Masterclass on Crowdfunding as a way to boost start-ups 30 january 2014 @enpcmbaparis
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Transcript of Masterclass on Crowdfunding as a way to boost start-ups 30 january 2014 @enpcmbaparis
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The Crowdfunding Alternative Using innovation, new technology and social media to boost your business
Masterclass Prof. Alon Rozen 30 January 2014 ENPC MBA Paris
Alon Rozen / ENPC MBA 1
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A powerful model A lot of people
Crowdfunding – in simple terms
2 Alon Rozen / ENPC MBA (source: http://recharity.ca/crowdfunding/)
A little money
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Kickstarter and the Glif
Alon Rozen / ENPC MBA 3
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Kickstarter and the Glif
4
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Crowdfunding – a new marketing model § An R&D, marketing and finance strategy?
5 Alon Rozen / ENPC MBA
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Crowdfunding – totally disruptive!
6 Alon Rozen / ENPC MBA
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What has crowdfunding changed in terms of:
o Marketing
o Starting a business
o Funding a business
Alon Rozen / ENPC MBA 7
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What is crowdfunding?
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Main types of crowdfunding for start-‐ups
9 Alon Rozen / ENPC MBA
Equity • $ for equity • Platforms: Symbid, Crowdcube, GrowVC, FundedByMe, AngelList, Seedrs, Equity Net
Donation • $ as charity • Platforms: Crowdrise, Kickstarter, Indiegogo, 33 Needs, Rally, OpenIDEO, StartSomeGood, GiveForward
Rewards • $ for rewards or pre-‐orders
• Platforms: Kickstarter, Indiegogo, RocketHub, FundedByMe, Springboard, iPledg
Debt • $ for financial return
• Platforms: Prosper, Lending Club, People Capital, Kiva, Funding Circle, SoMoLend
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CFPs: industry share and growth by approach
10 http://www.crowdsourcing.org/editorial/crowdfunding-‐industry-‐trends-‐and-‐statistics-‐infographic/25662
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11 http://www.crowdsourcing.org/editorial/crowdfunding-‐industry-‐trends-‐and-‐statistics-‐infographic/25662
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12 http://www.crowdsourcing.org/editorial/crowdfunding-‐industry-‐trends-‐and-‐statistics-‐infographic/25662
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Music too: Amanda Palmer -‐ $1.2M for 1 album and a tour
Alon Rozen / ENPC MBA 13
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Is anything not crowdfundable?
14 Alon Rozen / ENPC MBA
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crowd·∙fund·∙ing (noun, verb, trend, debate)
Alon Rozen / ENPC MBA 15
Protection ?