Maruti Full n Final Economic 10th Jul

7/29/2019 Maruti Full n Final Economic 10th Jul

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ASIAN BUSINESS SCHOOL

Market Survey on demand and its determining factors for specific car models

manufactured by Maruti Suzuki India Limited

Project Report for the subject of Managerial Economics in partial fulfilment of

Masters in Business Administration

(20011 - 2013)

Presented by:

Ashwini Goel Remya Mohan

__________________ _______________

(Signature of the student) (Signature of the student)

Thakur Devi Singh

__________________

(Signature of the student)

____________________ ____________________

Survey Advisor Signature Dean, Signature

Ms. V. Lalitha Mrs. Latika Sahni

Market Survey of various models of Maruti Suzuki

Ref: RM, AG, TDS



ACKNOWLEDGEMENT

The completion of any project is not complete without thanking the

people behind the venture & this project is no exception. Racing

against the time & fast approaching deadlines, the fact that I am able to

successfully complete the project just in time would not have been

possible without the help and support of many people. Their constant

guidance & encouragement coupled with my commitment were the

cornerstones for the successful completion of the project.

It gives us immense pleasure to acknowledge the teachers whose help

gave the needed confidence, enthusiasm, and perseverance. We express

our gratitude to Ms. V. Lalitha for providing us the excellent guidance

and Opportunities to complete this project.


Ref: RM, AG, TDS



Executive Summary

The researchers in this project have made an effort to find out Maruti’s current sales

trend of its various models and the factors that determine the demand for Maruti cars.

The questionnaire method was used by researchers to get the desired results. The

researchers visited Maruti Dealers in Delhi NCR region for understanding the demand

for specific car models ,their sales trend and the factors behind why some car models

are more demanded by customers. Moreover, secondary data will be used to analyze

the sales trend of Maruti Suzuki.

The report also presents an analysis of where Maruti is having an edge over

competitors and where it is lacking behind, how it would improve its sales in the near

future and what are its future prospects in Indian cars market.

Segmentation of Passenger cars

The passenger cars are segmented universally on the basis of length of the cars.

A1 - Mini - Upto 3400mm (M800, Nano)

A2 - Compact - 3401 to 4000mm (Alto, wagon r, Zen, i10, A-star, Swift, i20, palio,

indica etc)

A3 - Midsize - 4001 to 4500mm (City, Sx4, Dzire, Logan, Accent, Fiesta, Verna etc)

A4 - Executive - 4501 to 4700mm (Corolla, civic, Optra, Octavia, etc)

A5 - Premium - 4701 to 5000mm (Camry, Eclass, Accord, Sonata, Laura, Superb, etc)


Ref: RM, AG, TDS



A6 - Luxury - Above 5000mm (S class, 5 series etc)

B1 - Van - Omni, Versa, Magic etc

B2 - MUV/MPV - Innova, Tavera, Sumo etc

Following table presents a sample classification of small car segment in India :

Company Presence Prominent brands

General Motors A2 & A3 Segments Chevrolet, Spark

Hyundai Motors A2,A3.A4 Santro, Verna, I 10

Tata Motors A1,A2,A3,A4 Nano, Indica, Indigo,Safari


Ref: RM, AG, TDS



TABLE OF CONTENTS

Chapter 1.0: Introduction and Overview...................................................Pg 6 - 9

1.1 Introduction: Company..........................................................6

1.2 Research Question..................................................................8

1.3 Research objectives................................................................8

1.4 Scope of the study.................................................................8

1.5 Benefits of the study.............................................................8

1.6 Limitations of the Study.........................................................9

Chapter 2.0: Review of Related Literature................................................Pg 10 - 13

2.1 Related Studies.......................................................................10

Chapter 3.0: Research Design and Methods..............................................Pg 14 - 16

3.1 Research Design......................................................................14

3.2 Data Collection Methods........................................................15

3.3 Sample design.........................................................................16

Chapter 4.0: Data analysis and Presentation..............................................Pg 18 - 32

4.1 Data analysis............................................................................18 - 31

4.2 SWOT analysis of Maruti.......................................................32

Chapter 5.0: Conclusion and Recommendations........................................Pg 34 - 36

5.1 Conclusion...............................................................................34

5.2 Recommendations...................................................................35 - 36

Bibliography.....................................................................................................Pg 37

Appendix Survey Question.............................................................................Pg 38 - 42


Ref: RM, AG, TDS



Chapter1.0: INTRODUCTION AND OVERVIEW

1.1 Introduction: Company

Maruti Suzuki India Limited is a partial subsidiary of Suzuki Motor Corporation of

Japan. It is India's largest passenger car company, accounting for over 45% of the

domestic car market. The company offers a complete range of cars from entry level

Maruti 800 and Alto, to hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans D

Zire, SX4 and Sports Utility vehicle Grand Vitara.

