May June Groupie

MAY & JUNE 2012

BANGSTYLE IS HERE& IT’S KIND OF A BIG DEAL! PAGE 10

PURCHASE: 12-Flexible Styling Spray, 10 oz

RECEIVE FREE: u-smooth Apronu-smooth Mini Styling Iron

1205US03

TALK

At Nashville Fashion Week 2012 the u-smooth Styling Sprays were a favorite among stylists. Scan the QR Code to catch a glimpse of the show!

“I love your u-smooth firm hairspray! My Stylist, David Gotsche, at Signature Design had just gotten this in and recommended it. Can’t wait to try more products!”

Karla | Rogers, AR

“We are loving the way the u-smooth Flexible and Firm hairsprays work, not to mention the great fragrance!”

Leslie | Aqua Bella, in Nashville, TN

“Love, love, love the u-smooth Cream gets rid of frizz and leaves hair silky smooth!”

Becky B. | Salon Out Back, Sterling, KS

FREE STYLE

u-SmooThu-STYLE

OF THE TOWN

FREE FIRM HOLDPURCHASE: 6-Firm Finishing Spray, 10 oz

RECEIVE FREE: 1-Firm Finishing Spray, 10 oz

1205US01Mix & Match Not Available.

FREE FLEXIBLE STYLEPURCHASE: 6-Flexible Styling Spray, 10 oz

RECEIVE FREE: 1-Flexible Styling Spray, 10 oz

1205US02Mix & Match Not Available.

PURCHASE:

12-Firm Finishing Spray, 10 oz

RECEIVE FREE: u-smooth Apronu-smooth Mini Styling Iron

1205US04

Advanced spray technology creates a fine mist. Hold the can closer to the hair for a firmer hold, or farther away for a softer hold.

SalonServiceGroup.com {800.933.5733}2

SalonServiceGroup.com {800.933.5733} 3

U-Smooth shears are hand forged from Japanese Hitachi ATS 314 Stainless steel, the highest rated scissor steel in the world.

•Super smooth slide cutting•Ergonomic design minimizes Carpel Tunnel Syndrome, and reduces pain in hand, elbow, back and shoulder

•Removable finger rest•Sword blade for extra strength with coarse hair•Convex edge provides the smoothest cleanest cut•Length: 5.75”•Tension: Leaf Spring•Thumb: Cutaway

$349 | USHEAR575

FoRGED FRomGREATNESS

US1

•Fine Hair Friendly•Hydrates•Creates Shine•Thermal Protection•Light Hold•Adds Texture

BUY 6 GET 1 FREEu-smooth Cream, 1.7 oz

1203US01

u-SmooTh CREAm

STYLE STARTS HERE

BUILD YOUR STYLE

PURCHASE: 1.5" Original u-smooth Professional Smoothing Iron

RECEIVE FREE: 1-Cream, 1.7 oz

(1205US05) Original

PURCHASE: 1.5" Green u-smooth Professional Smoothing Iron


(1205US07) Green

PURCHASE: 1" u-smooth Professional Styling Iron


(1205US06)

USMOOTH

UGREEN

UCREAM1

alfaparfSalonServiceGroup.com {800.933.5733}4

A NEW DIMENSIONIN LUMINOSITYPURCHASE: 2 - SDL Diamante Cristalli, 30 ml

RECEIVE FREE: 1 - SDL Diamante Cristalli, 16 ml

1205AP02

STYLE FOR YOUPURCHASE AT A SPECIAL PRICE: 1 - S4U Twist’R, 3.38 oz1 - S4U X’Rebel, 3.38 oz

RECEIVE FREE: 1 - S4U Ocean Spray, 3.38 oz

1205AP03

Instantly adds more shine and softness to every hair type.

Directions:Apply uniformly to damp or dry hair.

GET SMART COLORPURCHASE: 24 or more Tubes of Evolution of the Color Cube

RECEIVE FREE: 1 - Beyond Basics DVD Features 2 coloring techniques: Spotlighting and Color Streaming.

1 - Pre-Cut Foil (500 ct)1 - Porosity Equalizer, 8.45 oz1 - Nuovo Classicismo Mahogany Collection Step-by-Step Guide

Code for Free Goods: 1205AP01


TECHNOLOGY ADVANCES. DO YOU?Professional hair color technology is more advanced than ever before. Scan the QR Code with your smart phone to watch a video about smart color.

