Page 1 915-3060-02 Rev. N, December 2013www.ixiacom.com

Opening up access to the SAP customer base

Being successful as a software developer or independent software vendor is not all about how big your business is. It is about creating a solution that delivers significant value to the customer. Bringing that solution to a customer is a different story.

One strategy is to team up with a strong partner who has access to the market and its customers.

SAP is the third largest software vendor in the world with over 335,000 customers in more than 190 countries.

Being an SAP Partner opens the potential for access to this vast customer base. The next step is managing the partnership for mutual success.

Driving the success of your SAP partnership You have a partner agreement and now what?

Building a trusting relationship takes time especially with a large multinational organisation like SAP.

Partners typically suffer from:

• Lack of visibility inside SAP and poor visibility in the wider SAP partner ecosystem

• Inability to drive sales success through the SAP channels

Partners need to

• Create a relevant and effective contact network

• Find out how to gain access to and maximise SAP marketing funds

• Agree and execute joint marketing and planning

• Ensure local execution and implementation is driven by SAP

With our deep understanding of SAP’s structure, processes and culture, we can help by:

• Building a tailored network of contacts within SAP

• Actively promoting your solutions within the SAP ecosystem

• Creating ‘starter kits’ that deliver a shorter time to market including compelling marketing and training content and tools

• Driving sales and marketing activities in selected market units, for example, SAP country organisations

• Developing activities and campaigns to stimulate awareness and sales success

• Leveraging and maximising available marketing funds

Gaining the Inside Track You can leverage our networks inside SAP, helping you to reduce costs, save time and maximise access to SAP‘s resources and funds.

All the time Avizent Marketing will be serving as an additional trusted intermediary, facilitating the partnership between your company and SAP.

We provide clear accountability, careful planning, comprehensive reporting, impactful marketing, and effective sales activities.

Tried and Trusted We maintain a pool of tried and tested suppliers for specialist marketing services such as creative design and graphics, printing, web page programming, promotional giveaways, roll up banners, video testimonial recording and more.

We quality check all deliverables, work within your budget and provide full and transparent reporting.

The Bottom Line You will benefit from shorter time to sales, increased sales success through focussed activities, and personalised campaigns. And success becomes self promoting - within SAP’s sales organisation and SAP’s ecosystem.

Sounds good? Just contact us on 07858 929 008 or for more information visit www.avizent.com

On-Demand Marketing

Maximise Your Business Success with SAP