Matrix Promotions October 2012

Sales Presenter October 2012

Matrix October Presenter AW.indd 1 07/09/2012 10:39

Matrix in the Media


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FANTASTIC COVERAGE GUARANTEED WITH MATRIX!

We have reached over 9.6 million consumers!*

Highlight Matrix

products you see in

top magazine titles

to help drive your

retail sales

*Based on average circulation of each publication (outside of trade press) that Matrix products have appeared in from January - October 2012


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NEWLight Master


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Great Business Opportunity

*FLAMINGO Research thinking strategy, March 2011 ** February 2012 Focus Group UK

FOR SALES PRESENTER USE ONLYSources: //www.laurenlindner.com/ http://www.celbrityhairstyle.com/ http://www.beautyriot.com/

• Bleaching is one of the most popular and profitable in salon services.*

• Bleach is always on trend and ever popular amongst celebrities…

• Clients want high levels of lift whilst keeping their hair in good condition.

• Stylists are looking for powerful lightening while keeping hair well conditioned.**

Combining our new breakthrough technology with your technical expertise these results are achievable!

Sarah Harding Kate Bosworth Christina Aguileria


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INTRODUCING

*in comparison with V Light

TECHNOLOGY• NEW Light Boosting technology with up to 8 levels of lift.

• The NEW Light Boosting actives release oxygen 20% faster* to lighten at a quick, yet controlled pace.

• Dazzling, ultra light tones whilst avoiding warm yellow undertones.

BREAKTHROUGHThe NEW Light Master advanced bleach delivers lighter results, earlier for endless creative potential.

Light Master is Matrix’s next generation in hair lightening. This amazing bleach is ‘scalp-friendly’, fast and leaves the hair in great condition. The result is crystal clear, dazzling blondes.

Terry Longden, Gayter Hairdresser, Manchester


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CREATE PERFECT PLATINUM BLONDES AT LIGHTENING SPEED!

• Powerful!Light Boosting technology with up to 8 levels of lift.

• Fast!NEW Light Boosting actives release oxygen faster to lighten at a quick, yet controlled pace and 20% faster.

• Precision! Reveal clear, dazzling, ultra light tones with amazing precision.

• Conditioning!The conditioning formula is enriched with panthenol and helps to respect the hair fibre.

*Results shown are based on the best performing competitor bleach

OTHER BLEACHES*


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Nett. price per pouch £7.48... FREE Light Master Scoop*

Only £7.48 per pouch when you purchase 3 pouches...

500g pouch

SPECIALINTRODUCTORY OFFER

*When you purchase New Light Master bleach. Maximum 2 scoops per salon.**Based on one 15g scoop per average half head application of highlights.


Buy 3 Get 1 FREE!

List price £9.97

15g Scoop for up to 33 applications per pouch**.

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™

NEW!

CHRISTMASGIFT SETS

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* www.which.com 2010 figures.

The retail opportunity of the year…

How is your salon going to make the most of this key retail period?

Matrix can boost your business with our ‘greenest’ & best value packs yet…

September Presenter V6.indd 22 15/08/2012 13:21

£16.7 bn*

pounds are spent in the UK & ROI on Christmas Gifts

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™

NEW!

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Features & benefits:

• Hand finished wooden brush• FSC certified wood• Laser etched Biolage logo• Medium size• Suitable for all hair types

The perfect Christmas gift

Inspired by Biolage botanicals, each Gift Set includes:

• 250ml Shampoo

• 250ml Conditioner

• FREE Biolage Wooden Hairbrush


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Biolage’s greenest Gift Sets ever!

Biolage believes in environmental sustainability. Our Christmas Gift Sets are no exception, in 2012 Biolage has helped the World Land Trust to:

• Preserve 150 sq metres of endangered rainforest• Reduce atmospheric CO2 by 1787kg


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Offer your clients a special gift this Christmas!

In association with

Offer the answer to their hair care needs with our Core 5 thérapies.


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Products subject to availability. Whilst stocks last.

