Maximize Revenue Through Strategic SaaS Product Development
18
Maximize Revenue with Strategic SaaS Product Development Webinar May 6, 2009 Hosted by OpSource Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved
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Slides from May 6, 2009 Webinar by Lincoln Murphy with Sixteen Ventures. The webinar was hosted by OpSource.
Transcript of Maximize Revenue Through Strategic SaaS Product Development
Maximize Revenue with Strategic SaaS Product
Development
Webinar May 6, 2009Hosted by OpSource
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved
Agenda
http://sixteenventures.com
How SaaS is How SaaS is DifferentDifferent
How SaaS is How SaaS is DifferentDifferent
Required Required Mindset ChangeMindset Change
Required Required Mindset ChangeMindset Change
Strategic Product Strategic Product DevelopmentDevelopment
Strategic Product Strategic Product DevelopmentDevelopment
How is SaaS Different?
TechnologTechnologyy
TechnologTechnologyy
IntellectuIntellectualal
PropertyProperty
IntellectuIntellectualal
PropertyProperty
BusinessBusinessModelModel
BusinessBusinessModelModel
http://sixteenventures.com
How is SaaS Different?
LegacyLegacySoftwareSoftwareLegacyLegacy
SoftwareSoftware
TechnologTechnologyy
TechnologTechnologyy
IntellectuIntellectualal
PropertyProperty
IntellectuIntellectualal
PropertyProperty
BusinessBusinessModelModel
BusinessBusinessModelModel
http://sixteenventures.com
How is SaaS Different?
ASPASPASPASP
TechnologTechnologyy
TechnologTechnologyy
IntellectuIntellectualal
PropertyProperty
IntellectuIntellectualal
PropertyProperty
BusinessBusinessModelModel
BusinessBusinessModelModel
http://sixteenventures.com
How is SaaS Different?
SaaSSaaSSaaSSaaS
TechnologTechnologyy
TechnologTechnologyy
IntellectuIntellectualal
PropertyProperty
IntellectuIntellectualal
PropertyProperty
BusinessBusinessModelModel
BusinessBusinessModelModel
http://sixteenventures.com
How is SaaS Different?
BusinessBusinessArchitecturArchitectur
ee
BusinessBusinessArchitecturArchitectur
ee
CommerciaCommerciall
FocusFocus
CommerciaCommerciall
FocusFocus
Multi-Multi-TenantTenantMulti-Multi-
TenantTenant
http://sixteenventures.com
Shift in Mindset is Required
SoftwareSoftwareCompanCompan
yy
SoftwareSoftwareCompanCompan
yy
WebWebCompanCompan
yy
WebWebCompanCompan
yy
ServicesServicesCompanCompan
yy
ServicesServicesCompanCompan
yy
http://sixteenventures.com
Shift in Mindset is Required
Pass on Pass on the the
SavingsSavings
Pass on Pass on the the
SavingsSavings
Pass on Pass on thethe
ValueValue
Pass on Pass on thethe
ValueValue
http://sixteenventures.com
Who Gets It?
LegacyLegacySoftwareSoftwareVendorsVendors
LegacyLegacySoftwareSoftwareVendorsVendors
ASPASPVendorsVendors
ASPASPVendorsVendors
SaaSSaaSVendorsVendors
SaaSSaaSVendorsVendors
http://sixteenventures.com
SaaS Revenue Model
SubscriptioSubscriptionsns
SubscriptioSubscriptionsns
http://sixteenventures.com
Seven Revenue Streams
for SaaS VendorsSubscriptioSubscriptio
nsnsSubscriptioSubscriptio
nsns ServicesServicesServicesServices ProductsProductsProductsProducts TransactioTransactionsns
TransactioTransactionsns
LicensinLicensingg
LicensinLicensingg
AssetsAssetsAssetsAssets AdvertisinAdvertisingg
AdvertisinAdvertisingg
http://sixteenventures.com
Seven Revenue Streams
for SaaS VendorsSubscriptioSubscriptio
nsnsSubscriptioSubscriptio
nsns ServicesServicesServicesServices ProductsProductsProductsProducts TransactioTransactionsns
TransactioTransactionsns
LicensinLicensingg
LicensinLicensingg
AssetsAssetsAssetsAssets AdvertisinAdvertisingg
AdvertisinAdvertisinggX
http://sixteenventures.com
Strategic Product Development
MinimumMinimumViableViable
ProductProduct
MinimumMinimumViableViable
ProductProduct
ImmediatImmediatee
PipelinePipeline
ImmediatImmediatee
PipelinePipeline
CompetitivCompetitivee
Response /Response /Feature Feature
BuzzBuzz
CompetitivCompetitivee
Response /Response /Feature Feature
BuzzBuzz
http://sixteenventures.com
Minimum Viable Product (MVP)
Pain-Pain-Relieving Relieving FeaturesFeatures
Pain-Pain-Relieving Relieving FeaturesFeatures
CommerciaCommerciall
FeaturesFeatures
CommerciaCommerciall
FeaturesFeatures
Data Data CaptureCapture
Data Data CaptureCapture
http://sixteenventures.com
Market Alignment
SaaS VendorSaaS VendorSaaS VendorSaaS Vendor MarketMarketMarketMarket
• Revenue Model• Feature Set• Distribution Method
• How do they want to buy?• What is their Pain?• Who do they buy from?
http://sixteenventures.com
Beware! Get “SaaS” Quick
Schemes
VirtualizationVirtualizationVirtualizationVirtualization
Cloud ComputingCloud ComputingCloud ComputingCloud Computing
Single Single Tenant AppTenant App
Single Single Tenant AppTenant App
VirtualizationVirtualizationVirtualizationVirtualization
Single Single Tenant AppTenant App
Single Single Tenant AppTenant App
VirtualizationVirtualizationVirtualizationVirtualization
Single Single Tenant AppTenant App
Single Single Tenant AppTenant App
http://sixteenventures.com
Not SaaS!
Maximize Revenue throughStrategic Product Development
http://sixteenventures.com
@lincolnmurphy
http://linkedin.com/in/lincolnmurphy
lincolnmurphy (972) 200-9317
@16v
![7 SaaS Revenue Streams With Details [full version]](https://static.fdocuments.us/doc/165x107/546b79b2af79597b298b4cd8/7-saas-revenue-streams-with-details-full-version.jpg)