Its manufacturing facilities are located at two facilities Gurgaon and Manesar. Maruti

Suzuki’s Gurgaon facility has an installed capacity of 350,000 units per annum. The

Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with

a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity

of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a

combined capability to produce over 700,000 units annually. The company's

headquarter is located in New Delhi.


Ref: RM, AG, TDS



Vision and Core Values

• Customer Obsession

• Fast, Flexible & First Mover

• Innovation & Creativity

• Networking & Partnership

• Openness & Learning

Managing Director

Mr. Shinzo Nakanishi


Ref: RM, AG, TDS



1.2 Research Question

The research addresses the following main research questions

1) Which are the most demanded models of Maruti?

2) What are the features which determine the demand for Maruti cars?

1.3 Research Objectives

The objective is to interview Maruti Sales dealers in Delhi/NCR and determine the

fast moving models of Maruti , high/low demand for Maruti cars, sales trend for the

past five years and special features that differentiates Maruti from its competitor

brands.

1.4 Scope of the study

The study covers 15 dealers in Delhi/NCR and one dealer from Kerala. The Maruti

dealers will be interviewed through survey questionnaire to find out the demand for

Maruti cars.

1.5 Benefits of study

This study enables the researchers to understand economic principles of demand and

its determining factors through market research.


Ref: RM, AG, TDS



1.6 Limitations of study

Not having enough time and essential required cost, the sample size selected for the

research was limited to 15 dealers. Thus, it may not be necessarily reflective of the

views of all Maruti sales dealers. The perception and interpretation of the data may

not be 100% free from errors.


Ref: RM, AG, TDS



Chapter 2.0 Review of Related Literature

2.1 a) High fuel prices, interest rates slow auto sales

Source: Shelly Seth Mohile, Mint newspaper 2nd June 2011.

Automobile sales in India grew at a much slower pace in May as high fuel prices,

interest rates and higher car prices discouraged buyers from purchasing new vehicles.

Monthly sales data released by auto makers on Wednesday showed that sales at most

car makers either remained flat or contracted from a year ago period as they

despatched fewer vehicles in an effort aimed at clearing dealer-level inventories. Auto

makers in India re-port despatches to dealers, not sales to customers.

Vineet Hetamasaria, analyst at Pinc Research, an arm of Pioneer Invest corp. Ltd,

said: “The sales have slowed because inventory has accumulated in the system since

February.“ Buyers will postpone their purchasing decisions with the onset of monsoon

later this month, and car makers will report a double-digit growth only from

September, he added.

With interest rates set to rise further and inflation continuing to head northwards, auto

makers, too, foresee depressed sales in the coming months.

The interest rate on auto loans has gone up 2 percentage points to 12.5% in the last

nine months, said Hetamasaria.


Ref: RM, AG, TDS



Shashank Srivastava, chief general manager (marketing) at Maruti, said: “Higher

interest rates coupled with increase in petrol prices have weakened buying

sentiments.”

According to Srivastava, the increase in petrol prices has led to a higher demand for

diesel cars and increased waiting period for the company's diesel models. For some of

the models such as the diesel Swift, the waiting period has almost doubled to five

months.

Tata Motors Ltd, the third largest car maker by sales, saw a 9% contraction in sales

to 19,401 units. The volumes were primarily dragged down by the company's flagship

Indica and Indigo models, demand for both of which plum- meted by one-third each.

Sales of its small car Nano continued to rise, though, and grew 84% to 6,515 units--

the sixth straight month of growth.

Ford India Pvt. Ltd, which has been turning in high sales on back of its compact car

Figo, too, saw a dip in domestic sales. It sold 7,046 units against 8,080 units in May

2010. The firm exported around 2,000 units last month.

There are no comparable figures for 2010 as it had started exports in the second half

of last year.

Mahindra and Mahindra Ltd (M&M) seems to be an exception as the demand for

its utility vehicles continued to expand at a brisk pace. It sold 32,159 units (including

commercial vehicles and cars), an increase of 19% over last year.