DEAL 1: BUY ANY 24

Hydrathérapie Gift Sets

Colorcarethérapie Gift Sets

Volumathérapie Gift Sets

Fortethérapie Gift Sets

Smooththérapie Gift Sets

Total Price: £256.32


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DEAL 1: RECEIVE FREE

6 x

Worth up to: £360

24 x Biolage Wooden Hairbrushes

Fragrances

Suggested Client Offer:Buy any 3 gift sets receive a free fragrance worth £40

(Included in Gift Sets)


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DEAL 2: BUY ANY 12

Hydrathérapie Gift Sets

Colorcarethérapie Gift Sets

Volumathérapie Gift Sets

Fortethérapie Gift Sets

Smooththérapie Gift Sets




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Worth: £80.58

DEAL 2: RECEIVE FREE

2 x Any Biolage Back Wash 1L

12 x Biolage Wooden Hairbrushes


(Included in Gift Sets)


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Total ResultsChristmasGift Sets


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* www.which.com 2010 figures.

The retail opportunity of the year…

How is your salon going to make the most of this key retail period?

Matrix can boost your business with our ‘greenest’ & best value packs yet…


£16.7 bn*

pounds are spent in the UK & ROI on Christmas Gifts

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™

NEW!

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™

As a Hairdresser...you create small miracles everydayCreate Christmas miracles for your clients. Give them:

Each kit contains a 300ml shampoo & 250ml conditioner

GET THE GIFT OF SALON PERFECT HAIR

FOR ONLY

The fi nd me under the mistletoe hair

The wow the crowd party hair

The annual family reunion hair

This festive season, bridge the gap between the salon and the high street...and keep your clients buying professional.


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Create Christmas miracles for your clients. Give them:

Each kit contains a 300ml shampoo & 250ml conditioner

Perfect for Secret Santas, stocking fi llers and other gift occasions

GET THE GIFT OF SALON PERFECT HAIR

FOR ONLY

5.40£/€ RRP £9.95

*See the top of packs for competition details. 1st prize is £500 in high street vouchers, 9 runners up win a year’s supply of Total Results products. For full T&Cs and for more information, visit www.matrixhaircare.co.uk

PLUS clients can WIN* BIG PRIZES!


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™

DEAL 1: BUY*

8 x Repair Hair Rescue Kits

8 x Color Care Anti-Fade Kits

4 x Moisture Radiance Restoration Kits

4 x Sleek Frizz Fighter Kits

4 x Amplify Volume Booster Kits

Total Price Only:

*Subject to availability. Whilst stocks last.


£151.20

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ANY 2 X 1 X

Total Results Shampoo or Conditioner 1L (excludes So Silver 1 Litre)

Single-sided A2 Promotional Poster

DEAL 1: RECEIVE FREE*

Worth up to:


£20.58

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™

DEAL 2: BUY*






Total Price Only:



£97.20

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Worth up to: £10.29

ANY 1 X 1 X

Total Results Shampoo or Conditioner 1L (excludes So Silver 1 Litre)




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™

DEAL 3: BUY*






Total Price Only: £54.00

•Subject to availability. Whilst stocks last.


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1 X




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NEW So Silver 1 Litre


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™

The best just got

BIGGER!

Who should use So Silver? This shouldn’t be a grey area...

si lm003 • #1 selling product in Total Results*

htob yb devoL • salons & clients for neutralising warmth

UPDATE YOUR BACK WASH TODAY!

Introducing So Silver 1 Litre

Warm/Brassy

Cool/Illuminated

*Based on national sell out to salons June 2011-March 2012.

Sources: People.com, crushable.com, princeharry.co.uk, instyle.co.uk, rm-uk.com

FOR SALES PRESENTER USE ONLY


FOR JUST £11.50

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Total ResultsChristmasStock Filler


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™

DEAL: RECEIVE FREE*

Total Price From:

Worth Up To:

DEAL: BUYANY 6 X

ANY 1 X

Total Results Retail Products

Total Results Retail Product

*Cheapest product free. Subject to availability. Whilst stocks last.


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Limited Edition Supersize Miracles

August Presenter 2012 AW.indd 17 18/07/2012 16:30

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Size DOES Matter…

*Limited Edition Supersize Miracles are available across, Miracle Treat 12™ Lotion Spray, Silk Wonder™ Smoothing Oil and Moisture Cure™ 2-Phase Treatment. Subject to availability. Whilst stocks last. All retail sizes still remain available in the catalogue.

