The new fragrance

designer profile

Founded in 1994 by Consuela & Gianni Castiglioni, Marni was launched with the intention of

providing modern women with exciting, forward-thinking

designs. Prints, juxtaposed colors and luxe textures have

come signature to the Marni look, alongside shapes and

incorporation of fur.

COLLEZIONI PRIMAVERA/ESTATE 2013 - MILANO

the look

Some key words that describe Marni’s aesthetic would be as follows.

European-inflected bohemianismQuirkyFeminineOff-beatFunky

the fragrance

Italian fashion house Marni, led by Consuela Castiglioni and in collaboration with Estée Lauder, launched its first

fragrance simply named Marni - the fragrance that reflects the discreet confidence of a women.

Mirroring Marni’s aesthetic of individuality, the house’s new fragrance is made for the woman who dresses for herself, who doesn’t follow trends and has a sense of sophistication and a

little eccentricity.

To meet the need for innovative designer fragrances, Consuela Castiglioni proposed a formula that was originally developed for her by perfumer Daniela Andrier. Avoiding characteristics of typical notes like florals and fruits makes it an unusual

fragrance and almost masculine. The raw spicy-woody formula is now enriched with dark intense rose oil and incenses.

the bottle

The design of the bottle is classic yet subtly unique which embodies the Marni spirit - rigorous and unexpected. The individuality of the brand is

also reflected in the design of the bottle as well, which is the memory of an old bottle that

the designer found at a flea market 20 years ago. Consuela wanted a design that was traditional, one that lasts over time, like the clothes she makes, which last and can still be worn two or

three years from now.

The sobriety of the upper part transmitted by the light bright lacquered red top, reminiscent of

the materials used for Marni jewelry, becomes an eccentric punctuation mark. It has a familiar yet unusual effect, arousing curiosity and surprise

in the observer.

The polka dots on the bottles are a nod to Marni’s signature graphic motifs. The elements blend together, seamlessly. The packaging is

characterized by a clear structural line, which is also reminiscent of Marni’s Spring 13 RTW collection. The combination of red, black and

ivory brings the Marni aesthetic to the fragrance world, with sensuality and emotion.

the campaign

Photographer Nick Wight lenses Brazilian model Rachel Zimmermann in Marni’s ad campaign.

the juice

Consuela loves unexpected, instinctive and personal combination - which is something that is clearly reflected in the scent of the perfume. Marni is the opposite of the standard concept of femininity and the

scent, accordingly, breaks the mould. It starts off being almost masculine, before

changing to play on the power of contradictions. On top, cinnamon bark and

cardamom form a pair of hot and cold spiced notes that remain separate and effervescent; a two-tone duality reminiscent of a decisive pattern. Hints of fresh bergamot and black

pepper, pink peppercorn and ginger add contrasting facets and substance. A slight

hint of rose tinges the spicy-woody structure of patchouli, vetiver and

cedarwood that entwine to form a singular pyramid. A final touch of incense adds

depth, texture and that eccentric, unmistakably Marni touch.

the notes

Top

Bergamot - Pepper - Ginger - Pink Peppercorn

Heart

Cardamom - Rose - Cinnamon bark

Bottom

Patchouli - Incense - Vetiver - Cedarwood

Top

Heart

Bottom

Sephora St. Catherine will be retailing only the following from the Marni fragrance collection.

EAU DE PARFUM - 125, 60, 30 MLEAU DE PARFUM - GIFT SET WITH RAG DOLL (10 ML)

The complete Marni fragrance collection