Don’t have a smart phone? Visit this site: http://bitly.com/xnAeEt

42 s a l o n > m a rc h 1 2 s a l o n m a g a z i n e . c a

By Melissa HIll

Slice and DiceFrom undone textures to short, blunt styles, a roundup of predictions for what will be hot in cutting and styling for 2012

With 2011 fi rmly behind us, the question on everyone’s mind is,

“What’s next?” We polled some of the industry’s top stylists to fi nd out what they think will happen in cutting and styling, and what’s inspiring them right now. Plus, they share their must-have tricks and techniques for the season. Read on to peek into the minds of the industry’s best.

International editorial, fashion runway and fi lm stylist, founder and owner of Kevin.Murphy

The hottest cutting and styling trends for 2012 will be…I’m seeing a lot of short hair, short bangs and a punky look, but having an edge to it—not feathered, not wispy—blunt. For styling it’s going to be closer to the head. Look for a smaller silhouette. It’s played-down hair—you spend a lot of time cutting the hair and not a lot of time styling.

I’m inspired by…I’m obsessed with old movies, especially ‘70s movies. Right now, I like Gorky Park. It’s an American movie from the ‘80s set in Moscow in ‘the 60s. The Eyes of Laura Mars is an incredible inspiration. The hair is pretty full on.

My must-have technique…For cutting, it’s a messy blunt cut. For the hair that I’m doing right now, I’m not changing the natural texture of the hair. The Hair.Resort.Spray makes it more sort of matte, not curly and not straight. Using texturizer makes the hair look like it should.Ke

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AS SEEN IN

The Man: With a career spanning fashion, runway, editorial and film, Kevin Murphy is one of the world’s most respected and sought after hairstylists. Vogue stated that Kevin Murphy is the one who invented the iconic “beach hair” look. Kevin trained at the famous Vidal Sasson in London and is recognized internationally for his long list of celebrity clientele and countless pages of editorial work for high-end magazines around the globe. With an international profile that has seen him work with leading fashion photographers including Patrick Demarchelier, Robert Erdman and Richard Bailey, Kevin has created styles for international editions of Vogue, Harper’s Bazaar, Sports Illustrated swimsuit edition, Marie Claire, Vanity Fair, Instyle, Rush, & GQ. Kevin has also lent his talent to the cinema, with work on Baz Luhrmann’s Moulin Rouge, and has styled celebrities including Cate Blanchett, Naomi Watts, Selma Blair, Enrique Iglesis, Heidi Klum.

His Philosophy: Take care of your hair and the Earth. KEVIN.MURPHY uses recyclable or biodegradable plastic and paper products for all of their products. And their square packaging holds more volume and uses 40% less plastic. KEVIN.MURPHY is collaborating with Al Gore on the Climate Change Project, and he created the Green Salon Project, to help salons reduce their carbon footprint.

The Brand: A professional only, fashion inspired hair care line that creates weightless, long-lasting styles. The versatile products are sulfate and paraban free, and made with pure essential oils, plant extracts and natural antioxidants. Developed as a haircare regimen to protect and pamper your hair. Kevin.Murphy the brand is a natural expression of Kevin Murphy the man. Through hard work and an innovative spirit, Kevin has established himself as an industry icon and a hair master of fashion runway, editorial and film. If you haven’t tried Kevin Murphy what are you waiting for?

WHO ISKEVINMURPHY?

k

SalonServiceGroup.com {800.933.5733} 7SalonServiceGroup.com {800.933.5733} 7

COLOR.BUG GOES GAGAThe fashion forward pop star, Lady GaGa, proves that Color.Bug really is for everyone. If you’re not using Color.Bug, scan the QR Code with your smart phone to see it in action. (And stay tuned, new Color.Bug colors coming soon.)

