    Course Objectives:

    To induct marketing theory and concepts to what marketers do in "the real world”

    To analyze how in a customer driven economy companies embrace and act profitably

    Importance of attracting, retaining customers & measure outcome of marketing activity

    Module 1: Introduction (6 Hours)

    Introduction Concept, nature, scope and importance of marketing; Marketing concept and its

    evolution; Marketing mix; Strategic marketing planning – an overview. Market Analysis and

    Selection: Marketing environment – macro and micro components and their impact on marketing

    decisions; Market segmentation and positioning; Buyer behavior: consumer versus organizational

    buyers; Consumer decision making process

    Module 2: Product Decisions (6 Hours)

    Concept of a product; Classification of products; Major product decisions; Product line and

    product mix; Branding; Packaging and labeling; Product life cycle – strategic implications; New

    product development and consumer adoption process. Pricing Decisions: Factors affecting price

    determination; Pricing policies and strategies; Discounts and rebates

    Module 3: Distribution Channels and Physical Distribution Decisions (6 Hours)

    Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel

    management decisions; Retailing and wholesaling. Promotion Decisions: Communication

    Process; Promotion mix – advertising, personal selling, sales promotion, publicity and public

    relations; Determining advertising budget; Copy designing and testing; Media selection;

    Advertising effectiveness; Sales promotion – tools and techniques.

    Module 4: Marketing Research (6 Hours)

    Meaning and scope of marketing research; Marketing research process. Marketing Organization

    and Control: Organizing and controlling marketing operations. Issues and Developments in

    Marketing: Social, ethical and legal aspects of marketing; Marketing of services; International

    marketing; Green marketing; Cyber marketing; Relationship marketing and other developments of

    marketing.

    Nature Area: General Management Semester - I

    Course Code

    MBACF105

    Course Name:

    Marketing Management

    Credit Distribution

    L-3 P-0 T-0

    CIE 50

    SEE 50

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    Module 5: Services Marketing (6 Hours)

    Introduction, concept and evolution of services marketing, meaning of service marketing, myths

    encountered in services, need for service marketing, and growth in Services Marketing. Services

    Marketing Mix and Gaps Model Introduction, 7Ps of service marketing, service gaps framework,

    perceived service quality, models of service marketing, service marketing in different sectors

    Module 6: Service Design and Service Delivery (6 Hours)

    Introduction, Service delivery process, service encounters and Moments of Truth, employee role

    in service delivery, service employee- criteria, importance and emotional approach, role of service

    provider, intermediaries involved in Service Process and Service Delivery

    Module 7: Consumer Behavior in Services Marketing (6 Hours)

    Introduction, Customer Expectations in Services, Service Costs Experienced by Consumer, the

    Role of customer in Service Delivery, Conflict Handling in Services, Customer Responses in

    Services, Concept of Customer Delight, Service Development and Quality Improvement,

    consumer defined service standards

    Module 8: Customer Relationship Management (6 Hours)

    Introduction, Meaning and Definition of CRM, Importance of CRM, Concept and Growth of

    Relationship Marketing, Scope of Relationship Marketing, concept of Lifetime Customer and

    Customer Loyalty, Benefits and difficulties of CRM

    Recommended Books:

    1. Marketing Management, 13th edition, 2009, Pearson, Kotler, Kevin Keller, Koshy, Jha

    2. Principles of Marketing 13th edition, 2010, Pearson, Kotler, Armstrong, Agnihotri,

    Haque

    3. Marketing Management 4th Edition, Rajan Saxena, McGraw-Hill Publication

    4. Marketing Matrices, 2nd edition, Pearson, Farris, Bendle, Pfeifer, Rubinstein

    5. Marketing Management, 4th edition, V.S.Ramaswamy Mac Millan Publishers

    6. Digital marketing: The essential guide to New Media and Digital Marketing, Kent

    Wartime, Ian Fenwick, Wiley

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    Course Objectives:

    Explain the strategic role of operations management and its competitive advantage.

    Explain the relationships between the operations function and other functional areas of a

    business Such as marketing, finance, and information systems and how they can work

    together to achieve the business strategy.

    Explain approaches to designing and improving processes.

    Students will use relevant tools and techniques to solve operations management problems.

    Module 1: Introduction to operations management (6 Hours)

    Foundations to operations management: Principles of Production / operations Management.

    Operations strategy, Systems perspective of operations management, decisions of OM, Functions/

    Scope of OM, Competition dimensions of OM, Different production systems, Product-process

    matrix, service-process matrix, productivity, types, techniques to enhance productivity.

    Module 2: Introduction and Break even analysis (7 Hours)

    Break even analysis - Break even analysis in terms of physical units, sales value, and percentage

    of full capacity. Break even for Multi Product situations, Capacity expansion decisions, Product

    add or drop decisions, Make or Buy decisions, Equipment Selection decisions, Production process

    selection decisions, Managerial uses of breakeven analysis, Limitations of Breakeven analysis.

    Note: The module will cover both theory and numerical problems with emphasis on decision

    making for competitive advantage.

    Module 3: Forecasting (7 Hours)

    Forecasting as a planning tool, forecasting time horizon, short and long range forecasting, sources

    of data, types of forecasting, qualitative forecasting techniques, quantitative forecasting models -

    Linear regression, moving average, weighted moving average, Exponential smoothing,

    Exponential smoothing with trends, Measurement of errors, Monitoring and Controlling

    forecasting models. Note: The module will cover both theory and numerical problems

    Nature Area: General Management Semester – I

    Course Code

    MBACF106

    Course Name:

    Operations Management

    Credit Distribution

    L-3 P-0 T-0

    CIE 50

    SEE 50

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    Module 4: Facility Planning (7 Hours)

    Facilities location decisions, factors affecting facility location decisions and their relative

    importance for different types of facilities, Facility location models, Facility layout planning:

    Layout and its objectives for manufacturing operations, warehouse operations, service operations,

    and office operations., principles, types of plant layouts – product layout, process layout, fixed

    position layout, cellular manufacturing layouts, hybrid layouts, Factors influencing layout

    changes, Facilities utilities – lighting, ventilation, air conditioning, noise control, sanitation,

    Materials handling - objectives, principles, types. Note: The module will cover theory focusing on

    safety, psychological factors, and productivity.

