Digital media in educationCinekids Conference

14 October 2014

In 20 minutes…..

EdComs

Innovative uses of technology in education

Proof of effectiveness

Businesses and education working together

Lessons for others?

EdComs teams

Content

developmentDigital Film

Live Marketing Research

Does it enhance learning?

Is it proportionate?

Innovative uses of technology in

education and learning

To follow……

A tool

Gamified learning

An immersive environment

A feedback mechanism

A participatory experience

GSK Science Education

GSK: Reaction test

EDF Energy: Carbon sinks game

BP Educational Service

BP: Where’s the science in that?

BP: Where’s the science in that?

Pfeg: Fin Cap

EDF Energy: Bumblebees

Proof of effectiveness

Samsung Research

Six primary schools in deprived areas of England and

Wales

Use of the Samsung ‘Digital Classroom’ – including

tablets, a suite of apps, e-board, cameras and teacher

notebook

Aim was to assess impact on learning

Topline findings

1. Pupils and teachers are working more collaboratively

share their ideas, learning together, learning from

mistakes

2. Learning is more self-directed and led by the pupils

freedom to work independently, presenting their ideas

3. Pupils are better able to gather information, interpret

facts and discuss their findings

online searching, developing ‘higher order’ skills

Topline findings

4. Pupils are more engaged in their learning and more

confident

Greater interaction, work more creatively, teachers

giving effective feedback, pupils’ growing confidence

5. Some schools are reporting stronger numeracy and

literacy

At one school, Samsung pupils had a higher average

points score than those not participating.

6. SEN and disengaged pupils seem particularly to benefit

Easier to differentiate learning, pupils more confident in

sharing, engaging the disengaged

Businesses and education working

together

Businesses and education

McKinsey & Company: Education to employment: Getting Europe’s youth into work, 2014

EdComs clients

3

2

Why do they do it?

Delivering a socially beneficial message

Corporate responsibility

Community engagement

Sector understanding

Workforce pipeline

Employee engagement

Example programmes

GSK: stories from the

laboratoryBP: inspiring budding

engineers and scientists

Royal Bank of Scotland:

financial education

EDF Energy: energy, science

and sustainability

Costa Coffee: Geography

project on the coffee trade

What is there to learn for others?

UK is not unique…well not quite

Mutual recognition of why businesses are there and why

schools are there

Common understanding of what education is for

Find common ground and look for the best in each other

Businesses must offer unique expertise and opportunities

Schools must commit to the partnership offer

Questions?