A DV E R T I S E M E N T MINUTE MASTERWI T H A brought to you by

▼SCOTT STEINBERG

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INNOVATIONAccording to Scott Steinberg, leading business strategist and innovation consultant, the runaway success of food trucks can teach us all valuable lessons on growing a business and being innovative. Here are a few of his favorites.

MASTER OF

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1Emphasize Your Assets

“Food trucks used to be known as roach coaches until a few crafty chefs unlocked their potential by taking advantage of their low overhead and mobility.”

Be Bold and Flexible

“With so little at stake, they felt free to experiment and try new things, and if something wasn’t working, they’d scrap it and try something else.”

Spread the Word

“The food trucks were expert at tapping into social networking to build buzz.”

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4Say No to Negativity

“To stay innovative, you need to see opportunities where others see roadblocks, and don’t concentrate on what you don’t have but use what you do have.”

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