Ref: RM, AG, TDS



Hetamasaria attributed this to M&M's ability to manage inventories better. Some

foreign car makers continued to grow rapidly on account of a low base or a launch.

Meanwhile, motorcycle and scooter sales continued to grow at a healthy pace and

most manufacturers reported double-digit growth. Market leader Hero Honda Motors

Ltd led the pack with a 14.2% increase to 520,000 units. Experts say demand for

motorcycles and scooters usually in- creases when petrol prices rise because they are

more fuel-efficient than cars.

Hike in interest rate and fuel price has lead to decrease in demand in automobile

industry which proves the economic concept of cross elasticity of demand which

measures responsiveness in the quantity demanded of A good, herein cars, when a

change in price takes place in B good, herein, fuel. The formula for cross elasticity of

demand is :


Ref: RM, AG, TDS



b)

Source: Mint newspaper 2nd june2011

The above data shows that Maruti is still a leader in the car industry in India , while it

has registered a negative growth over the few years due to competition.


Ref: RM, AG, TDS



Chapter 3.0 Research Design and methods

3.1 Research Design

“A research design is the arrangement of conditions for collection and analysis of

data in a manner that aims to combine relevance to the research purpose with

economy in procedure.” (CR Kothari, 2009)

Different type of Research designs

• Exploratory research

Exploratory research is the type of research in which the research is conducted for the

problem that has not been clearly defined. This type of study is conducted for

formulating a problem for more precise investigation. As the hypotheses is clearly

defined, this method is not applicable.

• Descriptive research

Descriptive research includes surveys and fact finding enquiries of different

kinds. The major purpose of descriptive research is description of the state of


Ref: RM, AG, TDS



affairs as it exists at present. The main characteristic of this method is that the

researcher has no control over the variables, he can only report what has

happened or what is happening. (C R Kothari, 2009) As the researchers are

convinced that Alto and Swift are the most selling car models of Maruti and

intend to prove through market survey, this method is applicable.

3.2 Data Collection methods

Collection of data is the most prominent part of any survey. As soon as the

research question is created the data collection begins. There are two methods

of collecting data i.e. Primary data and secondary data.

3.2 a) Primary data

The primary data are those which are collected afresh and for the first time,

and thus happen to be original in character. (C. R. Kothari, 2009)

The following are the methods of collecting primary data

• Questionnaire Method

A questionnaire consists of a number of questions printed or typed in a

definite order on a form or set of forms.(C.R.Kothari,2009).

• Interview Method


Ref: RM, AG, TDS



The interview method of collecting data involves presentation of oral-verbal

stimuli and reply in terms of oral-verbal responses. (C.R.Kothari,2009)

The researchers in this project has surveyed through questionnaire method.

Questionnaire was designed in such a manner that could help arrive at a

conclusion as to which is the most selling model of Maruti and what are the

features make it stand as a leader than its competitor brands.

14 surveys have been done through personal interview method covering

Delhi/NCR and 1 through mail to a dealer in Kerala.

3.2 b) Secondary data

The secondary data, on the other hand, are those which have already been

collected by someone else and which have already been passed through the

statistical process.(C.R.Kothari,2009).

Review literature uses secondary data in this study

3.3 SAMPLE DESIGN

A sample design is a definite plan for obtaining a sample from a given

population. It refers to the technique or the procedure the researcher would

adopt in selecting items for the sample. (C.R.Kothari , 2009)

3.3 a) Types of Sample design

Non-probability sampling


Ref: RM, AG, TDS



Non-probability sampling is that sampling procedure which does not afford

any basis for estimating the probability that each item in the population has of

being included in the sample. (C.R.Kothari,2009)

Types of Non Probability Sampling

• Purposive Sampling or Judgemental sampling

• Snowball Sampling

• Quota Sampling

• Dimensional Sampling

• Convenient sampling

Accidental, Haphazard or Convenience Sampling

In this type of sampling the sampling units that are convenient to the

researchers are contacted. The researchers have used this type of sampling

method.

The researchers have contacted Maruti dealers near to their residences as it

was more convenient. So, Gurgaon, Noida and Mujaffarnagar were covered.

As an exception one dealer in Lajpat Nagar and one in Mahipalpur and one in

Kerala were also included by the way of survey questionnaire to represent

Delhi area.