    Module 5: Employee Productivity (7 Hours)

    Productivity and work study, Productivity and the standard of living, Productivity and the

    organization, productivity, variables affecting labour productivity, work content and time, Work

    Study and related working conditions and human factors, Method Study , Introduction to Method

    Study, Data collection, recording, examining, and improving work, Material flow and material

    handling study, Worker flow study, Worker area study, Work Measurement, Introduction to Work

    Measurement, Work sampling study, Time study and setting standards, Numerical problems on

    productivity measurement, time study and work standards

    Module 6: Capacity Planning (7 Hours)

    Concept and overview of aggregation, Demand and capacity options and strategies in production

    and services, capacity and value, financial impact of capacity decisions, aggregate planning types

    and procedure, capacity requirement planning, concepts of yields(productivity) and its impact on

    capacity; Capacity requirement planning, Materials requirement planning, Planning hierarchies in

    operations, aggregate planning, purpose, necessity and importance of aggregate planning,

    Managerial importance of aggregate plans, alternatives for managing demand and supply, capacity

    augmentation strategies. Matching demand and capacity, demand chase aggregate planning, level

    production aggregate planning, capacity planning and steps, Resource requirements planning

    system, material requirement planning, objectives of MRP, elements of MRP, BOM, benefits of

    MRP, Capacity requirement planning and strategies. Job shop scheduling n jobs on 1 machine, n

    jobs on 2 machines. Numerical problems on job shop scheduling – Line Balancing theory –

    numerical problems on line balancing.

    Module 7: Materials Management (7 Hours)

    Role of Materials Management- materials and profitability, Purchase functions, Procurement

    procedures including bid systems, Vendor selection and development, Vendor rating, Concepts of

    lead time, EOQ, DDLT problems, purchaser functions, Inventory Management: Concepts of

    inventory, types, Classification, selective inventory management, Inventory controlling techniques

    ABC VED, and FSN.

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    Reference Books:

    1. B. Mahadevan, Operations Management Theory and Practice, Pearson education,

    Second impression 2007

    2. William J. Stevenson Operations Management, 8th 2005.

    3. Prof. K. Ashwathappa, K Sridhar Bhat, Production and Operations Management –

    Himalaya Publications

    4. Upendra kachru, Production and Operations Management, Text and cases, first, excel

    Books.

    5. Byron J Finch Operations Now, Tata Mc Grawhill, 3rd, 2008

    6. Norman Gaither & Greg Fraizer, Operations Management, Thomson Southwestern

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    Course Objectives:

    To acquaint students with comprehensive inputs for writing, formatting and transmitting

    business documents.

    To sensitize students with the basic principles, goals and issues critical successful business

    communication.

    To highlight the use of technology in business communication to achieve a competitive

    advantage.

    Module 1: Basics of Communication (4 Hours)

    Process of communication, components of communication, factors of communication, types of

    communication, barriers to communication

    Module 2: Introduction to the Writing Process (6 Hours)

    Formats of letter writing, Basics of Business Writing – 3 x 3 : Writing Process: Pre-writing,

    Writing and Revising; Pre- writing: Analyze –Anticipate –Adapt , Organizing And Writing

    Business Messages – Researching Data and Gathering Ideas, Organizing Data , Composing the

    First Draft, Revising, Proofreading; Evaluating Business Message

    Module 3: Business Correspondence (12 Hours)

    Routine Letters and Goodwill Messages: Direct and Indirect Pattern, Types of Routine Letters -

    Request Letters, Reply Letters, Recommendation Letter, Claims and Adjustment Letters,

    Complaint letters, sales letters, Kinds of Memos – Procedure and Information Memos, Request

    and Reply Memos, Confirmation Memos. Employment Communication – Preparing Resumes;

    Types of Resumes – Chronological, Functional and Combination; Application Letters – AIDA

    Approach; Reference Request Letter; Job Inquiry Letter; Resume Follow up Letter; Interview

    Follow Up Letter; Rejection Letter; Interviewing for Employment.

    Module 4: Oral, Non Verbal Communication, Negotiation skills (6 Hours)

    Oral communication skills and effectiveness principles, applications of conversational control,

    nonverbal communication, characteristics, classification, advantages, nature of negotiation, need

    Nature Area: General Management Semester

    Course Code

    MBACF107

    Course Name:

    Business Communication

    Credit Distribution

    L-3 P - 0 T- 0

    CIE 100

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    to negotiate, factors affecting negotiation, negotiation process, negotiation strategies, business

    etiquette, communication across culture

    Module 5: Listening Skills (4 Hours)

    Purpose of listening, cognitive process of listening, barriers to listening, overcoming listening

    barriers.

    Module 6: Presentation Skills (4 Hours)

    Presentation, elements of presentation, designing of presentation, audio visuals: types, use,

    placement, tables, graphs, figures.

    Module 7: Meetings (4 Hours)

    Meeting – Preparing for Meeting: Purpose, Participants, Location, Agenda – Conducting: Time,

    Procedure, Participation, Closure and Follow-up – Minutes of the Meeting - Using Groupware to

    Facilitate Meeting: Videoconferencing and Teleconferencing, Email Meetings, Electronic

    Meetings.

