1. Pros- stands out, clear, simple, looks professional etc.

2. Pros- fit the theme of digital, pixelated look. Cons- too geeky.

3. Pros- Looks like its Downloading and use of colours. Cons- too plain and simple.

4. Pros- the colours. Cons- D separates rest of the word, looks childish.

I received varied feedback from the target demographic about each of these Mastheads. For the first

Masthead, I had manly positive reviews and the most votes for as they though it looked clear and

professional, clear, simple, easy to read, stands out etc. This may be the font that I use for the

Masthead. The second Masthead got a few votes as the audience says how it suits the theme of

Downloading as electronic/computer, they liked how it looked like it was made of pixels. This is also

a contender for the final Masthead idea. The third Masthead was said to be a ‘neat idea’ because it

goes darker as it goes along and resembles a loading bar, however others have said that it looks a

little plain. The fourth Masthead, audiences thought that it even though the D was nice and colourful

it separates itself from the rest of the world and the use of varied bright colours looks a little

childlike. Their opinions influence my decisions as they are part of the market which this magazine

will be aimed at, and so I will decide between similar fonts of the first and second Masthead.