Maximize Revenue with Strategic SaaS Product Development

Maximize Revenue with Strategic SaaS Product Development

Webinar May 6, 2009Hosted by OpSource

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved

Agenda

http://sixteenventures.com

How SaaS is Different

How SaaS is How SaaS is DifferentDifferent

Required Mindset Change

Required Mindset Required Mindset ChangeChange

Strategic Product Development

Strategic Product Strategic Product DevelopmentDevelopment

http://sixteenventures.com/

How is SaaS Different?

TechnologyTechnologyTechnology IntellectualPropertyIntellectualIntellectualPropertyProperty

BusinessModel

BusinessBusinessModelModel




LegacySoftwareLegacyLegacy

SoftwareSoftware


BusinessModel





ASPASPASP


BusinessModel





SaaSSaaSSaaS


BusinessModel





BusinessArchitecture

BusinessBusinessArchitectureArchitecture

CommercialFocus

CommercialCommercialFocusFocus

Multi-TenantMultiMulti--TenantTenant



Shift in Mindset is Required

SoftwareCompanySoftwareSoftwareCompanyCompany

WebCompany

WebWebCompanyCompany

ServicesCompanyServicesServicesCompanyCompany



Shift in Mindset is Required

Pass on the

Savings

Pass on Pass on the the

SavingsSavings

Pass on the

Value

Pass on Pass on thethe

ValueValue



Who Gets It?

LegacySoftwareVendors

LegacyLegacySoftwareSoftwareVendorsVendors

ASPVendors

ASPASPVendorsVendors

SaaSVendors

SaaSSaaSVendorsVendors



SaaS Revenue Model

SubscriptionsSubscriptionsSubscriptions



Seven Revenue Streams for SaaS Vendors

SubscriptionsSubscriptionsSubscriptions ServicesServicesServices ProductsProductsProducts TransactionsTransactionsTransactions LicensingLicensingLicensing

AssetsAssetsAssets AdvertisingAdvertisingAdvertising



Strategic Product Development

MinimumViable

Product

MinimumMinimumViableViable

ProductProduct

ImmediatePipeline

ImmediateImmediatePipelinePipeline

CompetitiveResponse /

Feature Buzz

CompetitiveCompetitiveResponse /Response /

Feature BuzzFeature Buzz



Minimum Viable Product (MVP)

Pain- Relieving Features

PainPain-- Relieving Relieving FeaturesFeatures

CommercialFeatures

CommercialCommercialFeaturesFeatures

Data Capture

Data Data CaptureCapture



Market Alignment

SaaS VendorSaaS VendorSaaS Vendor MarketMarketMarket

• Revenue Model• Feature Set• Distribution Method

• How do they want to buy?• What is their Pain?• Who do they buy from?



Beware! Get “SaaS” Quick Schemes

VirtualizationVirtualizationVirtualization

Cloud ComputingCloud ComputingCloud Computing

Single Tenant App

Single Tenant Single Tenant AppApp


Single Tenant App



Single Tenant App



Not SaaS!


Maximize Revenue through Strategic Product Development


@lincolnmurphy

[email protected]

http://linkedin.com/in/lincolnmurphy

lincolnmurphy (972) 200-9317

@16v


http://twitter.com/lincolnmurphy

mailto:[email protected]

http://linkedin.com/in/lincolnmurphy

http://twitter.com/16v

Maximize Revenue with Strategic SaaS Product Development

Technology

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