    Module 8: Writing for the Web (8 Hours)

    Social networking sites – Blogs - Business forums; Technology- enabled communication: Tools

    for Constructing, presenting, transmitting and collaborating messages.

    Recommended Books:

    1. Business Communication Process and Product, Mary Ellen Guffy, 3rd Edition, Thomson

    South Western.

    2. Business Communication – Connecting in a Digital World, Lesikar, Flately, Rentz, Lentz,

    Pande,13th Edition, McGraw Hill.

    3. Technical Communication, Raman Sharma, Oxford

    4. The creative Writing, John Singleton and Mary Luckhurst, Mac Millan

    5. Basic Business Communication-Skills for Empowering The Internet Generation,

    Lesikar,Flatley, 9th Edition, Tata McGraw Hill.

    6. Business Communication- Concepts, Cases and Application, P D Chaturvedi and

    Chaturvedi, Pearson Education

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    Course Objective:

    Give students an in-depth understanding of why Excel is essential components in business.

    Introduce the fundamentals of computing devices and reinforce computer vocabulary,

    particularly with respect to personal and professional use of computer hardware and

    software.

    Provide hands-on use of Microsoft Office applications Word, Excel, Access and

    PowerPoint. Completion of the assignments will result in MS Office applications

    knowledge and skills.

    Introduction to Basic Application of Excel -

    Getting Comfortable with Excel

    The Basics of Data

    Managing Workgroups Structure

    Creating Formulas

    The Basics of Functions

    What Is a Name

    Making Data Look Good

    A Picture Is Worth More Than a Thousand Words

    The Simplicity of Tables

    Managing the Excel Environment

    Preparing the Files for Distribution

    Advance Application of Excel -

    Advanced Calculations

    Subtotals and Outlines

    PivotTables

    Adapting Charts for Complex Data

    Advanced Data Tools

    Auditing Calculated Values

    Performing a What-If Analysis

    Macros VBA and Security

    Nature Area: General Management Semester – I

    Course Code

    MBACF1LB1

    Course Name:

    Excel Lab for Finance

    Credit Distribution

    L-0 P-2 T-0

    CIE 100

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    Course Objective:

    To visit industries and get familiarized with the functioning of an organization.

    Focus of Visit:

    Understanding organization structure

    Type of organization

    Functional departments

    Products / Service

    Evaluation Methodology:

    Individual report to be prepared and submitted for evaluation and award of marks.

    Technical Seminar:

    Students would be assigned topics on current issues. A detailed report would have to be

    submitted and presented.

    Nature Area: General Management Semester – I

    Course Code

    MBACF1IV1

    Course Name:

    Industrial Visits / Technical

    Seminar

    Credit Distribution

    L-0 P-1 T-0

    CIE 100

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    II Semester

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    Course Objectives:

    To introduce the functions of finance management

    To imbibe basic concepts which enable the financial decision making

    To analyse capital structure decisions

    To analyse investment decisions

    Module 1: Financial Goals of the Firm (6 Hours)

    Financial Management – Introduction to finance, objectives of financial management – Firm Value

    and equity value– profit maximization and wealth maximization - Changing role of finance

    managers - Organization of finance function.

    Agency model; problem and agency cost – Stockholders and Managers; bondholders and society

    - Disciplining management through corporate governance - Sustainability model.

    Module 2: Time Value of Money (10 Hours)

    Present and future value of single payments, annuities, annuities due, and perpetuities - Growth in

    annuities and perpetuities - Compound interest and continuous compounding - Annual percentage

    rates and effective annual rates - Mathematics of loans: Discount, Interest only, Full and partial

    amortization

    Module 3: Risk & Return (10 Hours)

    Concepts of Risk and Return – Diversifiable and Non-Diversifiable risk - Risk & return of single

    asset, risk and Return of a portfolio, Measurement of market risk for single asset and portfolio.

    Module 4: Capital Budgeting (10 Hours)

    Investment Rules: Capital budgeting methods and their limitations - Comparing projects with

    varying lives with varying cash flows - Capital budgeting decision rules.

    Module 5: Financing Decision (10 Hours)

    Sources of long term funds Cost of capital – basic concepts. Cost of debenture capital, cost of

    preferential capital, cost of term loans, cost of equity capital (Dividend discounting and CAPM

    Nature Area: General Management Semester - II

    Course Code

    MBACF201

    Course Name:

    Corporate Finance - I

    Credit Distribution

    L-4 P-0 T-0

    CIE 50

    SEE 50

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    model). Cost of retained earnings. Determination of Weighted average cost of capital (WACC)

    and Marginal cost of capital.

    Module 6: Capital Structure (10 Hours)

    Capital structure decisions – Overview of financing choices –The financing process; internal and

    external financing - Operational and financial leverage - Business risk and its effect on the use of

    financial leverage - Determination of the optimal capital structure - Modigliani and Miller

    Propositions I and II - Theories for determining optimal capital structure - Static theory - Signaling

    theory - Pecking order theory - Other factors affecting capital structure - Corporate finance in

    practice –Planning the capital structure: EBIT and EPS analysis. ROI & ROE analysis. Capital

    structure policy (No capital structure theories to be covered)

    Module 7: Dividend policy (8 Hours)

    Dividend policy – factors affecting the dividend policy - dividend policies- stable dividend, stable

    payout. Theories of dividend policy: relevance and irrelevance dividend decision. Walter’s and

    Gordon’s model, Modigliani and Miller approach. Dividend policies – stable dividend, stable

    payout and growth. Bonus shares and stock split corporate dividend behavior. Legal and

    procedural aspects of dividends Corporate Dividend Distribution Tax- empirical evidence of

    dividend policy. Analyzing cash returned to the stockholders - cash flow approach and comparable

    firm approach

    Recommended Books:

    1. Prasanna Chandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th Edition

    2. I.M. Pandey – Financial Management (Vikas), 9/e,

    3. Brigham & Houston – Fundamentals of Financial Management, Thomson Cengage Learning,

    1/e,

    4. M.Y. Khan & P.K. Jain – Financial Management (TMH), 5/e

    5. Damodaran, Corporate Finance – John wiley& Co., 2/e, 2004

    6. Vanhorne, Financial Management & Policy, Pearson / PHI, 11/e, 2002.

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    Course Objectives:

    The perspective of the subject is to understand the financial statements and what drives the

    performance.

