Markt Case Study 9 (1)

8/8/2019 Markt Case Study 9 (1)

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Delhi Technological University

Delhi

Marketing Management Case Study

On

NEHA AUTO FILTERS LTD.

Submitted to:

Dr. P.K. Gupta

Prepared by:

Mayur Pahwa(28)

Meera Hans(29)

Saurabh Arora()


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Cont

Rumours spread that a big contract is likely tobe cancelled and there are going to be somelayoffs.

Productivity falls and Workers approach theirunion leaders and threaten to go on strike.

When the management comes to know aboutthe strike they are taken aback as they couldnot understand how the this situation came inexistence.


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Management then explains to the workers

that this is not true and the engineers havebeen called to increase the capacity of the

plant.

And also that the company has been able tosecure a bigger contact than the one

cancelled.

But still a notice was given to the

management that there will be a one daystrike.


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Problem Identified

The Management is not able to convince the

workers.

Communication gap exists between the

Management and the workers.

A) The foreman does not know the purpose of

the visit of engineers.

B) The notice of saving electricity is conveyed ina confusing manner.

C) The foreman does not consult the upper

management .( assumption)


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Cont

Rumours develop because of thiscommunication gap.

The production manager has no convincing

ability as the workers are not convinced to

what he says and go for a 1 day strike.

There was no written communication which

could act as a proof and also convince the

workers on the purpose of the visit of theengineers and the cancellation of the big

order.


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Q1. Discuss the communication problem that

arose in the company.

The lower managers i.e. Foreman was not told the

reason for the visit of the engineers.

The notice gave instructions to the workers to shutdown lights but they could have added that this is being

done to save electricity , no reason was given to the

workers. This led to confusion and birth of rumour.

Workers approached Foreman but he was not able to

answer their queries, and he did not took the initiative

to ask the upper management. This shows the

communication problem .


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The upper management was not aware of

what's happening and approached the lowermanagement and workers only when they

were informed about the strike.

No explanation was given to the workers as

to why the order is cancelled.

The explanation of the production managerwas not up to the mark to convince the

workers.


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Q2.Comment on the process of management of

change in the organization.

The process of change was not handled

carefully as lower management and the

workforce was completely unaware to the

changes i.e. no information was given to them

Management was so engrossed in planning

for the future that it became clueless about

the present therefore it was surprised to hearabout the rumour.


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Q3.Give your advice to the production manager

as to how he should proceed and tackle the

situation now.

Our Suggestions:-

The workers should be directly approached

by the upper management in the presence of

the middle level management , and a written

notification ( explanation ) should be given to

them.

They should explain them the reason for thevisit of the engineer and the shut down

notice.


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Since the management needs to hire more,they should immediately put up a notice

stating the requirement of new workers. Thiswill make them safe about their job.

The workers can also be given an incrementin their salary ( if possible).

The new order received, can be shown tothem to convince them that their jobs aresafe.

For the future, we recommend themanagement to be fully aware of whatshappening and put up detailed notices toavoid confusion and rumours.


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Markt Case Study 9 (1)

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