The dealers in Noida, Gurgaon and Mujaffarnagar were interviewed directly

by the researchers and the questionnaires were filled by the dealers


Ref: RM, AG, TDS



themselves, while the questionnaire have been mailed to the dealer in Kerala

and they in turn filled it up with their suggestions and inputs.


Ref: RM, AG, TDS



Chapter 4.0: DATA ANALYSIS AND PRESENTATION

4.1 Data Analysis

Data Analysis is about summarising the data collected via questionnaires into a

simple format so that the research question can be answered.

An analysis is given below by the researchers on the data obtained during the

questionnaire survey. Each question from the questionnaire is taken and its

responses are carefully tabulated, based on which a graph a prepared, supported

by explanation and analysis for the same.

4.1. a Data analysis on survey for dealers

Question1: How many years have you been associated with Maruti as a dealer?

Table1:

Number of years % of response

Less than 1 year 0

1- 2 year 20

2-3 year 0

3-4 year 13.33

4-5 year 26.67

more than 5 year 40

Source: Survey Questionnaire


Ref: RM, AG, TDS



Figure1: Number of years the dealers associated with Maruti

As per the above figure it is clear that most of the dealers are dealing with Maruti for

more than 5 years.

Table 2: Which is the most selling model?

Question 2 A Star Ritz Vitara Kizashi Alto Swift

Which is the most sellingmodel? 1 1 0 0 13 6

Source: Survey Questionnaire


Ref: RM, AG, TDS



Figure 2:Which is the most selling car?

Maximum dealers to whom the researchers approached said that Alto and Swift are

the most selling model.

According to dealers, Alto is a substitute car for Maruti 800 users and it is a good

option for those who want to purchase their first car because of its fuel efficiency and

low maintenance cost.

Swift stands apart from others because of its excellent mileage and innovative looks

with its aerodynamic shape and its hatchback which renders great fuel efficiency.

Question 3:What are the price brackets for various models?

Table3:

Car Models Price BracketA Star 3.00 - 4.50

Ritz 4 .00- 4.500

Vitara 17.00 - 18.50Kizashi 16.70 - 17.80

Alto 2.30 - 2.90

Swift 4.25 - 5.45Source:Survey Questionnaire


Ref: RM, AG, TDS



Figure 3: Price brackets for various models

Depending on the features available in car models and also the dealers the prices vary

as shown above.

Question 4: How many cars of the following models do you sell in a month?

Table 4:

Dealers A Star Ritz Vitara Kizashi Alto Swift

Sarathy auto cars 30 25 0 0 150 20

Apra Auto 17 23 0 0 127 85Fair deal cars 0 0 0 0 0 0

TR Sawhney 0 0 0 0 0 0

Bagga link 0 0 0 0 0 0Rana Motors 20 60 2 2 80 80

Pasco 40 40 0 1 100 100Radha Govind 3 4 0 0 6 0Motor craft 0 0 0 0 0 0

Competent 0 0 0 0 0 0

Indus motors 40 30 0 0 160 30Sai motors 4 0 0 0 3 2

Vipul motors 0 0 0 0 0 0Source:Survey Questionnaire


Ref: RM, AG, TDS



Figure 4 : Number of car models sold

The above clearly proves that all the dealers interviwed have managed to sell more

Alto & Swift from the Maruti product portfolio than any other model.

Question 5: Which of the following are determinant factors for the demand of most

selling model?

Table 5:

Question 5 Income

Taste &

Preferences

Creditavailabilit

y

Substitute

car

Any

other

Which of the followingare determinant factorsfor the demand of most

selling model? 6 12 4 3 0Source: Survey Questionnaire


Ref: RM, AG, TDS



Figure 5:Factors determining the sales of car

Researchers tried to find out what are the factors that make Alto and Swift the most

selling model in market. The taste & preferences of customers with respect to features

in the small car segment were the decisive factors. Researchers found that other than

income,taste & preferences,credit availability,substitutes and other factors like the

brand name of Maruti also influenced the choice made by consumers.

Question6:During which of the following seasons demand is more for cars?

a) Jan to March High / Low

b) April to June High / Low

c) July to September High / Low

d) October to December High / Low


Ref: RM, AG, TDS



Table 6:

Months High Low

Jan – Mar 9 6Apr – Jun 1 14

July – Sep 12 3

Oct – Dec 15 0

Figure6: Seasons in which demand is more for cars

Researchers found out that in the month of April – June the demand of cars is least

due to vacations,off season and less attractive schemes are offered at this time, while

in July - September & October – December the sales is maximum due to festival &

marriage season and also there are many schemes provided during this time to attract

the customers.