    Effect of costs on performance and various ratios

    Application of cost concepts for managerial decisions

    Module 1: Management Control Systems (8 Hours)

    Basic concepts, goals, and strategic key variables in management control systems. Management

    by objectives. Management Control - Operational Control – Task Control. Concept of cost centers,

    profit centers and investment centers. Cost units- classification of costs- cost analysis for

    management decision making - Preparation of cost sheet

    Module 2: Determinants of Product costing (8 Hours)

    Determining product costs: cost elements for product Costing -Material control and costing, labor

    costs

    Module 3: Product costing (8 Hours)

    Accounting for overheads –Factory overheads principles of allocation and absorption -

    Administrative overheads – selling and distribution overhead

    Module 4: Costing methods (8 Hours)

    Mechanics of ascertaining product costs under job order costing and process costing (Does not

    include Equivalent production, by products).

    Module 5: Cost Analysis for planning control and decision making (8 Hours)

    Concept of Marginal (variable) costing. Comparison between variable costs and fixed costs, -

    advantage of variable costing. Decisions involving alternative choices: cost analysis for decision

    making like discontinuing a product, accepting a special order, make or buy, Sell or Process

    further, Product Mix

    Nature Area: General Management Semester - II

    Course Code

    MBACF202

    Course Name:

    Management Accounting and

    Control System

    Credit Distribution

    L-4 P-0 T-0

    CIE 50

    SEE 50

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    Module 6: Cost- Volume – Profit Analysis (8 Hours)

    Cost-volume – profit (CVP): Profit planning- behavior of expenses in relation to volume- CVP

    model- sensitivity analysis of CVP Model for changes in underlying parameters- assumptions of

    the CVP Model- Utility of the Model in Management Decision Making.

    Module 7: Budgeting and budgetary control (8 Hours)

    Budgeting as a tool of management control-steps in budget preparation- Functional budget

    problems on sales - production - material- Cash budget, Flexible budgets.

    Module 8: Standard Costing (8 Hours)

    Comparison with Budgetary control, analysis of variance – simple problems on material, labor and

    overhead variance.

    Recommended Books:

    1. Charles T Horngren –Introduction to Management Accounting - Pearson/PHI

    2. P C Tulsian – Practical Costing- Vikas Publishers

    3. Jawaharlal -Cost Accounting – TMH

    4. Robert N Anthony & Vijay Govindrajan –Management Control system-(TMH)

    5. Khan & Jain- Cost Accounting-(TMH)

    6. Bhattacharya –Cost Accounting: Principles and Practice - PHI

    7. Cost Accounting – M.N Arora – Vikas Publishers

    8. P. Saravanavel-Management Control System- (HPH)

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    Course Objectives:

    Managers recognize the need to tap into the skills and knowledge of their increasingly

    skilled and knowledgeable employees if they are going to be successful. This raises the

    central question - how do they do this? This question, in various forms, has been at the

    Centre of management thought.

    The economy and the rise of the knowledge worker, simply highlights the importance for

    organizations to address this question.

    Human Resource Management, both as an academic discipline and as a professional

    practice, is concerned with exploring the various dimensions of this question.

    Module 1: Introduction to Managing Human Resource (6 Hours)

    Nature and scope, features, functions, objectives, policies, procedures and Programs, practices,

    Line and staff responsibility, Roles and Responsibilities of managers.

    Module 2: HR Planning & Acquisition (6 Hours)

    Human Resource Planning, Objectives, integration of strategic planning and HRP, benefits of

    HRP, factors affecting HRP, process, problems of HRP, Job design, Need, Approaches, Options,

    Process, Job Description, Job analysis process, benefits of job analysis. Recruitment - Objectives,

    Recruitment Policy – formulation, responsibilities, Policy design, factors influencing policy,

    Recruitment Process in detail, their importance and implications, Selection Process.

    Module 3: Training and Development (6 Hours)

    Need, Forms and types, Training need analysis, Delivery Methodology, Evaluation. Capacity

    building.

    Module 4: Performance Appraisal and Management (6 Hours)

    Purpose, objectives, appraisers and different methods of appraisal, Potential Appraisals,

    limitations and problems of performance appraisal, Post Appraisal Analysis, 360-degree appraisal.

    Nature Area: General Management Semester – II

    Course Code

    MBACF203

    Course Name:

    Human Resource Management

    Credit Distribution

    L-3 P-0 T-0

    CIE 50

    SEE 50

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    Module 5: Compensation & Benefits Administration (6 Hours)

    Compensation Management: need for sound salary administration, factors affecting wages/ salary

    levels, job evaluation, wage salary survey, salary structure, salary fixation, incentives, bonus

    concepts, ESOPs, pay for performance, Benefits administration, employee welfare and working

    conditions-statutory and voluntary measures.

    Module 6 Career Planning & Development (6 Hours)

    Career – Stages in career Planning and Career development – Process.

