Matthew Baxter ux ui visual design

ux ui visual design 2015

Matthew Baxter

Forensic approach to the brief and understanding of client needs

Conceptual thinking and Creative Direction

Presentation and communication of ideas both in writing and in person

Design for the digital, broadcast and physical environments

Extensive experience of video production, direction and post-production

User Experience and Interaction design

Creative & technical team development & management

Mentoring and development of junior colleagues

Script and copywriting

core competencies

[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/

Matthew Baxter experience

December 2012 to present

February 2010 to November 2012

January 2005 to November 2009

January 2003 to November 2004

April 1998 to October 2002

July 1997 to April 1998

1988 to 1997

1983 to 1988

education & training

head of ux & design, Caplin Systems

independent creative consultant

creative director & ux team leader DVA

creative director BDP

creative director Sky News

freelance designer & director

creative and managing director Baxter Hobbins Sides

designer & senior designer, BBC TV

bachelor of arts degree 2.1 in graphic designBBC general production course BBC studio direction course


Matthew Baxter

IVCA Clarion commendation

PepsiCo International talent sustainment award

RM Marketing Innovation award

IVCA commendation for video

2 Soho Shorts awards for animation

New York Festivals awards for interactive design and promos

Promax World Class award for virtual reality

RTS News Channel of the Year 2002 & 2003

Promax Gold award for promo campaign

4 CGI awards for computer animation

2 BDA awards for design

Promax Silver and World Awards for promos, titles, stings and design

RTS award for graphic design

Waters Technology award for best web-based development environment 2014

awards & honours


Matthew Baxter

I have been making complex information and important messages quick and simple to understand and use for nearly 30 years, on television, in the digital environment and in print. I focus on making what I do appropriate, intuitive, fit for purpose and a pleasure to use and look at, and I create working environments in which my team can do the same.

I am a creative, commercial, client-facing, team-leader with a lot of experience, energy and commitment.

My background is long-term digital, but media-neutral in outlook and training, and I am always looking to do exciting work with good people.

summary


A website for a management consultancy featuring specially commissioned portrait and reportage photography

For The Berkeley Partnership

The Berkeley Partnership are not interested in growing a corporate structure, they care about the work and their clients.

The presentation of ‘the Berkeley way’ is key to this website, going as far as ingraining it into the navigation. There is no corporate voice or sign-posting, you are guided and informed by individuals, whilst the philosophy and the endorsements of are written in the third person, by an engaged observer.

To show concept visually, I commissioned two photographic projects: Clean, clear colour portraiture to accompany the personal voices, and grittier black and white ‘reportage’ for the observational pieces.

The content managed site was designed to allow constant organic development without the need for technical intervention.

The BerkeleyPartnership


An interactive guide for employers, staff and trainers, examining diversity issues within the workplace and demonstrating the legal, moral and business case

For GoSkills, the sector skills council for passenger transport

An IVCA Clarion winner

A group of actors, diverse in ability, ethnicity, sexuality and faith, play characters in scenes covering sexuality, gender, disability, age, race and religion. The menu is a series of ‘red herrings’; the characters don’t represent the stereotypical category.

I researched, wrote, cast, designed and directed the piece. I also commissioned the specially composed musical score.

Rebecca Harvey, Capability and Capacity Programme Manager at Government Skills said: “The DVD challenged my own stereotypes in an interesting and enjoyable way. The scenarios made the case for diversity in a sometimes amusing, but always moving, way. Well done GoSkills!”

Respect the Difference, Value the Mix.


A network-based staff retention and development resource, designed for individual employees and line-managers

For PepsiCo International

Winner of a PepsiCo International award for talent sustainment

This online resource was conceived using video, interactive information matrices and downloadable presentations and assessments designed to let individuals and their line-managers work together to plan rewarding, sustainable careers.

I was lead creative, and directed the videos for the resource. The look, style and tempo of the piece were important to create the right relationship between the company, the resource and the user. It needed to be branded without being too ‘corporate’ and authoritative without being dull or distant. Most of all, it had to be engaging for the user.

C & B & me


A video-led microsite, to encourage PepsiCo executives to re-locate to Russia


Winner of the PepsiCo International communications award

This is a major internal communications campaign to highlight the career opportunities in emerging markets like Russia.

I felt that the most appropriate way to address this was to use video as the information carrier, and PepsiCo’s intranet as the delivery medium.