Ref: RM, AG, TDS



Table 7:

Question 7 Interest free Loans Accessories/Gifts

Free services

apart fromwarranty period

Scratch& winschemes Any other

What type of schemes/offers do

you provide to your customers? 2 15 5 8 0

Figure7: Schemes provided to customers

Researchers have tried to find out the offers given by dealers to their customers

inorder to clinch sales.So, from the survey the researchers got to know that some

offers like interest free loans, accessories or gifts, free services, scratch & win offers

are provided to the customers. Mostly the offers are in the form of some gifts.

Sometimes dealers also offer festival bonanzas and additional warranty apart from the

regular warranty.


Ref: RM, AG, TDS



Table 8:

Question 8 Interest freeLoans Accessories/Gifts

Freeservices

apart

fromwarranty period

Scratch & winschemes Anyother

Which out of theabove is the most

preferred scheme bycustomers? 0 11 2 6 0

Figure 8: Schemes preffered by customers

Now after finding all offers that are provided by dealers, the researchers also tried to

find out the best among all these offers that customers prefer. The most preferred

among all the offers is assesories/gifts. Also most preffered are scratch & win

coupons.


Ref: RM, AG, TDS



Question 9:What are the features that consumers demand while purchasing a

car?

Table 9:

Engine Power 10Mileage 14Remote Keyless entry 2On star system 0Anti – Lock braes(ABS) 4Electronic stability/skid-control system 2Telescoping steering wheel/adjustable

pedals

1

Rear- seat DVD player 3GPS navigation system 0Side airbags 2Center console with power outlet 1Roadside assistance 5Tubeless tyres 4


Ref: RM, AG, TDS



Figure9 : Features that customers demand while purchasing a car

According to the research conducted mileage is the most important factor that

cutomer considers while taking a decision to purchase a car. After mileage the next

most important feature is engine power. The other features prefered in the given order

are roadside assistance,tubeless tyres,anti lock brakes, rear seat DVD player,remote

keyless entry,electronic stability,GPS navigation,center console with power

outlet,telescopic steering wheels. There were some other features that researchers did

not include in the list, such as, low running and maintenance cost and high resale

value, power steering and power windows and central locking system.

Table 10:

Question 10 Increase Decrease

What is the sales trend of Maruti in past 5 years? 14 1


Ref: RM, AG, TDS



Figure 10 : Sales trend of Maruti for past 5 years

According to the above mentioned figure 14 dealers out of 15 said that the sales of

Maruti has increased in last 5 years but 1 among the 15 dealers says that sales of

Maruti have decreased because of cheaper car Tata Nano, Ford Figo , GM Beat and

Hyundai i20.

Table 11:

Question 11 Increase DecreaseWhat was the sales trend of

Maruti during global recession(2008 - 2010)? 11 4


Ref: RM, AG, TDS



• High resale value

• Availability of models as per customers preference and choice

• Low spare parts cost

• Fuel efficiency

• Low maintenance cost

• High mileage

• Brand Value

• Largest market share

• Wide range of models

• New K series engine

• CNG Optation

• More power to weight ratio

Question 13: Comments if any, from dealers

Maruti has 55% share in car sales and 72% share in A2 segment. In this 26th year,

people still believe in Maruti’s high resale value, low workshop cost, fuel efficiency,

on time delivery, peace of mind.

Source: Mr. OK Nair, GM of Sarathy motors, Kerala


Ref: RM, AG, TDS



4.2. SWOT Analysis of Maruti

Strength

• MUL is in a leadership position in the market.

• Major strength of MUL is having largest network of dealers and after sales

service centers in the country.

• Self competing product range in small car segment

o Maruti 800

o Omni

o Alto

o Wagon R

o Estilo

• Promotional strategies adopted by MUL to transform its thoughts to the people

about its products are:

o Alto: Lets Go The fuel efficient and affordable car

o After Sales Service Kya Yahan Maruti Service Station hai.

o Availibility of service stations even in the remotest place in the

country.

• Refurnished Cars: MUL has also entered into second hand car market with a

brand name Maruti True Value.