TAKE KEVIN WITH YOUTHIS SUMMER

Hydrate-Me.Wash, 1 oz | 1205KM04Hydrate-Me.Rinse, 1 oz | 1205KM05Angel.Wash, 1 oz | 1205KM06Angel.Rinse, 1 oz | 1205KM07Luxury.Wash, 1 oz | 1205KM08Luxury.Rinse, 1 oz | 1205KM09Anti.Gravity, 1 oz | 1205KM10Body.Guard, 1 oz | 1205KM11Hair.Resort, 1 oz | 1205KM12

4 FOR $16: Body.Builder, 1.9 oz | Save: $3.08 | 1205KM13Session.Spray, 1.5 oz | Save: $3.08 | 1205KM14Fresh.Hair, 1.9 oz | Save: $3.08 | 1205KM15

Mix & Match Not Available.

RESTORE.PAKPURCHASE: Luxury.Wash, 8.4 ozLuxury.Rinse, 8.4 oz

RECEIVE FREE: Hair.Resort.Spray, 5.1 oz

1205KM03

BUY 6 GET 1 FREEPURCHASE: 6-Young.Again, 3.4 oz

RECEIVE FREE: 1-Young.Again, 3.4 oz

1205KM16

COLOR.BUGPURCHASE ANY 2 AT A SPECIAL PRICE:

Pink Color.Bug | KMCB-PINKPurple Color.Bug | KMCB-PUROrange Color.Bug | KMCB-ORA

CLARIFYING SUMMERESSENTIALSPURCHASE: Hydrate-Me.Wash, 33.6ozHydrate-Me.Rinse, 33.6 oz

RECEIVE AT 50% OFF: Maxi.Wash, 33.6 ozBorn.Again, 33.6 ozRetail Tri Card

1205KM02

ThE SummER oF KEVIN

SalonServiceGroup.com {800.933.5733} SalonServiceGroup.com {800.933.5733}8

If you have guests who are hesitant to try Keratin Complex Smoothing Treatment, try offering them The Red Carpet Treatment instead. It’s like a test-drive for the Smoothing Treatment and lasts for up to 3 shampoos. Scan the QR Code for instructions on performing The Red Carpet Treatment.

Sectioningis an important part of the Keratin Complex Smoothing Treatment. To create better air quality while cutting down on over-saturation, try the 6 part sectioning technique below. This will ensure the very best results and very happy clients.

For clients with sensitive scalps, allow the smoothing treatment to aerate for 15 minutes in the bowl prior to application.

FAVORITE SMOOTHING TREATMENT

RED CARPET READYIncludes:Infusion Replenisher, 1.7 ozIntense Rx Serum, 30 ml

1205KX05

Blo

ndes

hell


BLONDESHELL SALONIncludes:6 - Blondeshell Shampoos, 13.5 oz6 - Blondeshell Conditioners, 13.5 oz3 - Masques, 6.7 oz3 - Enhance Oil, 3.4 oz3 - Travel Valet

Receive FREE:1 - Blondeshell Shampoo, 33.8 oz1 - Blondeshell Conditioner, 33.8 oz

1205KX02

ESSENTIALS KITIncludes:1 - Blondeshell Shampoo, 13.5 oz1 - Blondeshell Conditioner, 13.5 oz1 - Masques, 6.7 oz1 - Enhance Oil, 3.4 ozFREE Heat Resistant Tote

1205KX03

ON-THE-GO KITIncludes:1 - Blondeshell Shampoo, 3 oz1 - Blondeshell Conditioner, 3 oz1 - Blonde Dry Shampoo, 9g

Receive FREE:1 - Straight Day Spray, 2 oz

1205KX04

IT’S A BLONDE THINGIncludes:2 - Lighteners, 16 oz1 - 10 Volume Developer1 - 20 Volume Developer1 - 30 Volume Developer1 - 40 Volume Developer

Receive FREE:1 - Blonde Smoothing Treatment, 4 oz

1205KX01

Martino Cartier demonstrates just how good the Blondshell lightening system is. Scan the QR Code to watch the video.

DEVELOPER10 Volume Developer, 32 oz | KX10V20 Volume Developer, 32 oz | KX20V30 Volume Developer, 32 oz | KX30V40 Volume Developer, 32 oz | KX40V

SINGLE APP. PACKETKXBLEACH-SAMP

LIGHTENER, 16 oz KXBLEACH

OPEN STOCK:


STYLIST KIT

PURCHASE:

Firm Hold Spray, 11.8 oz

Volume Mousse, 7.1 oz

Firm Hold Gel, 5.1 oz

Sea Salt Mist, 5.1 oz

Smoothing Lotion, 5.1 oz

Thickening Gel, 3.4 oz

Matte Clay, 2.5 oz

Medium Hold Paste, 2.5 oz

INTROBS59

Scan the QR

code if you

want to know

more about

Bangstyle

products.