™

SUPERSIZE your savings with Limited Edition professional sized miracles* for your back wash and styling stations.

More blow-dries per bottle = more profi t!

Miracle Treat 12™Lotion Spray

Silk Wonder™Smoothing Oil

Moisture Cure™2-Phase Treatment

150ml89ml150ml

LIMITED EDITION 500ml LIMITED EDITION

250mlLIMITED EDITION 400ml

August Presenter 2012 AW.indd 18 18/07/2012 16:30

2532

Up to

saving!*

50%

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Colorgraphics2 October 2012


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With our bespoke highlighting system Colorgraphics2.

Give your clients stunning tailored hair colour this Christmas

✓ High speed lightening: Lifts and tones in one simple step.

✓ Dual-Conditioning: Omega 3, 6 and Pro Vitamin B5smooth and protect hair during the lightening process.

✓ Versatility: Cool or warm precision for personalised results.

FOR SALES PRESENTER USE ONLY Images sources: www.fashionfame.com; www.easyhairstyler.com; www.celebrityhaircolorguide.com*subject to availability

BananaEnhances golden

tones.

StrawberryEnhances strawberry/beige and red tones.

MochaEnhances neutral

tones.

GrapeSoftens gold

tones.

SpearmintSoftens red

tones.

BlueberrySoftens copper

tones.

Choose your celebrity style with one of the 6 fruity pigments*!


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Colorgraphics2 Promotion October 2012

Mocha and grape tone highlights for multi-tonal blondes.

Warm and lifting tones for shiny, sun-kissed brunettes.

for multi-tonal blondes.Warm and cool tones for beautiful dimensional blondes.

Cool and subtle tones for stunning Nordic blondes.

Colorgraphics2 Promotion October 2012

Grape

BlueberryBlueberry

Mocha

Discover our three hero pigments*

Offer your clients : a personalised service using a combination of pigments to create bespoke highlights

GrapeMocha GrapeGrapeMocha Grape

*Based on last 12 months Sell Out data to salons.


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1 X

Colorgraphics2 Powders 454g

Colorgraphics2 Powder 454g




DEAL 1: BUY*

3 X


List price: £20.95 per tub

Nett Offer price: £15.71

SAVING 25%

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DEAL 2: BUY*

6 X Any mix

Colorgraphics2 Pigments and/or Promoters

Colorgraphics2 Pigment or Promoter



1 X



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Best Affordable Deals


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imagine this Christmas...a full spectrum of straightening services in one product

DEAL 1:OPTI.SMOOTH(any combination)

BUY 3KITSGET 1 KIT FREE**

SPECIALOFFER

FREE

Opti.smooth*Normal, Resistant or Sensitized

✓ Advanced TechnologyReinforces, protects and conditions the hair

✓ Highly versatilityCOLD smoothing or HEAT straightening

✓ Quick and easy useFewer steps and predictable results

FOR SALES PRESENTER USE ONLY*Opti.smooth includes (L-R) Smoothing Crème, Post Treatment Crème, Conditioning Neutralizer and Pre-treat all packaged in a single box.**Subject to availability. Whilst Stocks Last.

Total price:

Free Stock Worth:


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imagine this Christmas...long lasting firm waves.

Natural Hair Coloured Hair Resistant Hair

DEAL 1:

OPTI.WAVECOLLECTION (any combination)

Total price: Free Stock Worth:

BUY 3 KITS

GET 2 NEUTRALIZER

FREE*

SPECIAL OFFER

Opti.wave Neutralizer 1 L

FOR SALES PRESENTER USE ONLY*Whilst stocks last. Subject to availability


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SOLD OUT

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60

SOLD OUT

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V-LIGHT BENEFITS:• Up to 7 levels of lift

• Average of 11 applications per tub

• On and off scalp diversity

Conditioning Panthenol protects•the hair through lightening

• Easy mixing and smooth spreading

V-Light

£9.97per 500g tub

Opti Collection - Full range

£2.97 each

All Vavoom products

£3.97 each

Opti.curl (firm curls)1 applicationEster-free formula that adaptsto differences in hair porosity.Delivers springier, firmer curlsfor normal, resistant and colourtreatedhair (up to 20 volume).

