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MasterBase® ESP - Email marketing that gets results
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Transcript of MasterBase® ESP - Email marketing that gets results
Comunicaciones digitales destinadas a la bandeja de entradaBoost your communications
and reach effective results.EMAIL MARKETING
Email marketing is now the most important tool in Internet marketing. Its main advantages are:
It increases salesIt contributes to the success of your business, optimizing your communication and allowing you to know your customers in depth, which translates into higher and better sales.
It retains your customers
It is a powerful tool to build a long term relationship, based on the permission dialog.
It analyzes data
It delivers, in real-time, better tools of analysis and reports regarding the evolution and results of a delivery, giving options for improvement.
High return of your investment
The cost per contact is marginal, enabling you to reach more people, effectively at a lower cost and faster (ROI).
It keeps you at the top of mind
It makes possible that your customers keep you always in mind, as an alternative when deciding a purchase.
It measures resultsIt allows users to keep track of the actions carried out by customers in a campaign. Who clicked and where he did it.
Email ROI (for every US$ 1 invested)
Email marketing in numbers$40
$22.2
SEO
$19.7
Displays
$10.5
Mobile
$2
Banners
$7.3
Catalogues
56%91%
44% 70%
of companies claim to have a plan to increase the use of email marketing
of consumers check their emails at least once per day
of people made a purchase as a result of a promotional message
Source: Meclabs - Litmus - Econsultancuy 2014
of mobile purchasing was encouraged by delivery
Email marketing in numbers
Sample: 2057 Source: Sample: 2057 Marketing Sherpa 2014
Q: In which of the following ways, if any, would you prefer brands to communicate with you?
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ESPEmail marketing Service Provider
Strengthen your relationship with your customers through email marketing
With MasterBase® ESP you get a solid tool that helps you create, manage, implement and monitor your campaigns effectively.
It is a solution designed for those who are looking for a scalable and easily accessible tool for all their email marketing needs.
Manage Create Deliver Analyze
Build and manage your contact list
Design and schedule your messages
Ensure and measure your deliverability
Learn from your results
Email marketing that gets results
MANAGEBuild and manage your contact list
Creation, access and modification of a centralized database, which allows a better control of your contacts.
Database segmentation through dynamic filters that allow you to group your contacts by inter-ests and needs
Quick, simple and effective import of lists of contacts via CSV files.
CREATEDesign and schedule your messages
Make the best use of delivery customization using vocatives or through fields existing in your master contact database.
Preview your messages and subjects in different e-mail readers.
Save time by scheduling deliveries by date and time. We have an HTML editor that does not require code experts to make your graphs efficient and attractive pieces.
DELIVEREnsure and measure your deliverability
MasterBase® has the technology and knowledge to help customers improve their deliverability rate and as a result the effectiveness in the delivery of their email marketing campaigns.
Acceptance rate report (emails sent minus emails bounced)
Great detail and display of bouncing causes.
Full bounce report.
ANALYZELearn from your results
OPENINGSDetailed openings view
You will see the rate of confirmed openings, the detail according to the type of platform on which the message was opened (desktop or mobile) and, in the case of mobile phones, through which operative system (Android, IOS) and which version
ANALYZELearn from your results
OPENINGS
Additionally, you will be able to check the openings behavior at any given time: when the message was just sent, per hour, per day; the country where the message was opened and a contacts list of who opened it.
CLICKSDetailed view of clicks made
Click Through Rate (CTR) and click rate according to the click-to-open rate (CTO), clicks made view in your email model and detail of the kind of platform on which the click was made (desktop or mobile) and, in the case of mobile phones, through which oper-ative system (Android, IOS) and which version.
ANALYZELearn from your results
CLICKS
Additionally, you will be able to check the clicks behavior at any given time: when the message was just sent, per hour, per day; the country where the click was made and a contacts list of who did it.
ANALYZELearn from your results
Deliverability
MasterBase® has the technology and knowledge to help customers improve their deliverability rate.
We are constantly working and advising our clients in three key areas for good deliverability: Authentication, Reputation and Content
We are against spam and we help to avoid it.
Anti-spam policy
MasterBase®’s policy regarding Spam is very clear: We are completely against Spam or unwanted messaging deliveries.
If any customer or natural person sends any type of Spam through our services, the case will be dutifully investigated and prosecuted.
Our Commitment
MasterBase® doesn’t send emails that have not been requested by the recipient.
MasterBase® doesn’t do business with companies that send unsolicited emails by customers.
MasterBase® doesn’t rent, lease, sell, or in any other way share information about its customers.
MasterBase® MasterBase® keeps a privacy policy that clearly states the information management of its customers
Learning CenterWe help you to grow your business with email marketing
eMarketing BlogWe help you to grow your business with email marketing.
eMarketing GlossaryIf you do not know or if you are unsure of the meaning of any term of the online world, see our glossary.
NewsletterMonthly newsletter with practical articles, new eBooks and webinars releases.
Questions & AnswersPlease check our frequently asked questions and answers about eMarketing or MasterBase®.
eMarketing eBooksToolkits to develop a truly effective eMarketing.
eMarketing WebinarsLive or recorded Webinars to be up-to-date on new trends.
Our solution is the best for those who take seriously their e-mail marketing actions
We believe that email marketing is now the best digital marketing channel with the highest (ROI) return.
This is one of the reasons for loving what we do.
In these In these years of experience we have acquired great knowledge about the functioning of email marketing and what our customers want, which allows us to project the future.Our email marketing solutions reflect this. Do you want to know more? Contact us.
14Years
EXISTENCE
10Countries
PRESENCE
600Mill. per month
DELIVERIES
900Customers
RELIANCE
Our long history, expertise, size, solid growth and number of customers guarantee our leadership in email marketing and more.
Security
Our research and development team is
constantly working to find safe and reliable solutions
HTTPS ENVIRONMENT
MASTERBASE® TOKEN
GEO IP FILTER
Strength
We have different attributes that strengthen our process, our work and
tools.
DELIVERY SPEED
AVAILABILITY
OWN INFRASTRUCTURE
Service
We have a team of professionals able to
address your questions and solve problems
without any cost to you
DOUBT MANAGEMENT
TOOL USE
TROUBLESHOOTING
Deliverability
We have the technology and knowledge to help our customers improve their
deliverability rate.
AUTHENTICATION
REPUTATION
CONTENT
Why are we different?
Training Administration Certification
We help our clients to maximize the value they get from the solutions we offer
Professional Services
MasterBase® has spent more than 14 years dealing with the challenge of helping companies to reach their addressee’s Inbox safely and reliably.
Boost your communications and reach effective results
Email marketing Customized attachments Transactional messaging
Enhance the delivery of your critical documents.
Evolve towards one-to-one sending and ensure its delivery.