TRY BANGSTYLE

PURCHASE:

1 - Hydrate Shampoo, 8.4 oz

1 - Hydrate Conditioner, 8.4 oz

1 - Smooth Shampoo, 8.4 oz

1 - Smooth Conditioner, 8.4 oz

1 - Volume Shampoo, 8.4 oz

1 - Volume Conditioner, 8.4 oz

1 - Firm Hold Spray, 11.8 oz

1 - Volume Mousse, 7.1 oz

1 - Firm Hold Gel, 5.1 oz

1 - Sea Salt Mist, 5.1 oz

1 - Smoothing Lotion, 5.1 oz

1 - Thickening Gel, 3.4 oz

1 - Matte Clay, 2.5 oz

1 - Medium Hold Paste, 2.5 oz

INTROBS99

Hydrate Shampoo

and Conditioner

"We can lead your hair to

moisture and we will make it

drink."

Volumizing Shampoo

and Conditioner

"Just because you are super fine

doesn't mean your hair has to be!

Add some mass, a group hug for

your hair."

Smoothing Shampoo

and Conditioner

"Like a well-trained dog or

prison pen pal… your hair will

lay down on command."

Smoothing Lotion

"Made from the joyous tears of

frolicsome angels. Honest."

Firm Hold Gel

"Jimmy the pudgy 4 year old puts

it on the cat. Funny stuff."

Medium Hold Paste

"Not recommended for

scrapbooking but really

good on hair."

Firm Hold Clay

"Matte is Firm yet gentle. And

when he tries to scowl we just

giggle. Silly Matte."

Sea Salt Mist

"Imagine 10,000 mermaids blowing

the ocean breeze from a cool

banana leaf. This is sort of like

that but without the leaf or the

imaginary mermaids."

Firm Hold Spray

"Think of each spray as a billion

tiny particles of hope. We tried to

include justice and peace but it

just clogged the sprayer."

Volumizing Mousse

"So thick and rich you'll be

tempted to eat it with a fork…

(uh-oh lawyers are freaking out)."

SalonServiceGroup.com {800.933.5733}

FREESTYLE 1

PURCHASE:















RECEIVE FREE:











1 - Leave Behind Brochure

INTROBS470

FREESTYLE 2

PURCHASE:










2 - BSea Salt Mist, 5.1 oz





RECEIVE FREE:







INTROBS250

COMPLETE BANGSTYLE

PURCHASE:



























RECEIVE FREE:















25 - Hydrate Shampoo Foilpack

25 - Hydrate Conditioner Foilpack

25 - Smooth Shampoo Foilpack

25 - Smooth Conditioner Foilpack

25 - Volume Shampoo Foilpack

25 - Volume Conditioner Foilpack

1 - T-Shirt (Large)

1 - T-Shirt (Medium)

1 - T-Shirt (Small)

1 - Window Decal

1 - Rubber Wrist Band


1 - POS/Hanging Unit

25 - Stickers

25 - Retail Bags

INTROBS995

The Bellissima Fishtail braid headband features an adjustable elastic band for optimal comfort and a gripper at the top of the piece so it won’t slip.

Midnight BrownBRHB01

ChocolateCopperBRHB02

ButteredToastBRHB03

GingerBlondeBRHB04

MidnightBrownBRCL01

ButteredToastBRCL03

GoldenWheatBRCL04

ChestnutBRCL02

These 16" Clip-In Freestyle Braids are the perfect way to naturally accentuate your hair. Add them to your own hair or clip them into a hair piece or a ponytail.

CLIP-IN LONG BRAIDSFLAT IRON, CURL & BLOW DRY

FEATURING AZURE ALLURE

Non-Damaging, Peel-Away Removal.

