Car classified ui ux

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UX Practice Build a car classified based on personas

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Transcript of Car classified ui ux

Page 1: Car classified ui ux

UX PracticeBuild a car classified based on personas

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Disclaimer:This is just a very draft personal project to put UX reading to practice.

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The current situationLike a lot of current car classified website, the website basically having the same pattern of looking for new and used car.

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Setting up the target audienceWe can categories into two:

Group A: - New visitors- Return visitors

Group B: - Visitors who has a clear budget- Visitors who are researching

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Lets start with a user storyI have a friend who is a foreigner and started to work in Malaysia. Frustrated by the lack of public transport in Malaysia, he has no choice but to buy himself a car to commute to work. But he has less budget to buy new cars because they are expensive. So he visits car classifieds to look for second hand car.

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Persona #1: ForeignerAmir- 30 years old, married with 2 kids, from Iran- Arrived in Malaysia not long ago after he found an IT job as Senior Web Developer in Malaysia.- Salary: RM5000- Car license: No- Budget to buy a car: less than RM10,000

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Persona #2: First Time BuyerJohn- 24 years old, working as designer for 2 years.- Monthly income: RM3000.- now still driving father’s car.- Is thinking to change a new car next year, but unsure which car to buy.- Budget idea: as long as is cheap lah!- Because he is a designer, he wanted a car that best suits his personality. He knows that the car design must be good looking and young!- He also lack of knowledge in terms of buying car. So he would like to learn more about it.

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Persona #3: Big FamilyChristine- 35 years old HR Manager in a MNC company.- Married with 3 kids.- Lives together with in-law parents.- Currently driving a Sedan. Was thinking of getting a bigger car so that she can bring her kids and family to go shopping and vacation.- Budget consideration: RM100,000 - RM200,000- Doesn’t mind going over the budget where she can join buying the car with husband.

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Persona #4: Car LoverMax- 26 years old freelance writer.- Just bought his car - Kia Koup- Loves his Kia to the max and always making sure his ride in top notch condition.- Brings his babe to workshop regularly to do checkup.- Joins local Kia Koup club to exchange opinion with other drivers, but he would like to research more.- Wanted to upgrade his car in terms of car accessories.- He went to car classified to try his luck.

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4 Personas, 4+ situations1. Budget Conscious

2. First time buyer

3. Personality conscious

4. Size conscious

5. Maintenance/upgrade conscious

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Let’s look at other marketplace

Search with a broader term, then only narrow it down further next.

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Let’s look at other marketplace

Start broad, unclutter the search interface

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Homepage SuggestionInitial Idea

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4 tabs to quickly filter result with specific search criteria

autocomplete featuresjust enough search info

More targeted content and predefined search filters for targeted audiences

Engagement content Parts search convenient box

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Thank youby Jayhan

www.jay-han.com