Shot on location in Moscow, the film showed the working and social environments for PepsiCo people. Employees tell their personal stories regarding the move, the challenges and the opportunities.

Inspire: Russia


An interactive microsite, featuring an information matrix and ‘drag and drop’ game for PepsiCo International


This is a tool for self and supervisor assessment of manager potential. Although it was important that the activities were fun to do, there was always an underlying serious function to this interactive programme.

We designed, developed and created an interactive information matrix in ‘flash’ that allows the user to follow potential career paths and get information about what they will need to achieve their goal in each case. It tests knowledge and understanding at the end of the process.

The visual theme ‘rising stars’ is complemented by a sound-based ‘pointer’ system that helps guide the user.

The piece, originally intended only for use in the UK, is now in use across PepsiCo internationally.

The LeadershipModel


A international staff intake and initiation resource, allowing new starters to receive all appropriate information about their job and workplace


The front end of the piece is the ‘new-starter pack’ consisting of generic printed and video materials, and an interactive application linking to an intranet based resource.

The back end allows HR departments to compile totally personalised online information modules for each new employee, to accompany the pack.

What’s in Store?


Online branding and design for a ‘boutique’ department store

For Living in Store

Living in Store


Branding, design and development of an online community for pet owners featuring forums and ecommerce

For The Blue Cross

My team created branding that keyed on the relationships between pet and owner, with a family of icons rather than a single symbol or image. The branding has a fresh and friendly feel with clean typography and strong colours.

The complex, content-managed website features videos, blogs and forums and free downloads.

Awareness of the Blue Cross is up, and visits to the All About Pets site are up 40% over the previous version, and has gained over 2000 new members in the first month live.

All About Pets


Interactive brochure and information resource, featuring a multi-menu DVD and combining live action and CGi for architects and contractors

For Sto

Sto, the market-leading supplier of high quality renders and external wall insulation systems, wanted an interactive DVD to present the brand and it’s products.

The DVD opens with a 3D animated sequence in which text and panels of case study imagery - representing art and technology, corner stones of the Sto philosophy - interact in a white vitual environment. Clean lines and classic imagery reflect the brand, and the final frame is the interface for the main DVD menu.

Case studies were filmed over 18 months on construction sites across the UK, capturing the construction process and visual changes.

The result was a stylish menu of assets and showcase for products, services and the prestigious client list.

Sto


Hit the Numbers

A real-time data-streaming test-bed designed to provide visual ergonomic data to guide design decisions

For Caplin Systems

We are looking to take the next step and obtain objective data on how interface and visual design decisions can take a good product and make it the perfect tool; increasing speed and accuracy, minimising error and fatigue.

Hit the Numbers is a series of tests created by Caplin Design to replicate the basic actions and stresses of trading, without allowing the candidate to fall back on their domain knowledge to overcome the issues caused by bad typographic, colour, contrast and layout choices, so we know what works and what doesn’t in every context. In this way we make sure we create interfaces that perfectly meet the needs of the users, whilst respecting our clients branding.

[email protected] m 077855460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/

Caplin vision

The Caplin Design ethos

For Caplin Systems

The Caplin Design ethos was an initiative I started as team principal, to guide decision making by our designers and architects. When working closely with developer teams, or embedded on-site with clients, it is easy to lose site of the big picture. This codification of our approach is helpful for us, our colleagues and clients; helping us to guage our progress and providing success metrics for our work.

For Caplin Design, optimal user experience means excellent ergonomics matched with a superb feel. Our approach will always have the user as its focus, but we balance this with business objectives and the facilitating technology. In practical terms any Caplin solution is designed around the user with the following objectives....

Maximize speed & accuracyMinimize error and fatigueCreate a pleasing & practical interfaceUphold the client’s brand values

To create effective user experiences you have to balance the demands of the user, the needs of the business and the capabilities of the technology.

business

psychology

user

task

technology

physiology

UI

UX

To design successful user interfaces, you have to understand the drivers,

needs, capabilities and pressure points of the end user.


Video exemplar persona for marketing concept work

For Realise Consulting and Heineken International

In UX I have used personas as a user proxy and focus for design work. This fake “selfie” movie supposedly found by the senior marketeers on “You Tube” is designed to do the same thing; helping marketing teams speak in the right voice and use the correct media for different target customers.

A Day in the Life


Matthew Baxter ux ui visual design

Design

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