Performed for aPRsite.com (not real)

July Insight Report- First Report

OpportunitySupporting FactsSolution / Next StepsCost / Benefit Analysis

Utilize existing PDF’s being produced for PR to increase SEO traffic and expand market share.

INSIGHT

Opportunity: Share more PDFs to increase SEO and Knowledge Share

aPRsite has and will be launching a plethora of content through the MultiView PDF campaign

Based upon the limited data that is currently available through newly setup Google Webmaster Tools, we found PDF’s contribute greatly to the impressions shown within Google and its search partners.

If shared on various B2B social sharing sites such as SlideShare and LinkedIn, the content will be syndicated as well as easily gain link-backs from high velocity websites.

Furthermore, a very cost-effective Pay Per Click campaign can be launched targeting niche terms such as “technology pr” , “transportation pr” and variations thereof. This campaign can cost less than $10/day

Opportunity

MashMetrics altered SEO file

PDF’s provide a large share of Google Impressions

Good CTR on this content

Facts: SEO traffic a large contributor, though still smaller than can be While still very early in tracking traffic

from aPRsite, Search Traffic (Blue) currently makes up 50% of the traffic.

Some of the 35% of Direct Traffic (orange) may actually be from users coming to PDF’s and then to aPRsite. The referral of Google will be lost on PDF pages, and appear as coming from aPRsite.com or Direct

aPRsite gets little to no traffic from key broad phrases such as: Transportation public relations

Technolgy pr

Competing in this market can be done by launching PPC campaign as well as cost-effective SEO content strategy

aPRsite appears second when searching for “aPRsite”, suggesting that aPRsite has done well protecting its’ own brand

Facts: Very little backlinks to the website

http://www.opensiteexplorer.org/links?site=www.aPRsitepr.com

Others: (not listed):Axtracker.com

Koenigcreative.comSubmitpressrelease123.co

mDecisiv.com

Caymanmama.com

Need to greatly increase the number of backlinks to the site!

Facts: Increased Paid Competition, Low-Entry Cost

Other companies in aPRsite’s space have started to own top phrases used by audience: A local competitor, Whitestar Communications, has bid on relevant

phrases, and has also utilized enhanced ads to add their address

While the volume may be extremely low, AdWords only charges when users click, which is an easy was to quickly “compete” with competitors

This strategy also allows for very detailed reporting on which market, or search phrases are getting the most traffic in each market (stats below are estimates only and have been known to be +/- 20%

DAILY

Solution: Launch on Social websites

Action Items : 1 Hour – setup LinkedIn and SlideShare accounts for

aPRsite.com. Sync SlideShare with LinkedIn to automatically publish.

1 Hour – input pre-existing PDF’s to SlideShare account.

3 Hours – create set of PDF landing pages: “Technology Resources” , “Trucking Resources” , “International Resources”.

1 Hour – Embed PDF’s into new landing pages

1 Hour – review Launch.it and link technology PDF’s for additional, highly relevant, backlinks

1 Hour – look for additional B2B sites to publish pre-existing PDF’s

Weekly (new content) Maintenance:

- .25 hours – upload new PDF’s into SlideShare

- .5 hours – embed PDF’s onto aPRsite.com website

In order to get the most value from the PDF’s that are being created for each MultiView campaign, we suggest posting each to a few Social Sharing sites.

Currently, users are being sent to the PDF page itself, which can not be embedded with Tracking code. These pages could be resulting in a fair amount of the Direct Traffic currently being seen, however, there is no way to tell.

Creating accounts within pre-existing “hot” properties will allow the following benefits:

Increase page relevance by creating high-quality backlinks, consistently adding content, and increasing phrases on site

Allow aPRsite to quickly and easily launch new PDF’s weekly on the site

Enable B2B users to find aPRsite on the B2B sites, increasing brand impressions

Increase Knowledge Share of technology and transportation fields.

Cost / Benefit Analysis

8 Hours Development Time ($45/hr=$320)

3 Hours Maintenance Monthly ($130)

Monthly PPC Budget $3/click = $100/mo)

Content is pre-existing = $0 Cost

Social Sharing Sites = $0 Cost

Costs to Develop

Yearly: $3,080

GAINS: $4,200 (+$1,120)

GAINS: $1,400 (+$280) W/O PPC

While a massive increase in brand impressions are virtually priceless aPRsite can reap POSITIVE returns in direct leads alone. We assumed the value of a lead from the website is $50

This analysis assumes a conservative conversion rate of 2% Visit to Form Submit.

This also assumes a $100/mo PPC budget as well as the increased visits from launched PDF’s