    Module 7: Employee Separations, Downsizing & Outplacement (6 Hours)

    Employee separation, types, costs of employee separation, benefits of employee separation,

    managing early retirements, managing layoffs, outplacement goals and services

    Module 8: HR Accounting, Records, Audit, Research and Information (6 Hours)

    Human Resource accounting, HR Records, HR Audit– Objectives, Needs, Process. HR

    Information System

    Recommended Books:

    1. Essentials of Human Resource Management and Industrial Relations, Himalaya

    Publication - SubbaRao –3rd Revised ,

    2. Internal Audit – Roy Chowdhary Subject Title Human Resource Management

    3. Human Resource Management, Principles & Practice – Aquinas, Vikas Publication,

    4. Managing Human Resources - Wayne F Cascio, TATA McGRAW-HILL- 7th , , 10th

    Chapter

    5. Managing Human Resource - Luis R. Gomez-Mejia – Fourth , , Pearson Publication, 6th

    Chapter

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    Course Objectives:

    To provide a formal quantitative approach to problem solving;

    To give an intuition for managerial situations where a quantitative approach is appropriate;

    To introduce some widely used quantitative models;

    Description of the linear programming model, decision theory, etc.;

    Module 1: Statistical Inferences (10 Hours)

    Statistical Inferences about means & proportions with two samples - Inferences about the

    difference between two populations means when standard deviations known - Inferences about the

    difference between two populations means when standard deviations unknown. Inferences about

    the difference between two population means with matched samples - Inferences about the

    difference between two population proportions. Inferences about population variance - Inferences

    about two population variances, Chi test, ANOVA, one way & two way.

    Module 2: Decision theory (8 Hours)

    Decision theory – decision under uncertainty- Maxmin & Minmax, decision under Risk- Expected

    Value, decision tree problems.

    Module 3: Introduction to OR (10 Hours)

    Applications, Shortcomings, Models, Methodology, LP Model formulation, solution to LP model

    by graphical methods - Duality in linear programming.

    Module 4: Theory of Games (10 Hours)

    Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule, Value

    of the game, mixed strategy, Graphical method of solving a game – (2 x n) and (m x 2) games.

    Module 5: Queuing Models (6Hours)

    Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single

    Poisson arrival with Exponential Service Rate; Applications of Queuing models.

    Nature Area: General Management Semester – II

    Course Code

    MBACF204

    Course Name:

    Business Statistics - II

    Credit Distribution

    L- 3 P-0 T-0

    CIE 50

    SEE 50

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    Module 6: Simulation of Management Systems (6 Hours)

    Terminology, Process of Simulation, Monte Carlo Method, Waiting Line Simulation Method,

    Inventory Management Simulation, Marketing Management Simulation, Financial Management

    Simulation.

    Recommended Books:

    1. J.K. Sharma, “Operations Research”, McMillan India

    2. N. D. Vohra, “Quantitative Techniques in Management”, Tata McGraw Hill

    Publications, 3/e, 4th reprint 2007

    3. S. D. Sharma, “Operations Research”, KedarNath and Ram Nath & Co. Ltd.

    4. Gupta and Khanna, Quantitative Techniques for Decision Making, PHI Publication,

    2005

    5. Natarajan, Balasubramani, Tamilarasi, “Operations Research”, Pearson Education, 1/e,

    2002

    6. C. R. Kothari, “Quantitative Techniques”, Vikas Publishing House, 3/e, 2004

    7. Terry Lucey, Quantitative Techniques, Thomson Learning, 6/e, 2004

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    Course Objectives:

    This MBA course in Macroeconomics is designed to provide students with a unified

    framework to understand the functioning of the economy and also enable the students to

    analyze macroeconomic issues such as growth, productivity, business cycles, inflation,

    money, interest rates, monetary and fiscal policy, banking and financial crises.

    The course is a mixture of macro theory and real-world applications to help the students to

    develop analytical models that stress the microeconomic underpinnings of aggregate

    outcomes.

    Module1: Circular Flow of Income (6 Hours)

    National Income Circular Flow of Income -Simple Equilibrium without Government Intervention

    – Economy with Government Intervention - Three Sector Model; Equilibrium in an Economy with

    Government Intervention - Four Sector Model Factors Affecting the Size of a Nation’s Income –

    Approaches to Measure National Income - Measures of Aggregate Income - Difficulties in

    Measuring National Income - The Uses of National Income Statistics.

    Module 2: Aggregate Demand –Aggregate Supply Model (6 Hours)

    Law of Supply and Demand - Basic of Aggregate Supply and Aggregate Demand (AS-AD)–Sticky

    prices and their Macro economic consequences- Components of Aggregate Demand and Aggregate

    Supply – Factors affecting the Aggregate Demand and Aggregate Supply – Long-run and short-run

    Aggregate Supply - Keynesian Income Determination models: Two Sector, Three Sector and Four

    Sector – Multiplier Principle

    Module 3: Inflation (6 Hours)

    Inflation – Concept, Types of Inflation –Philips Curve - Expansionary and Contractionary

    Measures - Economic and Social Cost of inflation Measures

    Nature Area: General Management Semester– II

    Course Code

    MBACF205

    Course Name:

    Economics for Finance

    Credit Distribution

    L-3 P-0 T-0

    CIE 50

    SEE 50

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    Module 4: Fiscal Policy (6 Hours

    Fiscal Policy: concept, objectives, constituents - Concepts of Deficit: Budget Deficit, Fiscal Deficit,

    Revenue Deficit, Primary Deficit - Fiscal Policy and Economic Growth - India’s budgetary policy,

    Tax policy and sources of revenue

    Module 5: Monetary Policy (6 Hours)

    Money and Monetary Policy: Concept, Functions, Money Supply Process Monetary Policy:

    Concept, Objectives - Instruments of Monetary Policy - Challenges for the Central Bank Monetary

    Policy in a globalized economy – Coordination between Monetary Policy and Fiscal Policy

    Module6: Business Cycles (6 Hours)

    Business Cycles – concept, features, phases – direction& timing of economic variables - Counter

    cyclical policies. Macroeconomics in a Global Business Environment

    Module 7: Trade Theories (6 Hours)