EverydayLow Prices...

Vavoom HairsprayAmazing Value!The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

250SHEETS

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Showcase your NEW Color Sync HD-RED colours with the latest Matrix Global Trend CONVERGE Collection

COLLECTION

Fall/Winter Collection 2012/2013September Presenter V6.indd 6 15/08/2012 13:15

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featuring NEW

HD-REDShades by

imagine…a stunning collection where colours converge from every direction

10 powerful new looks• COLOUR• CUT• STYLING

The hottest trends by some of the leading hairdressers in the world

Gary Hooker & Michael YoungHooker & Young, North East

Jamie StevensJamie Stevens Hair, London & Somerset

Marcus ShamimPeter Marcus Hairdressing,

Manchester


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Refresh your palette with the stunning CONVERGE colours:

SLEEK WAVES & CONTROLLED CHAOS

SLEEK WAVES: Sleek, sensuous waves fall into undulating layers and a harmonious contrast of coppers and brown coppers play off each other to perfection.

CONTROLLED CHAOS: Opposite textures converge on the scene. Smooth waves explode into cotton candy effects for big dramatic impact.

QUIET RIOT & SOFT EXPLOSION

QUIET RIOT: Layered textures and red violet shades give this modern bob a bouncy personality.

SOFT EXPLOSION: Sleek shiny sides burst into a frizzy pompadour for a peak experience. It’s a fi ne mess when the line between fi nished and unfi nished is blurred.

STRAIGHT CURVES & ROUND EDGES

STRAIGHT CURVE: This breakout bob and the contrast of tones features an unusually wide fringe line that frames the face.

ROUND EDGES: Square shape on a round surface forms a fashionable Grace Jones look. which has never been so fl attering and easy to wear.

HOT ICE & KNOT SMOOTH

HOT ICE: Neutral blonde shades set off warm copper for dimension and depth. Layers are unconventionally cut from an internal shape for style versatility.

KNOT SMOOTH: Crescent colour placement and Multiple textures unleash movement in this composition of crimped, braided and smooth.

PREPPY EDGE & BLUNTLY SHARP

PREPPY EDGE: Tailored lines, achieved with a point cut, release movement on top. Bronzed colour defi nes the cut and projects a cool masculine edge.

BLUNTLY SHARP: Our sharp weightless shape combines a chipped-out fringe with tight sides and top. Brown meets bronze in a bold colour placement that follows the curves of the head.


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Discover the perfect complimentary haircare and styling products to achieve CONVERGE looks:Refresh your palette with the stunning CONVERGE colours:

SOCOL OR .BE AU T Y 7BC, 6BR A ND 6BC

SOCOL OR .BE AU T Y SORED RVCOL OR S Y NC NE W HD-RV

COL OR S Y NC 3 W NCOL ORGR A PHIC S 2 SPE A R MIN T

COL OR S Y NC 8MG, 8 W N &10GCOL ORGR A PHIC S 2 MOCH A

COL OR S Y NC 7MM & 8GCOL ORGR A PHIC S 2 BL UEBERRY

BIOL AGE COL OR CA RE SH A MPOO & CONDI T IONER

T O TA L RE SULT S COL OR CA RE SH A MPOO & CONDI T IONER

T O TA L RE SULT S S L EE K SH A MPOO & CONDI T IONER

BIOL AGE COL OR CA RE SH A MPOO & CONDI T IONER

T O TA L RE SULT S MOIS T URE SH A MPOO & CONDI T IONER

DE SIGN PUL SE MI X IN SHINE

DE SIGN PUL SE GO BIG MOU S SE

DE SIGN PUL SE GO BIG MOU S SE & ME S S Y COU T URE

L OO S E LY DEFINED T E X T URE CRÈ ME & ZOOM FORCE

H A IRSPR AY

DE SIGN PUL SEIRON IN T HER M A L

S T Y L ING MIS T

VAVOOM MEG A HOL D FREE ZING

SPR AY

DE SIGN PUL SEL OO SE LY DEFINED T E X T URE CRÈ ME

DE SIGN PUL SE H A IR L OCK & T O TA L RE SULT S

A MP L IF Y WONDER BOO S T

DE SIGN PUL SE F IBER SHUFF L E

DE SIGN PUL SE QUICK A ND DIR T Y

SL EEK WAV E S CON T ROL L ED CH AOS

CONTROLLED CHAOS SOFT EXPLOSION

S T R AIGH T CURV E S ROUND EDGE S

HO T ICE K NO T SMOO T H

PREPPY EDGE BL UN T Y SH A RP

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CONVERGE MARKETING SUPPORT

Get your guide to this season’s hottest looks with the easy to create step–by-steps.