• Loyal Customer Base is another big strength of MUL. In JD Power survey,

MUL has been awarded consequently 5th year for best customer satisfaction.


Ref: RM, AG, TDS



• Strong Brand Value

• Availability of raw material

Weakness

• Lack of having products in mid size car segment which can result in shifting

of loyal customers who has a desire to upgrade their cars.

• Low interior quality in cars.

• Labour Laws and Labour Unions are not in a good form in India.

• Government intervention due to having share in MUL.

Opportunity

• MUL may encash the opportunity to enter again into the diesel segment of the

cars to compete its nearest competitor TATA in diesel segment of small cars.

Though MUL launched Zen in diesel version but it was not successful.

• MUL has launched its LPG version of Wagon R and it was a good move

simultaneously MUL can start R&D on Â electric cars for a much better

substitute of the fuel.

• Economic growth of the country is sound and promising in future.

• Liberal policies of GOI.

• Big Market: Domestic and Abroad

Threat

• Tata Motors Launched a car with a price tag of Rs. 1 Lac

• HMIL is a challenger and trying hard to achieve number one position in the

market.


Ref: RM, AG, TDS



• China may give a good competition as they are also planning to enter into car

segment.


Ref: RM, AG, TDS



Chapter 5.0: Conclusion and Recommendations

5.1 Conclusion

From the market survey and the analysis of the responses from the Dealers,

researchers come to a conclusion that, Alto and Swift are the most selling models of

Maruti.

The research addressed the answers to the following research questions:

Question1: Which are the most demanded models of Maruti?

Answer1: Alto and Swift are the most selling models of Maruti.

Question2: What are the features which determine the demand for Maruti cars?

Answer2: The features that determines the demand for Maruti cars and which makes

them different from their competitors are On road assistance, High resale value,

Availability of models as per customers preference and choice, Low spare parts cost,

Fuel efficiency, Low maintenance cost, High mileage, Brand Value, Largest market

share, Wide range of models, New K series engine, CNG Optation, More power to

weight ratio.


Ref: RM, AG, TDS



5.2 Recommendations

Suzuki cuts Maruti forecast

Source: Shally seth mohile,Mint newspaper,24th June 2011

“With inflation and other issues, a decision was made (at Maruti) to lower the sales

growth forecast for this financial year from the initial 13% to 8%,“ Osamu Suzuki,

president and chief executive at the Japanese parent, told a news conference in on

Thursday. “But I personally think a 5% rise would be about right.”

That would bring Maruti's sales this year to 1.18 million vehicles, up from 1.13

million, he said, while predicting a jump in profit at the Japanese firm.

On the recent two-week strike at Maruti's Manesar plant over recognition of a new

labour union, Suzuki said the output loss of 16,000 vehicles was negligible.

Maruti is already grappling with long waiting periods for diesel variants of its Swift,

SX4, Ritz and Dzire models, and slowing sales for its petrol cars.

Car sales in India were expanding at a healthy clip till March, but have slowed as both

petrol prices and the cost of borrowing increased, dampening buyer sentiment.


Ref: RM, AG, TDS



Auto sales in India expanded at a modest 8% to 206,000 units in May, according to

the Society of Indian Automobile Manufacturers.

Car dealers are facing an increasing pile of petrol cars, due to rise in petrol and diesel

prices still not deregulated.

“Our stocks for petrol cars have risen almost one-fourth since the hike in petrol

prices,” a Maruti dealer in Mumbai said on condition of anonymity.

Our recommendations

Maruti has the maximum market share in automobile sector. If Maruti maintains its

stability then it will capture more market share. Maruti offers the maximum choices in

car models in the compact car segment, in the petrol category. They should maintain

their brand name for compact cars and they should expand their product portfolio to

diesel cars in the small car segment. Maintaining the petrol product portfolio is highly

recommended as India is one of the biggest consumers in the world in terms of

compact cars.


Ref: RM, AG, TDS



BIBLIOGRAPHY

• http://managementfunda.com/swot-analysis-of-maruti-udyog-limited/ , “swot

analysis” original website of Maruti India, retrieved on 29th June 2011

• http://www.marutisuzuki.com/ , “about us” and logo, original website of

Maruti India, retrieved on 7 June 2011.

• http://www.marutisuzuki.com/corporate.aspx , “corporate”, original website of

Maruti India, retrieved on 6 th June 2011.