    Theory of Comparative Advantage: Heckscher-Ohlin Theorem - New Trade Theory - Terms of

    Trade - Commercial Policy: Free Trade and Protection. Balance of Payments. Trade in services

    –Global sourcing – Balance of Payments: concept and structure – Trade and BOP of India –

    Balance of payment Deficit and Measures

    Module 8: Economic Integration (6 Hours)

    Economic Integration: Concept and forms/levels – World Trade Organization Optimal Currency

    Area; Globalization; Alter globalization; Economy in Transition; Emerging Economy - World

    Trade Organization: objectives & functions – latest round of trade negotiations

    Recommended Books:

    1. Paul Samuelson: Economics, Tata-McGraw-Hill edition, Tenth print 2008, (for Modules 1-7)

    2. Abel, Bernanke and Croushore [ABC], “Macroeconomics,” Addison-Wesley, 7th Edition,

    2010

    3. S.K Misra and V.K.Puri Economic Environment of Business-, Himalaya publishing house,

    latest editon)

    4. William boyes and Michael Melvin Principles of Economics, Indian Edition, Cengage

    Learning, 2003

    5. Gregory Mankiw Macro Economics Worth Publishers, 6th edition 2009

    6. Robert H Frank and Ben S Bernanke Principles of Economics Tata McGraw- Hill

    7. O’ Sullivan et all Macro Economics – Principles, Applications and Tools Dorling Kindersky

    (India) Pvt.ltd., (Pearson Education), New Delhi, 2012

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    Course Objectives:

    To understand different markets and instruments

    Regulatory frameworks of markets

    Design and apply instruments

    Module 1: Indian Financial System (6 Hours)

    Financial System- functions- Financial markets – primary and secondary markets – major players

    and instruments in secondary market - Functioning of stock exchanges, trading and settlement

    procedures at NSE & BSE.

    Impact of various Policies on Financial Markets - Credit Policy of RBI - Fed Policy - Inflation

    Index, CPI, WPI, etc.

    Module 2: Issue Management (7 Hours)

    Merchant Banking- SEBI guidelines for merchant bankers – Issue Management – Equity issues –

    Rights issues – Debenture issues – Book building – Private Placements – Pre & Post issues

    activities – Raising capital from International markets: ADRs, GDRs, IDRs, and ECB etc.

    Module 3: Capital Market (7 Hours)

    Capital Market Primary - New Issue Market - Domestic and Global – types of issues - Private

    Placement, QIP, - Disinvestment Capital Market – Secondary Market- Stock Market Operations -

    Indian Debt Market

    Module 4: Money Market (7 Hours)

    Structure – Organized and Un-Organized Market, Call Money Market, Bills market, Market for

    Government Securities., Money market Instruments: Treasury Bills, Repurchase Agreements /

    Reverse Repo, Commercial bills, Commercial Papers, Certificate of Deposit. The role of merchant

    banker in money market

    Module 5: Commodity Market (7 Hours)

    What are Commodity Markets - Role of Commodity Markets - Commodity Market in India -

    Application of Derivative in Commodities - Global Commodities Exchanges

    Nature Area: General Management Semester– II

    Course Code

    MBACF206

    Course Name:

    Financial Markets

    Credit Distribution

    L-3 P-0 T-0

    CIE 50

    SEE 50

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    Module 6: Other Instruments / Services (7 Hours)

    Credit card – Bill discounting – Factoring – Forfeiting – Reverse mortgage service – Bridge

    Finance. Angel Financing-Venture Capital and Private equity

    Module 7: Global Financial Markets (7 Hours)

    Introduction to Global Financial Market - Role of Financial Market in Economic Development of

    a country - Stakeholders in Financial Market (Domestic and Global) - Indian Financial Market

    Scenario Equity issues in global market – ADR, GDR, EDRs – Debt issues in global markets

    Recommended Books:

    1. Financial Markets Institutions and Financial Services by Taxman

    2. Merchant Banking and Financial Services by Dr.S Guruswamy

    3. Financial Markets and Institutions by Dr.S Guruswamy

    4. Capital Markets by Dr.S Guruswamy, TMH publication

    5. Indian Financial System by H R Machiraju- Vikas Publishing House

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    Course Objectives:

    To understand ethical dimension of business- Indian values and ethos

    Ability to apply principles and theories for business decisions

    Module 1

    Over view of Ethics; Understanding ethics, Why ethics, Ethical values, myths and ambiguity,

    ethical codes

    Module 2

    Managing Ethical Dilemma; Characteristics of ethical dilemma, ethical decision making, ethical

    reasoning, characteristics of ethical dilemmas; the dilemma resolution process; ethical dilemmas

    in different business areas finance, marketing HRM and international business.

    Module 3

    Ethical Culture in Organization; Overview, Org Ethics Development System (OEDS),

    Organization culture, Developing codes of Ethics and conduct, Ethical and value based leadership

    Module 4

    Indian Ethos in Management; Basic principles, Indian approaches towards management, Role of

    scriptures in understanding ethics, Indian wisdom

    Module 5

    Ethical Principles in Business; Theories of Ethics, Absolutism verses Relativism, Teleological

    approach, the Deontological approach, Koholberg’s six stages of moral development (CMD);

    Nature Area: General Management Semester – II

    Course Code

    MBACF2SE1

    Course Name:

    Indian Ethos and Values

    Credit Distribution

    L-0 P-1 T-0

    CIE 100

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    Course Objectives:

    To provide knowledge of the legal environment in which a consumer and businesses

    operates.

    To provide the student with knowledge of legal principles.