Get eye-catching marketing materials to help excite your clients with the NEW CONVERGE Collection

DISCOVER NEW RED SHADES TODAY

Experience the professional difference in salon

COLLECTION

HD Reds Converge A2 DS Poster V5 aw.indd 1 02/08/2012 14:59

CONVERGE COLLECTION A2 DOUBLE SIDED BANNER

CONVERGE COLLECTION TECHNICAL GUIDE

CONVERGE COLLECTION CLIENT LOOK BOOK


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EDUCATION

New! Seasonal Trend Techniques Seminar• Suitable for people

with 2 years hairdressing industry experience.

• Our team of expert colour educators will share their latest infl uences in creating new colour techniques for your clients.

• Interactive theory sharing format.

• Duration: 1 Day

• Value: £88 ex. VAT/ €101.

ASK YOUR MATRIX SALES CONSULTANT ABOUT THIS MONTHS SPECIAL OFFER!

• Suitable for Matrix colour users to learn how to create perfect, durable reds.

• Learn specifi c challenges uniqueto reds, and how to overcome them.

• Interactive theory sharing format.

• Duration: 3 hours

• Value: £35/€50, free to Matrix colour users

Understanding REDS

MAKE SURE YOU ARE PROVIDING THE PERFECT COLOUR SERVICE. BOOK YOUR PLACE NOW!

LIMITED

OFFER


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DEAL 1: BUY*

Total Price:*Subject to availability. Whilst stocks last.

Any SOCOLOR.beauty shades of choiceincluding Collection Recommended shades

Any Color Sync shades of choiceincluding NEW HD-RED, NEW 5R

and Collection Recommended shades

84 x

16 xB

igger 90ml tub

e

Up

to 2 a p plication

s

GREATVALUE


£577.8059



Worth:

SOCOLOR.beauty Cream Developer 1L (Any)

CONVERGE CollectionA2 Double sided Banner

Color Sync HD-RED New Shades Insert Board.

Color Sync 5R Insert Board(to add to your Color Sync Shade Chart)

CONVERGE CollectionClient Look Book

4 x

2 x

1 x 1 x

1 xColor Sync

Activator 1L (Any)

2 x



COLLECTION


CONVERGE CollectionTechnical Guide

NEW HD-RED& 5R


1 x 1 x 2 x

Colorgraphics2 Powder 454g

Colorgraphics2 Pigments andPromoters

£92.6060

DEAL 2: BUY*



56 x

14 x



Big

ger 90ml tube

Up

to 2 a p plication

s

GREATVALUE

Total Price:


£402.5061





CONVERGE CollectionClient Look Book

2 x

Color Sync Activator 1L (Any)

1 x



COLLECTION


Worth:

1 x 1 x



1 x 1 x


NEW HD-RED& 5R


Total Results Shampoo 1L

1 x

Total Results Conditioner 1L

1 x

£38.7362

DEAL 3: BUY*



21 x

13 x



Big

ger 90ml tube

Up

to 2 a p plication

s

GREATVALUE

Total Price:


£191.1663





1 x

Color Sync Activator 1L (Any)

1 x



COLLECTION



Worth:

1 x 1 x



1 x

NEW HD-RED& 5R


Total Results Shampoo 1L

1 x

£16.9864

DEAL 4: BUY*



12 x



Big

ger 90ml tube

Up

to 2 a p plication

s

GREATVALUE

Total Price from:


£62.2865



CONVERGE Collection Technical Guide

SOCOLOR.beauty or Color Sync Cream Developer 1L (Any)

1 x

Worth:

1 x



1 x

NEW HD-RED& 5R


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£11.9566

Matrix Promotions October 2012

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Transcript of Matrix Promotions October 2012