• http://www.marutisuzuki.com/MarutiSuzuki_error%20Page.html?

aspxerrorpath=/vision-and-core-values.aspx , “vision and core values” ,

original website of Maruti India, retrieved on 6 th June 2011.

• “Research Design”, Page No 21, Research Methodology. Methods and

Techniques (Second revised edition) 2009, C. R. Kothari, 25 June 2011

• “Methods of Data collection”, Page No 95, Research Methodology. Methods

and Techniques (Second revised edition) 2009, C. R. Kothari, 25 June 2011

• “Sampling Design”, Page No 55, Research Methodology. Methods and

Techniques (Second revised edition) 2009, C. R. Kothari, 25 June 2011

• http://www.livemint.com/ , High fuel prices, interest rates slow auto sales by -

Shally Seth Mohile, retrieved on 2nd June 2011

• http://www.livemint.com/ , Suzuki cuts Maruti forecast by Shally Seth

Mohile, retrieved on 24th June 2011


Ref: RM, AG, TDS

http://managementfunda.com/swot-analysis-of-maruti-udyog-limited/


http://www.marutisuzuki.com/


http://www.marutisuzuki.com/corporate.aspx


http://www.marutisuzuki.com/MarutiSuzuki_error%20Page.html?aspxerrorpath=/vision-and-core-values.aspx



http://www.livemint.com/













Appendix Survey Questions

Survey Questionnaire

"Demand for Maruti cars & its most selling models"

The data collected through the survey will be kept strictly confidential and will only

be utilised for academic purposes.

Contact Person:

_________________________________________________________________

Dealer Name: __________________________________Area:________________________

Tel No:______________________

1. How many years have you been associated with Maruti as a dealer?

a) Less than 1 year

b) 1-2 yrs

c) 2-3 yrs

d) 3-4 yrs

e) 4-5 yrs

f) more than 5 yrs

2. Which is the most selling model?

a) A star


Ref: RM, AG, TDS

http://en.wikipedia.org/wiki/File:Suzuki_SX4_Sport.jpg

http://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpg

http://en.wikipedia.org/wiki/File:Maruti_Suzuki_Swift_2092.JPG



b) Ritz

c) Vitara

d) Kizashi

e) Alto

f) Swift

3. What are the price brackets for various models?

a) A star ________ to ________

b) Ritz ________ to ________

c) Vitara ________ to ________

d) Kizashi ________ to ________

e) Alto ________ to ________

f) Swift ________ to ________

4. How many cars of the following models do you sell in a month?

a) A star ________ No.s


Ref: RM, AG, TDS



b) Ritz ________ No.s

c) Vitara ________ No.s

d) Kizashi ________ No.s

e) Alto ________ No.s

f) Swift ________ No.s

5. Which of the following are determinant factors for the demand of most

selling model ?

a) Income

b) Taste & Preferences

c) Credit availability

d) Substitute car/model of competitor expensive

e) Any other __________________________

6. During which of the following seasons demand is more for cars?

a) Jan to March High / Low

b) April to June High / Low

c) July to September High / Low

d) October to December High / Low


Ref: RM, AG, TDS



Reason for high / low demand in the above specified months

___________________________________________

___________________________________________

7. What type of schemes / offers do you provide to your customers?

a) Interest free Loans

b) Accessories /Gifts

c) Free services apart from warranty period

d) Scratch & win schemes

e) Any other not covered in the above____________________

8. Which out of the above is the most preferred scheme by customers?

a) Interest free Loans

b) Accessories /Gifts

c) Free services apart from warranty period

d) Scratch & win schemes

e) Any other not covered in the above_____________________

9. What are the features that consumers demand while purchasing a car?

a) Engine power

b) Mileage

c) Remote keyless entry


Ref: RM, AG, TDS



d) On Star System

e) Anti-lock brakes (ABS)

f) Electronic stability/skid-control system

g) Telescoping steering wheel/adjustable pedals

h) Rear-seat DVD player

i) GPS navigation system

j) Side airbags

k) Center console with power outlet

l) Roadside assistance

m) Tubeless tyres

Any other_________________________

10. What is the sales trend of Maruti in past 5 years?

a) Increase

b) Decrease

11. What was the sales trend of Maruti during global recession (2008 -

2010)?

a) Increase

b) Decrease


Ref: RM, AG, TDS



12. What are the special features which differentiates Maruti from its

competitors?

13. Comments if any

Maruti Full n Final Economic 10th Jul

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