    COMMERCIAL LAWS

    1. Indian Contract Act, 1872

    (a) Essential elements of a contract, offer and acceptance

    (b) Void and voidable agreements

    (c) Consideration

    (d) Legality of object

    (e) e-contracts

    (f) Constraints to enforce contractual obligations

    (g) Quasi-contracts, contingent contracts, termination or discharge of contracts

    (h) Special contracts: Indemnity and Guarantee; Bailment and Pledge; Laws of Agency

    2. Sale of Goods Act, 1930

    (a) Definition

    (b) Transfer of ownership

    (c) Conditions and Warranties

    (d) Performance of the Contract of Sale

    (e) Rights of Unpaid Vendor

    (f) Auction Sales

    3. Negotiable Instruments Act, 1881

    (a) Definition and features of NI

    (b) Crossing, Endorsement and Material Alteration

    (c) Acceptance, Assignment and Negotiation

    (d) Rights and liabilities of Parties

    (e) Dishonor of a Negotiable Instrument.

    INDUSTRIAL LAWS

    (a) Factories Act, 1948

    Nature Area: General Management Semester - II

    Course Code

    MBACF2WS1

    Course Name:

    Corporate Law

    Credit Distribution

    L-0 P-1 T-0

    CIE 100

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    (b) Payment of Gratuity Act, 1972

    (c) Employees Provident Fund Act, 1952

    (d) Employees State Insurance Act, 1948

    (e) Payment of Bonus Act, 1965

    (f) Minimum Wages Act, 1948

    (g) Payment of Wages Act, 1936

    CORPORATE LAW

    (a) The Companies Act, 2013

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    Course Objectives:

    To develop an understanding of research

    To develop an ability critically appraise managerial phenomenon

    Ability to identify, understand and convert managerial problem into research question

    To design and apply relevant research designs to address the research question

    Data analysis, interpretation and writing research proposals.

    Workshop

    Note: The idea of the workshop is not to teach through the content of the course but enable students

    understand the reasoning behind different research paradigms, designs and methods and learn by

    doing scaled down research projects using various methods and experience the process of complete

    cycle of research starting from problem definition through design, data collection and analysis and

    reporting.

    Evaluation:

    Evaluation is done on the basis of both individual and group work, the description is as below

    Group Work:

    Projects: Submission and presentation

    Individual Evaluation:

    1. Exercises

    2. Tests on Conceptual Understanding

    3. Viva on the Projects done

    Readings:

    Any research methodology book prescribed by the faculty and lecture notes

    Module 1: Research Foundations

    Introduction to Business Research- purpose of research, Research Ethics and Integrity - An

    Introduction to Financial Research and managerial implications- Alternative approaches to

    research within the social sciences in general and finance in particular.

    Nature Area: General Management Semester - II

    Course Code

    MBACF2WS2

    Course Name:

    Financial Research Methods

    Credit Distribution

    L-0 P-2 T-0

    CIE 100

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    Module 2: Research Process

    Literature Review and Critical Reading, Generating Research Ideas, Structure of Research,

    Deduction & Induction, Research design - Introduction to Design, Types of Designs, Data sources

    and collection,

    Types of Relationships, Variables, Hypotheses, Types of Data, Unit of Analysis, Two Research

    Fallacies

    Module 3: Research design

    Qualitative Research - Introduction to Qualitative Research, Study Designs and Methods -

    Analysis and Interpretation of Qualitative Data - Critical Appraisal of Qualitative Research

    Quantitative Research- Introduction to Quantitative Research, Study Designs and Methods -

    Analysis and Interpretation of Quantitative Data - Critical Appraisal of Quantitative Research

    Sampling, collecting data: primary data and secondary data, data collection methods - data

    harvesting, interviews, questionnaires, participant observation - Steps in the survey and data

    analysis process - Choosing the Sampling Design - Developing the Questionnaire - Collection of

    demographic data - Question format: structured verses unstructured -Composing open-ended and

    categorical structured questions

    Module 4: Research Areas in Finance

    Introduction to research areas and approaches in Finance and its relevance

    Behavioral finance

    Market models

    Event studies

    Regression models

    Research in accounting

    Module 5: Data Analysis

    Choice of appropriate data analysis method - Software Packages for quantitative and qualitative

    methods and their implementation - Qualitative Data Analysis - Descriptive Quantitative Analysis

    - Correlation and Regression - Advanced Statistical Analysis - Tests of Measurement and Quality

    Module 6: Report Generation

    Writing up a research proposal and research project

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    Course Objectives:

    The specific topics covered in this course include data description, statistical inference,

    hypothesis testing, analysis of association and variance, an introduction to regression

    analysis, and a basic understanding of computer-based statistical software.

    Students will learn how statistics can help them to answer questions about the social world

    and enhance their ability to think through problems.

    Module 1:

    Introduction, Basics, Starting SPSS, Navigating, Data Editor, SPSS Viewer, getting your data in

    Opening an Excel file, manually entering data, opening an existing SPSS file, Saving your work

    Module 2:

    Cutting and pasting, Exporting, Describing data, Frequency distributions, Parametric vs. Non-

    parametric statistics, Normality, Homogeneity of Variance,

    Module 3:

    Frequency Distributions and Descriptive Statistics, Graphing, Z-Scores, T-Tests, ANOVA,

    Correlation and Regression, Data Analysis, Analyzing Frequencies: Chi-square, Comparing two

    groups

    Module 4:

    T-tests, Paired T-tests, comparing two groups – Non-parametric, two independent groups: Mann-

    Whitney U, Paired groups: Wilcoxon Signed Rank Test, Testing associations between continuous

    variables, Correlation.

