Mashups and web analytics to enhance, promote and improve tourism offers
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Transcript of Mashups and web analytics to enhance, promote and improve tourism offers
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Mashups and web analytics to enhance, promote and improve tourism offers
25 September 2014
Museo delle Genti d’Abruzzo
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Our role in the project
Identification and analysis of SNS and communication methods used by international regions and tour operators
Benchmarking social communication initiatives developed in other spheres
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2
Analysis and design of prototype software, based on web technologies
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Design of the investigation instrument
Analysis of the data
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Architectural model and technological advicing
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Goal of our research
To propose
• enhancing regional tourism offers, by linking supply and demand
• promoting the region, offer or package by integrating with other portals and websites
• being of particular use for a region like Abruzzo
• building an advanced aggregation localization mechanism for online tourism information
• to build new models for (online) trust and reputation towards tourism offers
A new model for mapping regional tourism offers with the aim of developing promotion and analysis of the Italian tourist market
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More technically…
We propose an intelligent platform that is able to integrate with existing tourism-related Web portals in order to:
Enhance and promote the offer
Analyse and understand the demand
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More technically…
We propose an intelligent platform that is able to integrate with existing tourism-related Web portals in order to:
Enhance and promote the offer
Analyse and understand the demand
MASHUPS
ANALYTICS
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Mashups
When data and information from various sources integrated in order to provide new features and services on a single graphical interface
Data
Web services
RSS feed
Platform APIs Mashup
application
Single graphical interface
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Example of mashup
http://www.di.univaq.it/malavolta/turn/demo/index.php
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Example of mashup
http://www.di.univaq.it/malavolta/turn/demo/index.php
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Web analytics
The measurement, collection, analysis and reporting of Web data for purposes of understanding and optimizing Web usage
http://www.londes.com/analytics
Analysis target
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Our proposal
A platform to map and promote (Web) services related to a given area’s tertiary sector
The platform allows to:
Access a set of customized and up-to-date tourism offers by theme (such as transport, accommodation, and activities)
Propose touristic services to a specialized set of potential tourists, and analyze relevant trends in their behaviour
Potential tourist Tour and service operator
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Our proposal
Real-time analysis
Real-time analysis
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Features of interest
• End users have a new channel tool for planning their holiday by getting always-up-to-date touristic information
• End users can access touristic information in a seamless, integrated, and consistent manner
• Tour operators can instantly promote their new offers and services
• Tour operators can continuously understand and analysize the behaviour of their customers, like what they are looking for, their buying trends, their preferences
The platform is:
• Non-intrusive à can be included in any existing website
• Extensible à new data sources and questions can be added on demand
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Current prototype
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Embeddable questionnaire
Analytics dashboard
Planned holiday via email
Implementation fully done by Delta System
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Next steps
• Refine the prototype into a full-fledged product
• Add new performance indexes for potential tourists
• Study in details a potential business model supporting the platform – the platform has been designed to support a dedicated business model
• Integrate new data sources – for example: Trip Advisor, Booking, Facebook, etc.
• Promotion across the nation and scalability assessment
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Contacts
Ivano Malavolta
Gran Sasso Science Institute
+ 39 380 70 21 600
iivanoo
www.ivanomalavolta.com