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Transcript of Maruti vs Nano
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TATA NANO
V/S
MARUTI 800
PRESENTED BY:
POONAM PAREEK
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INDIAN AUTOMOBILE INDUSTRY
In India there are 100 people per vehicle,
while this figure is 82 in China. It is
expected that Indian automobile
industry will achieve mass motorization
status by 2014.
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INDI AN AUTOMOBILE INDUSTRY
India is the 11th largest Passenger Cars producing countries in the world
and 4th largest inHeavy Trucks.
INDIAN AUTOMOBILE COMPANY
India is the 11th largest
Passenger Cars producing
countries in the world and 4th largest
inHeavy Trucks.
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ATA
OTORS
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Company Profile
Industry : Automotive Manufacturing
Tata Motors is part of the Tata Group which is one of the top five
business houses in India, having history of 185+ years of
successful business ventures.
Turnover of R.652 crores
An Indian automotive major with significant markets in Europe,
Australia, South East Asia, Middle east and Africa.
Today, Tata Motors is the second largest passenger vehicle
player in the domestic market with a market share of 16.6%
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DISTRIBUTION
So far we know TATA, it¶s business has been
extended to the overseas i.e. to the Europe, Africa,
U.S & Australia.
Hence it has n-number of showrooms in India &
outside of India.
The exclusive showrooms are the best
distribution channels for TATA itself.
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TATAnano
uu.
The ONE lakh that car dr e
ONE b llion dreams«
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IDEA GENERATION´I saw families riding around
on scooters with kids standing
up and the mother carrying ababy and sitting pillion and
decided to do something
about it. It started as a quest
for an affordable
transportation solutionµ.
RATAN TATA
source:- Business standard
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Why the name Nano? Nano stands for superior technology and small insize. This is what this car depicts and hence the
name Nano.
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SWOT ANALYSIS
STRENGTHPrice, mileage, style, brand name,all weather vehicle, first innovation.
WEAKNESS Fiber body, low suspension power,low engine capacity, light vehicle,
not suitable for hilly areas, delay due tosingur violation.
OPPORTUNITY Bikers can be motivated, auto rickshaw
& second hand market can be motivated.
THREAT Other competitors (Bajaj, Maruti , Taratiny) not eco-friendly, Govt. may come
with new rule.
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What makes t he TATA NANO soWhat makes t he TATA NANO so
c heap!!! c heap!!!
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Top View of TATA NANO Top View of TATA NANO
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MARUTI UDYO
PVT. LTD .
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Maruti Ud og Limited a subsidiar o Suzuki Motor
Corpor ation o Japan has been the leader o the Indian
car mar ket f or about two decades.
Its manufactur ing plant, located some 25 km south of
New Delhi in Gurgaon, has an installed capacity of
3,50,000 units per annum, with a capability to produce
about half a million vehicles.
The company has a por tf olio of 11 br ands
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Maruti tops customer satisfaction according to the J.D. Power
Asia Pacific India Customer Satisfaction Index (CSI) Study
Maruti is India's largest passenger car company, which accounts f or over 50 per cent of the domestic car mar ket
Maruti have a sales networ k of 562 outlets in 372 towns and
cities, and provide maintenance suppor t to customer s at 2538
wor kshops in over 1200 towns and cities (as on December
31,2007).
The company boasts about its products, which off er
unsurpassed f uel efficiency, low maintenance costs and easyavailability of genuine par ts.
MUL extended its product r ange to include vans, multi-utility
vehicles (MUVs) and midsized car s.
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MUL¶s Com et t ve
Adva tageSize
Low Initia investment
Unique concessions f om the gove nment
Indigenous sourcing of com onents
Fully de r eciated plants
High labour productivity
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SWOT Analysis
STRENGTHUnder standing of Indian mar ket,
ability to design product with diff erentiating
f eatures,
br and image and exper ience.
WEAKNESS Lack of exper ience in f oreign mar ket,
Heavy impor t tar iffs.
OPPORTUNITY Increase pur chasing power of indian customer
Govt. subsidiar y,
Tax benefit,
Foreign collabor ation.
THREAT Threats f rom Chinese manufactures,
Indian as well as f oreign competitor s.
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FEATURES high quality of f uel efficiency
economical pur chasing pr ice
easy accommodating small structure of 4.4 meter s of r adius
Var ious saf ety f eatures like additional body reinf or cement,Side impact beams, laminated windshield
Ther e ar e two variants f ound in Maruti 800:
Maruti 800 STD BS III
Maruti 800 AC BS IIIMaruti 800 Duo
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V/S
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COMPARISION
F
EATURES MARUTI 800 TATA NANO
Variants 2 3
Price Rs 1.9-2.3 lakh Rs 1.3-1.9 lakh
Sales per month 4000-5000
Units
800Units
DIMENSION
Over all length 3.34m 3.1m
Over all height 1.4m 1.6m
Over all width 1.44m 1.5m
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Fuel eff iciency 18-20 Km/l 16-18 km/l
Maintenance Rs 300-400 Rs 300-400
ENGINE
Type MPFI,f rontwheel
dr ive
MPFI,rear wheel
dr ive
No. of cylinder s 3 2
Top speed 120km/hr 90km/hr
Looks outdated latest
Noise and
har shness
less noisy more noisy
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CONCLUSION
Finally, it can be concluded that ³Maruti
800´ tops speed as it is best f or city r ide
and easy to maintain at tr affic...
But f or ear ly adapter s who believes in
³Tata product´ and new model of car i.e.
cheap in pr ice with fashionable looks,
then they must go f or ³Tata Nano´«
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