Azure AllureDDAA

Color Me BeautifulDDCB

I Dance with Stars DDDS

Look, Don't TouchDDDT

CatwalkDDCT

The Finer Things in LifeDDFT

Precious MetalsDDPM

Starry Night DDSN

Make Me BlushDDMB

BASE GEL DDBASE*TOP GEL DDTOP*

*RECOMMENDED FOR APPLICATION

TRY SOMETHING NEW! Scan this QR Code to see a special application technique.

www.salonservicegroup.com/brands-dashing-diva.php

Expensive TasteDDET


FEATURING AZURE ALLURE

13SalonServiceGroup.com {800.933.5733}

ROCK YOUR HAIR!

10 RETAIL SIZESSpray It Hard, 10 oz | ORHSP10Moisture Madness Shampoo, 11 oz | ORMS11Moisture Madness Conditioner, 11 oz | ORMC113-Way Hairspray, 10 oz | ORSP10Big Hair Rocks Conditioner, 10 oz | ORVC10

MIGHTY DETAILER REPLACEMENT BLADESORBLADE

LOVE JUNKY T-SHIRTMEDIUM | ORSHIRT-M

X-LARGE | ORSHIRT-XL

10 TRAVEL SIZESBig Hair Rocks Shampoo, 2 oz | ORVS2Big Hair Rocks Conditioner, 2 oz | ORVC2 Spray It Hard, 2 oz | ORHSP23-Way Hairspray, 2 oz | ORSP2

3 FAMILY SIZESMoisture Madness Shampoo, 21 oz | ORVS21Moisture Madness Conditioner, 21 oz | ORVC21

WHILE SUPPLIES LAST!

BACKBAR SAVINGSBig Hair Rocks Shampoo, 64 oz

ORVS64

Big Hair Rocks Conditioner, 64 oz

ORVC64

VANISH

VANISHCOLOR CORRECTORCompare to Schwarzkopf Modulat.

CAPEOGBCAPE

APRONOGBAPRON

OLIVIA GARDEN

KERATIN COMPLEX CERAMIC IONIC DRYER

• Negative Ion Switch allows you

to create a smooth & polished look

with a fast drying time.

• Positive Ion Switch allows you to

create beautiful volume while still

maintaining shine & polish.

KXDRYER (Black)KXDRYER-P (Pink)


NEW! ON THE GOGet the kinks out anywhere with the travel size Wet Brush. Perfect for retail item for the upcoming travel season.

SQUIRT

NEW! BIGGER, BOLDER, BETTER

• Super soft flexible brushes• Detangle hair with ease• Perfect for thick, curly or straight hair

• Great for extensions and wigs

WETPADDLE

THE ORIGINAL WET BRUSH

WETBRUSH

OLIVIA GARDENROUND BRUSHES1 1/4" | OG-34

1 3/4" | OG-44

2 1/8" | OG-54

KERATIN COMPLEXBRUSHES3.5" | KXBRUSH3.5

3" | KXBRUSH3

2.5" | KXBRUSH2.5

2" | KXBRUSH2

Vent Brush | KXBRUSH-B

OLIVIA GARDENCARBON COMBSCutting/Styling OGSC-1

All Purpose OGSC-2

Rattail OGST-1

Tease/Lift OGST-2

Styling/Pick OGST-3

Power Comb OGST-4

THE OUCHLESS TANGLE REMOVER


NEW! TEMPORARY HAIR COLOR

NEW GREYFREEINCLUDES: 2 - Light Blonde2 - Medium Blonde2 -Dark Blonde2 - Auburn2 - Ash Brown

INTROGF18

2 - Light Brown2 - Medium Brown2 - Dark Brown2 - Black1 - Tester FREE!

Perfect for regrowth and eye brows.

NEW COLORMEINCLUDES: 3 - Red Rush3 - Fuschia Phenom3 - Violet Desire3 - Blue Escape3 - Teal Times3 - Lime Lascivious1 - Tester FREE!

INTROCM18

Scan to watch a video about application and removal techniques for ColorMe Temporary Hair Color.

INCLUDES:2 of each shade12 Magnets 1205CG01

Attraction Cling On You Move Me

Pull Me Close Drawn to You Instant Chemistry

MAGNETIX12 PIECE DISPLAY

6 COLORS

NEW

Keratin ComplexMO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

Michael O'Rourke MO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

Alfaparf Milano MO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

Kevin MurphyMO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

BangstyleMO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

Salon Service Group1859 West Arbor StreetSpringfield, MO 65807

May June Groupie

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