    Module 5:

    Parametric: Pearson correlation coefficient, Nonparametric: Spearman's rho, Getting Started with

    SPSS, Describing Data I, Describing Data II

    Nature Area: General Management Semester

    Course Code

    MBACF2LB1

    Course Name:

    SPSS/R Lab

    Credit Distribution

    L-0 P-2 T-0

    CIE 100

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    Module 6

    A First Look at Some Sociological Data, Exploring Relationships, Regression, more on

    Relationships, A First Look at Experimental Design, Central Limit Theorem, Building Confidence

    in Confidence Intervals

    Module 7

    Concepts in Hypothesis Testing, Two Group Inference, Population Means, comparing two

    Population Means, Comparing Multiple, Groups – Parametric, One-Way Analysis of Variance

    (ANOVA), and Additional Topics: Post-hoc tests (Multiple comparison test)

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    III Semester

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    Course Objectives:

    The understand the working capital financing and constituents of working capital

    management

    To analyze different sources of funding

    To assess and evaluate financial health

    Estimating financial requirements

    Module 1: Introduction to Working Capital Policy (6 Hours)

    Factors influencing working capital requirements. Current asset policy and current asset finance

    policy. Working capital financing: Short term financing of working capital, long term financing

    of working capital. Working capital leverages.

    Module 2: Working Capital Estimation (6 Hours)

    Determination of operating cycle and cash cycle. Estimation of working capital requirements of a

    firm. Determination of level of current assets. Sources for financing working capital.

    Module 3: Credit Management (6 Hours)

    Receivables, Credit management through credit policy variables, marginal analysis, Credit

    evaluation: Numerical credit scoring and discriminate analysis. Control of accounts receivables,

    Factoring.

    Module 4: Cash and Liquidity Management (6 Hours)

    Forecasting cash flows– Cash budgets, long-term cash forecasting, monitoring collections and

    receivables, optimal cash balances – Baumol model, Miller - Orr model & stone model. Strategies

    for managing surplus fund

    Module 5: Inventory Management (6 Hours)

    Determinations of inventory control levels: ordering, reordering, danger level. EOQ model. Pricing

    of raw material. Monitoring and control of inventories, ABC Analysis

    Nature Area: Finance Semester - III

    Course Code

    MBACF301

    Course Name:

    Corporate Finance - II

    Credit Distribution

    L-3 P-0 T-0

    CIE 50

    SEE 50

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    Module 6: Financial Reports (6 Hours)

    Understanding the structure of financial reports and financial statements – Asset mix of the

    business- asset measurement and Valuation- Financing mix of liabilities and equities. Measuring

    earning and profitability. Accounting measures of risk- Analyzing real time statements

    Module 7: Intangible Asset companies (6 Hours)

    Financial management in intangible – intensive companies. Characteristics of intangibles,

    implications for financial managements, Types and approaches to valuations of intangible assets

    Module 8: Corporate financial modeling (6 Hours)

    Effect of inflation on; Asset value, firm value, returns, Financial planning – Basis of financial

    planning, sales forecast method, pro-forma P & L account method, pro-forma balance sheet

    method, determination of External Financing Requirement (EFR).

    Recommended Books:

    1. Prasanna Chandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th

    Edition

    2. M.Y. Khan & P.K. Jain – Financial Management, (TMH), 5/e, 2004

    3. Ashwath Damodaran – Corporate Finance-Theory and Practice – John Wiley & Sons

    4. I.M. Pandey – Financial Management (Vikas), 9/e, 2005

    5. Brigham & Earnhardt, Financial Management – Theory & Practice, Thomson Learning,

    10/e – 2004

    6. Ross, Wester field & Jaffe, Corporate Finance– TMH – 7/e, 2005

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    Course Objectives:

    To Introduce students to the concept of project concept and idea formulation;

    To equip the students with evaluation techniques.

    To enable and enhance the understanding of students on project management and appraisal.

    To enable students to take decision under project uncertainty conditions.

    Module 1: Project planning (6 Hours)

    Planning & Analysis Overview: Phases of capital budgeting. Resource Allocation Framework:

    Key criteria for allocation of resource. Generation and screening of project ideas

    Module 2: Project Analysis (6 Hours)

    Market and demand analysis - Technical analysis – Environment analysis. (Environmental

    appraisal of projects: types and dimensions of a project – meaning and scope of environment –

    Environment – Environmental resources values – environmental impact assessment and

    environmental impact statement).

    Module 3: Financial estimates (10 Hours)

    Financial Estimates and Projections-Estimation of cost of project and means of financing –

    estimates of sales and production – cost of production – working capital requirement and its

    financing – estimates of working results – breakeven points – projected cash flow statement –

    projected balance sheet.

    Module 4: Project cash flows (10 Hours)

    Basic principles of measurement of cash flows – components of the cash flow streams – viewing

    a project from different points of view – definition of cash flows by financial institutions and

    planning commission – biases in cash flow estimation. Appraisal criteria: Net Present Value –

    benefit cost ratio – internal rate of returns urgency – payback period – accounting rate of returns –

    investment appraisal.

    Nature Area: Finance Semester III

    Course Code

    MBACF302

    Course Name:

    Project Planning and Management

    Credit Distribution

    L-4 P-0 T-0

    CIE 50

    SEE 50

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    Module 5: Project Risk Analysis (10 Hours)

    Simple estimation of risk – sensitivity analysis – scenario analysis – Monte Carlo simulation –

    decision tree analysis, decision tree and real option – option to abandon – option to continue and

    option to extend – selection of project – risk analysis in practice;

    Module 6: Special decision situations (10 Hours)

    Choice between mutually exclusive projects of unequal life – optimal timing decision –

    determination of economic life – inter-relationships between investment and financing aspects –

    inflation and capital budgeting

    Module 7: Projects constraints (6 Hours)

    Multiple projects and constraints: Constraints – methods of ranking – mathematical programming

    approach – linear programming model – integer linear programming model – goal programming

    model.

    Module 8: Project Implementation (6 Hours)

    Project planning